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Examples of postive welcoming letters

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Examples of postive welcoming letters
August 02, 2019 Anniversary Wishes 4 comments

I ran across this new employee welcome letter example from some old that you can know what is expected and make a positive contribution.

One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe to your list, you want to welcome them to the group with an inviting email.

What is a welcome email?

A welcome email is the first friendly exchange between your business and a new subscriber. It sets the tone for future communications and encourages new members to engage with your business.

Benefits of welcome emails

The first message you send to a new subscriber is also the first step to forming a relationship. When that initial interaction is a positive one, subscribers will be more receptive to future emails. In fact, subscribers who read welcome emails will read 40 percent more content from the sender in the next 180 days.

A welcome message is also an excellent opportunity to make a sale. Research has shown that welcome emails have higher open rates and click-through rates than standard marketing emails.

How to write welcome emails — with 10 great examples

To help you create an effective welcome email, we’ve highlighted 10 effective examples. For each example, we’ll point out elements that will help you create your own killer welcome email.

1. Write a welcoming note

Welcome emails should begin with a warm introduction that reflects your company’s personality.


The David’s Bridal email above features a great introductory message that thanks new subscribers for making the company part of their wedding day. You can write something straightforward and formal like, “Welcome to our email list,” or “Thanks for signing up to get our emails.” Online fashion company ASOS starts their message with a casual “Oh, hey girl! Welcome to ASOS. It’s great to meet you!” Keep in mind, there’s no right or wrong way to welcome new guests; just make sure it’s conversational and fits your company’s voice.

2. Get to know your customers

Consumers are more likely to respond to emails that contain offers and content that is relevant to them. You can use this first message to learn more about your customers, so you can tailor future emails to suit their needs.

In this email from The Container Store, new subscribers are offered a 15 percent discount for filling out a customer profile.

3. Reinforce the perks of your email list

It’s always a good idea to reinforce a subscriber’s decision to sign up for your emails. One easy way to do that is to offer a quick “perks list,” which tells subscribers why joining your email list was a great idea. World Wildlife Fund does a great job of explaining the benefits of signing up for their emails, displaying the sign-up perks in digestible bullet points.

4. Offer a deal

By offering a discount or some sort of gift, you create goodwill between your business and your new subscribers. It may even entice them to make a purchase. Camp Collection offers a 15 percent discount off of your first purchase as a welcome gift. It’s a small incentive that can benefit both the company and the new customer.

5. Create a clear call to action

Every welcome email should have a clear call to action.

This email is effective not only because of its clean look and promotional offer, but also because of the call to action. Notice how it stands out? The button, rather than hyperlinked text, makes it prominent. Plus, it’s urgent. The words “Book a stylist” inspire recipients to act immediately.

6. Shine the spotlight on your product or service with eye-catching images

As you welcome your new contacts, it’s okay to put your product or service front and center. After all, your new subscriber asked to learn more about your business or product by subscribing. Give them what they want. Use images to showcase your products like Crocs does here:

If you’re a service-based business or nonprofit, try using compelling or emotion-evoking images that relate to your business. Spotlight a successful and happy customer, include a picture of your team or volunteers, display before and after pictures, or use clean, flat, simple graphics and complementary colors.

7. Be mobile-friendly

An effective welcome email has to look good — and work well — on mobile devices. According to Adobe’s Digital Publishing Report, 79 percent of smartphone owners use their device for email. The report also says smartphone users are more likely to use their device for email than for making calls. Clearly, creating a mobile-friendly version of your welcome email is important. (If you’re using VerticalResponse, all our emails are responsive, so they look great no matter what device they’re viewed on.) Check out VerticalResponse’s own welcome email below, as it appears on a tablet. The text is clear and easy to read, and the CTAs are still easy to find and click on, even on a smaller screen.

8. Be helpful

In your opening message, you have an excellent opportunity to link people back to pages on your site that can be helpful, like FAQs, or your blog to give them more information about your company, product or service. This information is especially crucial in the early days of your customers or prospects getting to learn more. The header in this email from Fun.com includes links back to the company’s product page, labeled by category to make it easier for subscribers to find exactly what they’re looking for.


9. Ditch the “do not reply” receipt

A welcome email should not be a text-based receipt that says, “Do not reply” somewhere in the message. Your message can incorporate a receipt or account information, but it should also encourage the customer to interact with the company.

A “do not reply” email tells customers that you don’t want them to contact you. Because customer interaction can improve customer satisfaction, it doesn’t make sense to close the lines of communication.

This email from Papier goes the extra mile and includes a support email and phone number for new customers who might have questions.

10. Add social media buttons

Including links to your social media sites is another key component in an effective welcome email. New contacts are curious about your business; otherwise, they wouldn’t have signed up. Fuel their engagement by sharing the social media sites your business is on. Take a look at this email below from EyeBuyDirect. Notice in the footer there are links to the company Twitter, Facebook, Instagram and Pinterest pages.

It’s always a good idea to give subscribers additional ways to get in touch with you and interact with your business.

With these 10 examples, you’ll be able to create an effective welcome email. Check out our Email Automation feature, which makes introducing yourself to new customers easier than ever.

Editor’s note: This article was originally published in April 2017 and has been updated and revised.

© 2019, Contributing Author. All rights reserved.

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A new customer welcome letter is a valuable part of acquiring new clients, especially if your Here is an example of a company introduction: The idea is to close out the letter on a positive note, and leave your new customer.

How to Write a Good Customer Service Letter – With Examples

examples of postive welcoming letters

A welcome letter is a gesture of courtesy and a show of warm feelings for the reader. A welcome letter is a way of showing your appreciation for the person coming or joining you in any way. A welcome letter could be formal or informal. A formal letter of welcome is written to the new employees, workers or boss, to show that you really liked this new addition in your team. A formal letter has professional approach and tone of the letter is or official. A welcome letter could be written in a personal capacity or in an informal way. This kind of letter is written in a more casual manner, it could be welcoming a friend, family member, or a neighbor. A welcome letter works as an ice breaker between the parties.

Start your welcome letter with a warm tone and salutation should be welcoming. First paragraph should reveal excitement and at least a couple of sentences should be allocated to the expression of your feelings. Do not sound dramatic or unreal but enthusiastic. If it is a formal letter you should also add some details related to your organization. You should also include for what the reader is being welcomed and if an official letter you can add more details according to the demand of welcome.

A welcome letter is not only a good gesture but also provides a good chance to let the reader know bout the environment and let the reader get mentally prepare for the up coming situation and events. A welcome letter is completely an easiest way of paving way for the comfort of the future. A casual or personal welcome letter is way more easy to write and it can result can be more positive, constructive and warm, leaving a pleasant impact. You can get help from this template and sample attached with this and also can get help from this.

Get Free Welcome Letter Samples Here

Company Welcome Letter:

Welcome Letter From Government

Official Welcome Letter

Welcome Letter Format In MS Word Download

Welcome Letter To New Employees

Sample Welcome Letter

 Letter Of Welcome

Welcome Letter To Client

Blank Welcome Letter


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Welcome Letter Template

examples of postive welcoming letters

Welcome Letter

I would like to extend a warm welcome to all the children, their parents and carers, families, friends and members of the local community who are central to the life of Hazel Grove Primary School. Our whole school community values the contribution every child brings to our school which makes our school a happy and harmonious place to learn and work. Our mission statement is: ‘Learning Together, Learning Forever’ and this sentiment underpins all we do at HGPS.

Learning is our core purpose and we champion challenge and learning within a safe school environment where everyone is helpful, considerate and respectful of each other. We have been concentrating on making the learning links explicit with a level of challenge which encourages our pupils to develop resilience, independence and persistence. We want our children to be encouraged to explore ideas, reason, explain and justify their thinking. This will enable them to make informed decisions and facilitate life-long learning. I believe it will also contribute towards keeping them safe.

Relationships and attitudes are very positive and an ethos exists in which learning together becomes an enjoyable and fulfilling experience for all. I feel privileged to be the head teacher of a school which is truly unique and which has such a strong involvement with its community.

Our school has a positive reputation for embracing and celebrating every kind of achievement. This is reflected in our commitment to inclusion and unity. At all times we strive for the highest standards in all areas of the curriculum for all children.

At HGPS we welcome parents as partners so that, together, we can promote high standards of learning and behaviour. We welcome your involvement in all aspects of school life and invite you to join our Home School Association; the Friends of Hazel Grove Primary School (FOHGPS). Thank you for choosing our school and I hope that our website provides you with a flavour of what our school has to offer you and your child. If you have not already done so, I encourage you to come and visit us, to find out more by having a tour of our interesting buildings and talking to our staff and children. Appointments can be made through the school office.

I look forward to a continued happy and successful relationship with you over the coming years.

Please ask if you require anything on our website to be translated into a different language.

Anna Roche

How to Write a Compelling Hotel Guest Welcome Letter [with Three Free Say for example that you have a repeat guest returning to your property. It's a minor, but proactive offer that could go a long way in creating a positive impression.

How to Write the Perfect Welcome Email for New Subscribers

examples of postive welcoming letters

Use this sample reference letter when a colleague, former team member, student, or acquaintance asks for a personal recommendation. Be sure to modify this reference letter template with specific examples from your experience with that person.

How to write a reference letter

First, when someone asks you for a reference letter, think whether you can actually give them a good recommendation. If you’re not sure you can recommend them without thinking twice, it’s best to politely decline sending the referral letter rather than be forced to lie (or make negative comments ruining the other person’s chances).

If you’re sure you can write a positive professional reference letter, follow this process:

  1. Refresh your memory about the person. For example, ask HR what their exact title was when they worked in your team and for how long they stayed. Consult your own records to see if there are useful notes about them.
  2. Write down two-three qualities that characterize this person. If you can recall specific examples that prove these qualities, put them in your reference letter too.
  3. Think about specific experiences you had with that person. Especially instances where they showed positive attitude or knowledge. Include one example in your letter if possible.
  4. Use our reference letter template to shape your own letter of recommendation format.

At any case, you might need to spend half an hour or so to write a good recommendation letter, but if you have good things to say, this person is worth it.

Here’s our reference letter template:

Dear [insert name],

I am writing to recommend [employee_name]. [He/ She] worked with us at [company_name] as a [employee_job_title] and [reported to me/ worked with me] in my position as [insert your job title].

As an employee, [employee_name] was always [insert quality]. During [his/her] time in my team, [he/she] managed to [insert example].

I’ve always put a premium on [insert quality] among my team members and [employee_name] never failed to deliver. An example was when [insert example].

[Employee_name] is a delight to work with and I wouldn’t hesitate to hire [him/her] again.

Should you have any further questions about [him/her], feel free to reach me at [phone number].


[Your name and signature]

How to use this reference letter format:

  • Flesh it out. Use one or two sentences to give context to each of your examples.
  • Be flexible. Use the template as a guide, but write in your own voice and say what you think is important.
  • Be honest. Your former employee or colleague may be asked about the examples you provided. Don’t embellish to make them look good since this may come out eventually.
  • Be targeted, if you can. If you have information about the job or program the employee is applying to, tailor your letter to reflect specific requirements. For example, if you know this job requires leadership skills, give relevant examples.

Here’s a reference letter example based on our template:

Dear Mr. Skywalker,

I am writing to recommend Leia Thompson. She worked with me at Acme Inc. as a Senior Product Manager and reported to me in my position as VP of Engineering.

As an employee, Leia was always reliable and resourceful. During her time in my team, she managed to conduct high-impact user research and make a number of key recommendations that resulted in an improved product (and subsequently increased sales).

I’ve always put a premium on initiative and willingness to learn among my team members and Leia never failed to deliver on both fronts. An example was when she suggested we create a regular internal meetup where more senior employees could answer questions from other employees about their work. She was the first to take advantage of the knowledge these meetups offered and implemented it in her own work.

Leia is a delight to work with – a team player with a positive, can-do attitude all the way. I wouldn’t hesitate to hire her again if the opportunity arose.

Should you have any further questions, feel free to reach me at +10000000.


Sarah Long

VP of Engineering, Acme Inc.

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For example, a hospital that is dirty, cluttered, and rife with odors suggests to clients then e-mail a welcome letter along with clinic information and a digital photo. from clients (and potential clients) is typically overwhelmingly positive ( Fig.

examples of postive welcoming letters
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