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Thank you note for years of service

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Thank you note for years of service
April 19, 2019 1st Anniversary Wishes 4 comments

Beautiful thank you note wording examples for weddings, baby showers, them off with well wishes and words of gratitude for the years of service they've given.

Do you go out of your way to say ‘thank you for your purchase’ to your customers?

No?

I mean, why would you? What’s in it for you?

Well, what if I told you that by simply saying thanks to your customer, you can completely change the way your brand is perceived.

This is good ol' fashion customer service 101.

The most basic ‘thank you for your purchase’ note goes a long way in delighting your customer - and delighting your customer means that they'll remember you.

When I talk about saying thanks, I don’t mean via email, either. Anyone can queue up the stock standard ‘thanks for your order’ email.

But it’s true authenticity in a handwritten note that makes your customer feel truly loved.

It might be for a customer, or a friend, a business partner. If there’s a reason to show kindness, take it and show thanks.

In this article you’ll see how to write a thank you note to your customers, as well as:

  • Why you should never use the word ‘business’
  • How heartfelt customer appreciation can change the way you do business
  • Why the ‘hand’ in handwritten is the most important part of a thank you note

Saying thanks requires so little effort and returns so much. In fact, it's so easy to do that you can print it on the inside of a mailer box:

Are you an ecommerce brand that wants to use custom packaging to say 'Thanks'? Check out Packhelp's range of bespoke ecommerce packaging.

Christmas is the best time of year to start thanking your customers. If you want to find out how else your brand can leave a lasting impression these Holidays, read the article 23 Christmas Marketing Ideas To Boost Your Sales This Year [Read Now]

Now let's take a look at the difference a simple thank you note can make for your brand:

Why should I write a thank you note?

‘Gratitude is the most exquisite form of courtesy’
Jacques Maritain

In business, just like in life, we occasionally rely on the help of others in the pursuit of success and happiness. Without the help an input of others, business would be a lot harder than it already is.

If you’re a small brand that’s selling online, those ‘others’ that you rely on are your customers.

You wouldn’t be doing what you’re doing if it weren’t for the input and support of your customers - no matter how many or how few there are.

When your customer feel like they’re making a difference to what you do, they feel empowered.

They invest more in your brand on an emotional level because they see the difference they make.

Sure, this is great for the customer, but what’s in it for you?

When your customer is more invested in your brand, they like you more. And when they like your brand, they’re more likely to buy from you again.

Below you can see how basic this system actually is.

 

Things like using sustainable packaging like bio polymailers is a great way to surprise your customer and makes it easier for them to like you more.

The small gesture of a ‘thank you for your purchase’ note is a bit of a shock, your customer doesn’t expect it. This will certainly blow your customer away and give them more of an emotional investment in your brand. 

Gratitude makes your customer feel important

Nowadays when you purchase something online, you pay for your product and then you get it. End of transaction.

So uncommon is an act of genuine gratitude, that when it happens, it builds a relationship.

The relationship between you and your customer.

The act of sending a personalised thank you note is a way to build this relationship. It’s a more traditional old-fashioned way of genuine, heartfelt sincerity.

It doesn’t matter where you sell your products online, either. If you’re selling on a marketplace like Amazon, eBay or Etsy, it’s actually more important to send a note.

Why?

Because when people buy from marketplaces like this, they don’t remember your name.

They remember the name of the marketplace. ‘I got this on Etsy, it was discounted on Amazon’.

For example:

No mention of the brand name, no reference to the seller or the store name. Etsy takes all the credit.

This same problem happens when we talk about many modern services. Take, for example, Netflix.

"I watched Netflix last night", no mention of what watched.

This diminishes the effect of one of the most potent forms of marketing - Word of mouth marketing.

But by writing a handwritten note for your marketplace purchases, you literally put your brand name in the hand of your customer.

You increase your chances of your brand name being remembered by your satisfied customer. Throw in some custom tissue paper or custom tape to add a little class, and you increase the chances of your customer saying 'Oh I get this from Fred's online store!'

Keep reading to see how your customer’s happiness is the main driver in your sales...

 

Why not put your branding onto your packaging and use the space to say thanks? 

Click here to start designing

Not sure where to start in the work of custom packaging? Read the article: Why your brand needs to use custom packaging with a logo [Read now]

Customer appreciation = your success

Here’s you: ‘Handwriting notes is a waste of time, I’m too busy with other stuff’.

Here’s me: ‘Handwritten notes are a better investment than PPC advertising’.

Wait, what?

Ask yourself this question:

What percentage of your marketing efforts are focussed on getting people who have never heard of you, to buy from you?

I’m guessing that percentage is going to be quite high.

And that’s fine, that’s pretty normal. Traditionally, we think of marketing as getting more sales by driving traffic to your website.

More sales from new customers.

But what about more sales from previous customers?

Which brings us to the next question:

How much energy do you spend getting people to buy from you for a second time?

Noticed how I said energy, not time or money?

That's because you’re 6 times more likely to win a new customer than to retain an old one.

That means there's so little time or money investing in retaining a customer compared to getting a new one.

Think about that for a second. 6 times harder.

So, by including thank you notes for customers, you’re making it even easier for your old customers to buy from you again.

You’re making your customer feel great about the decision they made.

Ultimately, increased happiness leads to a higher lifetime spend with your brand. That means that in their lifetime, they will stay loyal to your brand and spend more money with you.

Your customer is less likely to go and try other brands because they’re happy with you and your products.

What’s more, a happy customer that has a high lifetime spend is more likely to become a brand advocate.

A brand advocate is someone who spreads your name amongst their trusted friends because they simply love your brand.

All this, from spending less than a minute to write a note.

Here’s a thank you for your purchase note that a customer of velocitybikeco.com received:

Short, simple, to the point - and most importantly, it’s honest.

Are you still thinking it’s a waste of time?

Well, let’s take a look at just a few of the other benefits of saying thank you for your order:

  • Higher customer engagement
  • Greater customer satisfaction
  • Increased loyalty
  • More word-of-mouth marketing

So what’s the main thing to take away from all this?

Everything good happens when you stop and thank your customer for their purchase.

Let’s take a little look at how and why these things happen:

Higher customer engagement

When your customer is engaged with your brand, it means that they’re following you and paying attention to what you do.

This is obviously a good thing, as it means that your customer genuinely likes you. A customer who liked your brand is a satisfied customer.

Customer engagement comes in many forms. Here, you can see Buffer to support and engage users on Twitter.

Because there is trust between Buffer and it’s customers, they don’t hesitate to reach out and talk to the company.

Greater customer satisfaction

Remember how you felt when your favourite aunt sent you that birthday card? What about when your doctor sent you a birthday card, too.

It made you feel special, important and valued.

You then went made a phone call to your aunt or went back to that doctor the next time you got sick.  

So by doing something similar with your customers, you’re reinforcing the idea that your customer made the right decision to buy from you.

Increased loyalty

It’s obvious that loyal customers are a good thing. It means that they’re not going to go and buy from another brand because they value your brand so highly.

It means that they’ll keep coming back to you.

A loyal customer is also likely to spend more money with you in a single transaction.

This is valuable, as it’s harder to make a first-time buyer spend a lot in their first transaction.

More word-of-mouth marketing

As mentioned earlier, a loyal customer is more likely to become a brand advocate and tell their friends how happy they are with your product.

That may happen through a word of mouth mention. It may also happen through a social media share.

Today, a happy customer that’s using social media is a powerful powerful asset to you.

So by now, the benefits of a simple thank you note should be evident.

No matter what you sell or where you sell it, a thank you note can do a lot at empowering your customers.

So now that you know why they’re important, let’s take a look at how to write a ‘thank you for your purchase’ note.

How to be genuine when saying ‘thank you for your purchase’.

There is one golden rule you need to know before writing your note.

Don’t say ‘Thank you for your order’ or ‘Thank you for your business’.

Yes, these are business thank you notes, but you don't want to be seen as a 'business'.

By labelling touch-points with your customer with words like ‘order’, ‘patronage’ or ‘business’, you devalue the transaction. You make your customer feel like just another number in your finance books.

Have a think, what other phrases sound a little too ‘business-ey’?

  • Thank you for shopping with us
  • Thank you for your business
  • Thanks for your order

These just sound bad. Using phrases like this don’t make your customer feel warm and welcome. It makes them feel like you’re just glad they’ve finally paid you.

Avoid thank you for your order by using something like:

  • Your support is invaluable
  • Thanks so much for shopping with us
  • Choosing us means a lot to us
  • Thank you very much for supporting us

The main takeaway here is this:

Business means a transaction. Support means a relationship.

Here are a few other things to remember when writing your thank you note:

Do:

  • Send the physical note in the customer’s purchase - not afterwards
  • Be genuine when you’re showing appreciation.
  • Use the same tone of voice that’s used in your branding
  • Use the most appropriate stationery. Not a torn-off piece of paper, or an overly fancy letterhead.

Don’t:

  • Don’t talk about things that aren’t relevant
  • Don’t try and sell more products
  • Don’t be negative, cynical or doubting
  • Use different coloured pens - blue or black

The thank-you note is about your customer, not you. Focus on being sincere and honest. Don’t think ‘more sales’.

Now that you know the dos and don’ts of your thank you note, let’s get stuck into writing one!

How to write a thank-you note

For some people, writing is hard. Whether it’s a lengthy letter or a simple ‘don’t forget to feed the cat’ note, writing can be tricky.

Which is exactly why you’re now going to see a step by step guide to using the perfect elements in your thank you letter.

By the time you’re done here, you’ll be able to create your own template and modify it for each and every customer.

1. Introduction

You only get one first impression, so start off on the right foot by you know, using your customers’ name.

  • Hey Mike,
  • Dear Mike,
  • Dear Mike
  • Mike,

2. The ‘Thank you’ part

Get straight down to business. You’re writing to say thanks, so say thanks straight away.

  • Thanks a lot for shopping with us. It really means a lot that you decided to support us, I’d love to hear your feedback.
  • You could have gone with one of our competitors, so I’m writing to say thanks for giving us a chance
  • I just wanted to send you a quick little something to say thanks. So, thanks for your order, and for picking us.

3. Personalise it a little

You can really push your sincerity home by offering a little personalisation, something specifically for that one buyer. Be honest, don’t be weird.

  • <name of product> is one of my personal favourites. I think you’ll love it and I’d love to hear what you yourself think about it.
  • I was packing your order and noticed your postal address in Dublin. I studied there as a kid and have nothing but great memories of that part of the world.

The most important part here is that you’re honest. If there’s nothing you can personally relate to, don’t make something up just for the sake of a few extra letters.

4. Wrap it up

Close off your thank you note in a casual manner.

  • Thanks once again
  • All the best
  • Thanks, heaps

Don’t forget though that each part of your thank you note needs to be written for specifically who you’re sending it to.

Not each one of your customers is named Mike.

Maybe.

Also, ensure that what you’re sending is relevant to the reason you’re sending it to.

The above examples aren’t going to work if you’re thanking someone for recommending you to their friend.

Still not confident to write a thank you note yourself?

Look at the following examples to see how a ‘thank you for your business’ note can be written.

Customer thank you note example

So now you know the different elements that come together for a genuine thanks for your order note, it’s time to see how to write a thank you note yourself. Feel free to use these following examples to create your own thank you for purchasing template for whatever purposes you need.

There's one thing you need to remember - they are examples. Each example will have to be customised for your own brand, product and message.

Thank you for your purchase template for customers:

‘Hey Steve

 I’m Tom, the co-founder of Barbarian belts. I’m sending you a little note just to say thanks. The Viking belt and buckle you bought are some of my personal favourites.

Try them out and let me know your thoughts. I’m very interested to know how you find them.

Remember that you can swap them over, no questions asked, if you’re not happy.

Thanks, mate

-Tom’

Business style thank you note example:

‘Dear Pete

After talking with you for the last few weeks about our merger problem, I’m feeling a lot more comfortable. Thank you so much for your support, insight and direction.

I’m personally excited for a future working alongside Transparent Inc. and I can assure you that the rest of us are, too.

Our competition won’t know what’s hit them.

-Tom’

Thank you for shopping with us template:

“Hey Sally

It’s not often we get people who make a first purchase as big as you just have. That’s why I’m writing you this note, firstly to say thank you (thank you very much!) and secondly to get your feedback.

Our new range of Angel foundation brushes are growing in popularity, but I’d still love to know what you think.

To sweeten the deal here’s an extra 15% off your next purchase - Just use WELOVEYOUSALLY at the checkout.

Once again, thanks, and please tell us your thoughts!

-Tom’

Thank you for your order example:

“Hey Sebastian

I’ve seen your name come up quite a few times in recent months, so I thought I’d take the time to personally thank you.

Judging by your purchases, you have a killer taste in fashion. I guess you won’t need me to tell you how good our new Winter range looks with a well-cut jacket.

Thanks once again, I’m just an email away whenever you need me!

-Tom

PS - Your name looks Spanish - Muchos Gracias!"

Thank you for your support example:

"Hey Michael

The other day, you bought a few little accessories from us. I just thought I’d take a moment to say thanks.

In our industry, it’s obvious that there’s a lot of competition. It’s loyal customers like you that keep us at the top of the industry.

Thank you for your ongoing support.

-Tom"

Thank you for your ongoing support template:

"Hi George

I’ve noticed that every few weeks you’re placing an order with us.

Thank you.

It means a lot that you constantly keep coming back to us. We’d love any feedback on how to make you even happier.

On a side note, I can assure you that the packs you’ve been buying from us are some of our most popular even - thanks to your efforts!

All the best

-Tom"

Now you know how to write a thank you note for a wide range of situations!

Remember that you need to customise each and every one specific for your situation, but these should help you out if you’re stuck.

But writing a thank you note doesn’t end there - let’s take a look at how to continue the customer appreciation.

There’s more to customer appreciation than a thank you note

The whole point of writing a thank you note is to make your customer feel as special and as important as they actually are.

And if you’re already sending these notes, you may be already benefiting from an increase in customer loyalty.

But combine a ‘thank you for your order note’ with a few other customer appreciation techniques, and you’ll see your brand’s popularity skyrocket.

So, how else can you make your customer feel well and truly appreciated?

Be Charitable

Pair up with a charity and donate to them. Either a certain percentage of each sale or hold an annual drive to raise funds for them.

Why?

By aligning your brand with a charity whose message resonates with your customers, you improve the way your brand is perceived.

Is there something that all your customer have in common? Find a charity that’s relatable to that, and work with them.

If your customer knew that their purchase would help this little guy from N.E.A.D.S become someone’s helper, would they be more likely to buy from you?

I think they would.

Which charities do we like?

A free gift

Every now and then, pick a random past customer. Send them a small gift pack full of freebies.

Why?

Your customer has a sense of winning something. Plus it reactivates them and can get you some fantastic social media content!

Encourage more loyalty

One very overlooked metric of selling online is lifetime value.

By creating and implementing a loyalty program, you encourage your customers to increase their lifetime value. Loyalty programs are often cheap to implement but have a very large ROI in the long run.

Give a treat

Selling cookie jars? Surprise your customer with a pack of cookies.

Selling teapots? Surprise your customer with a pack of tea.

See where I’m going here? Surprise your customer by including a free little treat, something that compliments what they bought from you.

Upgrade

If your products come at a tiered level, considering giving out the occasional free upgrade. Does your ‘Model S’ have more bells and whistles than your ‘Model X’?

Give one lucky buyer a free upgrade to the top-shelf version.

Gift cards

From time to time, throw a gift card into a random package. It may be a gift card for your own store, it may be a gift card for Amazon or eBay (since everyone has an account there).

By giving your customer the sense of winning, you’ll help build that rapport with them.

Show the difference

If you’re regularly asking your customers for feedback (and you should be), show them that they’re making a difference.

If you’ve changed the way you operate because of customer feedback, show that to your fans.

Even if a customer didn’t suggest the change, you’ll be saying ‘Hey, I listen to you and because one of you said this, I fixed it’.

Thank you notes and branding

Every brand knows the importance of good quality branding.

You spend a lot of time building your image, your tone of voice, visuals, everything like that.

But when writing your ‘thank you for your purchase’ note, it’s important that you don’t let your branding take over.

While it may be tempting to pull out a bit of paper with the fanciest letterhead and logo on the top, that might not be your best option.

Considering using just a stock standard piece of notepaper. By going the ‘branded’ route, you increase your chances of coming off as a bit of a salesman.

If you really want to push your branding home, throw in a few branded stickers - everyone loves stickers and can find somewhere for them.

4 more tips for writing a thank you for your order note:

1 - Your handwriting is great

Yeah, sure, your handwriting is bad. Everyone’s handwriting is bad.

But that’s where the charm is. If you plan on printing your notes, well then don’t both.The trust is built on your non-perfect handwriting. Go with it!

2 - Keep it short and to the point

You’re writing a thank you note, not a novel. Keep it short and get straight to the point and you’ll keep your reader engaged. Think between 30 and 60 words.

3 - Yes, this will take time

Thank you notes are an investment in your time. If you get hundreds of sales a day, writing for each one may be a bit much. But the point is, that you spend some time each day writing something personal for a select few customers.

This investment will come back with a return in many areas.

4 - You’re not selling anymore

By this point, your customer has already bought from you. It’s your job to now enhance their trust with you by being an open, relatable person.

Don’t spend this time promoting new products or upselling products.  

Summing up

Making your customer happy is a relatively simple process once they’ve bought from you.

But delighting them takes a little more effort. That effort pays off in the form of a bigger lifetime spend and more advocates of your brand.

Therefore it’s safe to say that investing in ‘thank you for your purchase’ notes, as well as customer satisfaction goes a long way in helping your brands’ image.

Do you send out thank you notes to your customers? How do you show customer appreciation?

Let us know in the comments!

The header image is a resource from Etsy.


An Aussie living in Warsaw. Specialising in the field of SEO, digging into analytics and getting graphs trending up and to the right.

Want to write a thank you note or letter of appreciation to an Team is highly impressed with your dedicated years of service to the core values.

Thank-You Notes and Appreciation Letters for an Employee

thank you note for years of service

Picture this: You arrive home to the joyous surprise of discovering a handwritten card — real mail! — hidden amongst the mound of daily junk mail. Woohoo!

We are card-carrying members of the Snail Mail Fan Club and we suspect you are, too. For the small amount of effort a handwritten thank-you note takes, it’s amazing the extent to which you can brighten the recipient’s day by sending one — and if that recipient happens to be your customer, the indisputable return on investment you’ll see when you thank your customers.

So from one Snail Mail Lover to another: Go ahead. Make your customer’s day.

The ROI of thank-you notes

If it feels icky to acknowledge the ulterior motives behind showing gratitude, remember that you’re running a business, and without your customers, you wouldn’t have a business to run. Of course you appreciate them, and want them to return and recommend you. Handwritten thank-you letters are a proven (and relatively painless) way to go about earning customer loyalty.

In one experiment that aimed to increase personal contact between troubled youths and the case managers helping them, the case managers and their supervisors received weekly thank-you cards sent from the homes they visited. These thank-yous prompted an increase from 43 percent of youths receiving a weekly visit to 78 percent. When the thank-you cards stopped, the visits dropped back down to 50 percent.

In another experiment, the staff of Donors Choose, a platform that allows givers to fund the public school classroom projects of their choice, sent hand-written thank-yous to half of all recent first-time donors — the other half didn’t receive a note. A whopping 38 percent of people who received a thank-you note were more likely to give again. The organization now works handwritten thank-you notes into their business model, since donors who opt in to receiving “those sentimental, hand-crafted, physically mailed, personalized collections of gratitude” increase their average annual donation amount by $41, which translates to more than $3 million in additional donations per year.

As Robert Cialdini explains in his bestselling book Influence: The Psychology of Persuasion, the principle of reciprocity is a powerful motivator. By nature, we don’t like to feel indebted to others, so if someone gives us something, we’re wired to give back. When customers receive a token of appreciation as heartfelt as a handwritten thank-you note, they feel compelled to return the favor — ideally with repeat business, and public advocacy of your product or service.

Thank-you card do’s and don’ts

Here are a few reminders to ensure your efforts reap the most positive response possible:

  • Don’t use red pen! It’s the equivalent of sending a “shouting” email in ALL CAPS. Blue or black ink is ideal. But if you’re a purple glitter gel pen kind of person … well, your sparkly message will probably make your customer smile.
  • Do use note cards or stationery that reflect your business. If you’re a vet clinic, keep it playful with paw-printed cards. If you’re an architectural firm, reflect your image with minimalist, artful cards. A postcard does the trick, too.
  • Don’t make excuses for your handwriting! “Good” penmanship is overrated — as long as your note is legible, that’s what matters. Your handwriting is unique, which makes a personal note feel even more special and “real” to the recipient.
  • Do respond in a timely fashion. It’s called “snail mail” for a reason, but it’s best not to wait so long that your customer forgets having done the thing you’re thanking them for.
  • Don’t include anything overly business-y or self-promotional, like coupons or business cards — the point here is to convey genuine gratitude, not to promote your business (that happens as a natural side effect). Stickers are A-OK, though.
  • Do showcase your company’s personality! If smiley faces and emoticons (or cat doodles, or a crayon drawing from your kid, or …) are in line with your brand, by all means, have at ’em. Mat Patterson and Emily Triplett Lentz attend a thank-you-note-sending party at Help Scout HQ
  • Do include a little something extra when the situation merits it! Send a token of appreciation along with your note. Depending on the occasion, we send a book, stickers, a T-shirt or even baked goods.
  • Don’t be tempted to mimic Someecards’ witticisms in the content of your card. In case you’re not familiar, their e-cards have zinging one-liners we often think but aren’t supposed to say out loud, such as:

Funny, yes … but probably not appropriate for your customers. Instead, follow this simple thank-you note formula:

5 components of a killer thank you note

  1. Greet your customer by name.
  2. Express your gratitude, clearly stating why you’re sending the note.
  3. Include details about why enjoyed your experience with this customer … this is a prime opportunity to be specific and thoughtful.
  4. Repeat your thanks.
  5. Close with a signoff (Best, Yours Truly, Kindest Regards, Warm Regards, Cheers, ♡ — or whatever feels right for you and your company!) and sign your name.

Here’s several examples:

Dear Christine,

I just noticed you’ve been a Help Scout customer for FOUR YEARS. Wow! Thank you for sticking with us for so long, and for all the feedback you offered when we were beta testing the Plus Plan. I hope it’s working out for you — and you know if you have any questions we’re always here! Thanks for always being such an awesome customer.

💚,

Mo at Help Scout

Hey Arthur!

Thank you so much for bringing your whole team onboard with Help Scout while you were testing out different help desks. Your advocacy means the world to us, and it was a true pleasure working with your team during the process — you even inspired us to make a fix that improves our product for thousands of other people! We’re so stoked you’ve chosen Help Scout — thanks for giving us the opportunity to grow with you. See you at SupConf next spring! :)

Cheers,

Tim and Your Friends at Help Scout

Hi Abby,

Thanks for joining the webinar this week, and for your thoughtful comments about the role of customer support in cyber security — I’ve always admired how you and your company are real leaders in that space. I know you’re working with Neil on an upgrade from the Standard to the Plus plan (that’s fantastic, congrats on your team’s growth!), but please always let me know if I can be of any assistance too.

Best,

Mat at Help Scout

p.s. You mentioned your son collects stickers so I threw a few in the envelope for him … here’s hoping they go in his sticker book and stay off the walls this time. ;)

It’s a fairly simple formula: use their name, say thanks for a specific reason, and sign off with sincerity. That’s it!

Choosing your stationery

Need help shopping for the right thank you card? We’re fans of the personalizable thank-you cards and stationery at Pinhole Press. Use your company’s logo, or that cute group photo from your last team retreat.

We also adore the truly special pop-up cards from Lovepop. This 2015 Shark Tank winner creates beautiful 3-D creations that, at $8-$13, are more gift than card.

If you like more creative control, you can print your own custom-designed cards and envelopes — that’s what we do here at Help Scout. If you choose to create your own stationery, work with a designer who’s familiar with the printing process and can provide advice on card stock, dimensions and the various printing options available (depending on your budget).

Our note cards are printed by Mama’s Sauce on 100-lb duplexed cover stock with plain white matching A2 envelopes. Embossing, debossing, foil stamping and letterpress are all fun things if you have a bigger stationery budget.

Is it cheating to use thank-you note apps?

If you have more cards to send than you have people/time to handwrite them, one of the following options is certainly better than nothing at all!

Postable

Postable prints your custom message in one of its patented handwriting fonts on its 100% recycled cards, and stamps and mails the cards for you. Your customers might be able to tell the “handwriting” isn’t real, but the prices are reasonable enough ($1.25 per card for 10 or more cards) so we advice to order a couple, especially if you want to keep your message detailed and personal.

Handwrytten

Handwrytten’s robots (yes, actual robots) “handwryte” your custom message in real ink. Prices start at $3 and include postage.

FeltApp

FeltApp lets you scrawl messages on your iPhone or iPad in your own handwriting (although anyone who’s ever written on a screen, even with a stylus, knows it can be tricky to replicate pen-to-paper writing). Choose a photo from your own library, and trace your message and the address (even the envelope is handwritten). They take care of the mailing. The price is $3 per card, or $1 more for international shipping.

A gesture well worth the time

You can exhibit sincere gratitude in a well-worded email, but there are many occasions when you should make the extra effort to mail a real note.

Sending personal thank-you notes for every transaction or special occasion isn’t necessarily always scaleable, and the ROI on acts of kindness can be tricky to justify in a spreadsheet. Extending sincere, old-fashioned gratitude, however, has an esteemed place among other high-touch practices that don’t scale — but that still work.

Thank-you notes keep a line of communication open between you and your customer, and they keep your name in their mind.

Free PDF: 25 Ways to Thank Your Customers

Ready to turn customers into advocates? Download this handy guide to building a loyal customer base.

The little things that create a “wow factor” for your customers are worth the investment several times over.

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WATCH THE VIDEO ON THEME: How to Write Personal & Professional Thank You Notes!
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How to write a thank-you note

thank you note for years of service

Whoever said that it's much easier to edit than write must have been a writer. He or she knew that the art of creation – formulating ideas, choosing the right words and then lacing them together gracefully – taxes the mind in ways that cannot be compared to the process of changing a word here, deleting a word there or adding a few more words somewhere else. This revelation should come as a relief if you're struggling with how to word a thank-you note to someone who has served as president of an organization (or another position like it). In other words, you're far from alone. And now you're not without help, either – at least if you heed the tips below.

Begin With This Genius Outline

Part of the reason even professional writers struggle with creation is they skip the all-important brainstorming step. Take 30 minutes or take 15 minutes if you can, but take at least a few minutes to jot down your ideas and create a rough outline of what you want to say.

The beauty of brainstorming is that there is no pressure at this point to produce a final product. You're simply thinking. Your outline – a series of no-pressure bullet points – can be messy. It can be half-baked. And it can be incomplete (for now). At least your mental wheels are turning.

Plus, the time you invest now will save you time later because you shouldn't be paralyzed by writer's block when you're only partially done with your note. (And note that it's a note you must write_,_ not a letter, which means it's shorter. This fact should relieve some pressure.)

If you want to trade the remaining pressure you feel for an infusion of confidence, consider working with this three-step thank-you outline touted by the Harvard Business Review:

  • Thank the person for what they did (or their service). Explain how you appreciate the effort (or the tenacity, perseverance, sacrifice, etc.) that it took to accomplish what they did. Tell the person what their effort meant to you (and maybe others, too).

Adopt a Grateful and Honest Tone

This so-called “power thank you” may sound easier in theory than in practice. But remember: specificity in the form of examples and illustrations will spell the difference between a rote thank-you note and one the recipient tacks to his computer and sneaks a peek at whenever he needs a pick-me-up.

As you work from this outline, other tips may give you a rush of power over this task, too:

  • Use simple, relational words rather than words that will send the recipient to a dictionary. Steer clear of flowery and hollow language (similar to what you see on greeting cards). Show your gratitude, but don't exaggerate. It's better to say less and be truthful than heap on false praise and be regarded with skepticism.

“Play Editor” with these Passages

These tips should make the creation process go more smoothly. But you still may need some inspiration, whether you're expressing your appreciation to an outgoing president, a board member, a committee member, the board of directors or an outgoing chairman. The wording in the passages below is meant to do more than get your mental wheels turning; they should cause them to spin, especially if you edit them as you see fit:

Thank You to an Outgoing President

  • “During your tenure as president, we have seen enormous growth in our...” “You have been integral to the important advances we have made, particularly in the areas of...” “It is your behind-the scenes work that we are thankful for and especially...”

Thank You to a Resigning Board Member

  • “Board service is one of the toughest volunteer roles of all, and you performed with dedication and tenacity.” “You distinguished yourself as a judicious steward of our organization and never flinched in the face of difficult decisions, such as...” A famous activist once said, “Wisdom is knowing what to do next; virtue is doing it.' You proved to be both wise and virtuous.”

Thank You for Serving on a Committee

  • “Your skill in handling (one particular issue) was especially appreciated because...”* “I certainly learned a lot from you about how to...”
  • “On both a professional and a personal level, I am grateful for the time we spent together...”

Thank You to the Board of Directors

  • “We would be remiss if we did not thank you for your contributions, and especially key turning points such as...” “We would not have been able to accomplish...without your wise counsel and patient advice.” “As you look back on your time with us, please know that our achievements would not have been possible without you at the helm.”

Thank You to an Outgoing Chairman

  • “You have tirelessly given your time and resources to...” “By all measures, we have improved our services immensely on your watch, particularly...” “If there is one word in particular word that describes you, it would have to be...”

About the Author

Mary Wroblewski earned a master's degree with high honors in communications and has worked as a reporter and editor in two Chicago newsrooms. Then she launched her own small business, which specialized in assisting small business owners with “all things marketing” – from drafting a marketing plan and writing website copy to crafting media plans and developing email campaigns. Mary writes extensively about small business issues and especially “all things marketing.”

Photo Credits

  • Jupiterimages/liquidlibrary/Getty Images

Thank you letter to client after 6 years service and then cancelled. You can even order a bouquet of flowers to say a cute thank you to someone whom you are.

How To Write A Thank You For Your Purchase Note [Templates]

thank you note for years of service

Below, you will find thank you note examples to thank your boss for help, support, mentoring, work anniversary wishes, opportunities, recognition, appreciation and for being the best boss ever!

For other thank-you to your boss samples on different topics, check out these posts:

Tips for thanking your boss

  • Tip #1: If your boss sends you an appreciation email or tells in person, a simple reply of “Thank You” may be enough. The examples below will be longer messages as I imagine different situations when a boss may express appreciation.
  • Tip #2: Don't make unfavorable comparisons to other bosses. For example, don’t write, "You are so much better than John as a boss."
  • Tip #3: Be specific, if there was something specific that you want to thank the boss for. The examples below are based on hypothetical situations, so if you can be more specific, your note may be perceived as better (you can also download my How to write a better thank-you note guide). In the examples, words like project, process, program, or position, could be replaced with what is relevant for your situation.
  • Tip #4: Read through all of the examples for inspiration. If you are copying and pasting into an email, you could combine bits for different examples.

Thank you note layout

Your thank you note can look like this:

Dear [Boss's Name],

Write the thank you message here. Usually, this will be 2-4 sentences.

Thanks again!

[Your Name]

You may also want to read How to write a thank-you note in 5 easy steps.

The examples below are for the center section (the 2-4 sentences). Replace words in [brackets] as appropriate for your situation.

Thank you note to the boss for help, support, and mentoring 

  1. Thank you for your help and support while I was out recovering from being ill for a few weeks. I am grateful that you were able to coordinate with the team to get my work covered and not have and that they were not any disruptions with the clients. You are a wonderful boss. I look forward to returning to work on [return date].
  2. I am grateful for your support during the time I was out sick. Your support helped me not to worry. I was able to rest and feel confident that you and the team were able to do my work that couldn't wait for my return. Thank you for making sure nothing was missed.
  3. Thanks for all of your support when I needed to be out of the office unexpectedly when my dad had a stroke. Not having to worry about what was happening at work or who would be doing my job was a blessing. You make it easy to feel confident when someone on the team needs to be out, as you always make sure the work gets covered.
  4. You are an outstanding boss. I was concerned about having to be out on short term disability. Thank you for your understanding and support. I will be sure to pay it forward someday when given the opportunity.
  5. I want to tell you how much I appreciate the time you've spent mentoring me during my first few months on the job. The training classes have been okay, but your extra insights added to my understanding. Because of you, I feel that I got up to speed faster. I look forward to being able to work independently soon!
  6. Thank you for being a great mentor! I appreciate all the help you've given me with [new skill/project name]. I am also thankful that you have been patient will all my questions as I strive to learn everything that I can. You are a wonderful boss!
  7. I appreciate all the help you've given me. Your support with this new project has been fantastic as the customer's expectations have been much higher than anticipated. [Client name] told me last week that the level of service is unlike any they have had previously. While they don't know how much extra time you've been giving to help out, I do! Because of you, we've been able to secure the new contract.
  8. Thank you for helping me with [whatever the boss helped with]. I admire your dedication to not only me but the entire team. Our team is better because of your continued involvement.
  9. I am thankful for your support with [whatever/how the boss is supporting you]. I am confident enough to do the process independently next month!

Thank you note to the boss for work anniversary wishes

  1. Thank you for the anniversary wishes! It was kind of you to recognize my 10th year of working year. I hope for many more successful years!
  2. The certificate for my 15th anniversary is terrific and will look lovely framed. I will display it proudly on my desk. Thank you for organizing the card from the team as well.
  3. Whew! I've been on your team now for three years. Thank you for wishing me a happy work anniversary!
  4. I am glad to be on your team! I appreciate the "happy anniversary" for my eight years of working here. It's been quite a journey, and I've learned a great deal.
  5. Your kinds word about me during the past four years on your team, made my day! You are gracious and kind. Thank you for recognizing my work anniversary.
  6. Thank you for wishing me a happy 10th anniversary! The time sure did fly by as I love working here and what I have the privilege to do each day.
  7. I am thankful for your anniversary message! You said such kind things about my work performance. I am happy to be on your team.
  8. You are such a thoughtful boss! Thank you for wishing me a happy anniversary!
  9. Wishing me a happy anniversary was a pleasant surprise! I will enjoy the gift card to [restaurant name]. Thank you!

Click image to view cards on Amazon

Thank you note to the boss for the opportunity

  1. Thank you for giving me the opportunity to work on [project]. The challenge took me out of my comfort zone. I learned a lot about [topic], and I looked forward to coming to work every day. I am grateful that you choose me for the project.
  2. I am grateful to you for offering me so many opportunities to try out. The variety of positions and tasks are helping me to identify where I went to go next in my career. I appreciated that you didn't keep only doing [position] since I was good at it. I am excited to learn and try different types of work.
  3. You've been a wonderful boss! Thank you for alerting me to the new opportunity on the new team that is being formed. As you know, I am looking for a new challenge and look forward to starting on the new team in a couple of weeks. Also, thank you for recommending me to [new team's boss's name]. Since I didn't know her at all, I think your words helped her decide that I am a good fit for the new team.
  4. The conference was amazing last week! Thank you for giving me the chance to go along with [name of the person you went with]. I learned many things just from being on the plane with him! I also made some promising connections at the event.
  5. I am so excited to be able to help with the special project. Thank you for giving me the opportunity. I look forward to utilizing my skills in [program/your skill area] to help the project be a success.
  6. Thank you for looking for opportunities for me among your network of connections. Your recommendation has helped me to be awarded some of the new contract work. I hope to be able to "pay it forward" someday as I build my network.
  7. I enjoyed our lunch meeting last week. Thank you for taking the time to join me and explain the new positions that are coming open on your team. I welcome the opportunity for a change in position with different types of work than I've been doing for the past three years.
  8. Thank you for giving me the opportunity to work with [person's name]. I have learned so much from [him/her] during the past few weeks. You were right to partner us together as we've worked so well together. The project is more successful with both of our contributions.
  9. I am enjoying the challenges in the new position! Thank you for letting me about the opportunity as it changed my life. I didn't know how much I would love this type of work. I appreciate that you encouraged me to give it a try.

Click image to view cards on Amazon

Thank you note to the best boss ever

Note: By naming your boss the "best boss ever" that implies that every other boss you've had wasn't the best. So, be careful what you say as you never know who else will see the note. And it's also possible that different bosses can be the "best boss ever" in different ways.

  1. Thank you for being the best boss I've ever had. You are great at organizing the team and projects. I also like how you look out for opportunities for not just me, but everyone on the team, that will help us to grow our skills.
  2. Working for you makes the job feel less like a job. I enjoy working with you and others on the team. Your integrity is admirable, and by far, you are the best boss I have worked with. Thank you for being an awesome, fair, and motivated boss!
  3. You are the best boss ever! Thank you for your ongoing flexibility with my schedule and letting me work from home whenever I need or want to. Not having to make the long commute every day of the week is nice as I can spend extra time with my family on those days.
  4. Thank you for being an awesome boss! Being on your team is an outstanding experience. I also appreciate that I can come to you with any issues or concerns and know that I can trust you to help solve the issue or direct me to the correct person that can help.
  5. I am grateful to have you as my boss. You've been excellent to work for. I am thankful that you do not micromanage me or others on the team and trust us to complete the work as needed.
  6. Have I told you lately that you are the best? I feel fortunate to have ended up on your team during the latest reorganization. Your leadership and guidance have proved quite valuable as I have excelled in the position.
  7. I like having you as my boss. You are kind, friendly, and manage the team well which makes for a pleasant working environment. Thank you for being awesome!
  8. Thank you for always being so willing to help me. You are the best boss ever! I admire your leadership and knowledge of all of the products we work on.
  9. You are amazing! Thank you for being the best boss ever! I will feel fortunate to have been placed on your team. Your management style works well with me.

Click image to view cards on Amazon

Sample thank you note to the boss for recognition or appreciation

  1. Thank you for appreciating me! I was astonished when you shared about my contributions to [Project Name] in the staff meeting. I am looking forward to the next big project!
  2. Thank you for sharing with me that you are pleased with the work I have done for [project]. Knowing that I am exceeding expectations feels good! Your guidance had helped.
  3. I am grateful for your kind words of appreciation. Thank you for sharing with me that you and the team are happy with the work I have delivered.
  4. Thank you for letting me know how much you and the client appreciated that I was able to provide the requested results on early. It made working the extra hours feel worth it.
  5. You are such a wonderful boss. Thank you for letting me know how much you appreciated the extra work I put in last week to meet the deadline. I also liked how how recognized my efforts at the team meeting without sounding like a brag! I was happy to help out the team (and ultimately the customer) by putting in additional hours to help get the project done.
  6. I will always remember your words of recognition and gratitude in my promotion letter. They are the nicest things a boss has ever said about me, and I'm glad others know how proud you are of me. I hope to make my next boss just as proud in the new position.
  7. Thank you for recognizing me at the conference! I was surprised to learn that I set the regional sales record for the year. You were sneaky to keep that from me the week leading up to the event! I will enjoy the bonus that comes along with being #1! I also felt blessed to hear your words of appreciation.
  8. This note is a little overdue! I am thankful for the years of encouragement and appreciation I've received from you since joining your team and felt like I needed to share that with you. Your positive attitude has helped me to love coming to work every day. Knowing that you appreciate me and the entire team helps as all do better work.
  9. Wow! I am so happy to be the employee of the month. The letter that you submitted to nominate me was awesome. It felt amazing to be recognized at the all staff meeting. A few people have told me how glad they are that I was finally selected!
  10. Thank you for your wonderful words of appreciation and recognition of my work at the staff meeting! I have felt blessed to be on your team. I look forward to the success of the next team project!
  11. You are an inspiring boss! Your gratitude for the hard work the team puts in is appreciated. It makes working the extra hours feel not so bad. It was also nice of you to recognize that I've been with the company for 20 years at the last team meeting.

I hope these note examples helped you to thank your boss!

This is good ol' fashion customer service The most basic 'thank you for your purchase' note goes a long way in delighting your customer - and delighting.

thank you note for years of service
Written by Sagis
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