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Free fundraising letters examples
October 20, 2018 Anniversary Wishes For Parents 4 comments

[ Letter Fundraising Ideas Business Sample Donation Request Letters Asking For Donations Made Easy ] - Best Free Home Design Idea & Inspiration Fundraising .

Donation Request Letter – Tips How To Write It

Donation Request Letter – Definition

Donation request letter is a letter sent by charity organisations to donors or prospects with the aim of raising non-profit funds. The donation request letter can be sent on their own or can be attached with additional information such as pamphlets or booklets

Donation request letters may request for other forms of support be it materials or labour aside from money. Donation request letters can be written by different organisations. They can be schools, hospitals, charity groups and even non-governmental organisations. These letters usually target a wide range of donors they can be individuals or even businesses. There is no specified time for writing request letters. This means it can be written at any time of the year.

Writing a donation request letter is very important because it’s a formal way of asking for donations from donors. Letters allow you to indicate your needs hence giving the addressee a better idea of what you actually need from them. Letters also bring legitimacy to your fundraising project.

When writing a donation request letter, one should:

  • Be ready for anything. When writing a donation request letter, you should be ready for an answer be it a yes or a no. Not everyone is ready and willing to help support your fundraising project. Always prepare yourself for an answer aside from yes, when you’re asking for a donation.
  • Be honest and sincere. When asking for a donation from friends, family members or prospective donors, you need to be upfront and truthful. Clearly explain to them why you were asking for their help and what the funds will be for.
  • Always ask the right persons. When raising funds always know your audience. Always ask the right people for help. They should be people who you know are in a position to help you. Avoid asking help from people who you have a different idea.
  • Know exactly what you are asking for from the donor. When you start writing the donation request letter, you should know exactly what it is you want from them. Clearly spell out your what your main objection is.
  • Research well. For a successful fundraiser, you need to do your research on your target audience early and often too. Research on the name and post of the target audience. Know the detailed information about them.

Asking for donations from donors of different calibres be it, friends, government or businesses has a number of benefits.

They include:

  • You will receive donations of different kinds. Sometimes donors do not contribute money only towards a noble cause. The also donate products and services that can be of help in a given project. For instance, if you are raising funds towards building a hospital, the can provide building equipment or labour to support.
  • Repeated contribution in the near future. If you create a strong and good relationship with the donor, you can sometimes be sure of getting future donations towards future activities and projects.
  • You are guaranteed a large fundraising potential. If you ask for help from companies, you are guaranteed a huge raise because most companies have departments set to deal with charity causes and they are willing to give to such noble projects.
  • Instant access to potential donors. If you have friends living nearby, it’s easy to access them for donations and quickly get in touch with them.
  • The trust your family, friends and co-workers have on your means that when you ask for donations from them won’t be hard. Many fundraisings have been a failure because the organisations asking for funds don’t have a common ground with the donors.
  • When raising money towards a noble cause or a noble project, you always on the same page with most people. Hence the values you share together will be a motivating factor for them to contribute towards the cause.

How to write a donation letter – a step by step instruction

In our society, there are many charity organizations, and all are vying for donations from different companies, organisations and even individuals. In order for the charities to get what they need, they have to convince and persuade the possible donors that your cause is worth their money. In this article, we shall focus on how to write a donation request letter, the steps to be followed in order to achieve the one thing and that is to raise funds.

  • Writing a good introduction.

When writing the introduction of the letter you need to understand as well as know who your target audience is in order for you know how you will frame your letter. The recipient of the letter should be the one whom you think is in a position to meet your needs and help you too. The person who you’re writing to should understand and relate to your cause and the purpose.

The introduction should be personalised. If need be trying to research and know the specific person to whom you are directing the letter to. The letter should be addressed in an official manner, for example, you can use “Mr” or “Mrs” before the recipient’s name.

Avoid using general terms like “to whom it may concern” this is because it doesn’t bring the personal touch between you and your purpose. Using the person’s name when addressing them is important as they draw the donor into helping you. Explain to the reader why you are writing them.

Do not forget to capture the reader’s attention. Remember as you writing to request for a donation there are many organisations out there writing requesting for the same too. Your letter should be persuasive and convincing.  Try to capture the reader’s attention by highlighting the importance of your cause in order to get your reader to go through the rest of the letter.

Explain to the recipient about the project you are working on. It should be clearly written and to the point how the project in question is going to impact the lives the target people positively.  If the addressee does not know what the purpose of your writing is the won’t trust the organisation hence they will not be quick to donate. The cause should be possible and practical and easy to achieve the goals.

Be precise on what you want and how you think the donors or the organisation you’re writing to can be of help. Inform your reader exactly how their donation is essential and what it will go towards to. They should have an idea of what they are into.  This will give the prospective donor to estimate on what or how much to give. Also, tell the reader what the consequence will be if they do not donate. Highlight the consequences if they don’t donate towards the project. However, reassure the recipient that if they donate, the negative consequences will be averted and hence realising the goals of the project.

When writing a closing, first thank the donor for their time in considering your project. Thanking the recipient in advance makes the feel that you understand them and hat their time is important not forgetting it presents you as a considerate person.

Emphasise to them how important your project is. Let the donor know why that project is so important and the reasons why it is worth their time and money. End with an official salutation. Include your post ant the organisation or charity group you are representing and your name and sign off. Such conclusion lets the reader know who you are and the authority you have also creates a personal touch.

Writing format

A donation request letter is a formal and well-written letter, requesting for a donation from prospective donors. The letters provide information about the organisation asking for funds. The letter should be formatted and well-presented content in order to get the donor to contribute towards your cause

 How to format a donation request letter

  • Begin with the name and address of the organisation.  Write the name of the organisation at the top left corner of the page. Beneath the name place the address of the organisation. It is best if you add your contact number and email address too for people to be able to contact you.
  • Write the date. Below the address skip a line and put the date. The month followed by the date then the year should be written in that order separated by a comma. Remember to spell out the month and do not write in short form. For example, “Nov” instead of “November.”
  • Add the recipient’s address. After writing the date skip a line. Next, place the name of the name of the recipient of the letter. After the name add the recipient’s address and below this put the person’s phone number and email address.
  • Create the salutation. When creating the salutation, it is important for one to be formal. It’s advisable to use “miss,” “Mrs,” or “Mr” if you are sure of the recipient’s gender. In a case where you don’t know the gender of the addressee avoids using “miss,” “Mrs” or “Mr” as this can put you in an awkward position. Instead, refer the recipient as “dear” then their name. For instance, “dear Brian Elsy.”
  • Create the body/ content of the letter. State the reason for your writing in the body of the letter. It should be clear, precise to the point.
  • Conclude the letter. When closing a letter, it can either be formal or informal depending on how the organisation is being represented. Informal conclusions are best to use “sincerely.”
  • Sign off the letter. After closing the letter just beneath it is where you sign the letter. Add your name, title and the name of the organisation below the sign.

Donation request letter example.

Sample letter

Name of the one requesting for donation

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Name of organisation

Address of organisation

City, state, code


Name of addressee

Address of recipient

City, state, code

Dear [name of recipient],

In the first paragraph give a brief introduction about yourself. State your core mission. Let the reader know what your organisation is all about and how it has helped someone in the past.

Next, let the reader know exactly what you want. Establish exactly what it is that you want. It should be direct and to the point. Your letter should not entail all the details hence give a brief anecdote.

Thank the recipient. When concluding the letter thank the reader for their time whether or not they donate. Request again while thanking the reader. This will let them know exactly what you need by the time they are done reading the letter. Let them know that you are looking forward to hearing from them.





Going through written examples of donation request letters are very important for the reader and also first-time writers. It is important to read through several examples because:

  • Examples are important because they provide the reader with an idea of what donation request letter is all about and how it is written.
  • They also help the reader master the grammar and language to be used when writing the letter.
  • Helps the reader know the formatof writing a donation request letter.

It is also good to go through various examples of other writers so that you can shape your skills in writing a donation letter. When you go through those examples you will be able to identify the common mistakes and errors made in the format and even content of the letter.

The good thing after going through it, is that you will be able to correct the same when it comes to your own letter. Having gone through this guide you are far much ahead of others when it comes to writing of a donation letter.

There are as many types of fundraising letters as there are fundraising projects and Donation Letter Templates · Free Sample Letters to Make Asking for.

FREE Sample Fundraising Letters

free fundraising letters examples

Reviewing sample documents can serve as a useful resource when creating your own fundraising solicitation letters. Use the letters presented here to provide guidance the next time you need to send a letter on behalf of the nonprofit organization you represent.

Eight Sample Fundraising Letters

There are as many types of fundraising letters as there are fundraising projects and activities. Be sure that any letters you send are customized for your specific goals and written in a manner that is likely to be persuasive to the target audience.

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To access any of the eight sample letters presented here, simply click the corresponding image. The sample letter will open in a new window or browser tab for your viewing convenience. Each letter can be saved, edited and printed. If you need help downloading the letters, check out these helpful tips.

1. Annual Fund Letter

This letter is an example of an annual fund solicitation request.

2. General Donation

This general donation letter can be customized for use any time you need to reach out to potential donors to request financial assistance.

3. Program-Specific Donation

If you are raising money to fund a specific program, this letter can be a helpful resource.

4. Fundraising Campaign Request

If you are soliciting donations in support of a specific campaign, this letter can provide you with a good starting point from which to work.

5. Auction Item Request

The following letter can be used to request item donations for a charity auction fundraiser event.

6. Special Event Attendance

This sample letter is designed to help promote ticket sales for special event fundraiser events.

7. Sponsorship Request

If you are hosting a race, run, walk or other event that requires participants to solicit sponsors, use this sample letter to create a fundraising document for them to use.

8. Sponsorship Appreciation

Be sure to thank sponsors for their generosity. If they know how much their efforts are appreciated, they'll be much more likely to continue to donate to your organization!

Creating Your Fundraising Letters

Whether you're writing to request support of your organization's capital campaign or you're seeking sponsors for an upcoming special event - or raising money for some other purpose - an effective fundraising letter can be the difference between success and failure. Instead of starting from a blank page with no guidance, refer to samples of letters that can guide you in the right direction. Before you know it, you will be on your way to creating an effective letter in no time at all. Be sure to have your letter proofed before sending it so you can be certain that it's well-written and free from errors.

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How to Write a Persuasive Fundraising Letter: Three Templates

free fundraising letters examples

Here is a selection of donation request letters to use for ideas on writing your own donation letter. Discover how to write fundraising letters that really work by packing them with real emotion backed by a powerful call to action.

Voice Your Donation Request – Increase results by adding voices to your donation request letter – How to give your fundraising letters more punch.

Fundraising Donation Request Letters – Get better results from your donation request letters by grabbing attention, building interest, creating a desire to help, and issuing a call to action.

Fundraising Letter Tips – Follow these tips for a better fundraising letter – Know who your audience is, why you are writing them, and what you want them to do.

Donation Request Letter Tips – How using a protagonist to relate your story boosts the results of any donation request letter.

Relay For Life Donation Letter – How to write a Relay For Life donation letter – Sample Relay For Life fundraising letter you can copy.

Donation Letters – How many times to ask for a donation in your donation letters – Why you should ask three times in your donation request letter.

Donation Letter Tips – Eight tips on writing a great donation letter – How to craft your appeal letter with a personal touch and increase your response rate.

Powerful Postscripts – Ten ways to boost donation letter response rates – Add powerful postscripts to your fundraising letters.

Increasing Donor Gift Size – How to increase the size of donor gifts from your fundraising letters – Proven methods for getting better donation response rates.

Thank You Letters – Seven tips on writing thank you letters, notes, or making donor recognition phone calls.

Donation Thank You Letter – Free sample donation thank you letter you can copy – Thanking donors with personalized thank you notes.

Sample Donation Thank You Letter – Here’s a sample thank you note and tips on how to thank each donor personally for their contribution.

Sample Fundraising Thank You Letter – Here is a sample fundraising thank you letter you can copy along with five tips on just how to say thanks for their donation in a heartfelt note.

Fundraising Letters – See what fund raising letters work for other non-profit groups.

Raising Funds By Mail – Five success pointers for raising funds by mail for your nonprofit – How to use direct mail to increase your non-profit fund raising.

Fundraising Mailing Lists – Tips for using a list broker to expand your fundraising mailing list – Sample donation requests to help raise funds easily.

Donor Newsletters – How to increase donor retention and donations by building relationships with prospective donors – Why you should avoid asking for donations in your monthly newsletter.

Fundraising Letter Reply – General guidelines and mistakes to avoid with your fundraising letter reply devices.

Donation Letter Storytelling – Discover why your donation letter should tell a good story to get a good response – Fundraising letter tips on improving your response rate.

Cardinal Rules of Fundraising Letters – Eight rules to follow when making a donation request – How to make sure your donation letter maximizes donations with a carefully crafted appeal.

Appeal Letter Tips – Tips for writing an appeal letter that motivates donors – Advice on everything from envelopes and reply devices to segmenting your mailing list and how often to mail it.

Appeal Letter Secrets – Discover the secrets of how to make ‘the ask’ in your appeal letter – Where, how much, and how often you ask will greatly influence donation levels.

Sample Donation Request Letters

How To Write Fundraising Letters – Sample donor query letter and tips on writing your own donation request.

Sample Fundraising Letter – Sample school event donation letter where you can insert your specific information.

Fundraising Letter Templates – Why you should avoid using fundraising letter templates – For starters they are too generic and don’t convey the right message to prospective donors.

Fund Raising Letter for School – Pitch letter for corporate donations to schools for academic programs.

Fund Raising Letter for Multiple Sclerosis – Sample fund raising letter for MS – Pitch letter for donations for event-style fundraiser to help fight disease.

Canadian Fundraiser Letter – Sample Canadian environmental donation query requesting a government grant for an envirothon fund raising event.

AIDS Fundraiser Letter – Very effective AIDS fundraiser letter requesting a donation or other participation in an annual fundraising event to raise money to fight infectious diseases.

Animal Shelter Appeal Letter – A sample appeal letter asking for donations to an animal shelter – Tips on how to craft your own donation request letter.

Appeal Letter – Five tips on how to write a letter of appeal – Donation request writing advice plus sample donation letter you can copy.

Before writing your fundraising letter, also determine what success will look like to you. How much money do you hope to raise and how will.

Fundraising Letter: How To Write A Compelling Appeal (+ Examples)

free fundraising letters examples

The following letter isfroma great animal organization called Best Friends Animal Sanctuary.

The letter is filled with photos of Mila. The front of the page is in color, and the back is black and white. The envelope the letter came is in color, has a picture of Mila, and a teaser that reads "Mila is at the top of her class!"

Enclosed with the letter is a "Diploma" which is an honorary degree from puppy preschool that also says in large letters, "Thank you." The back of the diploma has some clever copy: "Things I learned in Best Friends Puppy Preschool" and "What I Wish Someone had Told Me..." 

I'd say that if you aren't won over by this package, you've been frozen in dry ice for a while. 

Here is the letter:

It's another successful graduation from Best Friends Puppy Preschool! This class will make its mark on the world (not your carpet - they learned that's frowned upon). These furry pioneers want to change the world for homeless animals everywhere. Can they count on your help?

Dear _______,

Graduation means starting a new chapter in life. Or fun times tearing your diploma to shreds! At least, that's what Mila got out of the ceremony.

Welcome to puppy graduation at Best Friends. Here is where you'll meet puppies who were once abandoned or unwanted -- and are now here at the Sanctuary, learning how to grow up into great family pets.

These little guys and gals deserve a pat on the back (or a scratch on their tummies) on graduation day. Completing puppy preschool here at Best Friends is a big deal! Like kindergartners, some puppies excel at Best Friends Puppy Preschool. But it can be a tad scary for those who are still lonely for their moms.

But even if mom is not there to help them along, they do have you.. Thanks to your support, rambunctious puppies have their very own class at Best Friends where they learn to get comfy with our world. The result? Once they find homes, they usually stay in them for life.

Like the Sanctuary itself, you make puppy preschool possible. It's as if you were here every morning at 8:30 teaching pups that it's OK to ignore the doorbell. Or how to relax in your arms. (And, in fact, you could be! Socializing puppies is one of the most popular activities for Sanctuary volunteers.)

Mila is one very proud recent puppy school graduate. But stroll down memory lane with her by checking out an old video of her very first day of class.

Those lessons have come in handy very quickly. She's won the heart of a new family!

Take a look at the enclosed list she sent us of the most useful thing she learned in class...and a few things she wished they had taught her! We included it along with a copy of a puppy diploma, snagged from certain destruction on graduation day just for you.

And remember, here at Best Friends, education doesn't end at preschool. As dogs mature, they continue with their education based on their personalities. They may enroll in wallflower classes if they're very shy. Or they may learn agility exercises if they're full of pep.

It's all because of you that we can give each and every dog -- indeed, all of the 1700 animals at the Sanctuary -- what they need to succeed. You give them all hope for a future full of love and happiness.

I hope you'll send a special gift today to show all of the animals at Best Friends how many people are out there rooting for them, regardless of what paths their lives take.

Thank you for being there for homeless puppies and for all homeless animals. Together we can bring about a time when there are No More Homeless Pets.

Best wishes,

Gregory Castle
Best Friends CEO

P.S. All of the animals at Best Friends need medical care, emotional support or behavior training (Some may need all three!) Thanks to your support of Best Friends, they are getting everything they need to thrive and become the wonderful pets they were meant to be. And the results are truly forever families. Please send your most generous gift to ensure that more animals get the same quality of care, or give online at www.bestfriends.org/puppyfun. Thank you!

WATCH THE VIDEO ON THEME: How to Write an Effective Fundraising Letter

The main purpose of donation request letters is to request for funds from the donors or the person to whom the letter is being addressed.

free fundraising letters examples
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