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Referral explanation example
October 03, 2018 1st Anniversary Wishes 1 comment

Updated: What is a referral code and why would someone need one? Review this explanation of a referral code example to find out what.

With Web traffic, a "referral" is like a recommendation from one website to another. Google Analytics helps you view these referrals, which then add to your understanding of how customers find your website and what they do once they get there. Referral traffic can be a strong indicator of which external sources are most valuable in helping your business achieve its goals, proving once and for all, for example, whether your Facebook page really does add value.

What Is Referral Traffic?

Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site. The originating site is called a “referrer” because it refers traffic from one place to the next. Referral traffic is one of three statistics tracked by Google Analytics. The others are Search traffic -- visits from a search engine -- and Direct traffic to a domain.

How Do You Build Referral Traffic?

Google Analytics helps you track website activity that results from links you build, bookmarking sites you submit to and social media posts you make, such as short links from Twitter. Google looks at the source of the traffic and reports statistics about user behavior. Referral traffic also can take the form of tracking code placed on other websites, including banner ads such as AdWords, to include a referral code linked to a specific marketing campaign.

How Can You View Referral Traffic Sources?

Viewing referral traffic sources involves logging into your Analytics account. On the left-hand side, click “Traffic Sources” followed by “Referrals.” A graph will display showing traffic for a one-month period. Below it, a table displays the names of domains referring traffic to your site, as well as statistics on how visitors react to what they find.

What Statistics Does Referral Traffic Display?

Analytics presents statistics such as bounce rate (how many people come to your website but leave without spending much time there), the percentage of visitors that are new to your site and the average time spent by users from a given referral source. According to Google, one way to figure out which traffic source is your best producer is to search for key values that are important to you. For example, if you want readers to view your articles, look at statistics such as pages per visit and time spent to determine which sources send the best traffic to your site.

How is Referral Traffic Tracked?

Referral traffic is passed through a user’s browser, so this information is tracked and passed via the HTTP referrer. This referrer identifies where a user came from as well as where they are currently. When someone clicks on a link to your site, the browser sends a request to your server. The request includes a field with data about the last place the person visited. Google Analytics then captures this data and reports it to you as a referral domain (such as Twitter.com or Facebook.com).

About the Author

Richard Bashara writes for various entertainment and technology publishers. He has been covering topics such as dating, Comic-Con and the technology trade since 2007. Bashara holds a B.A. in writing.

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Explanation 0 Five arrays a, b, c, d and s are declared to be of the integer type. Example. 2. This program accumulates the product of all the elements of an.

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referral explanation example

Give a brief account of how you know the person, and explain how they came to be familiar with This is an example of a cover letter that mentions a referral. Employee referral cover letter example to use when you are referred to a job by a current employee of the organization, with writing tips and. Cover Letters and Email Samples to Use for a Referral in the first paragraph of your cover letter, with a brief explanation of your connection.

How to Write a Referral Letter. by WriteExpress Staff Writers. Explain how you know the applicant. How long have you known the person and in what relationship. Job Interview Question: How Did You Find Out About This Job (Plus Sample Answers!) Many employers have employee referral programs (a.k.a. "ERP") which Be prepared to explain what, why, and/or how you became interested in the. A step-by-step guide to writing a referral letter, including what information to to the receiving doctor and attempts to explain the rationale behind each part of.

Include the name of your referral, your relationship and how they are familiar with your qualifications. Summarize why they are recommending you and explain. Updated: What is a referral code and why would someone need one? Review this explanation of a referral code example to find out what. If you are approached and asked to write a reference letter for a job candidate, .. Vitae and I would gladly furnish references and recommendations on request. Learn how to identify referral opportunities and how to ask for referrals from your If your customer thinks that would be fine to do, send out the email template below. The customer isn't asked to explain what the CSM does. Companies use employee referrals because recruiters and hiring managers It's also important you explain how you contacted the individual, too. For example, if you're marketing professional, connect with individuals.

We've all heard of the referral program behemoths like Harry's, Uber and AirBNB. Here's what you can learn from their success. The recruiters aren't interested in wasting their time with a referral from your best What part of "explain your referral" do you not understand?. This topic provides an overview of the referral process and discusses how employees Any information provided during the referral process (for example, the. Need to know exactly how to explain gaps in employment so you don't write a in their resume,” says Dalton, “I encourage them to overcome it with a referral.”.

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What is Employee Referral?

referral explanation example

Here it is folks!

Our big list of the best customer referral program examples out there right now.

We’ve analyzed how companies are driving profitable customer acquisition with referral programs. From Typeform, Uber, Paypal, Prezi to x, we reviewed 51 companies’ referral programs and campaigns so you can see what’s common, what’s cutting edge, and what’s a good fit for you.

If you’re new to referral programs you may want to quickly review some referral program terminology such as Affiliate Marketing and Customer Referral Programs.

Let’s dig into it, shall we?

Software Companies:

1. Typeform


One of our favorite SaaS companies – Typeform – have established themselves as the go-to solution for beautiful mobile surveys and forms. Typeform’s refer-a-friend program offers a 10% double-sided reward targeted at their Pro customers. The Typeform Growth team partnered with Referral SaaSquatch to build out their referral program and have continued to see impressive results every month. You can read more in our case study here.

Download Our Ultimate Referral Marketing Swipe File

2. Dropbox

Dropbox continues to optimize their impressive referral program with a clean layout that still nods to the illustration branding the company has become known for. We all know about the viral case study that showed off the winning growth experiments of referral rewards and their beta launch video. Dropbox’s team is constantly looking for areas to increase retention and referral metrics with in-app storage rewards.

3. Box

Box’s referral program has an experience asks more from the user than some of the consumer-focused referral programs we profile here. But that’s not necessarily a bad thing – in B2B having detailed fields in your signup process can help your sales team qualify and prioritize their time on the opportunities with a higher likelihood of closing.

4. Google Apps

The Google Apps referral program uses a single-sided structure, offering a $15 reward for every paying user. It seems the Google Apps referral marketing team has changed the program to be more affiliate focused as they don’t offer a reward for the newly referred users. The Google Apps refer-a-friend page is well designed, but missing the punch in the headline. If you’re giving out a financial incentive, make sure it’s mentioned in the header of your landing page! There’s nothing like money to motivate.

Download Our Ultimate Referral Marketing Swipe File

5. SugarSync

File storage competitor SugarSync offers a tiered referral program with double-sided 500MB and 10GB rewards. The strategy here encourages customers to invite power users in order to get the best rewards.

6. Evernote

Popular note-taking software Evernote runs a double-sided refer-a-friend program to reward users for inviting their friends. The program awards points when users successfully refer user sign-ups and premium subscriptions, which can be redeemed for increased storage space or free months.

7. EquityFeed

SaaS stock trading platform EquityFeed rewards their customers with 10% double-sided discounts for referring new paid customers. EquityFeed’s referral program continues to be one of their most profitable customer acquisition channels with a strong trial to paid conversion rate. You can check out our case study with EquityFeed here.

8. Marin Software

source: marinsoftware.com

Marin Software, an enterprise software provider, can afford to spend up to $2,000 for every successful referral. The company is positioned to offer these high-value referral rewards because their customers spend between $10K-$100K per month.Marin’s refer-a-friend program offers $500, $1500 or $2000 rewards depending on which plan referred customers sign up for.

9. LastPass

LastPass, a leading SaaS password storage provider, has a single-sided referral program. The LastPass refer-a-friend campaign issues one month of their Premium plan for every successful referral. The LastPass referral program is promoted inside their web application with a minimal call to action (CTA) in their dashboard. We wrote more about their program here.

10. HubStaff

Hubstaff, a strong SaaS time tracking provider, partnered with Referral SaaSquatch to reward user referrals with a double-sided 10% discount. Their team is constantly experimenting with ways to promote their referral program. Hubstaff’s refer-a-friend program is promoted across their website, web app and FAQ pages. The Hubstaff team is always looking to improve the customer journey and encourage referrals when customers are thinking about the value of their product.

Download Our Ultimate Referral Marketing Swipe File

11. Shoeboxed

source: shoeboxed.com

Shoeboxed is a popular cloud accounting software provider that recognized the value of customer referrals and wanted to scale their strategy with a structured referral program. The team at Shoeboxed partnered with Referral SaaSquatch to integrate an end-to-end solution that rewards their customers with a 10% discount for every successful referral.

12. Prezi

The popular presentation software Prezi, runs a single-sided referral program. Their campaign is focused on driving new signups to their entry-level paid plan ‘Enjoy’. Prezi’s refer-a-friend program gives out 3 months free of Enjoy to a user when they sign up three friends for Enjoy. From what we’ve seen from our customers it’s better to reward users for every referral they make. Rewarding each referral improves the ‘program visitor to program invite’ ratio and encourages customers to stay engaged with the program.

13. YesWare


YesWare is a popular sales email tool. They run a web refer-a-friend campaign to capitalize on their positive word of mouth and reward customer loyalty. YesWare gives customers 100 free tracking events for every successful referral. Their referral page even pre-fills email text to explain the main value of their product and why the referred customer should try it out.

Download Our Ultimate Referral Marketing Swipe File

14. Upserve

Upserve, a popular restaurant management platform, rewards customers for their referrals by making a $200 donation to the Clean Water Fund. Upserve’s program is focused on the altruistic motivations of their customer base so they can get new restaurant referrals. The Upserve marketing team partnered with Referral SaaSquatch due to our platform flexibility around these types of charitable rewards.


15. World of Warcraft

World of Warcraft, the most successful video game of all time, has an active user base with millions of players. Though the MMORPG (Massively Multiplayer Online Role-Playing Game) is more than 10 years old, it still attracts new gamers through their ‘Recruit a Friend’ program. Their program uses special in-game rewards to motivate players to make referrals. The WoW marketing team recently updated their program rewards, and launched their new recruit a friend campaign with a website landing page, an in-app recruit a friend section and a viral marketing video with over 460K views on YouTube.

Download Our Ultimate Referral Marketing Swipe File

Mobile E-Commerce

16. Uber

Uber continues to dominate the transportation app scene with their solid mobile experience and customer referral rewards. Constantly looking to gain an edge, Uber’s referral campaigns have recently expanded into targeted push notifications and chatbot functionality.

17. Lyft

Lyft is the biggest Uber competitor in North America—and my personal favorite. Lyft gives customers $10 to $50 referral rewards across different cities so they can aggressively drive customer acquisition in new markets.

18. GetAround

GetAround is another North American ride-sharing startup making a name for themselves in select cities. The single-sign-on offer to sign in to Facebook helps with the onboarding experience. They offer customers a $20 referral reward but also offer $200 to recruit drivers. GetAround could benefit from building out separate creative for their refer a driver campaign—messaging complexity could be avoided if their two campaigns were distinct.

Download Our Ultimate Referral Marketing Swipe File

19. Airbnb

The international travel marketplace Airbnb uses a lovely in-app referral offer design to drive steady growth across their cities. Similar to the Uber referral program, Airbnb gives out different size rewards depending on which city users live in. This is a popular approach for global brands looking to expand their customer acquisition region by region. We love this approach so much, in fact, we featured it in our UX ebook! Check it out here.


Digital Retailers:

20. EventBrite

This popular event hosting platform runs a $10 single-sided referral program. Eventbrite customers are given affiliate-style offers to sign up their friends and earn money. These types of referral programs perform don’t typically perform as well as their double-sided counterparts. The customer experience of sharing is changed when one friend profits off of the other—not many consumers are interested in making money off of their friends.

21. HomeSuite

HomeSuite, a leading vacation rental marketplace, uses a double-sided refer-a-friend program structure. HomeSuite offers a $100 discount to the newly referred friends and offers a $100 gift card for the referring user. When the HomeSuite team partnered with Referral SaaSquatch, we put our API to work and integrated our program inside their Marketo landing page.

Download Our Ultimate Referral Marketing Swipe File

22. Zulily

Zulily’s referral program has a modern design with bright email CTAs for popular email clients Gmail, Outlook and Yahoo. Zulily’s refer-a-friend program reward users in their local currency—which means they can experiment with program performance across their different regions.

23. Gilt

Digital retailer Gilt gives out a $25 single-sided referral reward for customers. This is the first program to experiment with a large QR code CTA. Gilt’s website has smaller buttons users can click to share referral invites directly via email, Facebook or Twitter.

24. BusBud

This leading bus travel marketplace uses a multichannel refer-a-friend program to reward customers for their loyalty and positive word of mouth. BusBud’s refer-a-friend program is integrated across their web and mobile apps. Their mobile app takes advantage of Referral SaaSquatch’s deep-linking feature to personalize the onboarding flow for newly referred users.

25. ThredUp

E-Commerce company ThredUp’s refer-a-friend program has a clean design and bold CTA ‘Give $10, Get $10’ to entice customers to engage with the program. The $10 double-sided reward is smaller than the rewards we’ve seen used by other digital retailers. ThredUp also uses large colorful CTAs for both email and Facebook referral invites.

26. JackThreads


Mens fashion retailer JackThreads’ refer-a-friend program uses a beautiful image with long-form copy to entice customers to engage with their program. JackThreads is experimenting with tiered rewards, they offer $10 for signups and $20 for conversions. We recommend they invest in security measures so the referral rewards are only going out to actual prospects.

Download Our Ultimate Referral Marketing Swipe File

27. Wayfair

This program follows referral best practices with a double-sided reward of $10. Wayfair’s marketing team designed a beautiful page with clear copy to engage customers with a financial reward for inviting their friends.

The main CTA requires users to upload their friend’s email addresses. This creates unnecessary friction and could be negatively impacting referral rates and conversions. Implementing single-sign-on buttons to popular email and messaging apps would help the customer make a referral more easily and quickly.

28. Tile

Tile is a leader in the bluetooth wearables market. They partnered with Referral SaaSquatch to run a multichannel refer-a-friend program. Their refer-a-friend program is integrated across their web and mobile experiences. They use a single-sided referral rewards structure where customers earn points towards a free Tile for every friend they refer.

29. Indochino

Digital retailer Indochino runs a multichannel refer-a-friend program with a double-sided reward of $100 and $50. Integrated across their digital customer touch points including website, email and mobile, Indochino’s refer-a-friend program uses beautiful branded photos to show off the value of their products and a direct email a friend CTA.

Download Our Ultimate Referral Marketing Swipe File

30. Frank & Oak

Digital retailer Frank & Oak – also in the menswear space – experiments with referral marketing campaigns and runs a double-sided credit reward of $25. The main CTA is to invite friends via email, copy and pasting the unique link, or via Facebook. Their refer-a-friend program uses the simple 1-2-3 method to explain how the program works and how customers get their rewards.

31. GrubHub

GrubHub, one of the leaders in online food delivery, uses a refer-a-friend campaign to reward their customer’s loyalty. GrubHub customers can earn $12 for every friend that signs up. The refer-a-friend interstitial uses on-brand language in the heading and email message to engage their customer base.

32. Snapwire

This beautiful stock photography marketplace is gaining traction with their community-driven approach. On average, 15,000 people sign up for Snapwire every single month. The community has grown to 285,000 photographers in 180 countries. It was a natural marketing initiative to build out a refer-a-friend campaign to reward the positive word of mouth already happening in their social channels. We worked with the Snapwire marketing team to design a double-sided $20 credit referral program that integrates into their web shopping experience.

33. Chipolo

Chipolo is also in the bluetooth wearables industry and they use a mobile referral program to encourage their app users to make friend invites. The Chipolo refer-a-friend program offers a double-sided reward. Referees get a 20% discount, while the referring customer gets points which they can use towards a free Chipolo.

Download Our Ultimate Referral Marketing Swipe File

34. PillPack

PillPack is a leading pharmacy subscription provider and their team runs a similar refer-a-friend campaign to Upserve. Their referral reward is a $100 charitable donation to RxArt which appeals to the altruistic side of their customer base. The PillPack marketing team chose a charity with a similar medicine and health focus—RxArt is a children’s hospital initiative to redecorate hospital wings as visually pleasing environments.

35. Julep

Julep, a leading beauty subscription box company, runs a referral campaign that rewards customers with a $15 credit. Their refer-a-friend pop-up matches the look and feel of the Julep brand and uses playful copy to make the campaign seem like a natural conversation between friends. The primary CTA is an email with a pre-filled text that helps the customer explain the value of Julep’s beauty subscription box to their friend.

Telecom and Media:

36. Hulu Plus

Hulu, a strong competitor in the content streaming industry, uses a refer-a-friend program to drive Hulu Plus sign-ups. Their refer-a-friend program reward is a free two-week trial to Hulu Plus. Implementing an email invite CTA would improve their referral rate and conversions.

37. Netflix

Everyone’s favorite streaming content company, Netflix, ran a refer-a-friend campaign way back when they were transitioning from their DVD rental service into online video streaming. They shut down the Netflix refer-a-friend program in 2011, but we heard the program was well-received by their customers and was a key part of their North America growth engine.

38. Dish

Dish, a leading North American provider of satellite television, has a different refer-a-friend program structure than we’ve seen used. It’s a main website CTA that wants prospective customers to find their friends with Dish subscriptions and get their referral code. Interesting approach!

Download Our Ultimate Referral Marketing Swipe File

39. DirecTV

DirecTV uses the same refer-a-friend program structure as Dish’s ‘get referred by a friend’ campaign. They offer a higher reward of $100 to their prospective customers, but still require the high friction process of getting a friend’s DirecTV account code.

40. AT&T

Telecom giant AT&T runs a refer-a-friend program with a minimalist design and bright symbols to highlight the value of their 5 core offerings. Bolding the part people really care about ($575 a year!) grabs the customer’s attention. AT&T could improve the program by reducing the amount of friction in the sign-up flow. Applying for a referral program creates an unnecessary step for customers already interested in making a referral.

41. T-Mobile

T-Mobile targets younger demographics with their loud colors, hip branding and playful copy. The T-Mobile refer-a-friend program plays within that theme, employing a branded landing page highlighting all the fun associated with their brand. Though T-Mobile referral page doesn’t highlight the referral reward, it certainly captures your attention.

42. Sprint

Sprint, another nationwide telecom giant, runs a referral program that uses a double-sided reward (a $50 American Express reward card) for every successful referral. The Sprint refer-a-friend program uses a modern theme with bold CTAs that emphasize the cash-cash-money. It’s too bad that customers must register in order to make a referral – program engagement is higher when this requirement is not in place.

Download Our Ultimate Referral Marketing Swipe File

43. Rogers

Rogers, one of Canada’s largest telecom providers, runs a single-sided customer referral program. The Rogers refer-a-friend program rewards customers with a $25 credit for every successful referral. Rogers uses a templated design with content blocks to describe the core areas of the referral program.

44. Virgin Mobile

Virgin Mobile approaches their referral program using bold colors and playful copy to deliver the details. The Virgin refer-a-friend program offers a double-sided $25 reward for successful referrals. Virgin Mobile’s referral page highlights the referral reward and main value proposition of their company with lines like ‘Unlimited Plans’ ‘Packed With More Data’ and ‘Limitless Music’ (although they made a typo on that last one – Teachable Moment: always proofread your deals before they go live!).


Financial Services:

45. PayPal

source: paypal.com

The PayPal refer-a-friend program was one of the growth engines for the early-stage company. It’s one of the more notable examples of customer referral programs and was originally pitched by their co-founder Elon Musk as a viral marketing campaign. A double-sided $10 reward for new users and active promotion through their customer touchpoints were major contributors behind the campaign’s success.

46. Tangerine

Modern banking institution Tangerine offers a double-sided refer-a-friend program for their customers to sign up new accounts. The Tangerine refer-a-friend program offers $50 for both customers and newly referred customers for taking part in their program. The referral page is well-designed and has a bold CTA that appeals to the financial motivation of their buyer persona.

47. American Express

American Express runs a streamlined referral program for card members, encouraging them to invite their friends to try different card offerings. The American Express refer-a-friend program has different rewards available for customers depending on the type of card. The American Express referral page highlights the steps needed to earn referrals with a clean 1-2-3 step graphic.

48. Chase Bank

Chase Bank runs a double-sided referral program that rewards customers with $50 for each successful referral. The Chase Bank refer-a-friend program uses different channels to tell their customers about their referral rewards and promote sharing. The above email uses the recommended 1-2-3 graphic to simply explain the offer and large green CTAs to promote referral invites.

49. Questrade

Questrade, a leading stock trading platform, uses a double-sided referral program to encourage customers to invite their friends and start trading with their platform. The Questrade refer-a-friend program uses a tiered reward program with $25 for the first two, and a $50 bonus for the third successful referral. Third time’s the charm, right?

50. Robinhood

Robinhood, also in the stock trading software industry, uses a refer-a-friend program to help customers gain early access to their platform. This type of referral reward structure uses the power of scarcity and instant gratification to increase sign-ups. This referral waiting list tactic can catapult the growth of your pre-launch brand (as we’ve seen with the Harry’s refer a friend case study). A word of caution for incentivizing non-paid actions: you’ll need to build in some fraud protection as users may try to game your system.

51. Wealthfront

Wealthfront, an automated stock trading platform, uses a personalized referral program to reward customers for their loyalty. The Wealthfront refer-a-friend program offers a double-sided reward that waives the management fees on a $5,000 investment. The newly referred customer gets a whopping $15,000 managed for free. Nice deal! For easy sharing, the Wealthfront referral page pre-fills a personalized note explaining their product’s value and referral reward.

Download Our Ultimate Referral Marketing Swipe File


So…did you read the whole thing?

Really?! Kudos, that’s stamina!

You’re now 51 times more informed on the best referral marketing examples we could find. Got some to add to our list? Get in touch! We’d love to know more.

To learn more about designing a successful loyalty strategy in the digital economy, sign up for the Digital Loyalty Academy today.

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Explanation 0 Five arrays a, b, c, d and s are declared to be of the integer type. Example. 2. This program accumulates the product of all the elements of an.

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referral explanation example

Before we show you a referral code example, let’s define referral codes. What is a referral code? A referral code is simply a unique combination of numbers, letters, or both which are used as an identifier.

Businesses use referral codes for their referral programs.  As we all know, a referral program is a powerful way to generate word of mouth.

Referral codes, in these types of programs, are used to track the origin of a referral.  The reason a business uses a referral code is so they can connect the referrals to the people who sent them in. This way if rewards are used, credit can be distributed to the correct person. The credit is often times monetary but doesn’t have to be.

A referral code example

To get a feel for what we’re talking about, here are a few referral code examples. As you’ll see, they all follow the same pattern, the ‘code’ is at the end of the entire referral link.

Example 1: A good referral code example belongs to Zipcar. Their referral program provides the user with their referral link, and you can clearly tell where the referral code is located.

Example 2: Airbnb has a pretty well-known referral program. With this referral code example, you’ll see that they use the user’s name and a unique number to create their codes.

Example 3: Ibotta’s referral program also uses referral codes. This one is a slightly different, however, as it’s just a unique code (unattached from a link). With this type of referral code example, the friend will have to download the app, and then insert the code manually. Unless of course, the user invites with one of the share button options.

How does a referral code work?

Step 1.  Assigning a code to a customer

First, you’ll need to issue a referral code to a person who wants to refer you business… Some businesses choose to use a static code, where all the referrals use the same code. While others choose to assign unique code per individual (the person referring).

If you plan on giving out incentives per each successful referral, you may choose the latter option. This way you can tie the referral to the referrer easily.

(we’ll get into creating a code later in the article)

Step 2.  Have the customer to share the code

You have to decide on how you are going to get customers/partners to share their code. Thanks to the influx of internet and social sites, it’s very easy for people to send their referral codes. Most commonly, a referral program allows its members to send their code easily, via email, social media post/message, or text.

There are, however, plenty of cases where the referral program member will share their referral code in-person to a friend, who will later use it. In this instance, the ‘code’ might just be the person’s name and not necessarily a generated number.

Step 3.  Getting code redemption from the referral

As a business you are on the receiving end, so you’ll need a way to collect the referral code. In the online world, it’s easier to rely on links and cookies to track referrals for you.

If that’s not possible, however, you have options. You can have the new customer enter it themselves into a form or at an e-commerce checkout.  Or, if you’re a brick and mortar business, you can train your staff to take the code.

An even better option is to have a page dedicated to that referral code… Now we are getting into fancy referral marketing services (but you can still run a program without it).

On the back end, you’ll need to tie that code to the referrer somehow.  Hopefully, you kept a list of the codes you created, so that all referrals and those who referred are connected.

Why would someone use a referral code?

That’s one of the trickier points.  Often times a referral code doubles as a discount code. The code represents the incentive/discount. In other words, a person is incentivized to enter the code, as it leads to their reward.

This is where incentives, like the double-sided reward, comes in. Rewards motivate the individuals to do both step 2 (share) and step 3 (redeem).

Note: If done with a link and browser cookie tracking… you don’t need to enter a code (the link, in this case, acts as the code). Instead, the action required is to make a purchase through the link.

Ex: The referral can’t get the discount unless they use the link provided, and the referrer can’t get rewarded unless their link is used.

Is a referral code required for me to run a referral program

No. However, when dealing with multiple referees, it’s recommended. Why? Well, can you remember all your customer’s names?  For example, if you’re an online business like eCommerce… Good luck with that!

Codes also create trust, they make the whole process seem more official. It’s not just someone filling out a name and form, and wondering what the next steps are. It puts the onus on the new person to use the code. But it can be positioned to be used as a discount, which can take away the ‘burden’. Hence, leading to a 2-way incentive.

How do I generate a referral code?

A referral code comes from the business or destination of the referral.  As a business, it’s up to you to generate the codes.  You can use referral program software and automate the process.  Or, you can even come up with the referral code(s) on your own.

If you choose to do it on your own, make sure to keep a good record. You may want to create a spreadsheet or use accounting software, CRM, etc.

What are some Referral Code Best Practices

– Make it easy to remember

– Try not to use O’s and zeros. Or capital I’s and lower case L’s.

– Make it case insensitive

– Personalize if possible (about the person, not the brand)

– Keep short enough to be memorable but long enough to be unique

Help answer common referral code questions

If or when you start your referral program, you might get flooded with questions regarding how your referral program works or what and where they can find their referral code.

While you can create the best user experience referral program, without a FAQ or knowledge base, you’re leaving room for your advocates to give up when they come across an obstacle. Also, will it save you from ton of customer support inquiries. To go above and beyond, create FAQ explainer videos to help your customers refrain from reading long documentations.

Don’t worry, we’ve gathered every single common questions that your advocates might ask regarding your referral code and how everything works. You’ll want to add your answers, screenshots, gifs, etc.

Here’s a list of all common questions you’ll want to answer:

  • How to find referral code?
  • Do you have a referral code?
  • How to create referral code?
  • How to referral code?
  • What is a referral code?
  • How to make referral code?
  • How do i get my referral code?
  • How do i generate my referral code?
  • Where do i enter a referral bonus code?
  • Where is the referral code?
  • Where to get referral code?
  • How do i enter a referral code?
  • How to share your referral code?
  • What to put under referral code?
  • Where do i find my referral code?
  • What if i forget my referral code?
  • What if i’ve lost my referral code?
  • Where can i promote my referral code?
  • How does the referral promo code work?
  • How to personalize your referral code?
  • Where can i retrieve the referral code?
  • Why would someone use my referral code?
  • Where does one find their referral code?
  • Do you have a gift voucher or referral code?
  • What to do after you receive the referral code?
  • How can i find a referral code for registration?
  • Will i be notified when someone uses my referral code?
  • How do i use a referral code to sign up for an account?
  • What is the referral code and how can i make referrals?
  • What if the customer referred forgets to use my referral code?

You might notice that some of the questions above might be asking similar question, so don’t just copy and answer all of them. Pick the questions that might relate with your advocates.


Referral codes are essential to every referral program, in fact, they are what makes them work. Without the use of referral codes, no one would be able to track the effectiveness of the program. Worst of all, there would be no way to track incentives, which would make it very unappealing for those who want to refer.

WATCH THE VIDEO ON THEME: How to build an Airbnb-style referral program (Altruistic Referral Template Tutorial)

If anything goes wrong with your sample then it will be This blog post tries to explain some of those techniques. To start with, let's . So this referral technique goes on, increasing the size of population like a snowball.

referral explanation example
Written by Jugis
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