Beautiful thank you note wording examples for weddings, baby showers, them off with well wishes and words of gratitude for the years of service they've given.
Do you go out of your way to say ‘thank you for your purchase’ to your customers?
I mean, why would you? What’s in it for you?
Well, what if I told you that by simply saying thanks to your customer, you can completely change the way your brand is perceived.
This is good ol' fashion customer service 101.
The most basic ‘thank you for your purchase’ note goes a long way in delighting your customer - and delighting your customer means that they'll remember you.
When I talk about saying thanks, I don’t mean via email, either. Anyone can queue up the stock standard ‘thanks for your order’ email.
But it’s true authenticity in a handwritten note that makes your customer feel truly loved.
It might be for a customer, or a friend, a business partner. If there’s a reason to show kindness, take it and show thanks.
In this article you’ll see how to write a thank you note to your customers, as well as:
Saying thanks requires so little effort and returns so much. In fact, it's so easy to do that you can print it on the inside of a mailer box:
Are you an ecommerce brand that wants to use custom packaging to say 'Thanks'? Check out Packhelp's range of bespoke ecommerce packaging.
Christmas is the best time of year to start thanking your customers. If you want to find out how else your brand can leave a lasting impression these Holidays, read the article 23 Christmas Marketing Ideas To Boost Your Sales This Year [Read Now]
Now let's take a look at the difference a simple thank you note can make for your brand:
‘Gratitude is the most exquisite form of courtesy’
- Jacques Maritain
In business, just like in life, we occasionally rely on the help of others in the pursuit of success and happiness. Without the help an input of others, business would be a lot harder than it already is.
If you’re a small brand that’s selling online, those ‘others’ that you rely on are your customers.
You wouldn’t be doing what you’re doing if it weren’t for the input and support of your customers - no matter how many or how few there are.
When your customer feel like they’re making a difference to what you do, they feel empowered.
They invest more in your brand on an emotional level because they see the difference they make.
Sure, this is great for the customer, but what’s in it for you?
When your customer is more invested in your brand, they like you more. And when they like your brand, they’re more likely to buy from you again.
Below you can see how basic this system actually is.
Things like using sustainable packaging like bio polymailers is a great way to surprise your customer and makes it easier for them to like you more.
The small gesture of a ‘thank you for your purchase’ note is a bit of a shock, your customer doesn’t expect it. This will certainly blow your customer away and give them more of an emotional investment in your brand.
Nowadays when you purchase something online, you pay for your product and then you get it. End of transaction.
So uncommon is an act of genuine gratitude, that when it happens, it builds a relationship.
The relationship between you and your customer.
The act of sending a personalised thank you note is a way to build this relationship. It’s a more traditional old-fashioned way of genuine, heartfelt sincerity.
It doesn’t matter where you sell your products online, either. If you’re selling on a marketplace like Amazon, eBay or Etsy, it’s actually more important to send a note.
Because when people buy from marketplaces like this, they don’t remember your name.
They remember the name of the marketplace. ‘I got this on Etsy, it was discounted on Amazon’.
No mention of the brand name, no reference to the seller or the store name. Etsy takes all the credit.
This same problem happens when we talk about many modern services. Take, for example, Netflix.
"I watched Netflix last night", no mention of what watched.
This diminishes the effect of one of the most potent forms of marketing - Word of mouth marketing.
But by writing a handwritten note for your marketplace purchases, you literally put your brand name in the hand of your customer.
You increase your chances of your brand name being remembered by your satisfied customer. Throw in some custom tissue paper or custom tape to add a little class, and you increase the chances of your customer saying 'Oh I get this from Fred's online store!'
Keep reading to see how your customer’s happiness is the main driver in your sales...
Why not put your branding onto your packaging and use the space to say thanks?
Not sure where to start in the work of custom packaging? Read the article: Why your brand needs to use custom packaging with a logo [Read now]
Here’s you: ‘Handwriting notes is a waste of time, I’m too busy with other stuff’.
Here’s me: ‘Handwritten notes are a better investment than PPC advertising’.
Ask yourself this question:
What percentage of your marketing efforts are focussed on getting people who have never heard of you, to buy from you?
I’m guessing that percentage is going to be quite high.
And that’s fine, that’s pretty normal. Traditionally, we think of marketing as getting more sales by driving traffic to your website.
More sales from new customers.
But what about more sales from previous customers?
Which brings us to the next question:
How much energy do you spend getting people to buy from you for a second time?
Noticed how I said energy, not time or money?
That's because you’re 6 times more likely to win a new customer than to retain an old one.
That means there's so little time or money investing in retaining a customer compared to getting a new one.
Think about that for a second. 6 times harder.
So, by including thank you notes for customers, you’re making it even easier for your old customers to buy from you again.
You’re making your customer feel great about the decision they made.
Ultimately, increased happiness leads to a higher lifetime spend with your brand. That means that in their lifetime, they will stay loyal to your brand and spend more money with you.
Your customer is less likely to go and try other brands because they’re happy with you and your products.
What’s more, a happy customer that has a high lifetime spend is more likely to become a brand advocate.
A brand advocate is someone who spreads your name amongst their trusted friends because they simply love your brand.
All this, from spending less than a minute to write a note.
Here’s a thank you for your purchase note that a customer of velocitybikeco.com received:
Short, simple, to the point - and most importantly, it’s honest.
Are you still thinking it’s a waste of time?
Well, let’s take a look at just a few of the other benefits of saying thank you for your order:
So what’s the main thing to take away from all this?
Everything good happens when you stop and thank your customer for their purchase.
Let’s take a little look at how and why these things happen:
When your customer is engaged with your brand, it means that they’re following you and paying attention to what you do.
This is obviously a good thing, as it means that your customer genuinely likes you. A customer who liked your brand is a satisfied customer.
Customer engagement comes in many forms. Here, you can see Buffer to support and engage users on Twitter.
Because there is trust between Buffer and it’s customers, they don’t hesitate to reach out and talk to the company.
Remember how you felt when your favourite aunt sent you that birthday card? What about when your doctor sent you a birthday card, too.
It made you feel special, important and valued.
You then went made a phone call to your aunt or went back to that doctor the next time you got sick.
So by doing something similar with your customers, you’re reinforcing the idea that your customer made the right decision to buy from you.
It’s obvious that loyal customers are a good thing. It means that they’re not going to go and buy from another brand because they value your brand so highly.
It means that they’ll keep coming back to you.
A loyal customer is also likely to spend more money with you in a single transaction.
This is valuable, as it’s harder to make a first-time buyer spend a lot in their first transaction.
As mentioned earlier, a loyal customer is more likely to become a brand advocate and tell their friends how happy they are with your product.
That may happen through a word of mouth mention. It may also happen through a social media share.
Today, a happy customer that’s using social media is a powerful powerful asset to you.
So by now, the benefits of a simple thank you note should be evident.
No matter what you sell or where you sell it, a thank you note can do a lot at empowering your customers.
So now that you know why they’re important, let’s take a look at how to write a ‘thank you for your purchase’ note.
There is one golden rule you need to know before writing your note.
Don’t say ‘Thank you for your order’ or ‘Thank you for your business’.
Yes, these are business thank you notes, but you don't want to be seen as a 'business'.
By labelling touch-points with your customer with words like ‘order’, ‘patronage’ or ‘business’, you devalue the transaction. You make your customer feel like just another number in your finance books.
Have a think, what other phrases sound a little too ‘business-ey’?
These just sound bad. Using phrases like this don’t make your customer feel warm and welcome. It makes them feel like you’re just glad they’ve finally paid you.
Avoid thank you for your order by using something like:
The main takeaway here is this:
Business means a transaction. Support means a relationship.
Here are a few other things to remember when writing your thank you note:
The thank-you note is about your customer, not you. Focus on being sincere and honest. Don’t think ‘more sales’.
Now that you know the dos and don’ts of your thank you note, let’s get stuck into writing one!
For some people, writing is hard. Whether it’s a lengthy letter or a simple ‘don’t forget to feed the cat’ note, writing can be tricky.
Which is exactly why you’re now going to see a step by step guide to using the perfect elements in your thank you letter.
By the time you’re done here, you’ll be able to create your own template and modify it for each and every customer.
You only get one first impression, so start off on the right foot by you know, using your customers’ name.
Get straight down to business. You’re writing to say thanks, so say thanks straight away.
You can really push your sincerity home by offering a little personalisation, something specifically for that one buyer. Be honest, don’t be weird.
The most important part here is that you’re honest. If there’s nothing you can personally relate to, don’t make something up just for the sake of a few extra letters.
Close off your thank you note in a casual manner.
Don’t forget though that each part of your thank you note needs to be written for specifically who you’re sending it to.
Not each one of your customers is named Mike.
Also, ensure that what you’re sending is relevant to the reason you’re sending it to.
The above examples aren’t going to work if you’re thanking someone for recommending you to their friend.
Still not confident to write a thank you note yourself?
Look at the following examples to see how a ‘thank you for your business’ note can be written.
So now you know the different elements that come together for a genuine thanks for your order note, it’s time to see how to write a thank you note yourself. Feel free to use these following examples to create your own thank you for purchasing template for whatever purposes you need.
There's one thing you need to remember - they are examples. Each example will have to be customised for your own brand, product and message.
I’m Tom, the co-founder of Barbarian belts. I’m sending you a little note just to say thanks. The Viking belt and buckle you bought are some of my personal favourites.
Try them out and let me know your thoughts. I’m very interested to know how you find them.
Remember that you can swap them over, no questions asked, if you’re not happy.
After talking with you for the last few weeks about our merger problem, I’m feeling a lot more comfortable. Thank you so much for your support, insight and direction.
I’m personally excited for a future working alongside Transparent Inc. and I can assure you that the rest of us are, too.
Our competition won’t know what’s hit them.
It’s not often we get people who make a first purchase as big as you just have. That’s why I’m writing you this note, firstly to say thank you (thank you very much!) and secondly to get your feedback.
Our new range of Angel foundation brushes are growing in popularity, but I’d still love to know what you think.
To sweeten the deal here’s an extra 15% off your next purchase - Just use WELOVEYOUSALLY at the checkout.
Once again, thanks, and please tell us your thoughts!
I’ve seen your name come up quite a few times in recent months, so I thought I’d take the time to personally thank you.
Judging by your purchases, you have a killer taste in fashion. I guess you won’t need me to tell you how good our new Winter range looks with a well-cut jacket.
Thanks once again, I’m just an email away whenever you need me!
PS - Your name looks Spanish - Muchos Gracias!"
The other day, you bought a few little accessories from us. I just thought I’d take a moment to say thanks.
In our industry, it’s obvious that there’s a lot of competition. It’s loyal customers like you that keep us at the top of the industry.
Thank you for your ongoing support.
I’ve noticed that every few weeks you’re placing an order with us.
It means a lot that you constantly keep coming back to us. We’d love any feedback on how to make you even happier.
On a side note, I can assure you that the packs you’ve been buying from us are some of our most popular even - thanks to your efforts!
All the best
Now you know how to write a thank you note for a wide range of situations!
Remember that you need to customise each and every one specific for your situation, but these should help you out if you’re stuck.
But writing a thank you note doesn’t end there - let’s take a look at how to continue the customer appreciation.
The whole point of writing a thank you note is to make your customer feel as special and as important as they actually are.
And if you’re already sending these notes, you may be already benefiting from an increase in customer loyalty.
But combine a ‘thank you for your order note’ with a few other customer appreciation techniques, and you’ll see your brand’s popularity skyrocket.
So, how else can you make your customer feel well and truly appreciated?
Pair up with a charity and donate to them. Either a certain percentage of each sale or hold an annual drive to raise funds for them.
By aligning your brand with a charity whose message resonates with your customers, you improve the way your brand is perceived.
Is there something that all your customer have in common? Find a charity that’s relatable to that, and work with them.
If your customer knew that their purchase would help this little guy from N.E.A.D.S become someone’s helper, would they be more likely to buy from you?
I think they would.
Which charities do we like?
Every now and then, pick a random past customer. Send them a small gift pack full of freebies.
Your customer has a sense of winning something. Plus it reactivates them and can get you some fantastic social media content!
One very overlooked metric of selling online is lifetime value.
By creating and implementing a loyalty program, you encourage your customers to increase their lifetime value. Loyalty programs are often cheap to implement but have a very large ROI in the long run.
Selling cookie jars? Surprise your customer with a pack of cookies.
Selling teapots? Surprise your customer with a pack of tea.
See where I’m going here? Surprise your customer by including a free little treat, something that compliments what they bought from you.
If your products come at a tiered level, considering giving out the occasional free upgrade. Does your ‘Model S’ have more bells and whistles than your ‘Model X’?
Give one lucky buyer a free upgrade to the top-shelf version.
From time to time, throw a gift card into a random package. It may be a gift card for your own store, it may be a gift card for Amazon or eBay (since everyone has an account there).
By giving your customer the sense of winning, you’ll help build that rapport with them.
If you’re regularly asking your customers for feedback (and you should be), show them that they’re making a difference.
If you’ve changed the way you operate because of customer feedback, show that to your fans.
Even if a customer didn’t suggest the change, you’ll be saying ‘Hey, I listen to you and because one of you said this, I fixed it’.
Every brand knows the importance of good quality branding.
You spend a lot of time building your image, your tone of voice, visuals, everything like that.
But when writing your ‘thank you for your purchase’ note, it’s important that you don’t let your branding take over.
While it may be tempting to pull out a bit of paper with the fanciest letterhead and logo on the top, that might not be your best option.
Considering using just a stock standard piece of notepaper. By going the ‘branded’ route, you increase your chances of coming off as a bit of a salesman.
If you really want to push your branding home, throw in a few branded stickers - everyone loves stickers and can find somewhere for them.
1 - Your handwriting is great
Yeah, sure, your handwriting is bad. Everyone’s handwriting is bad.
But that’s where the charm is. If you plan on printing your notes, well then don’t both.The trust is built on your non-perfect handwriting. Go with it!
2 - Keep it short and to the point
You’re writing a thank you note, not a novel. Keep it short and get straight to the point and you’ll keep your reader engaged. Think between 30 and 60 words.
3 - Yes, this will take time
Thank you notes are an investment in your time. If you get hundreds of sales a day, writing for each one may be a bit much. But the point is, that you spend some time each day writing something personal for a select few customers.
This investment will come back with a return in many areas.
4 - You’re not selling anymore
By this point, your customer has already bought from you. It’s your job to now enhance their trust with you by being an open, relatable person.
Don’t spend this time promoting new products or upselling products.
Making your customer happy is a relatively simple process once they’ve bought from you.
But delighting them takes a little more effort. That effort pays off in the form of a bigger lifetime spend and more advocates of your brand.
Therefore it’s safe to say that investing in ‘thank you for your purchase’ notes, as well as customer satisfaction goes a long way in helping your brands’ image.
Do you send out thank you notes to your customers? How do you show customer appreciation?
Let us know in the comments!
The header image is a resource from Etsy.
An Aussie living in Warsaw. Specialising in the field of SEO, digging into analytics and getting graphs trending up and to the right.
Want to write a thank you note or letter of appreciation to an Team is highly impressed with your dedicated years of service to the core values.
Picture this: You arrive home to the joyous surprise of discovering a handwritten card — real mail! — hidden amongst the mound of daily junk mail. Woohoo!
We are card-carrying members of the Snail Mail Fan Club and we suspect you are, too. For the small amount of effort a handwritten thank-you note takes, it’s amazing the extent to which you can brighten the recipient’s day by sending one — and if that recipient happens to be your customer, the indisputable return on investment you’ll see when you thank your customers.
So from one Snail Mail Lover to another: Go ahead. Make your customer’s day.
If it feels icky to acknowledge the ulterior motives behind showing gratitude, remember that you’re running a business, and without your customers, you wouldn’t have a business to run. Of course you appreciate them, and want them to return and recommend you. Handwritten thank-you letters are a proven (and relatively painless) way to go about earning customer loyalty.
In one experiment that aimed to increase personal contact between troubled youths and the case managers helping them, the case managers and their supervisors received weekly thank-you cards sent from the homes they visited. These thank-yous prompted an increase from 43 percent of youths receiving a weekly visit to 78 percent. When the thank-you cards stopped, the visits dropped back down to 50 percent.
In another experiment, the staff of Donors Choose, a platform that allows givers to fund the public school classroom projects of their choice, sent hand-written thank-yous to half of all recent first-time donors — the other half didn’t receive a note. A whopping 38 percent of people who received a thank-you note were more likely to give again. The organization now works handwritten thank-you notes into their business model, since donors who opt in to receiving “those sentimental, hand-crafted, physically mailed, personalized collections of gratitude” increase their average annual donation amount by $41, which translates to more than $3 million in additional donations per year.
As Robert Cialdini explains in his bestselling book Influence: The Psychology of Persuasion, the principle of reciprocity is a powerful motivator. By nature, we don’t like to feel indebted to others, so if someone gives us something, we’re wired to give back. When customers receive a token of appreciation as heartfelt as a handwritten thank-you note, they feel compelled to return the favor — ideally with repeat business, and public advocacy of your product or service.
Here are a few reminders to ensure your efforts reap the most positive response possible:
Funny, yes … but probably not appropriate for your customers. Instead, follow this simple thank-you note formula:
Here’s several examples:
I just noticed you’ve been a Help Scout customer for FOUR YEARS. Wow! Thank you for sticking with us for so long, and for all the feedback you offered when we were beta testing the Plus Plan. I hope it’s working out for you — and you know if you have any questions we’re always here! Thanks for always being such an awesome customer.
Mo at Help Scout
Thank you so much for bringing your whole team onboard with Help Scout while you were testing out different help desks. Your advocacy means the world to us, and it was a true pleasure working with your team during the process — you even inspired us to make a fix that improves our product for thousands of other people! We’re so stoked you’ve chosen Help Scout — thanks for giving us the opportunity to grow with you. See you at SupConf next spring! :)
Tim and Your Friends at Help Scout
Thanks for joining the webinar this week, and for your thoughtful comments about the role of customer support in cyber security — I’ve always admired how you and your company are real leaders in that space. I know you’re working with Neil on an upgrade from the Standard to the Plus plan (that’s fantastic, congrats on your team’s growth!), but please always let me know if I can be of any assistance too.
Mat at Help Scout
p.s. You mentioned your son collects stickers so I threw a few in the envelope for him … here’s hoping they go in his sticker book and stay off the walls this time. ;)
It’s a fairly simple formula: use their name, say thanks for a specific reason, and sign off with sincerity. That’s it!
Need help shopping for the right thank you card? We’re fans of the personalizable thank-you cards and stationery at Pinhole Press. Use your company’s logo, or that cute group photo from your last team retreat.
We also adore the truly special pop-up cards from Lovepop. This 2015 Shark Tank winner creates beautiful 3-D creations that, at $8-$13, are more gift than card.
If you like more creative control, you can print your own custom-designed cards and envelopes — that’s what we do here at Help Scout. If you choose to create your own stationery, work with a designer who’s familiar with the printing process and can provide advice on card stock, dimensions and the various printing options available (depending on your budget).
Our note cards are printed by Mama’s Sauce on 100-lb duplexed cover stock with plain white matching A2 envelopes. Embossing, debossing, foil stamping and letterpress are all fun things if you have a bigger stationery budget.
If you have more cards to send than you have people/time to handwrite them, one of the following options is certainly better than nothing at all!
Postable prints your custom message in one of its patented handwriting fonts on its 100% recycled cards, and stamps and mails the cards for you. Your customers might be able to tell the “handwriting” isn’t real, but the prices are reasonable enough ($1.25 per card for 10 or more cards) so we advice to order a couple, especially if you want to keep your message detailed and personal.
Handwrytten’s robots (yes, actual robots) “handwryte” your custom message in real ink. Prices start at $3 and include postage.
FeltApp lets you scrawl messages on your iPhone or iPad in your own handwriting (although anyone who’s ever written on a screen, even with a stylus, knows it can be tricky to replicate pen-to-paper writing). Choose a photo from your own library, and trace your message and the address (even the envelope is handwritten). They take care of the mailing. The price is $3 per card, or $1 more for international shipping.
You can exhibit sincere gratitude in a well-worded email, but there are many occasions when you should make the extra effort to mail a real note.
Sending personal thank-you notes for every transaction or special occasion isn’t necessarily always scaleable, and the ROI on acts of kindness can be tricky to justify in a spreadsheet. Extending sincere, old-fashioned gratitude, however, has an esteemed place among other high-touch practices that don’t scale — but that still work.
Thank-you notes keep a line of communication open between you and your customer, and they keep your name in their mind.
Ready to turn customers into advocates? Download this handy guide to building a loyal customer base.
The little things that create a “wow factor” for your customers are worth the investment several times over.
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Whoever said that it's much easier to edit than write must have been a writer. He or she knew that the art of creation – formulating ideas, choosing the right words and then lacing them together gracefully – taxes the mind in ways that cannot be compared to the process of changing a word here, deleting a word there or adding a few more words somewhere else. This revelation should come as a relief if you're struggling with how to word a thank-you note to someone who has served as president of an organization (or another position like it). In other words, you're far from alone. And now you're not without help, either – at least if you heed the tips below.
Part of the reason even professional writers struggle with creation is they skip the all-important brainstorming step. Take 30 minutes or take 15 minutes if you can, but take at least a few minutes to jot down your ideas and create a rough outline of what you want to say.
The beauty of brainstorming is that there is no pressure at this point to produce a final product. You're simply thinking. Your outline – a series of no-pressure bullet points – can be messy. It can be half-baked. And it can be incomplete (for now). At least your mental wheels are turning.
Plus, the time you invest now will save you time later because you shouldn't be paralyzed by writer's block when you're only partially done with your note. (And note that it's a note you must write_,_ not a letter, which means it's shorter. This fact should relieve some pressure.)
If you want to trade the remaining pressure you feel for an infusion of confidence, consider working with this three-step thank-you outline touted by the Harvard Business Review:
Adopt a Grateful and Honest Tone
This so-called “power thank you” may sound easier in theory than in practice. But remember: specificity in the form of examples and illustrations will spell the difference between a rote thank-you note and one the recipient tacks to his computer and sneaks a peek at whenever he needs a pick-me-up.
As you work from this outline, other tips may give you a rush of power over this task, too:
These tips should make the creation process go more smoothly. But you still may need some inspiration, whether you're expressing your appreciation to an outgoing president, a board member, a committee member, the board of directors or an outgoing chairman. The wording in the passages below is meant to do more than get your mental wheels turning; they should cause them to spin, especially if you edit them as you see fit:
Thank You to an Outgoing President
Thank You to a Resigning Board Member
Thank You for Serving on a Committee
Thank You to the Board of Directors
Thank You to an Outgoing Chairman
Mary Wroblewski earned a master's degree with high honors in communications and has worked as a reporter and editor in two Chicago newsrooms. Then she launched her own small business, which specialized in assisting small business owners with “all things marketing” – from drafting a marketing plan and writing website copy to crafting media plans and developing email campaigns. Mary writes extensively about small business issues and especially “all things marketing.”
Thank you letter to client after 6 years service and then cancelled. You can even order a bouquet of flowers to say a cute thank you to someone whom you are.
Below, you will find thank you note examples to thank your boss for help, support, mentoring, work anniversary wishes, opportunities, recognition, appreciation and for being the best boss ever!
For other thank-you to your boss samples on different topics, check out these posts:
Your thank you note can look like this:
Dear [Boss's Name],
Write the thank you message here. Usually, this will be 2-4 sentences.
You may also want to read How to write a thank-you note in 5 easy steps.
The examples below are for the center section (the 2-4 sentences). Replace words in [brackets] as appropriate for your situation.
Click image to view cards on Amazon
Click image to view cards on Amazon
Note: By naming your boss the "best boss ever" that implies that every other boss you've had wasn't the best. So, be careful what you say as you never know who else will see the note. And it's also possible that different bosses can be the "best boss ever" in different ways.
Click image to view cards on Amazon
I hope these note examples helped you to thank your boss!
This is good ol' fashion customer service The most basic 'thank you for your purchase' note goes a long way in delighting your customer - and delighting.