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Encouragement email sample

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Encouragement email sample
September 23, 2018 Anniversary Wishes 2 comments

to encourage them to reflect on the fun they are having rather than on what they of camp to hand out with other camper mail throughout the week, or give them .

Welcome emails are a lot like online dating — your subscribers signed up for your list because they were attracted to your profile (your post-click landing page and sign up form). To make the relationship work, you need to deliver on that promise.

This is your opportunity to really “wow” them with your personality, so they look forward to your next newsletter. When you consider that welcome emails have an unusually high open rate of 50% – making them 86% more effective than newsletters, it’s crucial that you get it right.

So what separates an average welcome email from one that leaves subscribers wanting more?

A compelling subject line can certainly help but as Matthew Smith, Founder of Really Good Emails, states:

The question is whether it gives more to the person than it asks of them. The welcome email should make the service or app clear as a bell and make the next interaction option really clear and valuable. It’s not rocket science; it’s just good manners.

The best welcome email examples show sincerity and appreciation; after all, you’re excited to have them join your list! To help get you started, we’ve collected up seven of our favorite formulas that engage new users and some pro tips to inspire you. Feel free to use the examples below as welcome email templates when creating (or rewriting) your own.

7 of the best welcome email formulas to influence new users

1. Say “thank you”

First thing’s first, welcome new subscribers and say “thank you” for opting in to receive your emails. Show your appreciation by sending a note of thanks. It can be as simple as a line of text, or you can get creative and use images or GIFs.

Sidecar does a great job thanking new subscribers and teases them with fun things they’ll get in return for their support:

Pro Tip: Try following Sidecar’s example by mixing up a sincere thank you message with some compelling imagery to get new subscribers excited about joining your list.

2. Set expectations

Sharing information about the type of content and the frequency your subscribers will receive it can go a long way in ensuring that your emails make it to the inbox (and don’t get marked as spam!). Being as clear as possible helps to build trust with your new audience.

This Harry’s email is a great example of how to prep new subscribers for future emails to come:

Pro Tip: If someone makes a purchase before opting in, you still want to take the opportunity to introduce yourself and set expectations, just like Harry’s did.

3. Introduce yourself

Not everyone who signs up for your list is a current customer, so they might need a little more information about you and your brand to start building up trust. Your welcome email is a great place to share who you are, what you do, and how you can help them. Encourage a two-way conversation by asking subscribers to share a little information about themselves as well.

Pro Tip: This welcome email from Away Travel hits all the right notes. We love how it acknowledges that most of their awareness comes from social media and that it likely took some time (and convincing!) to convert them into a subscriber. It shows they know their customers. It introduces the brand and gives a brief intro into what sort of content subscribers should expect to receive.

4. Deliver your incentive

If you promised an incentive upon signup, whether it be a guide, promo code or exclusive offer, this is the time to share it. You don’t want to keep your new subscribers waiting. And what better way for them to start diving right into and engaging with your content? Look how Uber does it:

Pro Tip: We love how this email not only delivers the incentive right from the start but offers up some helpful tips on how to redeem it.

5. Share helpful resources

While subscribers wait for your next email send, why not use this opportunity to link out to helpful resources and content that can get them to engage with your brand and start learning more? If you have any relevant blog posts, guides or videos, this is a great opportunity to share them.

This Airbnb email breaks down all the steps to successfully complete the user profile:

Pro Tip: If you are a product or service that requires users to complete a profile or registration, your welcome email is a great time to remind them to fill in their information.

6. Get social

Another great way to encourage engagement is by linking out to your social channels and having them connect with you on other platforms. You can also include a click-to-tweet in your email that encourages new subscribers to share your email list with their friends and network. Bonus points for showing social proof within your email.

Pro Tip: In this email, Glossier encourages users to connect with them on Instagram and features some of their favorite user-submitted content. This is a great way to make new subscribers feel like they’re playing a part in creating your brand story.

7. Stay connected

Be sure to share contact information and encourage feedback, so if any questions come up, your new subscribers know exactly where to go to get the help they need.

Pro Tip: With a name like Help Scout, it’s no wonder they’re pros at making the customer service process as smooth as can be. This welcome email is a great example of where to send new customers for them to get the resources they need to be successful.

Write more engaging welcome emails today

The perfect thank you email doesn’t exist, but it’s important to start your new customer relationship off right by expressing sincere thanks. Then, consider some of the above formulas to increase engagement as you develop the relationship.

One way to write more engaging email content is to check out this free resource. Remember, though, that new user relationships often begin with a professional post-click landing page that got them excited about your offer or brand in the first place. To create yours, start here with a designer-friendly post-click landing page builder with 100% customizable templates.

About the author:
Olivia Dello Buono is a copywriter and social media enthusiast based in Philadelphia. She helps brands tell their story through content marketing, social media, and community. She is the Social Media Specialist at AWeber, an email marketing service provider for over 100,000+ small business owners and entrepreneurs.

This is a sample letter which is a format for encouraging employees or work teams by the management. This letter covers the rewards and benefits that the.

15 Email Templates To Help Managers

encouragement email sample


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

We are asking each and every employee to put forth their very best effort into helping accomplish all the tasks needed to be able to finish our latest project. We have unfortunately encountered some delay due to some technicalities, and we have no choice but to make up for the lost time by giving just a little bit more effort.

We at management know that we are all quite exhausted from all the hard work being done lately, but we wish to encourage everyone to keep on doing their best. With a little bit more effort, we are sure to accomplish this enormous task set before us. Now, more than ever, we are putting faith in the superb teamwork everyone has been showing these past days.

Just a little more guys! We can do this!


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample letter of motivation and encouragement.

Further things to consider when writing encouragement letters to employees

Encouragement Letters

Encouragement letters are letters you write to give someone confidence, support, and hope. Such letters are written to motivate people to do something that seems impossible or give them hope during difficult times. The objective of encouragement letters is to put a smile on people's face and help them have a positive outlook when facing a difficult situation. If drafted honestly, and passionately, these letters can have a powerful impact on others and encourage them to do greater things.

Encouragement letters are often prompted by circumstances that need to be endured. Therefore sincerity is important when writing them. Be truthful and practical. If you do not believe that the recipient can get through the situation, do not tell them that they can. Maintain a positive tone and focus on what can be achieved. Avoid strong language that may discourage the recipient. Mention the required suggestions or instructions for such situations. Clearly express your support and encourage the recipient to go ahead with his/her decision. Motivate the recipient and inspire him/her to reach his goal. Keep the letter short and to the point and avoid adding unnecessary details. End on a positive note and offer to give assistance if needed.

Letters to Employees

Letters to employees are letters written to individuals who work for an organization or for another person. If you are an employer or manage a group of employees, the chances are that you will have to write to the employees at some point. It could be an introduction letter to introduce a new product or service to salespersons, a rejection letter to turn down an employee's request for a promotion, or a thank-you letter to thank an employee for his/her hard work. You could also write a termination letter to fire an employee for his/her poor performance. Whatever the reason for your writing, the letter must be formal and professional.

All letters to employees must be addressed with the proper names of the recipients. But if your message is intended for all employees in general, you can address your letter as "To all employees". State the purpose of the letter. Convey your message briefly but clearly, highlighting all the important details. If the issue that you are writing about requires further explanation, make sure to offer your explanation in a way that the recipient can easily understand. Wrap it up with a positive note or a call to action.

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encouragement email sample

Dear Daughter,

I don’t think I need to tell you what an incredible miracle you are, because I’ve told you many times.  But maybe you need a reminder.

From the moment you entered this world and stared at me with those deep and wondrous brown eyes of yours, I knew this earth would never be the same.

Maybe people didn’t notice, because they were so distracted by their daily tasks, but the powerful, unseen forces certainly did.

The earth shook, and I heard the ever-silent angels sing the most wondrous melody. The energy of that unseen life-force that sustains this world zinged and zapped with the tremendous shift of energy that you brought with you.

You are a special gift to all of us here, darling.

I know it doesn’t seem like it.

You’ve had so much crap thrust upon you, through no fault of your own. 

Most people would crumble when saddled with one-tenth the burdens that were thrust upon you. But not only did you not crumble or falter, you SHONE.

When bad things happened, you lowered your head, gathered that amazing inner strength of yours, looked up, and smiled in its face.

When people took from you, you walked over to find something else, took it, walked back, and gave them that, too.

When miserable, damaged people hurt you and then blamed you for their pain, your deep, soulful eyes peered out through the tears and said, “I love you anyway”.

You, my dearest daughter, are an angel with skin.

You stood up against formidable people with your iron will and your armor of hope.  You fought a tremendous fight, but the forceful won, so you withdrew, deflated and wounded.

But not broken.

Because you are a warrior.

Not a warrior who exacts revenge or seeks to maim or manipulate, though.

You are a warrior armed with love, compassion, and hope.

It seems like those who attack and seek to belittle and break will always win.

After all, how can this little warrior armed nothing more than light, love, and hope ever overtake the dark strength of pain and madness?

It seems impossible.

It feels like tight straps enwrap your entire body and you have no options, no way to break free.

Sometimes it’s hard to breathe.

Sometimes you wonder how much longer you can carry on.

Or if you even have the strength to make it one more day.

When you look ahead, you can no longer see yourself having the thing you have been fighting for.  Hope has faded.

You watch as others get handed the thing you fought so hard to get. They have it, and you don’t.

You think you are trapped.  Powerless.  That it will never be.

You doubt yourself.

You start to believe them when they say you are bad or stupid or that everything’s your fault.

You start to let them in your head. Not much. Just a tiny bit. Then maybe a bit more the next day.

Their anger, their hurt, their damaged psyche starts to infect you, spreading over that amazing core of hope and light that you carry within, occluding it.  Hiding it.

Time and time again, I have watched as horror reigned, and yet you stood.

Defiant. Hopeful. Strong.

But some blows cut deep. Deep in our core, threatening to eviscerate us from the inside out.

Listen to me, my child.

Your day is coming.

Yes, everywhere across the globe, it seems as if the bad and the strong always win, while the good and the meek always lose.

Oppressors become stronger to oppress even more, while the gentle ones suffer until they succumb.

But that’s an illusion.

What we see is not even a tenth of what is. And the most powerful things on this earth are not those people or those systems or those circumstances.

You forget.

I felt the earth shake and heard the angels sing.

I’ve seen that enormous, indescribable, and inimitable power that lies within you.

They can’t see it because they are blind.

They want you to be blind, too.


The answers you seek are there.

Not out there.

In there.

There is nothing in this world or beyond this world that can stop you, bind you, trample you, dominate you, or break you.

It’s been so long since you’ve seen who are truly are that maybe you’ve forgotten.

You. Are. Powerful.

You are a warrior.

Not a warmonger warrior. An unstoppable warrior of light.

You have more power than you can even imagine, and your day is coming, my dear.

Every dream you have will come true.

Every goal you seek, you will attain.

The world will not understand you.


The dark cannot understand the light. Because it is not light.

Don’t be discouraged.

There isn’t a being on this planet that can stop you once you sit in silence, go within, find yourself, and remember who you are.

I promise you that.

You are a formidable force, my love.

Never give up hope.

Don’t be fooled by what appears to be today.

All is not as it seems.

When thoughts come floating through saying, “You’re nothing! You’re powerless!  It’ll never happen!”, snatch them up and throw them as far away as you can – as fast as you can.

They are lies.  All lies.

You will show everyone the way.

Hang tight, do your best today, and know beyond a shadow of a doubt, my love, that you have everything you need to win.

And win you will.

Your day is coming.

are a few examples of sentences you can use in a letter that's meant to inspire and/or encourage.

Encourage the Team Members to Increase Sales

encouragement email sample

6 Parts:Samples of Encouraging SentencesHow To Write And Keep It RealSample LetterBenefits of Giving EncouragementQuestions and AnswersComments

We often hear encouraging speeches or inspirational phrases on a television program or in a movie. Something grabs our attention and stirs something within us. Sometimes, what we hear is so moving and uplifting, we rewind the movie just to hear it again. Perhaps we do an online search online to find the exact wording, and post it on our Facebook page to inspire others. Maybe we write it down and keep it safe, knowing we'll use it some day, because the words were so powerful we are compelled to share it with someone.

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This kind of encouragement can be so significant and life affirming when the person giving the encouragement is expressing it honestly, clearly, and with sincere passion. The emotion is communicated by facial expression, body language, and by the tone of voice.

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Is it possible to express these powerful sentiments in a letter without the nuances of face-to-face communication? How do you express encouragement or inspiration to someone without the advantage of their hearing your voice, with all its inflections and intonations? You can do this, but you'll have to write using descriptive words that evoke strong emotions and promote introspection. You'll need to write expressively, that leaves the reader confident of your support and encouragement.

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A letter of encouragement is often prompted by a circumstance that needs to be endured or a difficulty that needs to be overcome by the person you're writing to. Sincerity is important, as empty platitudes are not going to be helpful in this situation. If you don't believe they can get through whatever the situation is, don't tell them they can do it. You really need to believe what you're writing, and be truthful. If you don't believe they can get through whatever it is, maybe think again about writing the letter. The lack of sincerity will be evident.

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On the other hand, this may be a letter of encouragement that deals with the business place, and not with any kind of struggle or sorrow. A practical note encouraging an employee still need to be as expressive and clear to be effective. The right words to someone can change their life, and the wrong words, can be devastating. Although not as intense as someone who's facing a hurdle, a letter of encouragement or inspiration in a business setting needs to be just as expressive, honest and sincere.

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Samples of Encouraging Sentences

How To Write And Keep It Real

Sample Letter

Dear Mr. Wickham:

Recent inventories indicate that the new product we are currently manufacturing has not resulted in the expected increase in productivity.

The managers will have a meeting next week to share new ideas to increase our productivity.

I am fully confident that once the difficulties have been resolved, our production levels will meet and even exceed previous figures.

Sincerely, (You name)

Dear John.

I just heard how nervous you are about your upcoming job interview. I want to remind you how well you interviewed in the past.

Just be yourself and let your outstanding job history speak for itself.

I have every confidence that you will be great, and soon you'll be moving into this new position.

Your friend and coworker (Your name)


You have no idea how sorry I was to learn of your mother's passing. I know how much you loved her, how devastated you must be.

In this time of sorrow, I just want you to know I'm thinking of you, and sending you lots of love. I have seen you be strong so many times in your life for so many. Now is the time to let others be strong for you.

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You did an amazing job with the funeral. It was a beautiful testament to your mother's life. You sent her to God with dignity and grace. I know she would be so proud of you right now.

I am here. If there is anything you need, or just someone to be with, do not hesitate to call, text, email me - and I'll be there in a heartbeat.

Much Love (Your Name)

Being in a position to offer written encouragement can be daunting, but it can also be rewarding. Knowing you have brightened someone's day, offered a solution to a problem or empowered a friend, can give you a tremendous sense of satisfaction.

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Benefits of Giving Encouragement

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Questions and Answers

Guide me to write a letter to a prisoner?

I would like to write a letter to a prisoner.

First you need to check the Department of Corrections website where he is confined to check for rules and regulations regarding mailing letters. Make sure that you mark each page with the prisoner's name before you mail the envelope. Look for funny or special greeting cards and send those as encouragement. If you know what their hobby is, you may be able to send materials or articles for his hobby, depending on the rules. CAUTION: Any personal information you share, including photos, will not be private.

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Help with a letter to encourage employees with new management to cheerfully move forward?

We're having a team building meeting and we want to convey how important the team is, and how we want to build camaraderie in our business environment. I have tried: We have calendared the Team Builder Meeting. I think it was caused by: New management has come in and needs to get folks on their side to have others perceive the IT department as Valuable Addition.

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In your letter you should make it more of an invitation and call it a Meet and Greet. Consider what each employee's strength is. Barbara has organization skills. Timothy is great at time management. You can make them funny if you wish to break the ice. Award your employees with a certificate of what they are specialized in. If your group is large, have the managers rally their departments and play a game against the other departments. This will help the employees and managers have fun while learning how to work together as a team.

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Writing to an immigrant detention center?

I have to write a letter of encouragement to someone in an immigrant detention center, and I have no idea where to start.

You'll need the address of the facility the person is being held in, as well as their Identification number. If you want to send money, many detention centers have money sent to a different location, and then it's deposited into their prison account, so make sure both the address and the ID number are correct. Cards of encouragement will break up the monotony of the prison walls, as most inmates are allowed to hang up the cards, so look for cards that are visually stimulating and interesting.

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How to write an encouragement letter to a teenager?

Looking for information on writing a letter of encouragement to a teenager.

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It's for a little 8-year old boy who needs encouragement in school?

I would like to make this a cheerful letter of encouragement for him. He is such a nice kid. He is not misbehaving; I just want to give him a surprise letter of encouragement. I have tried: Today is his 1st day. I think it was caused by: Don't really know. I work with his mom and she asked 5 of her close friends to do this. I've met this jolly little fellow. Sometimes surprises are great, makes one feel good.

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What a fabulous idea! Kudos to your friend for thinking of such a great way to motivate and empower her son. Start with - I heard tomorrow is your first day, etc. Tell him that you think he's pretty wonderful, and you're sure the kids and teachers at school will feel the same way. Tell him you believe in him, and that the school is lucky to have him.

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Hope this helps.

Letters of encouragement to my grandson?

Need help on letters of encouragement to a grandson

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Why I should my business get funding, please help me I need to motivate them?

HI. my name is Rachel. I want to write a motivation convincing a company why I am the best candidate and why they should fund my business. I am applying for funding in the agriculture sector

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Yes I need to encourage my daughter who is going to dance camp?

Yes I need to encourage my daughter who is going to dance camp not sure what to say she is 17

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Improve offshore maintenance which impacting production uptime?

Too many equipment failures and breakdowns resulting in lost time production. How do I offer words of encouragement to improve maintenance strategy

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Article Info

Categories : Writing

Recent edits by: DeleteQnA, Jay, Nuance

WATCH THE VIDEO ON THEME: How to Write Greetings & Closings for Informal, Friendly Email Messages

How to draft a Reply to Letter of Encouragement?Here is a sample letter for your reference.

encouragement email sample
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