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Letter of testimonial
August 21, 2019 1st Anniversary Wishes 1 comment

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Anyone who’s applied for a job knows how important recommendation letters can be to getting hired. While you've probably asked for a reference letter in the past, you may be less familiar with writing one. If someone asks you for a reference, how can you produce a great letter that will help your employee, colleague, or friend get hired?

To help you through the writing process, we’re providing nine samples of effective letters of recommendation (scroll down to skip to the samples!). By reading through these examples, you’ll gain a clear understanding of how to structure your own letters.

Before getting to the free recommendation letter samples, let’s briefly review the role that reference letters play in the hiring process. Why are they important, and what makes some stand out over others?


Why Are Recommendation Letters Important?

Many employers request recommendation letters to help them decide who to hire or internally promote. Throughout the hiring process, the applicant strives to present herself in the best light. Beyond the interview and resume, hiring managers look to recommendation letters to confirm the candidate’s qualifications and to gain insight from an outside party.

The hiring manager wants to know what experiences the candidate will bring to the new role, how she’ll contribute to the company or organization, and how she’ll behave in the day-to-day. Recommendation letters can point to a candidate’s future performance by talking about her past achievements.

Reference letters can also shed light on what it’s like to manage, work with, or, in the case of a character reference, be friends with the person under consideration. They complement the candidate’s story and suggest what she’ll bring to the table in her next job.

If you get asked to write a letter for someone, it’s safe to assume you want to do a good job. Helping someone get hired is not just a satisfying good deed, but it’s also good professional karma! So how can you turn those good intentions into a stand-out employee letter of recommendation?

Each letter will, of course, be different, but good letters share certain key features. Read on to learn about three important characteristics of strong reference letters.

Your recommendation letter's not the time to be cagey about your identity! The hiring manager wants to know who you are and why you're qualified to recommend the applicant.


What Makes a Recommendation Letter Stand Out? 3 Key Features

Strong letters give positive descriptions of a candidate’s skills in a concise and powerful way. Beyond using language that's clear and error-free, what elements should your recommendation letter include to be effective?

As you write your letter, make sure it does the following:


#1: Explains Why You’re Qualified to Recommend the Candidate

In order to hold weight, a recommendation letter should come from a reputable source. If an employer wants a professional reference, then the writer of that letter probably worked with the candidate in a supervisory capacity. Some employers will also be interested in letters from a colleague or, occasionally, a friend, neighbor, or family member. Most letters, though, will be written by a supervisor, manager, or boss of some sort.

In the first paragraph, you should explain who you are and how you know the candidate. How long did you work with her and in what capacity? By explaining your relationship, you show that you’re qualified to give an honest assessment.

If someone who feels like a relative stranger asks you to write a letter, you might consider declining or recommending someone else to write it. If you didn’t get to know the candidate’s work performance or only did so in a way completely unrelated to the new position, then you might not be able to provide a helpful letter of recommendation from employer to employee.

The best letters are written by people who can speak to the candidate’s skills and accomplishments. Make sure to state clearly in the beginning of your letter who you are and why your opinion matters.


#2: Customized to the New Position

While you should speak to the candidate’s accomplishments in her past role, you should also show why she’d make a good fit in the next one. Even if the candidate’s making a career change, you can explain why she’ll be able to do well in the new industry.

Here’s where open communication with the applicant is important. She should share the job description so you have a clear understanding of the position’s requirements. As the writer, you’re not expected to do much research on the new job. The candidate should provide you with everything you need to know to customize your letter.

By drawing on this information, you can express confidence that the candidate will succeed in the new role. Then when the hiring manager reads your letter, she’ll feel reassured that the candidate would make a good fit.


#3: Uses Specific Examples and Anecdotes

Finally, and perhaps most importantly, your letter should provide specific examples about the candidate. Don’t just list adjectives like, “friendly, intelligent, and hard-working”; instead, present circumstances in which the candidate demonstrated those qualities. To borrow a favorite phrase of English teachers, “show, don’t just tell.”

Not only will examples point to the value the candidate brought to your organization or company, but they’ll also paint a picture of how she works in day-to-day operations. Using two to three specific anecdotes in your letter will boost its level of persuasiveness. It will also sidestep a common rec letter trap: becoming a generic list of cliches.

Just as you should only write a recommendation letter if you feel qualified to assess the candidate, you should also only write it if you can provide a great one. While you don’t want to go over the top and sound insincere, your letter should be a strongly positive endorsement.


Want to provide a strong recommendation for your employee, but don't have the time to craft the perfect letter?

PrepScholar's new recommendation tool, SimpleRec, takes you from good intentions and a blank page to a fully written and formatted letter of recommendation in under 5 minutes. All you need to do is give us some simple pieces of information about your employee and your experience working with them, and we'll do the rest.

Try out SimpleRec risk-free today:


Sample Recommendation Letters

As you read through the nine free job recommendation letters below, notice how they all share the three key features described above, even though they differ in terms of their source and target audience. Below are nine sample recommendation letters, each followed by an analysis of what it does well!


After checking out the above samples of recommendation letters, read on for some final thoughts on how to write an excellent letter of recommendation for an employee, coworker, or friend. 


Now that you've got all the building blocks, you can put them together into a powerful letter of recommendation!


Writing Strong Letters of Recommendation: Final Thoughts

While the above samples of recommendation letters will help guide you through the letter writing process, they can’t look exactly like your final product. Writing a letter is a significant undertaking, as it requires you to customize your words to the candidate and make your letter unique. Even though the specifics will vary, strong letters of recommendation do have certain features in common. Each letter should...

Use an Official Format

The sample letters show the proper format for a recommendation letter. They have the employer’s name, position, company, and company’s address at the top. To give one example, here's the header for recommendation letter sample #1:


Ms. Greta Johanssen
Sales Manager
Streambase Corp.
66 Western Boulevard
Santa Fe, New Mexico 87500

You should also use official letterhead that has your name and contact information across the top, in whatever way you've chosen to present it. Each letter is addressed to a specific person, a greeting that’s more personal than, “Dear Hiring Manager.” Typically, paragraphs are single-spaced with a double space in between each one.

Finally, every letter concludes with an invitation to contact the writer for any further information. Then the writer may include her position, company, phone number, and email below her name.


Start with a Strong Opener

The strongest letters start out with an immediate statement of support. They might say, “It’s my honor,” “It’s my pleasure,” or “I’m very pleased to provide this letter of recommendation for Joe.” Stating the obvious with a sentence like, “I’m writing to recommend Joe,” looks weak beside a more enthusiastic opener.

In the first paragraph, explain who you are and why you’re qualified to recommend the candidate. Write a line or two of praise about her professional and personal strengths, perhaps with a summary of the main points you’ll present in the rest of the letter.


Include Two to Three Specific Examples

As mentioned above, strong letters typically include two to three body paragraphs with specific anecdotes about the candidate. They don’t just describe the applicant’s great qualities and accomplishments; they give examples and prove to her prospective employer that she’s made achievements in the past that predict future success.

You might talk about a project or responsibility of the applicant or the value she’s brought to your company. Consider relevant qualities like flexibility, initiative, leadership, growth, collaboration, interpersonal skills, and/or ability to perform within a certain environment or culture.


To Sum Up...

Depending on your relationship with the candidate, you might focus more on her work performance or personal character in your recommendation letter. An employer will focus more heavily on professional skills while a coworker may add personal qualities.

A friend or neighbor providing a character reference would produce the most personal letter. It falls upon the candidate to choose her recommenders wisely and to share any relevant information about the prospective position to help them write the best letter they can.

As long as you incorporate the key features discussed above and take the time to make your letter positive and specific, you’ll provide a strong recommendation letter that will help your employee, colleague, or friend get hired. And who knows - perhaps in a year or two, she’ll be writing a recommendation letter for you!


What's Next?

Are you tasked with writing a recommendation letter for a student applying to college? If so, check out these samples of recommendation letters from teachers and counselors, along with additional writing tips and a thorough recommendation letter template!


Want to provide a strong recommendation for your employee, but don't have the time to craft the perfect letter?

PrepScholar's new recommendation tool, SimpleRec, takes you from good intentions and a blank page to a fully written and formatted letter of recommendation in under 5 minutes. All you need to do is give us some simple pieces of information about your employee and your experience working with them, and we'll do the rest.

Try out SimpleRec risk-free today:


If you're a small-business owner, client testimonials can help you attract new business. Instead of asking prospective clients to take your word for why they.

How to Write Testimonials (Plus 10 Customer Testimonial Examples)

letter of testimonial

If you are a witness but cannot attend court in person to give evidence, you may be able to provide a letter of testimony instead. You should present the information clearly and provide your personal details, including professional credentials if you are giving testimony as an expert witness.

While courts prefer that a witness give evidence in person, they recognize that personal attendance isn't always possible. Where state law and rules of evidence permit, judges will often accept written testimony from witnesses. A letter of testimony contains different information depending on whether you're giving evidence as an eyewitness or as an expert.

Start Your Letter of Testimony

Start by addressing your letter to the presiding judge of the court where the case is being heard, followed by the name of the case and case number. Write the date. Address the letter to "Your Honor." The first few lines should include your full name, age, address, county of residence and telephone number. If you're giving testimony as an eyewitness, mention your relationship to the plaintiff or defendant.

Include Your Expert Credentials

If you're giving testimony as an expert witness, it's important to establish your professional credentials and why you are qualified to give testimony in this case. List your work, professional and education credentials and the name of your current employer. If your credentials are lengthy, attach a separate list or resumé. The more compelling your expertise, the more likely the judge is to respect your opinion.

Clearly Communicate the Issue

In the body of the letter, provide the details of the topic on which you are testifying.

An eyewitness should establish how, where and when he saw important events. For example, you might write something like, "I was driving north along Palm Avenue on March 14th 2017 when I saw the Defendant run a red light."

An expert witness should write what she did to be able to render her opinion – "On March 14th 2017, I examined the brakes on Mr. Smith's Ford Fusion and subjected them to the following tests." If possible, your expert testimony should include a conclusion, an estimate of the cost to fix the problem and other relevant facts.

Choose Your Language Carefully

The primary focus of witness testimony is to clearly and concisely communicate the facts. Make sure that your information is logical, reasoned and rational – you can use numbered paragraphs if this helps to organize your thoughts. Avoid emotional language as your letter will lose credibility. It's important to let the facts speak for themselves.

Certify That Your Statement Is True

At the end of your letter, write the following statement:

"I declare under penalty of perjury under the laws of the State of [state] that the above is true and correct."

The precise wording differs between jurisdictions, so check the requirements with the court. Review the testimony and make sure that it's consistent and includes only details that you actually saw or heard. Sign and date the letter of testimony, and mail or deliver it to the judge. If you live out of state, you may have to sign the statement in front of a notary public. Telephone the court clerk to check the requirements.

Letter of Testimony Template

There's no need to worry too much about how to write a testimony for court. As long as the information is there, your testimony will be effective. It won't be rejected by the court if it isn't formatted in a particular way. However, you can use this standard format to help you with your own testimony letter:

Court Name (e.g., Small Claims Court)

Re: [Case Name, i.e. Person A vs. Person B]

[Insert your testimony here]

I declare under penalty of perjury under the laws of the State of [state] that the above is true and correct.


Reviewed by: Melissa McCall, J.D., M.S.

January 23, 2019

By: Jayne Thompson

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A New Client Testimonial Letter

letter of testimonial

Sharing the testimonials of your happy customers is a must for your sales and marketing efforts, but not all testimonials are created equal. The key is learning how to write a testimonial that inspires potential customers to take action.

When it comes to your testimonials, you want to start by ensuring you’re taking the time to identify the best possible customers to feature. Once those customers say yes, you want to ensure you’re crafting compelling testimonials.

That starts by understanding that a testimonial needs to serve a specific purpose in your marketing. Your testimonial needs to pack a punch and avoid talking about non-tangible things such as “The Scoop team was nice to work with.”

Nice. Meh. Totally uninspired. Saying we’re “nice” (which for the record we are) is fine as part of a bigger story, but it doesn’t stand alone or exactly make you want to hire us right this second. After all, you want your content marketing agency to be more than “nice,” and you’re likely looking for qualities that are aligned with your business, such as strategic or results-oriented.

Here are three steps to write a testimonial that supports your sales and marketing efforts in a way that drives results.

1. Write the Testimonial for Your Customer

If you want a testimonial that gets results, you definitely don’t want to ask your customer to write a few lines about their experience with your product or service. Instead, you want to either have the customer answer some specific questions or interview them to collect the information and then write the testimonial for them to approve.

Using this approach, you’ll end up with a testimonial that’s right on the mark, while making the process of providing a testimonial so much easier for your customers.

Keep in mind that writing a testimonial for your customer is an accepted practice — and if you get them to approve it — it’s all on the up and up.

2. Have Clear Outcomes in Mind for Testimonial Content

When you’re writing a testimonial, start with the end in mind. An outstanding testimonial that captures the imagination of your audience should speak to both potential objections and the probable outcomes of using the product or service.

Get clear on what the top three to five objections that people have before purchasing from you. Understanding what hesitations they may have can help you position your testimonials so that they can eliminate them. Objections may be everything from the cost to trust to quality to timing, and for every objection, you should aim to have testimonials that put these concerns to rest.


You also want to speak to results in your testimonials. No matter what it is you sell, you want to be able to create a clear “after” picture for your customers of what their business or life will be like once they purchase from you. As humans, we want the question answered: “What’s in it for me?” so we love nothing more than a transformation story.

Here’s an example of a testimonial from our case study client Curaytor about how they used our content in their Facebook ads:


When working to include results in your testimonials, aim to include measurable results, such as time saved, money made, or other numbers. Being specific about what someone achieved will always be more believable than generic results.


3. Keep Your Testimonial Short

The average person has an attention span of about eight seconds (which is one second shorter than a goldfish), so when writing a testimonial, you need to keep it short. Aim for one to two punchy paragraphs maximum.


If you have a more detailed version of the customer’s story, you can turn it into a case study.

Keep in mind that testimonials should be written in the voice of your customer and conversational in tone. Avoid using jargon, industry speak or trying to be too clever. Clear and simple is the way to go with your testimonials.

Make the most of your testimonials by writing content that connects with your potential customers and makes them want to buy from you. If you need help with creating compelling testimonials or case studies for your business, we can help.

Click here to learn more about our case studies and testimonial services.


Maggie Patterson

Principal Consultant at Scoop Studios
Maggie is Scoop's principal consultant and B2B customer case study expert. A Master Level Content Marketer she has over 15 years experience in working with customer success stories.

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A unique, highly effective way to get your message across to a prospective employer is to add testimonials to your cover letter. Testimonials add credibility to .

The Inside Scoop Blog

letter of testimonial

Testimonial letters are helpful for building your business because you can show them to potential clients or include them in your print advertising to show people that working with you is a good idea. Although some clients will spontaneously write a testimonial letter for you, in most cases, you must ask for a letter.

Find Willing Clients

Whenever a client goes out of his way to thank you with a phone message or email saying positive things about your business, follow up immediately by asking him to write a testimonial letter. In addition, each time you finish your work with a client who seems satisfied, request a testimonial letter. To help make the process of writing a testimonial easier, provide a self-addressed, stamped envelope so the only thing the client has to think about is writing the letter itself.

Give Detailed Request

Don't just ask for a "testimonial letter." Instead, give a few specific areas that the client can write about in the letter. This helps him get started and can also encourage him to write about the areas that you want potential clients to know about. For example, you could recommend that he write about the speed of the service, the demeanor of the people he worked with at your business and how working with your business has benefited him. These guidelines help him write a testimonial that is relevant and will be usable in your marketing. Include a suggested word or paragraph count so the letter is not too short or long for your use. Also ask the client to sign the letter and include his job title and location. If he is not comfortable using his full name, allow him to use initials for his first name, last name or both.

Get Final Permission

When you receive the testimonial letter, read it over right away. If any portions are grammatically incorrect or are unclear, contact the client and propose changes that would make the letter more readable. Get his final approval before publishing the letter with those changes. In addition, if the client mentions something in the letter that you would like him to elaborate on, call him, thank him for the letter, and ask if he would be willing to add a few more sentences about a specific part of the letter. Most times, he will be happy to comply. Lastly, ensure that the client approves of your use of the testimonial letter for any business purpose.

Federal Guidelines

The Federal Trade Commission offers a few guidelines on how to handle endorsements or testimonials. One of the main things to worry about is that you must reveal when material connections exist between you and the person writing the testimonial. This means that if you gave a person cash or another material gift for writing a testimonial, you must reveal this anywhere you use the testimonial. In addition, you cannot lead potential clients to believe that the results described in a testimonial are typical if, in fact, they are not. Lastly, it is illegal to fabricate a testimonial. You must get the letter from clients and cannot create it yourself.

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WATCH THE VIDEO ON THEME: Letter of testimonial

SAMPLE TESTIMONIAL LETTER. {Date}. Father Joseph Lee, FSSP c/o Our Lady of Guadalupe Seminary. P.O. Box Denton, NE. Dear Fr. Goodwin.

letter of testimonial
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