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How to write a job advertisement examples

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How to write a job advertisement examples
May 24, 2019 1st Anniversary Wishes 4 comments

A good job ad will list the exact requirements for the position, along with qualifications Explore this Article Sample Job Ads Describing the Job and the Ideal.

So you've found a fantastic job listing for which you're perfectly qualified, but you're struggling to write an effective email response to send with your resume. Your email response acts as your cover letter to the potential employer, confirming your interest and presenting your qualifications for the job.

In your email cover letter, you'll face the challenge of effectively selling yourself and telling the prospective employer why you're the right person for the job in as few paragraphs as possible.

Template Cover Letters

When applying for various positions you can use a template cover letter, such as the example below, but make sure to customize each letter to fit the job description for which you're applying.

For example, if you're applying for a senior software engineer position, include your work history and illustrate how you've climbed the corporate ladder to achieve a senior level position. But if you're applying for a mid-level software engineer position, you may want to prevent looking overqualified for the job, so you might instead put more focus on your skill set than on your hierarchy of job positions.

Use the template below as an example of how to write a cover letter, including details about your own skill set, work experience, and salary history.

Cover Letter Example 

With a background that includes seven years of C++ programming in a high-volume transaction environment, I'm very interested in the Senior Software Engineer position opening at [Insert prospective company name here].

I have a passion for coding and produce high-quality code, of which I am very proud.

Most recently, my experience has been in the financial services industry, producing systems to assist [put your previous employer] clients in maneuvering the tricky world of retirement planning and portfolio allocation. I am confident that my experience would be an asset to your organization.

I would like to schedule a time to discuss my qualifications and see how they fit your needs for a Senior Software Engineer. Please do not hesitate to contact me to arrange a time. I am available by phone at (111) 222-3333 or via email at bob.smith@smithhome.com.

I have attached my resume for your review, and I look forward to your response.

As requested, my salary history is as follows:
Financial Services Corp: starting salary $80,000; current salary $97,000+ bonuses
XYZ Software: starting salary $60,000, ending salary $72,000

Follow-Up Email

When companies put the word out about open positions, they likely have a good number of resumes to work through. After a week passes, it's wise to follow up with a prospective employer regarding your cover letter and resume and to reaffirm your interest in the position. You can forward a copy of your original email and send a short and simple letter. Here's an example:

I would like to follow up with you about a resume and cover letter sent to you last week for the Senior Software Engineer position. I'm very interested in the position and am available for an interview at your convenience.

(Put contact information here)

Show enthusiasm (but not desperation) when following up. You can also search LinkedIn to see if you know anyone employed by the company and ask for advice, a referral or even an interview, depending on the circumstances. Following up in the right way may just help you land the job of your dreams. 

Learn how to write a job description to attract qualified candidates. Find info on job titles, qualifications, skills and specific job description examples. Provide an exact job location to optimize your job posting so it appears higher in job search.

Sample Cover Letters In Response to Ad or Job Posting

how to write a job advertisement examples


Part 1

Describing the Job and the Ideal Candidate

  1. 1

    Gather all of the information about the position you need to fill. A job analysis entails figuring out exactly what job you’re trying to fill within your organization. List all of the duties that a person will be expected to perform, the title of the position, along with any particular education, abilities, or skills they’ll need to have. If there are any physical requirements that are essential for the position, list those as well.[1]
    • Having a solid understanding of the position you need to fill will help you write an effective ad that attracts the kind of applicants you're looking for.
    • Try asking yourself questions like “Why does this job exist?” and “What do I need this person to do each day?” If you can’t answer those questions, you might not actually need to hire anyone for the job. [2]
    • If you're not sure what a particular job entails, try asking people from different companies who do similar jobs.
  2. 2

    Use that information to write a detailed job description. This shouldn't be just a simple summary of the job. Make sure your job description is specific, listing all duties the employee will be expected to perform. A candidate should understand exactly what they’ll be responsible for doing after they read your ad. You should also include the location of your workplace, and whether you’re considering remote candidates.[3]
    • A good job description will weed out unqualified candidates and attract qualified ones.
    • While qualifications can go later in the ad, you can still get across the level of skill you want in the job description. For example, buzz words like "experienced" and "highly skilled" will demonstrate that you're looking for a candidate with a certain degree of expertise.
    • Remember that this job posting is an advertisement. Give a sentence or two about how the atmosphere at this job is great, the workplace is friendly, and any other positive aspects of the job.
  3. 3

    Use your job analysis to describe your ideal candidate for the position. After you do a job analysis and figure out exactly what the job will involve, then you need to decide who your ideal choice for this position would be. Use the job analysis to create a picture of the perfect person for the job. For example, if you're hiring a sales representative, you'll want someone with great interpersonal skills, excellent speaking ability, and preferably previous experience in sales.[4]
    • Knowing your ideal candidate may help guide you when deciding where to post your ad. Some job boards are more tailored to high-level candidates, whereas others tend to attract entry-level job seekers.
    • This description can also help you narrow down the field during the interview process
  4. 4

    List the necessary experience and qualifications. Use the description of your ideal candidate to lay out the qualities, level of skill, and experience that your ideal applicants will have. Be specific here, as this will hopefully cut down on the amount of time you spend rejecting unfit applicants.[5]
    • Include the level of education the job requires, as well as the specific degree a candidate should possess, if there is one.
    • Specify whether you require prior experience or training. For example, saying that you won't consider applicants without at least 3 years of experience will help ensure you don't have to review inexperienced candidates.
    • You could list personal qualities here like speaking and personal skills. Keep in mind, however, that applicants could easily say that they have these traits in a cover letter and then try to fake them in an interview. Beware of this if you put personality traits in this section.[6]
  5. 5

    Come up with a pay rate for the position. It’s up to you whether you want to put the salary information in the job posting, but you’ll need to know what you plan to pay for the position. Even if you don't put this information on the job posting, you'll need an idea of what you're going to pay the applicant you choose. Use your budget to figure out what you can afford to spend, then decide whether you’ll pay the employee an hourly wage or give them a salaried position.
    • For example, if your yearly revenue is $100,000, you can't afford to pay a new employee $70,000 annually.
    • Keep in mind that some employees can increase your revenue. For instance, if you hire a great sales representative, your revenue could go up a lot. In this case, you can offer a higher pay rate because the person will bring in a lot of money.
    • If you're having trouble, you could use a site like PayScale to find out what the average pay for certain jobs are.

    Tip: If you can’t afford a full-time employee, consider creating a listing for a part-time employee instead.

Part 2

Formatting the Ad

  1. 1

    Start the ad with a job title that specifically describes the position. The job title might seem like an insignificant detail when you’re writing a job posting, but it’s the first thing candidates will see, and it will help them determine whether to click on the posting or to pass it over. Keep the title short and to-the-point, and avoid using uncommon words or phrases, as this will often cause your job to show up lower in a candidate’s job search.[7]
    • For example, "Entry-Level Architect" is a simple title that tells applicants exactly what they need to know.
    • On the other hand, if you’re looking for a server for a restaurant, a post with a title like “Cheerful Team Member” might get overlooked in a search. It would be better to say something like “Day Shift Server.” You can get more creative in the body of the posting, if you want.

    Tip: If there’s a subject line for the posting, put the job title there as well.

  2. 2

    Break the ad down into subsections. Most job hunters will scan ads quickly first, then decide whether they want to read through more carefully. Big blocks of text can be overwhelming, and it might cause some candidates to pass over a posting. Make your ad easier on the eye by breaking it down into different sections with subheadings. Some good headings to use are:[8]
    • Job Description
    • Duties
    • Qualifications
    • Experience
    • Application Process
  3. 3

    List other relevant information about the job. After the job description and qualifications, other information may or may not be necessary, depending on the job. Some popular information to include in job postings is:[9]
    • Pay or salary range. Some may opt to say "Compensation based on experience" if they haven't finalized a pay range.
    • Whether this is a part time or full time position.
    • Whether or not this position includes the potential for promotion.
  4. 4

    Include application instructions. Different jobs may have different application processes, and you should include instructions for applying. You may want a resume emailed to you with a specific subject line in the email, or you may prefer that the applicant apply through a third-party site. Whatever the process, include clear instructions so applicants know exactly what to do.
    • This can often be as simple as a single line at the end of the job posting.
    • If you want to ensure candidates have read the entire posting, you could include a special instruction for applying, like, "At the end of your email, answer the following question: 'If you could have dinner with any famous person, who would you choose?'"
  5. 5

    Proofread the ad. Like with any piece of writing, your ad should be carefully reviewed and proofread before you post it. Any spelling or grammar errors will make your company look unprofessional, and could discourage more qualified candidates from applying. You should also have at least one other person read it to make sure it's an effective ad.[10]
    • It can sometimes help to set the ad aside for a few hours, then return to it for proofreading.
  6. 6

    Post the ad. After putting the ad together, it's time to post it. Where you specifically post the ad might depend on who your ideal candidate is, so keep the following in mind:[11]
    • More general sites like Craigslist usually have less skilled and specialized jobs posted.
    • Sites like Monster or Indeed also have general postings, but also more specialized ones.
    • For highly skilled jobs, you might want to look into professional periodicals or websites. For example, postings for history professors are usually placed on the American Historical Association's website.
    • You could also use LinkedIn to advertise your job. This way, you can see people's qualifications right off the bat.


  • Remember to take down the ad once you fill the position so people will know not to apply anymore!


  • Steer clear of discriminatory descriptions. Limiting your search to a specific age group, gender, race or cultural group is illegal. Laws are in place to give all people equal access to jobs. Keep this in mind when writing the job ad.
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Sample Job Descriptions

how to write a job advertisement examples

Spread the love

Here are 10 examples of job ads worth looking at, whether you are revamping your own…or just looking for creative job ad ideas.

Last year Ongig published 10 Awesome Job Descriptions and we are already seeing many companies (big and small) making vast improvements to their job ads which show you just how fast they are evolving.

Some features of these great job ads are must-haves (consistent color-scheme, clear call-to-actions, email job alerts, purpose-driven language such including mission statement, video and pictures etc.) while others are ideas for you to get creative.

And most features below can be enabled through Ongig’s Candidate Experience Software. If you want to optimize your job ad text, make sure to check out Text Analyzer.




  • Unique videos for need-to-fill job ads in-line with the job description text
  • Consistent Macy’s red color on the 2 call-to-action buttons
  • Their right-hand rail objects amplify their values and employer brand
  • Job ad details (location, category, schedule-type) clear and front and center



  • Their color scheme of pink/dark and white is omnipresent — you know you’re in T-Mobile’s world on these job ads
  • Very engaging benefits section
  • ‘What to expect when applying” recruitment video



  • Employer branding video on every job ad
  • “Related Jobs” widget
  • 2 “Because…” statements (the best candidates want to know why they should join you!)
  • Great employer branding — The color scheme of red white and blue is consistent



Hearst Magazines

  • Employee testimonial hover-overs (with actual names and positions of employees!) on every job ad
  • Carousel of employer branding and recruitment videos
  • Strong sidebar/rail with perks and features


Baystate Health

  • Mission Statement — Putting the “Together we deliver a higher state of caring” mission statement on the picture acts as an effective headline for each job ad
  • Maps — Each job ad has a “Check out our [city, state] with a map and nearby Airport, Schools, Restaurants, Gyms and directions
  • An email job alert on every job ad
  • Rotating Videos — Show different videos in the job ad such as “A Day in the Life” and a video about them winning the awards
  • A killer rainbow-colored “Our Beliefs | Diversity” (footer)



  • Consistent branding with color scheme
  • A unique “Next job ad” link that lets you easily see the next search result
  • A clear mission statement (“Let your ideas shape the future”) in upper right of every job ad
  • Easy-to-read text of the job description with excerpts and isolated sections
  • Good use of right-hand rail with map, name of recruiter, icons for Benefits and link to a “video portal” with dozens of videos
  • Key facts widget with map



  1. Rotating pictures on each job ad (Depending on location and department)
  2. 3 ways to apply
  3. Creative name for their talent community (“CareerHub”) — feels more warm and fuzzy than “Join our Talent Community/Network”)
  4. An emphasis on their corporate values (called “EPIC2”) in right-hand rail
  5. Email job alerts on every job ad


Northwell Health

  • Video on every job ad
  • Upcoming recruiting events (creative and smart with Registered Nurse candidate pool depleted).
  • The 2 tabs (Qualifications and Requirements) allow more efficient use of space
  • Consistent color scheme



  • Creative timeline-based hero media based on a real employee
  • A map on every job ad
  • Career focused footer with video and other recruiting resources


Select Comfort

  • Solid Headline — Every one of their job ads has their passion statement (“improving lives”) and their market positioning (“smarter sleep”)
  • Email Job Alerts on every job ad
  • Job search is easy to find (on every job ad)



by Rob Kelly in Job Ads, Job Descriptions

Rob Kelly

Co-Founder and CEO at Ongig

I am a 3-time CEO, author and proud father of my preemie baby Maverick! We created Ongig to transform your job descriptions to boost quality candidates and diversity. Ongig supercharges your job pages through video, images, chat, social sharing, microsite creation and much more. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO- optimized. Ongig also analyzes the text of your JDs and our pro copywriting team will rewrite your job descriptions. Early clients of Ongig include Salesforce, Yelp, GoDaddy, Verizon, Intel & Autodesk. Request a demo if you'd like to chat about partnering!

Latest posts by Rob Kelly (see all)

Nick Misa

Marketing Specialist at Ongig

Ongig's job description platform that helps you attract the best talent faster. Ongig supercharges your job descriptions through video, images, and other media along with live chat, social sharing, and careers microsite creation. Early clients of Ongig include Yelp, GoDaddy, Verizon Digital and Autodesk.

Latest posts by Nick Misa (see all)

How do you write a great job post that will attract freelancers with the skills and experience you're looking for? Here are some examples.

How to write a standout job posting

how to write a job advertisement examples

Looking for the examples of great job ads?

You’ve come to the right place. We know that writing a great job ad that stands out isn’t easy. 

You may have a clear and detailed job description, but how to turn it into an engaging job ad

You know you should think like a marketer. You spent hours learning about recruitment marketing

(➡️If you haven’t, make sure to download our free eBook: Most Productive Recruitment Marketing Strategies!)

You’ve zealously studied all the job advertising best practices. But when you sit down to write the most amazing job ad for your new open job position, you just go... blank. Nothing cool or creative comes to your mind. 

I understand your pain. I’ve been there as well. 

This is why I’ve compiled ten of the most interesting and creative job ads that I found on the internet. Hopefully, you can grab some cool, creative ideas from these examples. Prepare to get inspired! 🙂

10 examples of awesome job ads

Here are the top 10  examples of the best job ads ever. Enjoy! 😊

Example #1: Job ad that attracts developers 

The job ad: Amazing Platform Software Engineer

The company:HireVue

Why we like it: 

Let’s start with the job ad title - Amazing Platform Software Engineer. What a way to make a candidate feel special before (s)he even reads the job ad! 

We also love that this job ad starts with HireVue’s employee value proposition. They open the job ad by stating everything they offer to a candidate, including an amazing salary and many other perks and benefits

They use their employee value proposition as a magnet to attract candidates’ attention and get them to read the add. Once they grab the candidates’ attention, they follow with a strong pitch:

“If you are an Amazing Software Engineer who wants to make great money working at an amazing company then keep reading!”

By now I want to work at HireVue too, and I’m not even a Software Engineer (much less an amazing one). 😃 The best thing is, this job ad just keeps getting better

We especially love their emphasis on people and diversity and the explanation of their hiring process. Not to mention the cool photo at the end of the ad - take a look:

Ideas to steal: 

  • Treat your candidates like they are amazing (because they are!)

  • Lead with what you offer (your employee value proposition), not what you need (job requirements)

  • Describe the steps of your hiring process

  • Highlight how much you value diversity and encourage candidates to be themselves

  • Include a great, real-life photo of your current employees having fun in our office.

Example #2: Job ad that highlights perks 

The job ad:Hotel Associate

The company:Marriott

Why we like it: 

We love this short and simple, yet highly effective Instagram job ad by Marriott. This job ad starts by calling out its perfect candidate - warm, outgoing, authentic, passionate and inspiring. 

Then it casually mentions the job opportunity and focuses on the unique perks and benefits this company offers. 

The best part? This job ad shows off their perks, doesn’t just tell candidates about them. Take a look: 👀

Ideas to steal: 

  • Post your job ad on social media

  • Use an attractive photo

  • Flaunt the perks and benefits your company offers!

Example #3: Best place to work job ad

The job ad:Best place to work award announcement

The company:Hubspot

Why we like it: 

Hubspot announced on Instagram that they won the “best place to work” award. 

They included a call to action in that same post and invited interested candidates to apply for their open job positions and become a part of their amazing company culture. 

Ideas to steal: 

  • Don’t be shy! Flaunt all the “best place to work” awards your company received.

  • Even if haven’t received any rewards, show off your company culture in your job ad. Tell your candidates why your company is a great place to work! 

Example #4: Humorous job ad

The job ad:Bartender

The company:Dallas Restaurant & Bar

Why we like it: 

We love this job ad because it perfectly targets its ideal candidates - experienced bartenders. 🍻 It uses professional insight and a joke to attract their attention and make them laugh

We also like how this job ad offers interested candidates a few different options to apply - they can come to a walk-in interview, or apply via email or telephone. 

Ideas to steal: 

  • Don’t be afraid to use humor in your job ad

  • Make it easy for your candidates to apply.

Example #5: Job ad with an infographic 

The job ad:Talent Acquisition Manager

The company:IBM 

Why we like it: 

We love how IBM transformed their ordinary, boring textual job ad into a stunning online infographic. 😍

This visual job ad engages and informs their target audience in just a single glance, allowing applicants to more quickly and easily gauge whether they would be a good fit for a position.

Idea to steal: 

  • Go visual: Turn your boring text job ad into a stunning infographic

Example #6: Video job ad 

The job ad:Galileo Camps - Lead Instructor

The company: Galileo Camps

Why we like it: 

This video job ad for a lead instructor at children’s camp explains why this role is crucial and amazing.

It also describes the ideal candidate and shows a typical day at the job. 

All that in a less than 2-minute eye candy video. What’s not to love? 🥰

Idea to steal: 

  • Turn your job description into a video! Show, don’t tell. 

Example #7: Coded job ad 

The job ad:Software developer

The company:Verizon

Why we like it: 

We love this coded Instagram job ad by Verizon. They used a graphic to pose a challenge for their target audience in a playful and daring way. 

What a great way to engage their target audience! 🎯 See for yourself:

Idea to steal: 

  • Think of the ways you can gamify your job ad. How can you turn it into a contest or a game?

Example #8: Team photo job ad 

The job ad:Dishwasher wanted

The company:Grizzly's Wood-Fired Grill

Why we like it: 

The bar and restaurant Grizzly's shared a cool job ad on their Instagram. We love how they posted a photo of their employees making silly faces! 🤪 

It looks like they’re having so much fun...check it out:

Ideas to steal:

  • Include a behind-the-scenes photo of your current employees in your job ad. 

  • Show your candidates their potential coworkers and give them a glimpse into your workplace!

Example #9: Employee testimonial job ad

The job ad: Finance and accounting role

The company:Disney

Why we like it: 

We love how this job ad doesn’t look like a job ad at all! 

Disney regularly shares photos and quotes or videos of their employees talking about their role, its challenges and wins. 

Disney shares its employees' testimonials and simply adds a call to action in a form of an invitation to apply

So simple, yet so effective. Learn from Disney about storytelling! 👌

Ideas to steal: 

  • Get personal: Use a photo and a quote from your current employees in your job ad

  • Let your current employees tell a story about your company and the role you are looking to fill!

Example #10: Inside the box job ad

The job ad:Assemble your future

The company:IKEA

Why we like it: 

We love how IKEA connected their product with their job ads! 

IKEA used its own flat-pack furniture box as a direct marketing channel when attempting to recruit staff. 

They created a job ad called “Assemble your future” in the same style as its typical flatpack assembly instructions and inserted into their furniture boxes. Isn’t that brilliant? 😮

Ideas to steal: 

  • Think outside the box - even if it means putting your job ad inside the box 😃

  • Don’t forget about offline ways to share your job ads! 

Key takeaways: How to write a great job ad?

Hopefully, these top 10 best job ad examples have inspired you and you are now ready to write an amazing job ad for your company’s open job positions!

Before you get down to work, here are the most important best practice tips you should keep in mind if you want to create a job ad that will stand out:

  1. Go visual: Use photos and videos in your job ads

  2. Get personal: Share your current employees’ testimonials

  3. Be candidate-centric: Focus on your candidates, not your company’s needs

  4. Sell the job: Highlight your employee value proposition

  5. Get creative: Think outside the box! 

P.S. Once you’ve written your amazing job ad, share it with the world! With TalentLyft, you can post your job ad to multiple job boards for free - with just one click! 

How do you write a great job post that will attract freelancers with the skills and experience you're looking for? Here are some examples.

how to write a job advertisement examples
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