Announcing a Change of Company Details to Your Customers Despite the temptation to quickly switch over to the new “From:” line, Threadbird These company announcement email template examples show us how it's done. send high-performing email campaigns that drive results for your business.
What makes iPhone the most awaited and desired product of a year? We know there are smartphones that are not worse than the Apple’s products (the Apple developers, I beg your pardon), but nobody cares about their releases and updates.
It’s all about a proper product launch announcement.
Apple evokes anticipation and desire in prospects to buy and use their products. How? We’ll share the best announcement email examples and their subject lines by the world-famous brands. In this post, we’ll also reveal Apple’s secret that makes their campaigns so special.
Product launch announcement is a number of activities aimed at new product promoting and its awareness.
Hopefully, your developers had previously conducted some investigations to invent the product or upgrade the existing product’s features to meet customers’ needs and even exceed their expectations.
Prior to promoting and announcing your up-and-coming product, try it out, define its pros and cons. And be honest with the customers during the whole promo campaign.
(A perfect software update email sample by Starbucks).
Definitely, all promotional campaigns should be advertised via the following channels:
I ain’t gonna tell you that properly done newsletter email templates alone will bring great success to your company. Never, as a single channel is not capable of doing this. Use them all simultaneously for your campaign’s success.
Of course, you know how to promote your product via the mass media and social channels.
So, is it reasonable to send out announcement newsletters when you are already using 2 powerful channels? Of course, it is! The more people hear about the new product launch, the more chances they would be eager to get it.
Certainly, a perfect email design will not save a poor campaign. But it can empower an already good impression.
As John Wooden said, “Little things make big things happen”.
When starting a new email announcement campaign, first of all, you should consider the type of the announcement.
In new product launch emails, the focus should be on the product! No distracting CTAs like “shop with us” or “visit our website now”.
For more detailed information, please see our compilation of the best new product launch email samples.
We decided to distinguish 1 the most useful and the most helpful feature in each and every email sample.
Subject line: “We are bringing our vision to the road: Mission E becomes Taycan”.
Porsche is going to bring this car to our attention at the end of 2019 or at the beginning of 2020, but they started the announcement campaign in 2018. We can only see the silhouette of this car, covered by a piece of fabric. Looks intriguing.
Even when you click the “View Video” button, you again see the shade of the mystery on the landing page:
In case you are interested in watching this video, here it is.
Subject line: “Wireless charging pad available”.
No matter how many images you have added, recipients might like to know more — provide them with this opportunity. The “learn more” button is of great use here.
Subject line: “Cashmere Rib Is Here”.
This is a new product item and prospects do not know whether it’s about to go well with the rest of their wardrobe. Be supportive — provide them with fashion recommendations on how to wear this cashmere rib with other pieces of the brand’s apparel. Everlane even shared photos of what it is about to look like.
Nice trick to increase sales 🙂
Subject line: “Introducing Shine Compulsion Lipstick’s Newest Shades!”.
When it comes to fashion and trends, for like 80% of the subscribers, nothing can be more convincing than feedbacks by prominent people. Did Oprah Magazine award this lipstick? — Definitely, I should try it, too.
Subject line: “Tesla Updates: Model 3 is Available to Order”.
Certainly, you do need to be mysterious, intriguing, but not when it comes to the very product launch/release day. Once the product is available to order or pre-order, make your copy straight. There should be no misunderstanding.
Subject line: “Reach users at the right moments”.
Only the person who is in love with the product can describe it at its best. And who loves the product most? Right, the CEO and developers. In some cases, it is the same person.
Let the CEO speak, record a video where he in smallest details shares the pros of the product.
Apple is probably the best at running product launch email campaigns. Every word, every character matters.
“Say hello to the future” — who wouldn’t like to be the first, or to be in the future today?
One more thing that makes them unique — once the exact product launch date is set, they hurry to share it with prospects!
Subject line: “The first Scuderia Ferrari gaming headphones: don’t miss out!”.
Let me paraphrase the section title: be appealing to vanity 🙂
Because who wouldn’t like to be the first to possess something luxury?
“Pre-order” button helps — it means I won’t have to stay in line, I will receive my parcel on the release day, I will be really the first to try.
Subject line: “Grammarly’s Chrome Extension + Google Docs, Together at Last!”.
Top-requested feature… nice trick! Even if some of your prospects did not care about this option, they are now likely to try it out to find out what made it so anticipated.
Subject line: "Nokia steel HR has arrived".
I find this product launch email example perfect for three reasons:
Even if just glimpsing at this email, prospects will still see that this watch is worth considering if not purchasing.
Subject line: "You have signed up for the Alphaedge 4D Shoes release".
It's very kind and thoughtful of Adidas to make such notification emails. On their website, they announce that very soon these shoes will be available. Honestly speaking, I liked them a lot. I liked their color, their characteristics. I am sure, so did many subscribers of Adidas. But they do not have time to monitor the website for the release.
Notify your users about upcoming releases of the products they loved.
With the first email, they just informed us that every minute a million plastic bottles are made. And added they are about to do something about it:
With the second email, they notified us they are going to eliminate virgin plastic by producing outwear out of it:
And with the third email, they finally showed what it looks like. But with the fourth email, they finally announced the sale has been started and added the CTA button.
This is simple yet amazing!
I deliberately put this example to the tenth position as now I’d like to say a few words about sequences.
It’s preferable to create a sequence of emails to keep the target audience updated and to keep them interested in your product.
How many emails in a sequence? At least, 3. The first one to inform about the upcoming launch, this way you build anticipation. Here you can mention a few unique features your product possesses, or may just say that something huge is coming. And specify how many days/weeks/months are left till the day when customers receive an update.
The second one is the update itself. Remind about the mentioned features and add a new one. Make sure to provide recipients with a photo or two, or even a short video about the product.
The first two messages are called teaser emails.
The third product launch email is to inform about the release date and the way people can get the new device.
Note: if you start the product launch announcement email campaign a few months/a year prior to the release date, then you are welcome to extend your sequence to 4-6 emails.
Please, avoid boring subject lines. Look inside your inbox. What do you see? Typical: “Woohoo! We are launching new devices!” or “New updates to be released soon!”
It is impossible to impress the recipients with these old, trivial and not intriguing phrases. Try to be more creative. As long as the subject lines’ mission is to convince the readers to open the email.
Of course, something, like “Noteworthy email” as the subject line will not impress the readers either.
If you are going to announce that you have added FAQs to your website, why not mention this in the subject line? “An FAQ email” or “New wireless water-resistant headphones for your iPod”.
If you have previously made a poll among your customers regarding the features and options they would like to see on your website, and you know the date you are going to implement them, you can make the following subject line: “We heard you” or mention in the subject line the questions you have asked.
The subject should be creative, yet clear and very concise.
We’ve added a subject line to each new product launch email template.
Note: you may replace the ellipses with your product name, or leave it the way it is to spread some intrigue.
In emails, where you specify how many days or hours are left to the Day X, why not add a countdown timer?
There is a traditional strategy you should stick to when starting an announcement campaign:
But at the beginning of the article, we said we’d survey the Apple newsletters’ examples, and we did. Why them? Because they have probably the best marketing team among competitors in their niche. I am not an Apple fan. I like other brands more. But Apple’s marketing campaigns are always amazing, impressive and thoroughly prepared. Most of their emails are the announcements of new products’ launch, software updates, but not typical products’ promotion.
* the Rule of Three.
Carmine Gallo wrote an article for Forbes, where analyzed modern marketing and mentioned that the Golden Rule of Three works not only for the military, but for the marketers, as well. “3 is easier to remember than 4 or 7” he says. And I would like to add that “3 is better than 1 or 2”.
Steve Jobs was probably the first one to implement this rule in marketing. At least he was the first to do it successfully — and this is the company’s secret.
Steve Jobs in his presentations always promised to present 3 devices. But in the end there appeared to be just 1 gadget, combining 3.
If you cannot place 3 images in a row or 3 items in one photo, then you should try at least to divide the text into 3 columns for better perception.
As long as the strategy preparation requires much efforts and time, Stripo.email strives to facilitate your work and save you lots of precious time. We have already designed product update email templates.
In case you are extremely busy and have no time to work with the editor, you can ask our professionals for assistance. Our designers and developers will kindly help you create a perfect template with the design that mirrors your website.
May your announcement email newsletters be effective. And may Apple learn from you!
I sincerely wish you the best of luck!
A new or growing business may take this opportunity to market their The following business announcement wording ideas offer a perfect example to the type.
Use this email template to inform your employees about an internal promotion or transfer. An HR team member or the hiring manager can send this email to:
Keep this email brief, but make sure to add any important details. For example, if the employee is starting their new job at an office in a different location, mention when they’ll be leaving their current office.
Email subject line: Welcoming [Employee’s name] to [team / department]
I’m very pleased to announce that [Employee’s name] is [transfering to Marketing to work as our new Social Media Analyst / being promoted to Senior Account Manager].
In the past [2 years], [Employee’s name] has achieved great things in [previous team/department] helping us [maintain a fully functional website / provide excellent customer support]. Now, [he/she] is going to bring [his/her] knowledge and experience to [build new mobile apps / expand our customer base through new marketing channels].
Please join me in congratulating [Employee’s name] and wishing [him/her] best luck in [his/her] new role.
[Your email signature]
Looking for an all-in-one recruiting solution? Workable can improve candidate sourcing, interviewing and applicant tracking for a streamlined hiring process. Sign up for our 15-day free trial today.Get a free trial
Organizational (org) announcements, a way to communicate the latest updates to all employees, are in serious need of a face lift. In its current state, org announcements are time consuming to read and create, and they’re ineffective – the message just isn’t distilling down to teams properly.
Do a quick google search of “organizational announcement examples” and you’ll be inundated by a sea of text and letterheads. Not beautiful and engaging in the least.
One way to fix the problem? Use visual storytelling and think outside the box when it comes to using new formats.
Our own Marta Olszewska, Piktochart’s head of marketing, remembers the day when she used a visual to turn org announcements on its head. Coincidentally, it was also the first infographic that she had ever made with Piktochart!
“Before Piktochart, I worked for a very traditional global organization and sometimes HR would ask me, as an online MarCom specialist, to ‘spice up’ their org announcements. They would actually ask me to send it out as it was, but the PDF they sent over was long and indigestible,” she remembered.
“So I decided to create an infographic. I took their PDF, tried to decipher what it meant and chose the most important points. I then created the infographic and attached it as a PDF to the email that I sent out to the company.”
Click the below image to see the full infographic.
After Marta sent out the org announcement in infographic form, something great happened: “People across the organization loved it! They said to me that for the first time, they actually paid attention and read the org change announcement.”
So we’re empowering you to be like Marta today, and get to making your org announcements beautiful and engaging – which is why we put together this mini-guide to help you refresh your internal communications.
One of the reasons that internal communications always feel a bit antiquated, is because we’ve been doing them the same way for decades. Like any process that needs to be innovated on, we have to first start with an audit where you take stock of what works and what doesn’t.
The audit can use these questions as a guideline:
Once you’ve answered all of these questions, you’ll get a better idea of what needs to change. As always, make sure all of your answers are backed with data because numbers are the quickest route to helping you locate the pitfalls in your org announcements.
If you’ve ever worked for a large corporation, chances are, you’ve been sent a long-winded org announcement that you perhaps ended up skimming over. The problem with most org announcements today is that they’re too lengthy and not at all user-friendly.
Here are a handful of ways that you can improve your organizational announcements.
Org announcements typically show up in an email, attached as a PDF. But what if we could think outside the box and use different formats to bring our org announcements to life?
Sending an e-newsletter is just one way to send a message, but the possibilities are endless if you can consider using a well-designed flyer, create a poster, an infographic, or a dynamic presentation for your next organizational announcement.
It’s easy to start saving time and money with Piktochart. Here are a few org announcement visuals that you’ll be able to create straight away running the gamut of posters/flyers, presentations, and infographics.
This poster or flyer is a visual way to communicate a new process. For example, your company is introducing a new online monthly claim submission system and wants to bring employees up to speed – what better way to announce this than with a visual? Use this template in Piktochart now!
This infographic can be used to communicate your company’s vision or mission. This is particularly helpful when it comes to hiring and recruitment, and also familiarizing new employees with the essence of your company culture. Use this template now in Piktochart!
This presentation can be used to communicate an overview of your company’s annual outlook. Can be particularly helpful when sharing data on business growth, presenting a new strategy, giving updates about new competitors in the space, and perhaps an updated vision and mission. Use this template in Piktochart!
Now that your organizational announcements are all spruced up thanks to visuals, we’d like you to reach out to our customer support team with your ideas for additional templates. You can also check out our org announcement Pinterest board for more inspirations. Until then, happy Piktocharting!
The following business announcement wording ideas offer a perfect example to the type of wording you can use to notify those individuals.
In today’s modern world, much of our conversation happens through the medium of email. Whether it is for marketing purposes or for personal use, utilizing email’s power has proven to work better and be more efficient than other communication channels for a multitude of reasons.
Today, we’d like to center our focus around announcement email templates, the sort of which you will often see within the context of business.
What we love about announcement emails is that they are directly related to marketing, but they are also used for internal, company-related matters, such as the promotion or the resignation of an employee.
For that reason, we decided to create an article where you can find templates for all the different types of announcement emails you may need to use. So, let’s get started!
Announcement emails that have the purpose of introducing a new business, allow a company to reach out to an existing customer base instantly, instead of relying on other media sources, such as TV advertisements or printed media.
The prior connection a brand has built with its existing subscriber base can act as an “unfair advantage”, effectively setting them apart from their competition. Keep in mind that business launch emails can be mainly used by two types of businesses:
In this example, we will be using the second (2) case as an example for our templates, since the first is very similar, and better covered, with “product launch announcement emails” (discussed below).
In this example, you can see how effectively ELOQUII is announcing their new store’s location. As you can see, they start by mentioning the area of the new location and follow-up by showing an image that helps their fans refresh their memory regarding all the store locations.
After the announcement of the new store, they make an irresistible offer (free appointment) and add a very strong and visible CTA (Book now).
Of course, you don’t have to be a graphic design expert to get ahold of this one. Mailigen offers a bunch of different templates that you can use to announce your new store location.
Whether you want to make your email stylish in design or keep things simple (text only), the following template can act as a great sample that you can adjust to your needs.
We are excited to announce that, due to our remarkable growth over the last [enter number] of years, we are expanding!
In fact, we are opening a new store in [enter location and specifics].
We invite you to celebrate with us during the big opening day on [enter date]. There will be many exciting surprises, including irresistible discounts.
[Add specific CTA depending on your specific offer, in this example -] If you want to make use of your opening day discount, please click on the button below so we can send you the discount code.
See you there.
Team [name of your brand]
A product launch announcement email is sent with the purpose of announcing the launch of a new product, new feature, new release, or an upcoming event related to a product.
As discussed above, it is a great way for (personal) brands to expose their new product or service to their already existing subscriber database, effectively increasing the traffic to their new store.
In general, there are three main categories in which product launch emails are used. These are emails sent for product launches (such as a new clothing line), software product launches (such as a new SaaS business) or a feature release (an updated version for an intangible product, such as an ebook or software).
It is obviously very difficult to give an example that everyone can identify with when it comes to product releases. After all, depending on the type and niche of the product, one email may look vastly different than another.
In this case, we chose to illustrate an example that represents exactly what a personal brand’s email should look like.
The author of the book is a well-known researcher and nutritionist that has published several books in the past, having amassed a large number of subscribers for his newsletter.
As such, there is no need for exciting intros or overly marketed offers. In this case, the introduction is laid out with more words than you would expect the typical email to have, explaining that the product is a result of prior engagement with his subscribers.
What is impressive here, is that he touches upon the readers’ emotions by donating part of his profits to a charitable organization that speaks to his audience, before moving to the blue-colored CTA.
Above, we gave an example that was simpler than what you might be used to seeing from big brands, especially in its design. If you rather use a more stylish approach, you can always choose from all the templates available in Mailigen.
Remember, not one template can be given for product launch announcement email, so this one may need more adjustments than all the rest. That being said, here is a simple template you can use for your next product launch email.
The new [product name] is finally here!
What makes the [product name] different is [give an introduction to the product and why people may want to buy it]
You can order your [product name] directly from our webstore or find it on Amazon.
[Only add offer if needed] The first 100 people that make an order will receive free shipping.
[Add CTA button]
When it comes to software release announcement emails, the first thing that may come to mind is the release of a new app to an already existing subscriber base. For example, if you are a fitness influencer, you might be thinking about releasing your own fitness application, to help your customers train better and scale your business.
In this case, this email is the one you need to be looking at. Below, we will give an example of Greetings, an existing company that released its own application.
The email starts by instantly letting the reader know what it’s all about – A new application. What follows is a quick intro to the product.
The design of the email, in this specific case, is important, as it gives an insight into what kind of visuals the readers could use for their greeting cards.
Another thing we like in this example is that the company is very specific about the product features and the way it works.
Finally, one can observe that the company hosts two different CTAs, namely “Download Greetings for iPhone” and “Last Button for Holiday Cards.” Companies often follow such a method to test which CTA will receive more clicks and adjust accordingly.
As with the previous template, it is very difficult to offer one template that works for all occasions. You can use the following sample as a foundation that you will build and adjust depending on your product.
We are excited to announce the release of our new app, [name of app].
[1-liner introduction about your app and its function]
In the last few months, we have been tirelessly working to improve our product/service and we believe that [name of app] will help you enjoy your experience with [company name] even more.
So what is [name of app] all about?
[explain the purpose of your app with visuals and in further depth, focusing on the features].
You can download our app directly from the App Store and Google play
[add CTA button to download the App]
The release of a new feature can be a reason for an exciting announcement email. From software companies (SaaS) all the way to gaming companies, improving your offer in any sort of way calls for communication with your fans and/or users.
We chose this feature release email template from Carbonmade, not for its beautiful design, but rather for the simple message it conveys to its readers.
Although the email only presents two areas with text, the fusion of the available space with text and visuals is used in a great way. As such, the users understand the new features thanks to the company’s informal and somewhat “laid back” tone of voice.
When it comes to a new feature release, the way of structuring your email will highly depend on your company’s tone of voice. A very big company, such as Microsoft, will not announce their updated version of Windows the same way a smaller company will introduce an update to its software.
In this case, and to stay in line with the example provided, we will focus on smaller-scale businesses, using a friendly and relaxed tone of voice. You can, of course, adjust this template to your personal needs and add visuals or further explanation if needed. In this one, we kept things relatively simple.
Our new, updated version of [product] is finally live!
We made sure to [give a short intro about what makes the updated version different].
Ready to download the updated version?
Click on the button below to get started!
Pre-order announcement emails are usually sent before the official launch of a product, to create more buzz and gain an initial idea of the orders they will need to fulfill Most of the times, Pre-order emails have the sole purpose of sending the reader to an external landing page where, before placing an order he will have the opportunity to read more upon the product he is interested in.
Apple needs no introduction. This is also probably why this email is barely 20 words in length. When structuring your own pre-order email, and considering your business is not on the level of Apple, you may want to add a little more words than Apple does in this, beautifully designed, email.
As you can see, the example above has two calls to action, with the main focus on the “Pre-order” button. Users can learn more about the product by clicking on the second call to action right beneath: “Learn more”.
Are you searching for a template you could use to create your own pre-order announcement? Then use the following template:
The big day has finally come! We just finished [the product, e.g. finished writing our latest book, and waiting for the editor to go through it].
Before we release the book on [your website] and Amazon, we’d like to reward all our loyal supporters by allowing you to pre-order the book, before anyone else.
[add an element of scarcity, e.g. There will be only 2000 books printed in this printing round, so be fast!]
[Add CTA, e.g. Pre-Order now]
Finally, when it comes to product announcement emails, remember that the three examples above can also be used, with some slight edits depending on the situation, to inform readers about Event or webinar announcements and spot reservations for future sales.
Oftentimes, within a company’s environment, it may be challenging to communicate changes with all employees on the spot. This can be due to the size of the company, or even the company’s policies. As such, oftentimes companies will share important information with their employees through email.
One of these cases is a promotion announcement email, which employees may receive during certain periods of transition. Usually, these types of emails are more formal and, as such, it may be a good idea to make use of a pre-existing template and adjust it to your needs.
As you can see, the email is written in a rather formal way, making it much easier to use and adjust a template for such occasion. The author starts by addressing the totality of the staff, making the announcement in the first paragraph, so that everyone is aware of what it is they are reading.
In the remaining paragraphs, the author compliments the individual that got the promotion, informing the rest of the staff of his achievements and giving a small glimpse into what it takes to get a promotion within the company.
You can use the following template for a promotion announcement.
Dear fellow staff,
I am pleased to announce to all of you that [name] has been promoted to [new role within the company].
[name] has worked here at [company’s name] for [length of time], and was instrumental in [address some important work and/or achievement]. Aside from spending long hours in the office and taking on additional tasks, [name] showed his team spirit by simultaneously helping others improve their work output. We are happy to reward that kind of hard work and dedication.
Please join me in congratulating [name] on this exciting news.
Emails sent out internally, within a company, to announce a new position that is up for grabs, is often referred to as an Open Position Announcement email. If you are a business owner or simply responsible for the task of filling the open position, then this is the email you need to send. Here is how such an email looks like
As most companies choose to keep such emails in their internal servers only, it proved difficult to discover impressive examples that we could show you. As such, we created an example ourselves:
If you have been following the developments within our company, you probably came across our latest job opening. For those of you that are not aware, we are currently hiring an HR manager. This announcement will, on a later date be shared with external sources as well, but we would like to get some eligible candidates from within our company.
If you’d like to get more information on the specific role and get a full description of what our ideal candidate looks like, please click here. If this job role interests you, feel free to send us your CV and give a brief explanation as to why you are the perfect person for this role, by replying to this email.
If you have more questions, feel free to ask Suzan M., who is available in her office from 9.00-11.00.
As you can see from the example above, Maria chooses to introduce the role within the company before posting it to external websites. Her goal is to see at least some people within the company reply to the email, sending their CV. She keeps the email short and adds a link to further information the candidates may need. It is a simple and comprehensive way to get her point across.
And if you are looking for a template that you can use to announce a new, open vacancy within your company, you can use the following example as a foundation.
I have some exciting news for all of you. As of today, there is a vacancy for our role in our [Department] More specifically, we are looking for a new [add job title]. Even though eventually, we plan to publish this job opening to external channels as well, we strongly recommend any current employee who is interested in this role to apply.
Our new [Job_title] will work together with the [e.g. Product Marketing] team and hold main responsibilities related to [mention two or three main duties e.g. Social media marketing]
If you’d like to be considered for this role, you [add requirements, e.g. have expertise in SEO, Google ads and Social media marketing.]
Click here [add CTA linked to the add] for a full job description.
To apply for this role, reply to this email by [date] with your resume and give a short explanation as to why you’re interested in this position.
If you have any questions regarding this position, feel free to contact our HR team [add contact details].
It is quite common, within large companies, to introduce new employees by sending out an internal email to all existing staff. Especially when the role this person undertakes is higher in the hierarchy of the company, it is a good idea to use this strategy so that everyone within the company has a good understanding of the person who will be joining the company. Here is an example of what such an email looks like:
Catherine introduces Ann to all the staff of Mediquick, mentioning she will be the new addition to the customer service team. As you may be able to tell, Ann does not have a high position in the hierarchy of the company. Nonetheless, it is a great way to make everyone aware of Ann, who will now most likely receive a heartfelt welcome.
The sender of the email makes sure to mention that, for everyone who is directly involved and/or has to communicate with Ann on a regular basis, there is an appointed person to help out.
Finally, she shares some personal information to make others find points of common interest and stimulate feelings of socialization to make the new addition feel more welcome in the work environment.
Below is a generic template you can use to introduce a new employee to the rest of the staff. Of course, feel free to adjust according to your needs.
We are pleased to announce that we found the best candidate for our long-lasting open position [enter job position]. We decided to bring [name] to the team as his/her knowledge matches and exceeds the requirements for the role.
[name] has worked in [give a short description of previous roles and responsibilities].
During his/her first month, [name] will be assisting our new hire to learn more about his/her responsibilities, the company culture and the expectations within the company.
We hope and assume you will make the first step and introduce yourself to our new [job role], helping him/her adjust to the pleasant atmosphere of our company as quickly as possible.
Sample announcement letters with must-know tips, easy steps, sample phrases Announce a new business, store, or branch office · Announce a new partner.