Sample Invitation Letter or Email The Product-Related Offer — If applicable, give away a sample of your product, in whole or in part. If giving away a sample isn't feasible, offer a special presentation or demonstration.
Attention Independent Salon Professionals:
Salon Plaza Members have been building their business like crazy by using “The Invitation Mailer”. In the right circumstances, it can give independent salon professionals amazing results.
Designed to look like an actual invitation to an event, the mailer is made up of 3 pieces. Salon owners can use it to invite a specific group of clients or prospects to participate in an event, to get a new product demonstration, or to take advantage of a special offer.
It has the feeling of mystique and exclusivity – NOT EVERYONE is invited!
First, think of something special you can invite people to. Perhaps you learned a new service or are selling a new product. Or maybe it’s time you honored your best clients with a gathering. Has something special happened in your life, like having a new baby or your first born graduating from high school? You need a REASON to invite people.
Now come up with an OFFER– to preview a new product, or receive a bonus gift, or something else your clients would value.
Send your “invitation” to a select group on your list. Such as, only to your regular clients who you know would like the service, or to new clients after their first visit. Or you could use this to reactivate former clients.
TIP: Choosing the intended group first will help you to craft your message and offer.
1. Use high quality paper that looks like an invitation to a party.
2. Include your return address, but leave off your name or business name.
3. Use an acutal first class postage stamp – a seasonal one, or something pretty.
4. Address by hand, or use a handwritten style font.
5. As an added touch, seal the back with a gold sticker with the letters “RSVP”
1. Use words like: “You are cordially invited to attend”
2. Mention that “only a select few have been invited”
3. Include a “use by” date
1. Print on stationery-size sheets that match the envelop
2. Explain your reason and offer
3. Play up the exclusivity – make them feel special!
4. Emphasize the benefits – “What’s In It For Me”
5. Use a classy tone and avoid sounding salesy
6. Provide instructions for responding
The main purpose of the Invitation Mailer is to get phone calls. Use curiosity to your advantage by not mentioning the price. If you intrique them enough, they will call you.
Once you get them on the phone, you will get a chance to build your relationship with them and overcome any hesitation to book an appointment.
Have you ever thought of honoring your best customers with a party? Do you teach classes? Did you just learn a new technique or have a new product to sell? The only limit is your imagination.
If you want to impress your clients so they will be willing to pay what your service or product is worth, this is a great way to set the stage for your superior services. This mailer will also communicate the brand experience that only you can provide.
The invitation mailer is target marketing at its best. It will get the right client or prospect to repond. Send it to a specific list of names that meet certain criteria, such as your regular clients who you know would like the offer.
Another group could be established clients who haven’t been in for a while. This is a great way to encourage them to come back. Or for new clients who have been in once, you can send this package to them to build the relationship and tell them about your other services.
Be sure to clarify in your own mind the purpose and the offer. Then you will know who will most likely respond favorably.
As with every marketing effort, keep track of the money you spend and the revenues your gain – your “marketing metrics“.
If you had the keys in hand to your own salon, would you succeed or fail? Discover how ready you are
right now to be the decision-maker.
One click to create your customized invitation letter to If your company will hold forums, press conference, product demonstration, etc. on the.
Writing a letter to offer a business presentation does need careful thought. If this is a requested business presentation then the letter would be quite straightforward. A cold call presentation would be worded in a more gently persuasive manner and should highlight the benefits of using your business.
Further to our recent telephone call I would like to thank you for taking the time to read this business presentation proposal.
(Company name) has been supplying businesses in the London area for over 10 years with (product or service name). Businesses that have benefited from our products include (company names). These companies have informed us that the initial investment in our product has been recouped within six months of implementation. The benefits of using our company’s product include:
I would love to show your business the benefits of using our product with a no cost, no obligation one hour presentation. This presentation can take place at your premises or at our head office at a convenient date.
Please do not hesitate to contact me if you wish to proceed with the presentation or if you have any questions regarding our products. I can be contacted at (telephone number and email address). Please find enclosed a product brochure with details of our full range of products and services.
I look forward to hearing from you.
Encl: product brochure
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Share Your Story, Join the Discussion or Seek Advice..
adedeyi - 11-Jul-19 @ 4:16 PM
Sydney - 26-Jul-18 @ 9:04 AM
Onyx - 19-Jul-17 @ 7:10 AM
There are many events set by different companies to demonstrate their trading products. The main purpose of such events is to market the products of the company. Usually, the companies organize the trade shows to represent their products to their customers and to let the customers know about the new products and features which have been launched by the company. These trade shows are the best way to strengthen the relationship between the company and its customers.
Every company wants to have as many people in the trade show as possible as the greater number of people means company can earn more profit by marketing its products to a large number of people.
The invitation letter to the product demonstration at the trade show should be written a way that the reader can consider that event to be a cheerful activity. It should be clearly indicated in the letter that the presence of the reader is required in the event. You can include the names of other people also who are going to attend the event.
The letter should include the introduction of the company and its products. It should also state the purpose of conducting the trade show. The reader should be told about the benefits which he will get from attending the trade show.
The details of the event such as date, location, and the timing should be included in the letter comprehensively. The letter can be made brief by omitting the many other details such as the names of other attendees etc. it should also be mentioned in the letter that whether the food will be served or not.
The tone of the letter should be professional and formal however you can be a little friendly with the reader. Invite the reader warmly. Show that you will be looking forward to the reader’s arrival. End the letter with the positive note and make sure that there are no grammatical and spellings mistakes in the letter.
[Subject: Subject of Letter] -Optional-
Dear [Recipient’s Name],
We will be presenting a new and revolutionary product line of our company in this year’s trade show on 10th of this month from 1 am to 4 pm. The trade will give you lots of information and I am confident that this show will enhance the sales of our products. You will also be able to retail the product at a very good profit.
We will give the information about the need of the product and its working in the trade show very thoroughly. Also, we will product bulk of our products at discounted rate. I would like to invite you to come along to our booth at the trade show and give it a go. I hope that you will come to the trade show organized by our company.
Eagerly waiting for your participation so that you don’t miss the great opportunity
[Senders Title] -Optional-
Invitation Letter for Product Demonstration at the Trade Show
Size: 28 KB Word .doc File 2003 & later
Size: 318 KB PDFFile
[personal use only: Not for Resale & Distribution]
This sample letter sends invitation to people to attend a meeting regarding product demonstration. This letter template has details about the venue and timing of.
Let’s say you need to schedule a call with someone. These are templates you can use to get a meeting scheduled. They are geared towards getting meetings with potential clients.
Subject 1: Schedule a meeting?
Subject 2: Meeting tomorrow?
Subject 3: [Company] + [Their Company] Meeting
Subject 4: You + Me = Meet?
Our company, [Name], would like to request a meeting with you to discuss the services that we can offer you.
[Details Of Service]
Please contact me with an opening in your schedule so that we can arrange a meeting.
[Name] – [Email]
Subject 1: Love your work!
Subject 2: You’re a legend.
Subject 3: Quick call (with a legend)?
Subject 4: You are legendary in the [Industry] community
Hi [First Name],
I have to say this right off the bat: I really admire the work you’ve done at [Company] and how you’ve improved [What They’ve Done]. I would love to pick your brain on [Their Specific Skill].
I think you can continue to increase those sales with [Your Services] time is precious but I wouldn’t ask if there wasn’t some substantial benefit for you — can steal you away for a 15 minute phone call tomorrow at 10AM EST?
Subject 1: Call tomorrow?
Subject 2: 3 things to cover tomorrow
Subject 3: Tuesday at 4pm – 4:15pm sound good?
Subject 4: Touching base tomorrow
Mind if we hop on a (strictly timed) 15 minute call tomorrow?
I’d love to:
— Show you what our top clients is doing to get more emails.
— Show you where you site is lacking conversions.
— See if I can improve your conversions on the spot.
Does 4pm – 4:15pm on Tuesday sound good?
Subject 1: Availability tomorrow?
Subject 2: Let’s schedule a call
Subject 3: [Company] can use our help
Subject 4: [Product] + [Their Company] = Amazing!
I hope you’re doing well! I wanted to reach out because [Explain How You Got Their Content Info From A Trusted Colleague Or Recommendation].
[Name Of Company] has a new platform that will help: [Your Team At] [Their Company Name] [One Sentence Pitch Of Benefits].
I know that [Our Product] will be able to help [Name Of Your Company] [Insert High Level Benefit]. Are you available for a quick call [Time Options]?
Subject 1: [Insert Company Action] lately?
Subject 2: Saw the news about [Insert Company Action]
Subject 3: Saw you in the press recently
Subject 4: [Impressive Customer] uses us, would you like to also?
Because I work so much with [Your Targeted Industry], I constantly follow industry news. Recently I noticed you’ve [Insert Company Action].
Usually when that happens, [Insert Business Issue] becomes a priority. That’s why I thought you might be infestered in finding out how we helped [Impressive Customers] get going quickly in their new direction – without any of the typical glitches.
If you’d like to learn more, let’s set up a quick call. How does [Time Options] look on your calendar?
P.S. If you’re not the right person to speak with, who do you recommend I talk to?
Subject 1: [Your Company] + [Their Company] = ❤️❤️❤️
Subject 2: Quick chat about [Field] tomorrow? (we’re near the top)
Subject 3: [Impressive Customer] loves us
Subject 4: Top 15 companies in [Industry] use us
My name is [Name] and I’m with [Company Name], a [What You Do]. We’ve worked with venture backed startups to Fortune 500 companies like [Impressive Customers].
We take a different approach to growing companies and aren’t like other [Companies In Your Niche]. We move quickly and if we don’t think we can kick butt for you, we’ll be upfront about it.
Are you free for a chat [Time Options] about [Field]?
Subject 1: Quick demo of [Product]?
Subject 2: Respond faster to customers
Subject 3: Faster support for [Their Company]
Subject 4: Does [Their Company] have painfully slow support?
I’ve seen from your website that you’re getting repetitive support requests.
I’m the [Title] of Gorgias, we help support teams treat all customer support in one screen. This way, the support team can respond faster to customers.
Do you think it could help [Company]? If so, happy to tell you how (here’s my calendar) / show you a demo (we’re in SF too).
Subject 1: Great to meet you!
Subject 2: Had a fun time yesterday!
Subject 3: Met at [Host]’s party
Subject 4: Great meeting, let’s keep it going…
Hey [Name]! We met at Lesley’s party yesterday.
Sounds like you were interested in some of the copywriting services we offer.
Wanna setup a quick meeting this week to see what we can do?
Schedule a time here.
P.S. When I say 15 minutes, I actually mean 15 minutes. I totally respect your time :)
Subject 1: Issue with your site
Subject 2: [Issue] with site?
Subject 3: Can I fix your [Issue] bug?
Subject 4: [Industry] professional at your service
I noticed [Issue] on your site, when I was using it for [Use Case].
I’m a [Position] and I’ve fixed this for other [Industry] professional, and I think I could help. I have some free time coming up next week – here’s a link to my scheduler: [Scheduler Link]
[Scheduler Link] / [Website]
Subject 1: [Pain Point] bothering you? I can help
Subject 2: I do [Solution] for [Industry] people like you
Subject 3: Quick call (15 min strict limit)
Subject 4: 15 min call scheduled for tomorrow?
Hey [First Name],
[Name] here. You don’t know me, but thanks to some stealthy internet stalking, I know that you [Pain Point].
It turns out, I can [Solution]. One of my clients even [Result].
Would you be interested in hopping on a quick 15-minute call to learn more?
If so, click here to schedule a call.
If not, no worries. Just reply with “Scram, buddy. I’m not interested.”
Looking forward to your response!
P.S. – To sweeten the deal, here’s a picture of a cute dog:
Subject 1: We get leads for [Industry] companies
Subject 2: Our goal: More leads for [Their Company]
Subject 3: More leads. Plus you get a certificate.
Subject 4: I’m bribing you to take my 15 minute call
Hi [First Name],
I wanted to show you how we’ve been getting more leads for companies in the [Industry] space. Can we jump on a 15-minute call on Wednesday?
Let me know what time is good for you:
P.S. Reply with your mailing address and I’ll send you a $25 gift certificate for Starbucks (one of our recent clients sent us a bunch, so trying to spread the love)!
Subject 1: Make diagramming more exciting
Subject 2: Most diagrams suck, not ours
Subject 3: LucidChart wants you to diagram better
Subject 4: Diagram Demo Day???
Hi [First Name],
You guys are doing some pretty great things in the professional design space.
I’m reaching out because we’ve been able to help companies in similar situations drive increased visibility, collaboration, and efficiency as you diagram processes using Lucidchart. We offer integrations with G suite and can automate AWS network mapping.
With over 10 million users, Lucidchart is the #1 alternative to Microsoft Visio.
I’d love to learn more about your business, and see if Lucidchart would be a good fit. Do you have 5 minutes this week to talk?
Business Development, Lucid Software
Subject 1: [Company Name] Software
Subject 2: Software for [Company Name]?
Subject 3: Network vetted develops for [Company Name]
Subject 4: 10 min chat about your devs?
Hi [First Name] – You’re running a fast growing company so I’ll keep this brief.
We are an invite-only network of vetted developers who can help augment your team (adding a senior React dev for 3 months) or hit your product milestone faster. If you’re working on an iOS app, for example, we can help you launch it in two months instead of four.
Do you have 10 minutes for a chat in the next few days?
If not, who do you recommend I speak with? Thanks in advance.
Business Development Specialist, Codementor
Need World-Class Freelance Developers?
If you’d like me to stop sending you emails, please click here
Subject 1: Legal for [Company Name]
Subject 2: Can we show you UpCounsel insider numbers?
Subject 3: Handling your day-to-day legal work
Subject 4: we just do all your legal work?
Hi [First Name],
I’m [NAME] from UpCounsel: A tech-enabled legal solutions provider & Menlo-backed company.
Companies like Airbnb, HotelTonight and Stripe rely on us everyday to handle their day-to-day legal work – while saving 60% on their legal bills, this includes:
contracts, intellectual property, employment, etc.
We’re offering 10 minute demos, would you like to schedule one?
[Name] | UpCounsel
Business Legal Solutions
Try It – See Our Rates & Attorneys!
Subject 1: Appointment request
Subject 2: Just 15 min?
Subject 3: More Leads. Less Effort. Better Shopify.
Subject 4: Demo of beta-test Shopify product.
I’m [Name] marketing manager at OptiMonk. We provide the most popular onsite retargeting tool for Shopify, which you can check here: https://apps.shopify.com/optimonk.
We have an award-winning strategy for increasing the number of leads, by spending less time, effort, risks, however more potential. It is something we’ve been working on in our marketing department and I would love to share it with you.
I’ve checked [Company Name] and I believe we have the same target market which is Shopify, so I thought this cooperation can be beneficial for both of us.
I would really appreciate a 15 minute call with you to share further details. I believe it will be huge for both of us.
Try it: Free trial for 14 days
Subject 1: Something of interest for [Company Name]
Subject 2: [Impressive Customer] uses Zenefits, you on board?
Subject 3: “We can compete with bigger companies bc of Zenefits”
Subject 4: Onboard 45 associates in 6 weeks or less
Hi [First Name],
As a Co-founder in your industry, I wanted to reach out to you about Zenefits.
We save companies countless hours (and dollars) by automating the manual data entry typically associated with HR. We do this by giving you a single place to manage your HR administration, compliance, benefits, and payroll – making it easy for systems to sync and share information.
Why Our Customers Love Us: “Having a system like Zenefits means we’re able to compete with bigger companies that have a staff with so many HR people doing all this work.” – BioPoint, who relied on Zenefits to help them onboard 45 associates in 6 weeks.
I’d love to show you how Zenefits can be [Company Name]’s solution and partner in HR. Do you have some time this week for a quick chat?
[Name] | Zenefits | 250 Brannan St, San Francisco, CA
Subject 1: Hello [First Name], I have a question about your Slack integrations
Subject 2: Slack integrations??
Subject 3: Customer service time down to 20 minute responses
Subject 4: Slack + Magic = Yodel 😎
Hi [First Name],
Are you and your team avid Slack users? Are there some integrations that you wish you had? How would you like to get rid of your old phone system and run all your calls through Slack? Sweet right…we thought so too.
I am [Name] from Yodel, the first fully integrated phone system for Slack. We give you the ability to ditch your old phone system and give you your very own virtual receptionist, through Slack, that automatically routes phone calls to the right team member.
This makes incoming calls and customer service a synch.
Does this sound like something you’d like to try for free? I’d be happy to show you how it works or simply give you and your team access. If so, here is my calendar to book a time this week or next.
YodelTalk, Inc | www.yodel.io
2443 Fillmore St, San Francisco, CA 94115
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Invitation to Demo New Product Line. by emily; July 11, ; No Comments. Gentlemen: We are delighted to inform you that our new product line is ready for .