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Invitation letter for product demonstration

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Invitation letter for product demonstration
December 14, 2018 Anniversary Wishes For Parents 3 comments

Sample Invitation Letter or Email The Product-Related Offer — If applicable, give away a sample of your product, in whole or in part. If giving away a sample isn't feasible, offer a special presentation or demonstration.

Who Doesn’t Like To Receive An Invitation?

If you got one in the mail, wouldn’t you open it up right away and see what it was all about?

Attention Independent Salon Professionals:

Salon Plaza Members have been building their business like crazy by using “The Invitation Mailer”. In the right circumstances, it can give independent salon professionals amazing results.

Designed to look like an actual invitation to an event, the mailer is made up of 3 pieces. Salon owners can use it to invite a specific group of clients or prospects to participate in an event, to get a new product demonstration, or to take advantage of a special offer.

It has the feeling of mystique and exclusivity – NOT EVERYONE is invited!

How To Get Started:

First, think of something special you can invite people to. Perhaps you learned a new service or are selling a new product. Or maybe it’s time you honored your best clients with a gathering. Has something special happened in your life, like having a new baby or your first born graduating from high school? You need a REASON to invite people.

Now come up with an OFFER– to preview a new product, or receive a bonus gift, or something else your clients would value.

Send your “invitation” to a select group on your list. Such as, only to your regular clients who you know would like the service, or to new clients after their first visit. Or you could use this to reactivate former clients.

TIP: Choosing the intended group first will help you to craft your message and offer.

What Makes Up The Invitation Mailer?

The Envelope:

1. Use high quality paper that looks like an invitation to a party.

2. Include your return address, but leave off your name or business name.

3. Use an acutal first class postage stamp – a seasonal one, or something pretty.

4. Address by hand, or use a handwritten style font.

5. As an added touch, seal the back with a gold sticker with the letters “RSVP”

The Card:

1. Use words like: “You are cordially invited to attend”

2. Mention that “only a select few have been invited”

3. Include a “use by” date

The Letter:

1. Print on stationery-size sheets that match the envelop

2. Explain your reason and offer 

3. Play up the exclusivity – make them feel special!

4. Emphasize the benefits – “What’s In It For Me” 

5. Use a classy tone and avoid sounding salesy

6. Provide instructions for responding

Focus On Getting A Phone Call – Not On Making A Sale

The main purpose of the Invitation Mailer is to get phone calls. Use curiosity to your advantage by not mentioning the price. If you intrique them enough, they will call you.

Once you get them on the phone, you will get a chance to build your relationship with them and overcome any hesitation to book an appointment.

When Should You Use One?

Have you ever thought of honoring your best customers with a party? Do you teach classes? Did you just learn a new technique or have a new product to sell? The only limit is your imagination.

If you want to impress your clients so they will be willing to pay what your service or product is worth, this is a great way to set the stage for your superior services. This mailer will also communicate the brand experience that only you can provide.

Your Attraction Magnet

The invitation mailer is target marketing at its best. It will get the right client or prospect to repond. Send it to a specific list of names that meet certain criteria, such as your regular clients who you know would like the offer.

Another group could be established clients who haven’t been in for a while. This is a great way to encourage them to come back. Or for new clients who have been in once, you can send this package to them to build the relationship and tell them about your other services.  

Be sure to clarify in your own mind the purpose and the offer. Then you will know who will most likely respond favorably.

As with every marketing effort, keep track of the money you spend and the revenues your gain – your “marketing metrics“.


If you had the keys in hand to your own salon, would you succeed or fail? Discover how ready you are
right now to be the decision-maker.

Take The Salon Owner Success Quiz!

One click to create your customized invitation letter to If your company will hold forums, press conference, product demonstration, etc. on the.

Exhibitor Marketing Toolkit

invitation letter for product demonstration

Letter to Offer a Business Presentation

Writing a letter to offer a business presentation does need careful thought. If this is a requested business presentation then the letter would be quite straightforward. A cold call presentation would be worded in a more gently persuasive manner and should highlight the benefits of using your business.

Selling the Business Demonstration

A letter offering a business presentation is basically a sales letter; your company is offering to demonstrate a product or service in the hope of a sale. This is a form of advertisement and the free business presentation is often a useful way to collect sales leads. Persuasion is key but not in a heavy handed manner. The presentation itself will be the main selling point but the letter of offer is intended to get a foot in the business prospect’s door. Once the presentation begins the main selling will start.

Preparation Before Sending the Presentation Offer Letter

A letter is the best way to offer a business presentation. Emails can be deleted straight away without being read and are less personal. Always telephone the business prospect before sending the letter in order to ensure the letter reaches the appropriate person. A telephone call can also be useful to find out more about a company such as the number of staff and whether or not they would actually be interested in a presentation.

Highlights in a Business Presentation Letter Offer

Highlighting the benefits of using your company’s products or services is a useful selling tool without coming across as pushy. The highlights should be set apart from the paragraphs in bullet points and a bold font can be used. This will immediately draw the reader’s attention to these specific points. Cost saving benefits and the product investment being recovered over a period of time are always excellent selling points.

Enclosing Product Material with the Letter

Additional material sent with the presentation letter offer is a good idea. This literature should give a better idea of the service or product than can be detailed in the offer letter. The product or sales brochure will also be able to highlight exactly the full scope of your company and the services and benefits on offer. Always mention in the offer letter that a brochure is enclosed to direct the reader’s attention to it.

Details to Include in a Presentation Offer Letter

The main details to include will be the benefits to the business prospect. There can also be mention of other companies that have benefited from using this product or service; this can be a form of referral. Full contact details should also be included. If there are any special offers such as introductory offers of discounts then these should also be mentioned. Also mention how long the presentation will approximately last and that it can be undertaken in either company’s workplace, if this is possible. Make sure to mention that the presentation is free of charge if this is the case.

Sample Letter of Offer of Business Presentation

Customer name
Company name



Further to our recent telephone call I would like to thank you for taking the time to read this business presentation proposal.

(Company name) has been supplying businesses in the London area for over 10 years with (product or service name). Businesses that have benefited from our products include (company names). These companies have informed us that the initial investment in our product has been recouped within six months of implementation. The benefits of using our company’s product include:

  • A return on the initial investment in a matter of months
  • Easily implemented software and free online customer support
  • Energy saving benefits for your workplace using green technology
  • Upgrades after one year with no extra expense

I would love to show your business the benefits of using our product with a no cost, no obligation one hour presentation. This presentation can take place at your premises or at our head office at a convenient date.

Please do not hesitate to contact me if you wish to proceed with the presentation or if you have any questions regarding our products. I can be contacted at (telephone number and email address). Please find enclosed a product brochure with details of our full range of products and services.

I look forward to hearing from you.

Yours sincerely

Encl: product brochure

You might also like...

Share Your Story, Join the Discussion or Seek Advice..

I want to write a proposal to a companypresenting our insurance products, now can I write it ?

adedeyi - 11-Jul-19 @ 4:16 PM

I want to write a letter to the town council to go and presenting our insurance products, now can I write it ?

Sydney - 26-Jul-18 @ 9:04 AM

I think you can also write the letter in different ways besides this

Onyx - 19-Jul-17 @ 7:10 AM

but i want to fall in love with you
Referral explanation example
empathy letter examples
I apologise for any inconvenience this may have caused
affirmation letter for confirmation samples
Personal letter sign offs
thank you letter for good comments
Way to start a letter

Invitation Letter for Product Demonstration at the Trade Show

invitation letter for product demonstration

There are many events set by different companies to demonstrate their trading products. The main purpose of such events is to market the products of the company. Usually, the companies organize the trade shows to represent their products to their customers and to let the customers know about the new products and features which have been launched by the company. These trade shows are the best way to strengthen the relationship between the company and its customers.

Every company wants to have as many people in the trade show as possible as the greater number of people means company can earn more profit by marketing its products to a large number of people.

The invitation letter to the product demonstration at the trade show should be written a way that the reader can consider that event to be a cheerful activity. It should be clearly indicated in the letter that the presence of the reader is required in the event. You can include the names of other people also who are going to attend the event.

The letter should include the introduction of the company and its products. It should also state the purpose of conducting the trade show. The reader should be told about the benefits which he will get from attending the trade show.

The details of the event such as date, location, and the timing should be included in the letter comprehensively. The letter can be made brief by omitting the many other details such as the names of other attendees etc. it should also be mentioned in the letter that whether the food will be served or not.

The tone of the letter should be professional and formal however you can be a little friendly with the reader. Invite the reader warmly. Show that you will be looking forward to the reader’s arrival. End the letter with the positive note and make sure that there are no grammatical and spellings mistakes in the letter.

Invitation Letter for Product Demonstration at the Trade Show

Stephan Frances


[Letter Date]


[Recipients Name]


[Subject: Subject of Letter] -Optional-


Dear [Recipient’s Name],

We will be presenting a new and revolutionary product line of our company in this year’s trade show on 10th of this month from 1 am to 4 pm. The trade will give you lots of information and I am confident that this show will enhance the sales of our products. You will also be able to retail the product at a very good profit.

We will give the information about the need of the product and its working in the trade show very thoroughly. Also, we will product bulk of our products at discounted rate. I would like to invite you to come along to our booth at the trade show and give it a go. I hope that you will come to the trade show organized by our company.

Eagerly waiting for your participation so that you don’t miss the great opportunity


Stephan Frances

[Senders Title] -Optional-


Download Details:


Invitation Letter for Product Demonstration at the Trade Show

Size: 28 KB Word .doc File 2003 & later

Size: 318 KB PDFFile

[personal use only: Not for Resale & Distribution]

This sample letter sends invitation to people to attend a meeting regarding product demonstration. This letter template has details about the venue and timing of.

Product Marketing Proposal Template

invitation letter for product demonstration

Let’s say you need to schedule a call with someone. These are templates you can use to get a meeting scheduled. They are geared towards getting meetings with potential clients.


The Standard Meeting Template:

Ranking: ⭐️⭐️⭐️

Subject 1: Schedule a meeting?
Subject 2: Meeting tomorrow?
Subject 3: [Company] + [Their Company] Meeting
Subject 4: You + Me = Meet?

Dear Marketing Manager,

Our company, [Name], would like to request a meeting with you to discuss the services that we can offer you.

[Details Of Service]

Please contact me with an opening in your schedule so that we can arrange a meeting.
[Name] – [Email]


Flattery Then Schedule A Meeting:

Ranking: ⭐️⭐️⭐️⭐️

Subject 1: Love your work!
Subject 2: You’re a legend.
Subject 3: Quick call (with a legend)?
Subject 4: You are legendary in the [Industry] community

It’s great to finally connect with a sales legend!

Hi [First Name],

I have to say this right off the bat: I really admire the work you’ve done at [Company] and how you’ve improved [What They’ve Done]. I would love to pick your brain on [Their Specific Skill].

I think you can continue to increase those sales with [Your Services] time is precious but I wouldn’t ask if there wasn’t some substantial benefit for you — can steal you away for a 15 minute phone call tomorrow at 10AM EST?



Casual And Informative Meeting Invitation:

Ranking: ⭐️⭐️⭐️⭐️

Subject 1: Call tomorrow?
Subject 2: 3 things to cover tomorrow
Subject 3: Tuesday at 4pm – 4:15pm sound good?
Subject 4: Touching base tomorrow

Hey [Name]!

Mind if we hop on a (strictly timed) 15 minute call tomorrow?

I’d love to:
— Show you what our top clients is doing to get more emails.
— Show you where you site is lacking conversions.
— See if I can improve your conversions on the spot.

Does 4pm – 4:15pm on Tuesday sound good?
Talk soon,


Traditional Meeting Template (Kind Of Boring And Generic):

Ranking: ⭐️

Subject 1: Availability tomorrow?
Subject 2: Let’s schedule a call
Subject 3: [Company] can use our help
Subject 4: [Product] + [Their Company] = Amazing!

Hey [First Name],

I hope you’re doing well! I wanted to reach out because [Explain How You Got Their Content Info From A Trusted Colleague Or Recommendation].

[Name Of Company] has a new platform that will help: [Your Team At] [Their Company Name] [One Sentence Pitch Of Benefits].

I know that [Our Product] will be able to help [Name Of Your Company] [Insert High Level Benefit]. Are you available for a quick call [Time Options]?




Personalized Industry Meeting Email:

Ranking: ⭐️

Subject 1: [Insert Company Action] lately?
Subject 2: Saw the news about [Insert Company Action]
Subject 3: Saw you in the press recently
Subject 4: [Impressive Customer] uses us, would you like to also?

[First Name],

Because I work so much with [Your Targeted Industry], I constantly follow industry news. Recently I noticed you’ve [Insert Company Action].

Usually when that happens, [Insert Business Issue] becomes a priority. That’s why I thought you might be infestered in finding out how we helped [Impressive Customers] get going quickly in their new direction – without any of the typical glitches.

If you’d like to learn more, let’s set up a quick call. How does [Time Options] look on your calendar?


P.S. If you’re not the right person to speak with, who do you recommend I talk to?


Brag A Little Bit:

Ranking: ⭐️⭐️⭐️⭐️

Subject 1: [Your Company] + [Their Company] = ❤️❤️❤️
Subject 2: Quick chat about [Field] tomorrow? (we’re near the top)
Subject 3: [Impressive Customer] loves us
Subject 4: Top 15 companies in [Industry] use us

Hi [First Name],

My name is [Name] and I’m with [Company Name], a [What You Do]. We’ve worked with venture backed startups to Fortune 500 companies like [Impressive Customers].

We take a different approach to growing companies and aren’t like other [Companies In Your Niche]. We move quickly and if we don’t think we can kick butt for you, we’ll be upfront about it.

Are you free for a chat [Time Options] about [Field]?



Offer Demo Of The Product:

Ranking: ⭐️⭐️⭐️

Subject 1: Quick demo of [Product]?
Subject 2: Respond faster to customers
Subject 3: Faster support for [Their Company]
Subject 4: Does [Their Company] have painfully slow support?


I’ve seen from your website that you’re getting repetitive support requests.

I’m the [Title] of Gorgias, we help support teams treat all customer support in one screen. This way, the support team can respond faster to customers.

Do you think it could help [Company]? If so, happy to tell you how (here’s my calendar) / show you a demo (we’re in SF too).



Casual Meeting Request After Meeting Someone In Person:

Ranking: ⭐️⭐️⭐️

Subject 1: Great to meet you!
Subject 2: Had a fun time yesterday!
Subject 3: Met at [Host]’s party
Subject 4: Great meeting, let’s keep it going…

Hey [Name]! We met at Lesley’s party yesterday.

Sounds like you were interested in some of the copywriting services we offer.

Wanna setup a quick meeting this week to see what we can do?
Schedule a time here.


P.S. When I say 15 minutes, I actually mean 15 minutes. I totally respect your time :)


Cold Website Help Meeting Request:

Ranking: ⭐️⭐️⭐️⭐️

Subject 1: Issue with your site
Subject 2: [Issue] with site?
Subject 3: Can I fix your [Issue] bug?
Subject 4: [Industry] professional at your service

Hi [Name],

I noticed [Issue] on your site, when I was using it for [Use Case].

I’m a [Position] and I’ve fixed this for other [Industry] professional, and I think I could help. I have some free time coming up next week – here’s a link to my scheduler: [Scheduler Link]

[Scheduler Link] / [Website]


The “Brutal Honesty” Strategy:

Ranking: ⭐️⭐️

Subject 1: [Pain Point] bothering you? I can help
Subject 2: I do [Solution] for [Industry] people like you
Subject 3: Quick call (15 min strict limit)
Subject 4: 15 min call scheduled for tomorrow?

Hey [First Name],

[Name] here. You don’t know me, but thanks to some stealthy internet stalking, I know that you [Pain Point].

It turns out, I can [Solution]. One of my clients even [Result].

Would you be interested in hopping on a quick 15-minute call to learn more?
If so, click here to schedule a call.

If not, no worries. Just reply with “Scram, buddy. I’m not interested.”
Looking forward to your response!

Mitch Glass

P.S. – To sweeten the deal, here’s a picture of a cute dog:


Bribe Them With Free Stuff:

Ranking: ⭐️⭐️

Subject 1: We get leads for [Industry] companies
Subject 2: Our goal: More leads for [Their Company]
Subject 3: More leads. Plus you get a certificate.
Subject 4: I’m bribing you to take my 15 minute call

Hi [First Name],

I wanted to show you how we’ve been getting more leads for companies in the [Industry] space. Can we jump on a 15-minute call on Wednesday?

Let me know what time is good for you:
[Scheduler Link]


P.S. Reply with your mailing address and I’ll send you a $25 gift certificate for Starbucks (one of our recent clients sent us a bunch, so trying to spread the love)!


LucidChart Meeting Schedule Template:

Ranking: ⭐️⭐️⭐️

Subject 1: Make diagramming more exciting
Subject 2: Most diagrams suck, not ours
Subject 3: LucidChart wants you to diagram better
Subject 4: Diagram Demo Day???

Hi [First Name],

You guys are doing some pretty great things in the professional design space.

I’m reaching out because we’ve been able to help companies in similar situations drive increased visibility, collaboration, and efficiency as you diagram processes using Lucidchart. We offer integrations with G suite and can automate AWS network mapping.

With over 10 million users, Lucidchart is the #1 alternative to Microsoft Visio.

I’d love to learn more about your business, and see if Lucidchart would be a good fit. Do you have 5 minutes this week to talk?

Business Development, Lucid Software


CodeMentor “10 Minute Chat” Template:

Ranking: ⭐️⭐️⭐️⭐️

Subject 1: [Company Name] Software
Subject 2: Software for [Company Name]?
Subject 3: Network vetted develops for [Company Name]
Subject 4: 10 min chat about your devs?

Hi [First Name] – You’re running a fast growing company so I’ll keep this brief.

We are an invite-only network of vetted developers who can help augment your team (adding a senior React dev for 3 months) or hit your product milestone faster. If you’re working on an iOS app, for example, we can help you launch it in two months instead of four.

Do you have 10 minutes for a chat in the next few days?

If not, who do you recommend I speak with? Thanks in advance.

Business Development Specialist, Codementor
Need World-Class Freelance Developers?
If you’d like me to stop sending you emails, please click here


UpCounsel “10 Minute Demo” Scheduling Request:

Ranking: ⭐️⭐️⭐️

Subject 1: Legal for [Company Name]
Subject 2: Can we show you UpCounsel insider numbers?
Subject 3: Handling your day-to-day legal work
Subject 4: we just do all your legal work?

Hi [First Name],

I’m [NAME] from UpCounsel: A tech-enabled legal solutions provider & Menlo-backed company.

Companies like Airbnb, HotelTonight and Stripe rely on us everyday to handle their day-to-day legal work – while saving 60% on their legal bills, this includes:
contracts, intellectual property, employment, etc.
We’re offering 10 minute demos, would you like to schedule one?

[Name] | UpCounsel
Business Legal Solutions

Try It – See Our Rates & Attorneys!


Optimonk Specific Outreach To Shopify Vendors:

Ranking: ⭐️⭐️

Subject 1: Appointment request
Subject 2: Just 15 min?
Subject 3: More Leads. Less Effort. Better Shopify.
Subject 4: Demo of beta-test Shopify product.

Hi [First Name],

I’m [Name] marketing manager at OptiMonk. We provide the most popular onsite retargeting tool for Shopify, which you can check here: https://apps.shopify.com/optimonk.

We have an award-winning strategy for increasing the number of leads, by spending less time, effort, risks, however more potential. It is something we’ve been working on in our marketing department and I would love to share it with you.

I’ve checked [Company Name] and I believe we have the same target market which is Shopify, so I thought this cooperation can be beneficial for both of us.

I would really appreciate a 15 minute call with you to share further details. I believe it will be huge for both of us.



Try it: Free trial for 14 days


Zenefits Testimonial Included Meeting Request:

Ranking: ⭐️⭐️⭐️

Subject 1: Something of interest for [Company Name]
Subject 2: [Impressive Customer] uses Zenefits, you on board?
Subject 3: “We can compete with bigger companies bc of Zenefits”
Subject 4: Onboard 45 associates in 6 weeks or less

Hi [First Name],

As a Co-founder in your industry, I wanted to reach out to you about Zenefits.

We save companies countless hours (and dollars) by automating the manual data entry typically associated with HR. We do this by giving you a single place to manage your HR administration, compliance, benefits, and payroll – making it easy for systems to sync and share information.

Why Our Customers Love Us: “Having a system like Zenefits means we’re able to compete with bigger companies that have a staff with so many HR people doing all this work.” – BioPoint, who relied on Zenefits to help them onboard 45 associates in 6 weeks.

I’d love to show you how Zenefits can be [Company Name]’s solution and partner in HR. Do you have some time this week for a quick chat?

[Name] | Zenefits | 250 Brannan St, San Francisco, CA


Yodel Question-Based Meeting Schedule Email:

Ranking: ⭐️⭐️⭐️⭐️

Subject 1: Hello [First Name], I have a question about your Slack integrations
Subject 2: Slack integrations??
Subject 3: Customer service time down to 20 minute responses
Subject 4: Slack + Magic = Yodel 😎

Hi [First Name],

Are you and your team avid Slack users? Are there some integrations that you wish you had? How would you like to get rid of your old phone system and run all your calls through Slack? Sweet right…we thought so too.

I am [Name] from Yodel, the first fully integrated phone system for Slack. We give you the ability to ditch your old phone system and give you your very own virtual receptionist, through Slack, that automatically routes phone calls to the right team member.

This makes incoming calls and customer service a synch.

Does this sound like something you’d like to try for free? I’d be happy to show you how it works or simply give you and your team access. If so, here is my calendar to book a time this week or next.



YodelTalk, Inc | www.yodel.io
2443 Fillmore St, San Francisco, CA 94115


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Invitation to Demo New Product Line. by emily; July 11, ; No Comments. Gentlemen: We are delighted to inform you that our new product line is ready for .

invitation letter for product demonstration
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