This sample letter is a format for the sale of a corporate product or service from a company to the customer. This is a marketing communication designed to.
Recently, I spoke on the Indie Business Radio Podcast about business. Donna Maria, the host and founder of Indie Business Network (yes! they have insurance for small home crafters; check them out here!) invited audience members to ask questions. One of the questions that came up was, “How do I work with stores?”
The primary job of a CEO in a small and growing business is sales, sales, sales. You would be surprised how many ‘problems’ go away with enough cash flowing in. It’s way more fun to figure out how to fill all the orders than standing around figuring out what to do with excess inventory.
The only way to get sales is to ask. In my answer (hit the ‘triangle button below’ to hear my live answer on the show), I outlined how to pitch to stores. Note that Donna Maria makes these monthly “Indie Business Network Access Q+A Coaching Calls” available to members to listen to – or call in and ask questions live. One of the listeners followed up with some questions – and if she’s having these questions, that means other small business owners are having these questions. Read on to find her questions and, how I answered them!
“I listened in on the Q&A Success Call with you and dM. I was hoping you could help me with a question I have. In your instructions on how to write a cover letter, you mention that within 1 single page I should include my pricing. But I am worried that this would take up the whole page. Did you mean to suggest that I only list a few items for initial interest? Or is there a way to add the full list of items without going over?
Also, as I am listening to the recording, I am having trouble understanding the last words in the p.s. line. “…I’ll be calling you in the next few weeks to…” I lost you at to.
Lastly, may I ask you for your opinion: I like to visit prospective distributors and they are most often small little boutiques. So when I walk in, I am greeted and asked if I need help with anything. Should I tell them why I am there, or should I just say, “Thank you, I’m just looking around.” I found myself doing both but feeling uncomfortable with either response. The latter is usually because I am nervous that they will remember me “snooping” in their store and not being forthcoming… Your thoughts on this would be so greatly appreciated :) – Klara”
Otion Soap Bar, Bramble Berry’s retail store. Getting your products into a retail space means more sales!
Wow, first of all Klara, thank you (!) for listening to my advice and taking the time to really think about it and follow up. That is such an honor and I am grateful that my experiences may help you grow your business. My ideal sample drop off scenario goes like this:
1. Scope out the store (this is the answer to your 3rd question). Politely ask whom to send samples to. “What a charming store. I love the line of XYZ and think your buyer has a great eye! I sell handcrafted soaps and cosmetics that would be a fantastic fit for your store. I’d like to send samples. Whom should I direct them to?” You can do this over the phone and in person. This response is an honest, friendly way to handle the invitable “How can I help you?” question.
2. Send samples with a cover letter (more on this below).
3. Follow-up. Follow-up. Follow-up. Follow-up. Follow-up. Yup. That’s five times to follow-up. 80% of sales happen by the 5th follow up – but many many salespeople give up on the 1st or 2nd try.
Here is an example of a great sample letter:
“Dear (insert name here),
I’m a big fan of your store (XYZ). I especially like your (whatever is relevant) Natural Products Section. I think my line of soaps and lotions would be an excellent addition to your store. They are attractively priced and have reasonable minimums.
I’ve enclosed (pick 2 or 3 samples) three of my best selling products with example pricing below.
Please note that I have 15 fragrances to choose from. I recommend starting with these products (XYZ). With that line up, your initial order would come to about $320. Enjoy the samples and please let me know if you have any questions.
Klara (last name)
PS. I’ve thought of a great way to fit my products into your shop to really enhance the Natural Products Section. I’ll call you in the next week to share it with you and discuss the XYZ product line.“
Then, wait. When you follow-up in one week, be sure to state your name, your company, remind them who you are and then listen. Selling is as much about listening to your potential client as it is about you talking. Something like: “Hi Mary, my name is Klara from Klara’s Natural Soap Company. I sent you samples last week to try out. (wait for the recognition to dawn on the buyer; usually at this point they’ll say “I haven’t tried them yet” or “I tried them and love them” or some manner in between). What did you think of them? Oh great! I’m glad that you liked the Energy Lotion. It’s one of our other best sellers. What fragrances do you notice sell best out of your XYZ section?”
Let the discussion progress naturally from there. At the end, you can either ask, “When do you think you’ll be ready to place an order?” or “Are you ready to place an order now?” or “Based on what we’ve talked about, I’m going to put together a first purchase order plan for your store. Can we set a time to follow-up on Friday at 9:30 before the store opens?” Remember, it’s okay to ask for the sale.
More resources for retailers:
Often, the scariest part of building a relationship is taking the first step. This is true for business relationships as well. I hope this answer makes this step a little easier Klara! Do you have any tips or advice when it comes to introducing yourself to potential business, or asking for sales?
Tagged With: business musings, business tips, indie business radio podcast, introduction letter, retail, sales, small business
Here's how to write the kind of sales letter that will persuade your readers to buy your product or service and a sample sales letter to customers.
Direct marketing is the process of working directly with customers to convince them to purchase your products, rather than relying on retail stores to promote your products for you. Television, radio and Internet advertising all play an important role in direct marketing; however, the sales letter is still a valuable tool for selling products. Several strategies can help you craft sales letters that build interest in, and increase the sales of, your products.
Address your reader by name. A sales letter that addresses the recipient by name is more likely to be read than a letter addressing the reader as "business owner," "home owner" or "consumer." Customizing a salutation for each letter is more time consuming than using a generic greeting; however, it can increase response and sales.
Write an opening paragraph introducing yourself and your business, and tell the recipient how he will benefit from reading your letter completely. Keep your first paragraph short -- the first paragraph should be a maximum of three sentences long.
Explain the benefits of your product in two or three paragraphs. Each paragraph should focus on a major benefit of your product, and illustrate how that benefit can apply to your reader. For example, if you are selling lawn fertilizer, your paragraphs could tell the reader how your product will make her lawn greener, reduce weeds and prevent unsightly bare spots.
Close the sales letter with a specific call to action, such as, "Call today to schedule delivery," or "Visit our website today to order." A call to action directs your reader to take the next step toward owning your product, which can help prevent them from setting your letter aside.
Provide an incentive for your reader to act, such as a discount or bonus. Add a line such as "P.S. -- Call today and mention code XYZ, and we'll take 20 percent off your order, " or "Enter promotional code ABC on our website and receive a free garden tool tote valued at $30 with your order." Incentives can compel your readers to act before they forget about your letter and product.
Set the letter aside for at least 24 hours, then review the content for spelling, grammar and brevity. Taking a fresh look at your letter can help you spot mistakes, unnecessary language and confusing sentences.
Give a copy of your letter to a proofreader or editor if you are not comfortable editing your own work. You can find editors and proofreaders through a variety of freelancing sites such as Elance and iFreelance.
Pare down your language to convey your sales message in as few words as possible. Consumers and businesspeople typically do not have the patience for long sales copy, and including unnecessary text can cause your recipient to stop reading, which can cost you sales.
_____________ (Name of the company and address of the sender)
______________ (name and address of the recipient)
Date ________________ (date of the issue of the letter)
Dear_____________ (name of the recipient)
We at _________________( introduce your company) are proud _________________ ( introduce you newly launched product).
We can assure _____________________________ ( give detail of your product and discuss its feedback and market value).
Hereby we humbly want you to _______________ (express your motive of writing your letter). We assure you that you will be satisfied with its results. One of our sales men will be ready to help you out with explaining about the product and will help you with the orders.
____________ (name and designation of the sender)
(name and designation of the sender)
Breaking Down Effective Sales Letters That Work (Plus templates & Examples) If you're selling a product, the best way to sell is to EDUCATE your customer.
The sole objective of a business establishment is to sell their products to their prospective customers. This is what determines the success of a business—the ability to generate constant customer service and transactions.You may also see sales proposal letters.
It is natural for an establishment to create a vision and instill standards in producing and selling. That is why one of the factors that affect its success is the ability to propose products. With the help of our sample letters on product proposals, selling and winning customers should be a breeze.
A product proposal is a business letter that launches a commodity that is currently in the market and is up for grabs. It is a letter that contains important information about the product including its characteristics to answer to the needs of consumerism. The letter also states an assurance regarding the product’s quality.You may also see marketing proposal letters.
Like any other business letters, it takes certain skills and styles in writing a product proposal. I have enumerated a number of dos and don’ts in formulating a letter of this kind:
1. Avoid sounding casual. The point of business letters is that you have to sound as formal and confident as you can be. Remember that the product will probably be assessed by some of the company’s marketing teams, you might want to be taken seriously.You may also see formal proposal letters.
2. You have to be formal, granting that you are at it, please avoid using highfalutin words that are hardly understandable. Avoid wordiness too. Your letter should be short, simple, and clear-cut, without of course compromising the necessary contents.You may also see endorsement letters
3. Know your product well. You have to list all the relevant information about the product. The proposal relies upon it.
4. The letter should put the product under a good light thus, you say nice things about it. You don’t want it to get denied, do you?
5. Please double-check before sending the letter. You have to make sure that all the parts of the letter are there, you have to make sure the names of your prospective customers are present and precise. The name of your company should be stated alongside the product of course, and other relevant details. The grammar and spelling should be checked as well.You may also see purchase proposals.
6. And last but certainly not the least, please be tactful. You have to treat your future customers with respect.
Good letters or write-ups always get you somewhere. I suggest you take a look at our sample business cover letters if you are a bit dubious about the content.
Communication is one of the keys toward a successful business. Letters are forms of communication. It is the company’s take on interacting with its staff, investors, and customers. This letter is important in clinching business deals.You may also see partner proposal letters.
But the endorser of the product, who is basically you, should sound and look more convincing than the letter. This is, after all, your job. Remember that you are a reflection of your company and the reason why you are given such a task is that they trust and rely on you. Be confident—because it’s always the key—works for letters too!And if you need any help, you can always check out our website’s Job Proposal Sample, just in case you want a friend to take on the job with you.
These seven tips can help you write more effective sales letters: 1. Be the Your letter can stand out by not selling, but offering benefits. People don't buy products or services, they buy the benefits derived from their purchases. Remember.