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Short sale introduction letter

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Short sale introduction letter
May 11, 2019 1st Anniversary Wishes 2 comments

Real estate short sale vs. Cleaning proposal is a nicely presented packet of information about your company, services, qualifications a bid price for cleaning or.

Many forms and other forms of paperwork will be required from different parties involved in the short sale process. The following are some helpful examples of some of the forms and letters that may be required during this transaction.

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To (Lender):
(Seller's social security #, Mortgage Company, Property address and Loan #s)

SUBJECT: Letter of Authorization

This letter is to authorize ____________ (agent name) to speak to you regarding my current loans with your lending organization. _____________ (agent name) is gathering information to help me resolve the current default situation of my mortgage. This authorization includes payment history, balances, procedures for resolving the current loan status and other relevant information that _______________ (agent name) may ask about my loans.

If you are the incorrect contact for this authorization, please forward the form to the proper contact within the organization and keep my agent informed of the correct contact person.

Agent contact information is provided below.


____________________________ (signature)

____________________________ (date)

____________________________ (printed name)

Next: Sample hardship letter

What the listing agent should know to successfully negotiate a short sale. price may not be enough to cover payment of all liens and costs of sale and the seller is .. You will need an authorization letter from the seller verifying that you have.

13+ Sales Introduction Letter Samples & Templates in Word | PDF

short sale introduction letter

FARM letters are customizable templates created in the form of monthly newsletters, postcards, door hangers, and real estate information flyers. You use them to introduce yourself and generate business from individuals in the local community you service.

You select from and use these 300+FARM letter templates as part of your marketing strategy to reach individuals in your target community (farm) and solicit their use of your real estate services.

FARM letters are located in the table below, which you may:

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Each FARM letter template contains personalization instructions.

Please email [email protected] if you need assistance or have suggestions for improving the content or presentation of these letters.

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Updated 02.21.2018

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If the file does not unzip automatically, unzip the contents prior to use.

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We continually update our library of FARM Letters to provide a wider range of marketing flyers, though not all FARM Letters will be included in this download file. New FARM Letters are always displayed in the table below.

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Sales Introduction Letter

short sale introduction letter

These letters provide another approach to FSBO contacts by professionally and diplomatically addressing a number of the challenges they will face in trying to sell their homes without the services of a professional REALTOR®. While it’s no secret that today’s real estate market is a tough one, homeowners are often unaware of all that will be required of them to successfully sell their home alone, of the potential legal ramifications, and of the many benefits they can realize by hiring a real estate agent.

With the decrease in home property values in many markets, a number of homeowners are desperate to save money and see saving the cost of a real estate commission as a means of realizing significant savings. They likely do not realize what all will be involved in earning that commission, that four out of five homes sold are sold by REALTORS®, or that the average selling price of homes sold by REALTORS® exceed that of FSBO sales by more than the amount of the commission they hope to save. These letters allow you to tactfully share this and other information with them and to offer a free consultation that will allow you to discuss the benefits of your services and show them the return they can expect to see on their investment.

  1. Benefits Of Using A Professional REALTOR®– Share information with FSBO prospects on the five general areas where homeowners typically benefit from using a REALTOR®: 1) employing knowledge and expertise; 2) using proven marketing tools; 3) dodging liability, legal issues, and lawsuits; 4) steering clear of ‘riffraff’; and 5) avoiding hardball negotiation tactics.
  2. Identify Most Marketable Features– Living in a home and seeing it every day can make it difficult to identify the property’s most marketable features. As an experienced real estate professional in their area, you know what buyers are looking for and which of the home’s selling points to highlight.
  3. Not Paying Real Estate Commissions May Not Save Money– The main reason people give for trying to sell their homes themselves is saving the commission paid to a REALTOR®. That may seem to be a considerable savings, but many find that they do not actually realize any savings since the average homeowner gets a purchase price of 15%-16% less than that for homes sold by professional REALTORS® and does not sell the home as quickly. Potential savings may also be offset by the time and effort required, the possible legal liabilities, the cost of marketing, and other factors.
  4. Pricing Assistance– Most FSBOs are priced incorrectly, and incorrectly priced real estate can linger on the market for a long time, eventually selling for below market value. Remind FSBOs that you have access to far more data and resources, allowing you to set the right price to achieve a speedy sale at top dollar.
  5. Professionals Sell Homes For More Money– When homeowners decide to sell their property on their own, it’s usually because they wish to save the agent’s commission. This letter provides FSBOs with statistics indicating that they will make substantially more money from the sale of their home if they employ a real estate professional, even when factoring in the agent’s standard commission.
  6. Pros And Cons Of Selling Solo– This letter shows prospects the conditions under which selling their home alone may work for them and the reasons that acting as their own real estate agent is probably a bad idea.
  7. Showing The Home—Expert Staging And Security– Remind FSBO contacts that professional REALTORS® are knowledgeable and experienced in the many aspects of showing a home including objectively assessing how to depersonalize the home in a way that allows prospective buyers to envision it as their own identifying low-cost repairs or improvements, using staging techniques, establishing curb appeal to draw buyers inside, and showing the home more securely.
  8. The Biggest FSBO Mistake– Use this letter to let prospects know that REALTORS® specialize in basing the price on the home’s worth to prospective buyers in the current market using an established process that is part science and part art. A brief discussion of the variables a REALTOR® analyzes illustrates how difficult it can be for homeowners to determine an appropriate price, in part, due to the emotional connection to their home.
  9. Web Presence– Most home buyers begin their search on the Internet. This letter gives the FSBO suggestions for establishing an effective web presence to attract potential buyers, while mentioning the comprehensive web marketing program you create for the homes you list.

Basically, a “short sale” is a sale of mortgaged real property where the proceeds from the sale .. Determine if owner has other assets to cover any expected deficiency. a pre-approval or commitment letter and any information regarding.

How to Write a Homebuyer’s Letter to a Seller

short sale introduction letter

This is another tricky one to tackle, but if you keep it short and the point, you can help recent divorcees get through this difficult time.

Hello [Name],

My name is [Name] and I’m a real estate agent with [Company]. If I can, I would like to be of assistance in helping you navigate this turbulent time.

A divorce is never easy, especially when there is a shared home involved. Just know that you have a number of options available when it comes to your home.

In order to determine the best course of action, it’s probably best to have a brief discussion about your home, your financial goals, and any questions you may have about your options. Then, we can formulate a plan for next steps towards selling your home or buying out your spouse.

This can get complicated and add to the stress of divorce, so I’d highly recommend working with someone, even if it’s not me, as opposed to trying to work this out on your own. I’ve assisted dozens of clients in the sale or refinancing of a marital home and can guide you through the process.

If you’d like to chat, just give me a call.



The short sale process, whether for commercial or residential real estate, is complicated and filled with pitfalls for the inexperienced. This article.

short sale introduction letter
Written by Nacage
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