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Corporate anniversary letter

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Corporate anniversary letter
June 28, 2019 Anniversary Wishes For Parents 5 comments

Memorandum regarding Anniversary: Bank Letters: Financial Letters: Employment Letters.

Today is Miovision’s 10th anniversary. Going from start-up to scale-up calls for celebration. It also calls for forward thinking because, without question, our greatest accomplishments still lie ahead of us.

This journey began with a few guys sitting around in a basement. We knew only two things: we wanted to be a company and we wanted to be disruptive. There had been no innovation in traffic in a long time. We did our research and grew passionate. We figured a little company could have a big impact on the traffic gridlock that has been plaguing cities around the globe. We didn’t realize it then, but we were already starting to tackle problems that would lay the foundations for smarter cities.

We were one of the first tenants of University of Waterloo’s Accelerator Centre. We started out with six people in 715 square feet that I could never imagine us filling. We “graduated” (at the insistence of the Accelerator Centre) to our own office space when our 20th hire found herself at a desk in a hallway.  We could barely find her among all the inventory we had crammed out there. Worse for the AC, we had so many second-hand computer monitors, we kept tripping their breakers.

We have outgrown a few spaces now. However, when I think about growth, I don’t think in terms of office space, employees or revenue. Instead, I remember back to using our first product, Scout, when we would celebrate every time we processed 1,000 hours of video. Then we started celebrating every 10,000. Then every 100,000. When we hit 1,000,000, we stopped bothering. It’s amazing to me that we now process more in an average day than we did in our entire first year in business.

People ask us how we stayed so motivated through the last 10 years in an industry resistant to change. It’s because we care deeply about the citizen experience. We believe that cities can offer something vastly superior to the traffic and gridlock we experience today. We know it can be done better. And we are going to prove it to the world.

In the next decade, the definition of city infrastructure will fundamentally change. Every process and piece of infrastructure will undergo a renewal in the next 10 to 15 years. It’s a pretty huge opportunity and Miovision is poised to take advantage of it. Right now, we’re on the verge of disrupting markets, changing our operations to enable faster global market penetration and improving the customer experience. We’re working hard to deliver on our vision of building the foundations for smart cities. We’re excited that customers are adopting Spectrum, traffic signal connectivity and management, now commercially available. We are doing all of these things in parallel while growing our team and, speaking at least for myself, having a blast!

Many thanks to the incredible team at Miovision and a community that’s been so supportive from the start. I am so proud to be part of this team and community, and I am so pumped to see what is in store for us on the other side of this great decade.

Kurtis McBride

President and CEO Brian Callahan reflects on Segue Technologies' 20 Years of Business. Read his comments on Segue's 20th anniversary.

Sample congratulation letter for Company anniversary

corporate anniversary letter

Celebrating your corporate anniversary is one of the better ways to communicate your experience and reliability without having to say “look how experienced and reliable we are”.

You may have already googled for inspiration and probably found ample advice aimed at B2C companies and consumer brands, such as:

“Create an advertising campaign, offer your customers a discount, and advertise it everywhere.”

Offering discounts seems inappropriate for many B2B companies, but you do want to honor your customers and other valued people. Where’s all the advice on celebrating corporate anniversaries specifically tailored to B2B companies? And what if you’d like to do something different this year?

We’ve done the research, read the dozens of articles on the topic, and organized the best ideas so that you don’t waste your time preparing for your special day. Enjoy, and happy business birthday to you!

First Things First: A Huge Thank You to All Our Clients

To all our past and current clients: THANK YOU for keeping us in business for 16 years. Look for our other articles, workshops, and products in which we’ll continue to share the wealth of knowledge and experience you helped us acquire.

Strategic Approach to Celebrating Your Corporate Birthday

There are four things for you to do:

  1. step: decide WHOM you want to celebrate
  2. step: decide HOW you want to celebrate
  3. step: PREPARE promotional materials
  4. step: EXECUTE on the promotion

Step 1: Decide WHOM You Want to Celebrate

Do you want to focus your celebration on yourself or on others?

Focusing on yourself means putting your own company in the spotlight and bringing your biggest achievements and important activities into the light. Since it’s your company’s birthday, nobody will think ill of you if you take this opportunity to be a little me, me, me / we, we, we for a change.

Focusing on others means putting your customers, your employees, your partners, your vendors, and other friendly groups in the center of your celebration. This is when you use your birthday as an opportunity to celebrate other people’s achievements, help others reach their goals, or simply let everyone relax and have fun.

Both approaches are valid and make sense, but you have to choose one direction and let it strategically drive your activities. Set the most appropriate goal:

  • If you’re focusing on yourself: your goal could be to have as many people hear about your birthday as it makes sense.
  • If you’re focusing on others: your goal could be to help them achieve what they told you they want.

Don’t make your company’s birthday about generating leads or making money. You’re not Coca Cola or some other huge consumer brand whose birthday campaigns drive immediate purchases. Move your focus away from signups and downloads and form submissions and inbound calls (but do measure them). Achieve your goals and the precious leads will come later as a result of a properly executed celebration.

Step 2: Decide HOW You Want to Celebrate

What do you want to DO for your celebration? How BIG do you want to make it?

Choose one thing, bigger or smaller, to do this year. It’s easier to focus your promotional efforts on only one thing. Here’s what we found that other B2B companies usually do.

Small and Not Too Loud

If there’s not enough time this year to prepare for anything bigger, do something small:

  • Print physical cards as an expression of gratitude and snail-mail them to all your customers. Remember, no selling, no pitching! Just say something sincere like “thank you for giving us your business” and maybe have the CEO manually sign all the cards.
  • Design a digital ‘Thank you for your business’ card and email it to your customers.
  • Write a celebratory blog post in which you talk about your most memorable moments. This is what SpaceX wrote for their 10th birthday in 2012. If you're struggling with writing that post or simply need some inspiration, download our template for writing business anniversary blog posts.

Throw a Party

Got a week or two to prepare? Why not have a party:

  • Organize a party for employees in the office. Make it sweeter with a nice birthday cake and have employees take photos. Publish the photo album on Facebook or Instagram, the two social networks perfect for such occasions.
  • Throw a huge public party with music, dancing, finger food and cocktails - or whatever is closest to your business culture. Invite all your customers and business partners. If you love parties but hate organizing them, consider outsourcing the work to an event planning agency.

Launch Something New

Not a party animal? Not a problem. If your company’s 5th / 10th / 25th / whichevereth birthday is near, celebrate it by showing your creative side and making a big buzz about a new project:

  • Launch that experiment you’ve been working on, but for which you never found enough push to complete it (hard deadlines usually do wonders). Do you have innovative, success-hungry employees to who you never gave enough chance to prove themselves? Have them complete their ideas by the time to celebrate your corporate birthday. Show to the public that you’re celebrating your birthday by launching employee-initiated innovations.
  • If you’re a service company, consider launching a product, and vice versa (launch a service if you offer products). Don’t be surprised if this results in new streams of income for you.
  • Launch a significant improvement to your product or service and tell the press about it. If you improve on something customers repeatedly asked for in the past, you may even get free social media buzz and free word of mouth.

Example: for their 10th birthday, Facebook launched a new feature for its customers, the personalized Look Back Video. This beloved feature was soon followed by more video features, such as personalized videos celebrating birthdays and friendships.

Again, don’t be afraid of failure. Your company is one year older and one year wiser. Experiments and new offerings are your way of telling the public that you’re not afraid to innovate.

Create an Exclusive Gift for Customers

Do you have the capacity to complete a larger digital or physical object? If yes, you could give it away as an exclusive present just in time for your corporate birthday. Here are a couple of ideas:

  • Your CEO wrote a book? Give away a digital copy to all your customers.
  • Just finished a research project for content marketing purposes? The public loves original data, give the research away. Consider not hiding the research behind a registration wall - it’s a gift after all, not a lead generation campaign.
  • If you’re one of the lucky B2B companies who are considered cool, use your coolness. Hire a designer to design unique posters. Have a photographer shoot stunning photos relevant to your industry. Commission a famous artist to draw a series of funny cartoons or caricatures. Invite the public to download, share, and print your cool stuff. Consider giving away your art by licensing it as public domain.
  • If you’re a huge enterprise celebrating a milestone anniversary, publish a fancy monograph celebrating your corporate values, your rich history, your industry, or the challenges you successfully overcame over the years. Give away a physical copy to your most valuable customers and partners. Unveil the monograph at a big fancy public event (the kind you invite the Mayor or the Prime Minister to).

Also, ask yourself this: What kind of gift would your customers appreciate? What could you create that would make them awesome at their jobs? What would they proudly display on their work desks? Is it possible to personalize this gift?

Sponsor a Charity

If you decide to focus on helping others achieve their goals, partner with a charity organization you already support or want to support. Here are a couple of guidelines for this:

  • Select the charity that matches your corporate values. For example, if you’re a technology company, work with an organization which promotes technology. Ask your employees to help you choose the charity to sponsor.
  • You don’t have to do everything yourself. Work with the chosen charity and ask them to organize some of the activities.

Here are a couple of ideas with industry examples:

  • A language industry company could help finance removing the language barriers. For example, finance social inclusion programs and language learning for refugees.
  • A business software company could finance courses and programs which help disadvantaged youth acquire digital skills.
  • A civil engineering company could support a local NGO looking to rennovate a beloved urban object, either by donating their engineering services, construction material, or by bringing in an architect and paying for their services.
  • A technology company could finance STEM projects run by startups, student organizations, or university staff members.

Sponsor a Popular Event

If there’s a relevant event happening in the same month as your business birthday, sponsor that event. Organize your promotion efforts so that they culminate in that month. Make sure that the event organizer promotes you well.

Become Someone’s Patron for a Year

Sign a patronage contract with an individual, a specialized group, or a startup which you’d truly love to see succeed, or whose success is in your interest.

For example, an education startup in your city wants to educate young people in your field of expertise. Having educated employees at your disposal is in your direct interest, so you decide to either financially support this startup or donate some of your experts’ time to help this new startup succeed.

Such a program will require more planning and more activities from you, so make sure you can allocate enough resources for it.

Participate in Other People’s Events

Don’t have enough resources to organize your own event? Partner with others and use this opportunity to learn how to do it alone next year. Here’s what companies usually do:

  • Celebrate twin birthdays: your own, and another company’s who you’re friends with. Pool your marketing resources and maybe choose to do execute on some of the above ideas together. Two birthday cakes are better than one!
  • Participate in a sports competition. If a group of employees loves running or cycling or swimming, ask them if they would be willing to participate in an upcoming race as a team. Alternatively, organize a game of football (soccer) with another friendly company which is already organizing similar events.

Step 3: Produce Promotional Materials

You want the public to notice your celebration and for that you need as many marketing materials as you can produce.

The volume of your marketing materials should match the size of the birthday event you chose in the previous step: if you’re launching a huge improvement to your product or service, one commemorative blog post is not going to do you justice. The bigger your event and the more significant your birthday, the more content it makes sense to produce.

Here’s what companies usually produce:

  • Classic press release (mandatory if you’re doing something newsworthy, original, unique, fun). Consider hiring a PR agency to help you spread the news.
  • One or (preferably) more blog posts. Plan the topics of those blog posts in advance by creating an outline of everything you want to say during your celebration. If you need help with this, check out our worksheet for writing business anniversary blog posts.
  • Professionally-looking video is a great idea. For example, a video software company Animoto celebrates their birthdays by creating videos using their own tool.
  • A well-designed, thoughtfully written landing page within your current website. An example - although he does not do this for his birthday, but for another occasion - Bill Gates publishes an wonderful annual letter each year and publishes it in the form of a landing page.
  • A mini website on a subdomain or on its own top-level domain. Choose this if the content you produce will stay relevant for years to come.
  • A special ebook or a printed book which is great if you’re celebrating a huge milestone. Take a look at this 100-page ebook Bayer produced for their 150th birthday.
  • Photos to enrich your publications (websites, posts, mailings). Those of you who keep the habit of collecting and organizing corporate photos in one place will be happy to use them now.
  • Refresh your logo with an anniversary tagline or number, and use the logo in all the content you produce for your birthday.
  • Design new social media covers in the same visual style, using the refreshed logo.
  • Write a series of social media posts for all your social profiles (Linkedin, Twitter, Facebook…) and have it promote the content you plan to produce.
  • Redesign your email newsletter template so that it looks celebratory.
  • Prepare email newsletter content so that your loyal customers, who may have not heard from you for a while, get the news about your birthday.

Consider Hiring Professional Writers

If you're running out of time to write all these blog posts and landing pages, hire professional writers to help you create the content on time. Yes, outsourcing content writing to professionals outside your company is doable.

If you need help right now, check out our website content writing services.

Step 4: Execute on Promotion

Now that you see clearly how much content there is to produce, it’s time to open your calendar and schedule your content.

If this is your first time scheduling a greater volume of content, make it as simple as possible:

  1. Decide when the celebration starts and when it ends. For example, let’s say that you’re planning all promotional activities to take place within one month.
  2. Spread out the publishing of your content throughout this entire month.
  3. Pack more content around the culmination event in order to create more buzz.
  4. Be realistic about how much time your marketing team will need to produce everything. Start producing earlier than you thought and see if people can make it in time. Consider hiring a marketing agency to help you produce everything.
  5. Don’t forget to be spontaneous: leave some room for unplanned content such as party photos, employees tweeting as they’re having fun, etc.

Tips for companies with content production experience:

  1. Use apps for scheduled automated posting of social media content, such as Hootsuite or Buffer. Write your social media posts in advance and feed those apps your posts.
  2. Use email automation software such as Mailchimp or Campaign Monitor to schedule your email newsletters. What fun a birthday is if an employee must leave the party to work on sending the newsletter.


  • [ARTICLE]10 Ways to Celebrate a Corporate Anniversary, 6pmarketing.com
  • [ARTICLE]Marketing Your Company’s 25 Year Anniversary, http://brandandmarket.com/
  • [ARTICLE]Marketing Ideas for a Company's 10th Anniversary, yourbusiness.azcentral.com
  • [DISCUSSION]Spending To Promote Your 40th Anniversary, marketingprofs.com
  • [PDF, 99 pages] Bayer: 150 Years, bayer.com
  • [ARTICLE]How do you celebrate a business birthday?, orchardmarketingassociates.co.uk
  • [ARTICLE]Happy Birthday, Capterra! 15 Reasons Why We’re Celebrating 15 Years of Success, capterra.com
  • [ARTICLE]How to Celebrate Your Company's Birthday as a Marketer, linkedin.com
  • [ARTICLE]Promotions: How to Celebrate Your Company's Birthday, inc.com
  • [ARTICLE]26 Brand Birthday Campaigns Worth Celebrating, linkdex.com
  • [ARTICLE]Nine iconic brands who celebrated their birthdays and how it influenced company culture, rewardgateway.com
  • [ARTICLE]Small Business Marketing Technique: Celebrate Your Anniversary, amsterdamprinting.com
  • [ARTICLE]A Powerful Marketing Advantage: Your Company’s Anniversary, themhedajournal.org
  • [ARTICLE]3 Ideas for Celebrating Your Business’s Birthday with Video, animoto.com
  • [ARTICLE]SPACEX | 10 YEARS IN REVIEW, web.archive.org
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Announce a Business Anniversary

corporate anniversary letter


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Luxe International is celebrating its 25th anniversary this coming May 27. We have indeed come a long way from the small perfume and boutique store at the corner of Brussels St. We are now a multinational company with numerous branches all over the world, and we would like to celebrate this success by honoring all our employees who have helped make this feat possible.

With this in mind, we shall be holding a dinner party at the Lakeside Hotel on May 27 at 8:00 pm. All employees are invited to attend to participate in the dance party and games that will be held afterward along with your partners. We are looking forward to seeing you there!


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample letter for the anniversary of your company.

Further things to consider when writing announcement letters to media outlets

Announcement Letters

Announcement letters are letters that notify or give information about a certain occasion, special event, or occurrence that people are required to be aware of. They could be for a concert, a special sale, or even a graduation party. Announcement letters are usually informal and state clearly and concisely what the event/occasion is and what further actions the recipient should take. Announcement letters can be used in many personal and business situations. In personal situations these letters may be used, for instance, to announce a birthday, death, wedding, or graduation. In the business world, such letters may be used to announce a new policy, change in management, financial summaries for investors, grand sale, or actions against a customer due to nonpayment.

Announcement letters should be written in a straightforward manner stating all the necessary facts. Clearly state why you feel the occasion is important. If you are delivering bad news, be optimistic for the future. Bold and highlight the points that need focus so that the content is clear to the reader. Add any information which you think your reader might want to know and do not miss out any important detail. End the letter on a positive note.

Letters to Media Outlets

Letters to media outlets are letters written to publication, television company, or any other mass media that provides news or feature stories to the public. Whether you want to get that media interview or have news articles written about your company or product, writing to a media outlet might get the job done. You don't have to write a long boring story; a brief, catchy letter is all you need to get a reporter interested to hear your story.

When writing letters to media outlets, you need to understand the purpose of your letter and take the time to research the publication or media that is best suited for your subject. Start the letter with a quirky headline that grabs the recipient's attention. Editors and producers receive hundreds of these letters every week, so you need a strong hook that arouses curiosity and entices them to keep reading. Get to the point and explain why the recipient would be interested in your offering. Provide all the necessary details. Give testimonials if necessary. Provide your contact information to make it easier for the recipient to follow up with you. End your letter positively and with a call to action.

These articles may interest you

Today, Polidea is celebrating its 7-year anniversary. When we first started our company, the financial crisis was hitting its peak and investing into smartphone.

How to Celebrate Your Business Anniversary: a Plan and 20+ Ideas for B2B Companies

corporate anniversary letter

Guidelines : Anniversary of Firm

Anniversary of Your Own Firm

Guidelines and Alternate Phrases

  • Mention the occasion you’re celebrating.
  • We’ve passed a milestone and we’re celebrating. This month marks our fifth year in the Brownville business community.
  • We’d like you to join us in celebrating our 15th anniversary.
  • This year marks our 10th anniversary in the Harrisburg community of friends.
  • Ten years of hard work, sincere referrals, and repeat customers–we’re celebrating our anniversary this month.
  • Thank your customers, clients, suppliers, and other colleagues for their part in your successful business operations.
  • We appreciate your contribution to our success–your loyalty and your own dedication to service.
  • Thank you so much for your part in our success–your purchases, your confidence, and your referrals.
  • Without your confidence in our products and services through the years, our story would not have been so successful.
  • You’ve bought our products, shared your concerns and your needs with us, and passed our name on to your friends and colleagues. Because they respect you and your opinions, they bought from us. And for that, we owe you a great deal of appreciation.
  • Thank you for trusting us to give you the kind of service you’ve needed through the years.
  • You’ve been patient with the new employees through the years as they learned your names and your needs, you’ve been loyal to keep buying from us, and you’ve been talkative in passing on our name to colleagues. How could we ask for more? Thank you so much for contributing to our success.
  • Express appreciation for those who have helped you grow. You may offer a commemoration gift, a product or service discount, or simply a goodwill statement.
  • Through the years, we have continued to appreciate the goodwill and business of customers such as you.
  • We want to take this opportunity to recognize and thank the valued customers who have expressed confidence in us and who have been so loyal to our products.
  • To show you how much we have appreciated your business over the years, we want to offer you a 15 percent discount on any supplies you order during August. To receive this discount, simply present this letter with your order.
  • We are mailing separately a copy of Financial Recordkeeping as a small token of our appreciation for your business over the years.
  • As a new business, we tried to impress you with our fast service and knowledge of the merchandise. And as a “mature” business of 10 years, we’re still trying to impress you. That’s why we want to offer you….
  • As our way of thanking you, we’re enclosing a certificate good for….
  • To celebrate, we’re offering a 10 percent discount on any workshops booked within this month.
  • End with a challenge for the future.
  • We pledge to you our continued very best service. You deserve it.
  • Thank you for helping make this a great 10 years. We plan to keep your needs in mind as we grow.
  • We plan to keep on listening to your needs, and we will never forget your ideas and business have helped keep us on target.
  • We will continue to offer you the best accounting services in the state. Thank you for your patronage.
  • Thanks to your business and partnerships, we plan to live happily ever after–serving you.
  • We don’t want to change a thing in our way of doing business. We plan to keep the prices competitive and the service efficient.
  • We pledge to you our continued efforts to improve our service to you.
  • We plan to continue our efforts to listen to what our customers have to say and to educate ourselves on the changing needs of our world.
  • Our continued growth depends on our attention to customer needs and wants. So, you as customers will remain center stage in our upcoming months of production!
  • Thanks to you, we plan to keep on growing.
  • We have a challenging decade ahead. With our customers as partners, we can change the way the industry does business.
  • We’re excited about the challenging decade ahead.
  • We plan to listen more, hire smart, sell low, and serve right.

Example 1: Sample letter to client on company anniversary

Company Name or Letterhead
City, State Zip

City, State Zip

Dear Mr. Greyson:

We’re celebrating here–October 11 marks 10 years in the Harrisburg community. Thank you for being one of those customers who has continued to depend on us for their office supply needs. Your confidence in our products, our low prices, and our fast service has been vital to our growth, and we want to express our appreciation with a little more fanfare than this letter.

For the entire month of October, we are offering a 10 percent discount on any purchase in any of our stores. Simply bring this letter with you and present it to the cashier when you make your selections.

Thank you again for depending on us “to be there” with all the usual–and the unusual–supplies you need to help your office operate efficiently. We’re celebrating our business partnership; our business is to keep you in business.


Example 2: Anniversary of firm letter

Company Name or Letterhead
City, State Zip

City, State Zip

Dear Mr. Tonette:

We’ve just flipped the calendar page to our anniversary date–this month marks our 10th year in business in this community. We didn’t want to let the occasion pass without telling you your patronage means a great deal to us.

In looking back over our shoulder from that first day until now, we first remember the good customers such as you who have placed their confidence in us and have been so loyal to our products and services. We are well aware our growth is due, in large part, to your trust in us.

We plan happily to continue in the years ahead to provide you the service you’ve come to expect. Thank you for your part in our success.


Example 3: Letter for anniversary of company

Company Name or Letterhead
City, State Zip


City, State Zip

Dear Mr. Vallejo:

Thanks to you, we’re 13 years old and still going strong! I remember working out of my garage before opening up this store. Even then your support was incredible. Now, my business has grown into a relatively large appliance store with 36 employees, including salespersons, deliverers, stockers, and bookkeepers.

Bellaire Appliances wants to show you its appreciation. You are invited to join in our anniversary celebration. On Wednesday, October 9, we will host a sidewalk sale and festival. There will be live music and food booths. Area artists and craftspersons will display their work. In addition, selected items will be reduced by 50 percent. Come by and enjoy the festivities. I look forward to seeing you there.


Example 4: Anniversary of firm letters

Company Name or Letterhead
City, State Zip


City, State Zip

Dear Mr. Ashbury:

Cardwell Accounting, Inc. is celebrating its first year in business. We opened our doors to the public one year ago on August 9. Faith in our community has helped us grow into a strong firm with accounts throughout the community as well as around the state. We appreciate your taking a chance on us.

In honor of our first anniversary, we are offering all of our regular customers 10 percent off their next service. We want to demonstrate our sincere appreciation for the people who have helped us to grow from almost nothing. Please call us if we can be of service.


Example 5: 50 year business anniversary letters

Company Name or Letterhead
City, State Zip


City, State Zip

Dear Ms. Jourdan:

Simeon Jewelers is celebrating yet another anniversary. My grandfather opened this store 50 years ago. Today, Simeon’s is the largest discount jeweler in Missouri. You and your family have been loyal customers, and we appreciate your patronage.

Fifty years represents our golden anniversary and we want you to go for the gold. This week only (August 9-13) we are offering ALL GOLD JEWELRY at 50 percent off. If you haven’t purchased jewelry in a while, now is your golden opportunity!


WATCH THE VIDEO ON THEME: Anniversary Wishes

This is a sample letter which is a format for expressing congratulations for a company anniversary to an organization or firm. This congratulatory message is a .

corporate anniversary letter
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