Thank you so much for meeting with me today. It was such a pleasure to learn more about the team and position, and I'm very excited about the opportunity to.
Since the tangible aspect is missing for online business, online customers love when their shopping experience feel personal.
That’s why businesses working hard on showing gratitude to their customers humanizing the relationship, and automated thank-you emails are a way of doing so.
A thank you email is not just an email you send when customers buy from you. It is more than that.
In this guide, you’re going to learn:
So let’s get down to business.
A Thank-you email is used by businesses to build a healthier long-term customer relationship: by showing gratitude and appreciation to them.
Expressing thanks shows people how much you care and appreciate their time and generosity.
Remarkably, thank you emails help businesses gain customer engagement which results in great brand loyalty, in a way it does humanize the relationship between your business and your clients.
Unlike buying directly from a store, customers don’t get to have that tangible experience with your business. For that, automated thank-you emails help you provide your customers with a feeling of reassurance from the time they have clicked the order button until they receive your product.
In particular, thank you messages are an approach to start assembling a relationship online that is like the in-person connections your clients have with physical brands.
A thank-you email is a user-action based email. It means unlike broadcast emails, your thank you notes are triggered by specific user action to make sure your emails are sent at the right time, reaching out the right person.
And by a ‘user-action’ we do not only refer to placing an order, but there are also various occasions you can trigger your automated thank-you messages to be sent on.
You can automate your thank-you emails to:
How to apply these cases in practice? All you have to do is register for an email marketing automation software in which you can automate triggered thank-you messages based on users’ action.
Our parents taught us how to say “Thank you” at a very early age, but a great thank-you email is not as simple as it seems. It is more than that, it is considered a customer delight.
When creating your automated thank-you email, consider the following tips:
See below how actual brands used these techniques, illustrated with 15 examples. See below how actual brands used these techniques, illustrated with 15 examples.
Here are 15 thank-you email template examples that will inspire you with ideas for the design and copy of such emails, so how about we start!
You can also access in Automizy, editable pre-built layouts of Thank you email templates.
Imagine placing an online order and not receiving a confirmation email? Wow! What a horror story, even if you receive an email after a couple of minutes.
Confirmation emails are standard, elevate your game by thanking your customers for their payment.
Wistia did exactly the same in the following Thank you for your payment email sample:
Starting the email copy with the invoice details, followed by a thank you note and further subscription details.
Taking the time to show gratitude to your customers for making a purchase, makes the post-purchase experience unique and leaves a positive impression.
Here are some ways to make the best out of thank you for purchase emails:
Another chance to connect with your clients is the point at which they register to your product or software.
Audient created this elegant Thank you email to client for registering. It has a clean design, easy to read and displays all the right info with a wide simple call-to-action button.
Personalized end of the year Thank you customer email template with pretty slick animation that Mutual Of Omaha used to show gratitude to their partners during that year, and strengthen the relationship for the next one.
Thank you for your order emails are the most used automated thank-you email. It is the email that reaches users right after they place an order.
As a very common automated email, customers expect to receive it.
Thank you letter for orders are a must-have in email marketing automated campaigns for any business.
Some customers are generous with their time and would take a moment to share their feedback regarding your business.
Similarly to Google’s thanks for your review email template example, it is an opportunity to show gratitude to the customers who review you with an appreciation email.
Using an opportunity in a transactional email to help spread or share your gratitude with others is a good thank you email idea.
There are always great opportunities to reach out to your customers and thank them or show them gratitude as well. Online store Tradesy seems to do this well as demonstrated in the following thank you for shopping email sample.
It’s always a good idea to reinforce a subscriber’s decision to sign up for your emails.
One easy way to do that is to offer a quick overview which tells subscribers what to expect after joining your email list. Codeverser does a great job with this thank you for signing up email example.
When you run lead generation campaigns and new contacts subscribe to your list, you want to welcome them with an intriguing thank you note for subscribing email.
A thank you email is the first friendly exchange between your business and a new subscriber. It sets the tone for future communications and encourages new members to manifest a better engagement with your upcoming emails.
The “thank you for subscribing” doggie pic is hard not to look at in the following email design from BarkPost.
Although featuring a by-the-numbers subject line (“Welcome to BarkPost”), the email copy is catchy all around.
If your business consists of the part of holding events, this is an opportunity to reach out to your attendees and thank them for assisting the event and their support after the event.
You can also send such thank-you emails as a part of a webinar email campaign. It is a great way to show appreciation for those who engaged with your content.
Customer opinion about the experience they have with your brand is useful data that you can use to optimize your business to meet customer demands more accurately.
As customer feedback is important for your business evolution, this can be an occasion to send thank you emails to those who share their feedback with you.
Thank you email to customers are also used by most businesses around the world. And particularly air companies dig it.
If you booked a flight even once in your life you probably received a similar thank your email for a booking.
SquareSpace also sent a thank you customer emails to their users and in this email, they showed appreciation toward their customers and at the same time invited them to fill in a quick survey to measure customer satisfaction.
Whether this is your company’s anniversary, customer anniversary or any other holiday (Christmas, Thanksgiving!) show some gratitude to your network.
Keep in mind you are sending a thank you email to appreciate your community, not to sell anything.
FitBit email reflects appreciation and gratitude only, there is no call to action button in the email.
This is another great example of a wonderful milestone thank you email, with extremely simple large CTA to drive traffic.
Trello used this subject line: We think you’re 1 in 10 million. Here’s some free Trello Gold. 😉
An example of great Thank you for booking email example sent from The Aviary restaurant to confirm a customer booking.
The email copy starts with a large Thank you title, including booking details, invoice and the location of their restaurant.
DropBox’s thank you for referral email shows gratitude for their users who referred a friend awarding them with 500 MB bonus space.
Satisfied users did their part and invited their friends to your product/service, it is your part then to thank them for the referral and show gratitude.
You can easily set up your personalized thank-you emails in Automizy and trigger different thank-you messages to specific targeted contacts, based on their actions on your website.
Here is a list of triggers you can set up for your thank-you emails:
You can set up a basic thank-you autoresponder email to your customers, that consists of a one single thank-you message triggered on customer’s order.
It looks like the following example:
You can also make your thank-you autoresponder as a drip email campaign to greet and welcome your new blog subscribers.
Whenever a new subscriber opt-in for your blog newsletter a thank-you email is sent immediately to introduce your business and say “thank you for subscribing”.
Followed by 1 day wait period, subscribers receive their first blog newsletter, and right after a couple more days, another automated newsletter is sent.
With similar automated email sequences, you make sure that subscribers stay close to you, starting from the moment they have subscribed and most interested in what you have to offer.
You could use triggered email sequences with conditions.
Trigger an email to be sent on a specific milestone, special holidays or contact birthday to spice a little bit the relationship with your prospects and customers.
Based on that trigger an email and show appreciation to your customers on their birthdays. It’s important to offer a small gift within the email, something like a discount, coupon, gift card, etc.
After the birthday email, insert a waiting period of 2 days to check if your customer clicked on the gift link and claimed it. If someone claimed the gift, you could send a follow-up email.
For those who did not click the gift link on the birthday email, you can offer them a second chance to claim it.
Lastly, if you want a thank-you note to all your contacts on a business milestone you recently reached, you could send personalized bulk email campaign to show appreciation to your customers.
Personalized thank-you bulk email campaigns would be useful for:
Let’s have a look at some of the best performing appreciation email subject lines.
You can also prove the strength of your subject lines with the Subject Line Scorer.
Probably you noticed some of the thank-you email subject lines include emoji symbols.
As indicated by a report by Experian, 56% of brands utilizing emoji in their email subject lines had a higher email open rates.
You can insert emoji symbols to your email subject lines with Automizy and experience the thrust yourself.
You can use the subject lines above for inspiration.
Or you can copy the body of your email into the Automizy’s email subject line recommender.
It writes you subject lines based on the copy of yo
That’s it, 3 easy steps.
Your thank-you emails are also a great place to promote purchase-related products for your contacts as uncovering a new scope to increase your average order value and the number of repeat purchase.
Cross-sell & Upsell tips:
An upsell example comes from Walmart, which they included as a sidebar in a thank-you email sent to a customer right after placing an order.
Cross-selling a student chair with arms to a customer who ordered a student desk. It is highly-personalized, that what makes it look organic and natural.
Saying “thank you” may appear to be a basic thing, yet it is important to your customers’ experience. It indicates that they’re something other than just another regular buyer.
A tiny act of appreciation can elevate the whole customer experience and by the end contributes to your:
Are you sending any thank-you emails to your subscribers? If you’re doing so send us your emails and we’ll add it to our collection and help inspire.
I’m the Head of Marketing @ Automizy.
I started out in the marketing startup world right after graduation and since then it’s been a blast to navigate in these waters.
After work, I love playing basketball and traveling.
Learn how to write a thank you email after a job interview. See a What you need to know about the job interview thank-you note etiquette: when to write it, to whom to I enjoyed meeting you in person after all these emails we've exchanged.
A successful sales meeting on its own is rarely a reason to celebrate your success. The outcome of it is, however, crucial. You either get a new client or not. Fortunately, there is a way for you to improve the chances for a positive outcome. A simple thank-you letter after the sales meeting.
So, how to write a thank-you email after a sales meeting? Is there some magic formula to it? Is sending an email with the words “thank you” enough or does it have to be something more elaborate?
Bear with us, and we’ll share with you the components of a good follow-up email, talk about the best practices, and show a few custom examples of such emails.
A follow-up thank you email after a sales meeting is self-explanatory. It’s an email which you send right after meeting with a prospective client to thank them for an opportunity to talk.
It doesn’t have to be an email. A handwritten note is sometimes even better. However, you never know when it’s going to be delivered to your prospect. For example, when the potential client is housands of miles away, and you had your meeting over Skype, sending a postcard might be not the best decision. Sending an email would be simpler, faster, and more appropriate.
The first thing to remember is, never forget to thank your prospects for meeting with you. It’s not just the matter of politeness. It is a vital step in nurturing communication and building a stronger relationship.
Your follow-up email is your chance to remind of yourself once again and to highlight the benefits of your cooperation. In it, you can strengthen your point and provide additional value. With its help, you can create a lasting impression and make sure it’s a positive one.
Last but not least, your thank-you letter can encourage your prospect to take the next step, whether it is another meeting or a purchase.
Therefore, it is essential to know how to thank someone after a sales meeting properly. And it’s not just about knowing the sales tricks, but mainly about clarity, friendliness, and following the guidelines of business communication.
A thank-you email must be not only polite but also memorable and attention-grabbing. But, first and foremost, it must follow proper structure. To better understand the composition of a thank-you letter after a sales meeting, the sample provided by Business Insider would be a good start.
Image courtesy of Businessinsider
The sample thank-you email has the following ingredients:
We will complete this list with some more pivotal elements of a successful follow-up email and will start with the subject line. So, let’s see how to write a thank you-letter after a sales meeting by looking at it main components.
First of all, your “thanks” email after a sales meeting must have a subject line. This way, the recipient will immediately know what it is about. Secondly, the subject line needs to encourage to open and read the email. You can try the following:
If you a writing an email to thank someone after a sales meeting, just start it with the words “(I would like to) thank you.” Remember that the phrase “Thank you for the meeting” is not enough. You need to be more specific than that. Thank people for taking their time to view your product, for considering your solution, or for discussing their business needs with you. Still, remember to be sincere when thanking another person. Either write only what you mean or just be polite.
Image courtesy of Pinterest
Provide a summary of the meeting in your follow-up letter. It will help the prospective client recall the event. Imagine a situation where your contact person is considering your solution together with five other products from your competitors. How well do you think your prospect will remember the details of each particular meeting?
Always mention the date, time, and topic of your meeting. This makes it easier for the addressee to find your email later by merely entering the date in the search box.
After you’ve summed up the meeting agenda, reiterate what you have agreed upon. You must always take notes right after every single meeting so that you can quickly insert them into your follow-up emails. Stating once again the points of agreement will help you and your potential client have everything at hand, which can even speed up the deal.
In case your collocutor had questions, to which you didn’t find immediate answers, provide them in your follow-up note. Remembering to answer these questions will present you in a very favorable light. Failing to do so will have a negative impact on the trust towards you and can also badly affect your reputation.
Every sales meeting must have a clear purpose. It can be either a new meeting or a phone call, or a sale if everything goes ideally. You need to connect your email with this purpose by suggesting the next steps or offering a call to action. You might just write at the end of your note that you hope to hear from the person within the next week and that, in case of no response, you will follow up again.
You might already know that your prospect will not remember all the features and advantages of your product after several hours. Therefore, you should send them your sales presentation or a
product brochure. If you have done so during the meeting, you might have some additional materials that will help your prospect get to know your solution better. Be careful though not to send too much information at once.
Bear in mind that your thank-you note is a part of your business communication. Keep the style and format of your email professional. A business signature is a must. If you are not sure what to include in it, see the examples at NEWOLDSTAMP. In general, remember that a good signature must contain:
You must have agreed on your next contact during the recent meeting. Make sure that your prospect has not forgotten about it. Remind about the date and time in a follow-up thank-you letter and ask the person to confirm. Sharing with them a calendar link would be good as well.
Write the person again before the next meeting, just to check if nothing has changed in their plans.
Now that we have covered the main elements of thank-you letters, let’s look at some of the best practices and tips.
Send your thank-you email immediately after the sales meeting. Otherwise, your competitors might win over your potential client. In any case, it’s always better to follow up with someone right away, when the conversation is still fresh in your mind.
Don’t just send a standard sample thank-you email after the sales meeting. Customize it accordingly to each particular situation and every particular prospect. Mention a situation from the meeting that both you and your recipient would relate to.
Try to bring in some extra value in your email. You always can share additional information that will help to understand your product better. Still, don’t limit it to your product only. Just think about what your recipient would find useful and share it. It can be even a link to a third-party article.
Image courtesy of Pixabay
There’s no need to write long follow-ups. Keep your letter simple, brief, and to the point. Value their time. Avoid sales pitches and don’t overcomplicate.
Consider the tone of voice that you used with your prospect during the meeting. There is no need to revert to formality if your communication has been relaxed and friendly so far. Still, keep it professional.
In your follow-up email, you grab the recipient’s attention twice: firstly, with a relevant subject line, and secondly, with the very first sentence. Address the person and thank them for something specific. Make it clear that you have understood their needs and are eager to start working on the optimal solution. Something like that would work: “Hi John, thank you for discussing with me your current marketing challenges earlier today. I hope we can address them together with ProductZ’s help.”
Carefully consider the words you are going to use in your email. Avoid jargon, colloquialisms, and overly sophisticated phrases. Make sure your message is clear, concise, and professional. What’s more, your email must be empowering and positive, so pick your words accordingly.
It might seem that writing a thank-you letter after meeting your prospect is a no-brainer. Just make sure you stick to the structure and follow the best practices. However, there some crucial mistakes salespeople often make, which can cost you a relationship with your potential customer. We’ve listed some of those mistakes below.
A thank-you letter must be all about your prospect and never about you. Don’t talk about yourself or ask for favors. Your task is to show your gratitude and provide additional value. That’s about it. Fitting in any personal requests will be just out of the line here.
Image courtesy of Quora
Always make sure you’re sending your email to the right recipient. Check that the name of the person and the company in your address line matches the names in your message. In case you had a meeting with several people, include them all in your email. Otherwise, it might turn out that the real decision maker is the one you’ve left out in your correspondence.
Provide all the ways to contact you. If you suggest having a call sometime later, make sure you’ve included the phone number or your Skype name. All in all, your contact information should be in your business signature.
Nothing is worse than an impersonal “thanks” letter after a sales meeting. If you have a ready-made template, adjust it to every particular case and personalize it for each prospect you are communicating with.
Taking flattery for a compliment is easy. However, your recipient will always tell them apart. Don’t praise your addressee for something that you are not sure about. Express your admiration only for things that you really find fascinating or inspiring.
Let’s now take a look at some real-life examples of follow-up letters. When you’re about to thank someone after a sales meeting, a sample like one of the following will come in handy.
Subject line: Some follow-up notes on our today’s meeting
Thank you so much for taking the time to meet with me earlier today. It was great to hear about your current marketing challenges and to brainstorm the ways to generate more leads for your brand. For your convenience, I’m sending you a presentation of our marketing tool together with this email.
You asked my opinion as to which generation channels would work for you best. I think we should start with landing pages, retargeting campaigns, and downloadable content. Earlier this year, I’ve worked on a similar case to yours. I thought you might find it interesting, which is why I’ve attached the case study below.
We can discuss the details during our next call that is scheduled on 15th March. Until then, don’t hesitate to contact me if you have any questions.
I also wanted to say that, regardless of the outcome of our future conversation, I appreciate you giving me the chance to talk to you again. I imagine how busy you might be right now with your new product on the horizon.
Have a lovely and productive week!
[Your business signature]
Subject line: It was a pleasure talking to you today, [Name]
I would like to thank you for the opportunity to meet with you and your team this afternoon. It was insightful for me to learn about YourCompany and its story. I hope to do my best to help you overcome your current challenges.
For your reference, I’m attaching the summary of our meeting below. If you have any questions, requests, or comments, please do not hesitate to message or call me.
I will be emailing you next week to check your availability for our second meeting where we can discuss your current marketing strategy and make some adjustments to it.
Thank you again for our fruitful conversation today. It will be a pleasure for me to work with you in the future!
[Your business signature]
A “thanks” mail after a sales meeting is an essential part of every salesperson’s job. It is a small ritual that can foster business relationships and bring in new clients. Your ability to craft a great thank-you email can be a significant contribution to your brand’s positive image. That’s precisely why you need to do it the right way.
Fortunately, thank-you follow-up emails are not hard to write. Simply make sure you keep it polite, professional, concise, and useful. Avoid making it about you, focus on your prospective client instead. Express gratitude, your willingness to help, your availability, and your readiness to take the next step. And, most importantly, be sure to proofread your letter and check its accuracy before hitting the Send button.
Liked? share this post with your friends!
Ostap is a strong marketing professional with 2+ years of experience in the software industry. Skilled in Marketing Strategy, Digital Marketing, SMM, Content marketing, Search Engine Optimization (SEO), Google Analytics and Google Adwords.
I would like to express my gratitude for our meeting yesterday. It was both enjoyable and informative. Your insightful presentation contained several innovative ideas that we are now considering for our new advertising campaign. The committee has asked me to express our sincere appreciation and to invite you to continue to share your expertise and advice with us as we formalize our course of action. With your permission, I will notify you as soon as we schedule our next planning meeting. We will look forward to seeing you there.
Thank you for the opportunity you gave me to interview for the testing position. The development projects sound exciting and the people I met were congenial and professional. Doe Corporation seems like a wonderful place to work and the Springfield area is beautiful. I would very much like to be part of the Doe team. I will be available next week and will be happy to provide more information to help you make your decision.
Thank you for meeting with me on Thursday to discuss the possibility of my transferring to Doe South Division. As I mentioned, I am interested in the diversity of projects that the South Division handles and would also find the geographic area to my liking. I feel that I would fit in well and could contribute much to your design efforts. I would be very pleased if you were to include me on your team. I will look forward to your decision.
Thank you for allowing me to show you our new product yesterday. I appreciated the time you took from your busy schedule. I hope you found my presentation useful and that you could see how our program can be of great value in your accounting department. I will call next week to get your reaction to it and to see if we can schedule another time when I can make a presentation to some of the other key people in your department.
Thank you for taking the time to meet with me yesterday. I enjoyed our interview and was especially pleased to learn more about how you came to choose your particular career path. As you know, the article is intended for a young audience, and I am confident that the childhood experiences you shared with me will be of great interest to them.
I will, as I agreed, send you a copy of the article prior to publication.
Thank you for meeting with me today to discuss the position now available with your company. I enjoyed meeting both you and your staff. I am very impressed with your company and what it has to offer the community. I am highly interested in the position now open and would very much like to join your organization.
During our interview, we discussed my qualifications for this position and how I could meet the needs of the company. As I mentioned then, I am a candidate with strong credentials that fully match the needs of this position. Not only do I possess the education and experience required, but the necessary skills to get the job done right. I fully understand what is needed here and feel confident that I can tackle the required challenges and responsibilities head on.
Once again, thank you for taking the time to meet with me. I hope that you feel as good about our interview as I do. I know that I have a lot to offer, and that I would thrive in your company's challenging environment. Allow me to prove myself to you, and you will see a highly dedicated and competent professional, eager to make a difference in your organization. I look forward to hearing from you, and I hope to be working with you and your co-workers soon.
It was a pleasure meeting you yesterday. Your ideas on new approaches to sales in our region were insightful and a great help to me. Thank you for making time.
It is important in business to be ahead of your competitors. You can do this by marketing your products differently, providing outstanding customer service, or by having unbeatable prices. Any positive way to distinguish your business will increase your exposure, and improve your reputation amongst customers and suppliers alike. One way to stand out from the crowd is to make sure all your business communications are impeccable. Take any opportunity available to write personally to customers or suppliers, and over time you will be rewarded with a loyal customer base, and suppliers who take pleasure in doing business with you.
Here we will give an example text thanking a potential corporate customer for a successful business meeting. A thank you letter could separate you from competitors by adding a more personal touch in your relationship with the customer. Consider the type of content we have included, and also take note of the difference that good proofreading can make. It is worth putting some extra effort into your English grammar and writing style to make your message clear, and WhiteSmoke is the perfect writing tool for the task. As an all-in-one solution, WhiteSmoke features a grammar checker, a spell checker, a thesaurus, a dictionary and special enrichment features to make your letter writing stand out.
dear John Smith,
Thanks for letting me to show you our new product yesterday, and I appreciate the time you took from your schedule. I hope you found my presentation interested, and that you could see how our softwares solutions could be a great time saver for your import and export dealings. I will call you next thursday to hear your response, and to see if we can schedule another meeting with the rest of the management.
Text After WhiteSmoke
Dear John Smith,
Thank you for allowing me to show you our new product yesterday. I appreciate the time you took from your busy schedule. I hope you found my presentation interesting, and that you could see how our software solutions could be a great time saver for you import and export dealings. I will call you next Thursday to hear your response, and to see if we can schedule another meeting with the rest of the management.
Here are a few example thank you letters for meetings. A well written, tactful thank you letter can help you achieve your desired outcome.