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Introduction letter for hotel marketing
September 02, 2018 Anniversary Wishes 2 comments

INTRODUCTION TO HOSPITALITY MARKETING AND SALES - Free download up can consist of a brief thank you letter. The letter should be accompanied by.

While most people put a lot of effort into crafting their business proposal, often only a few minutes are spent on the cover letter, which is often relegated as a pesky formality. Unfortunately, people who dismiss the importance a business proposal cover letter are essentially missing out on a great opportunity to create an immediate connection with the potential client they are communicating with.

The cover letter is the hook of your business proposal

Since a business proposal (whether it is solicited or unsolicited) is essentially meant to sell a service/product, or at least lead up to a sale, your cover letter should be crafted for the express purpose of getting the buyer excited about the solution you are offering them (your product and/or service).

This is what your cover letter should accomplish:

1. At the very minimum, you want it to create enough curiosity to make the reader want to read your executive summary and your full business proposal. This way, your business gets enough facetime to convey and convince your prospective client why you have the best solution for their job/issue and that they should do business with your company.

It should be noted that creating your cover letter (and your business proposal) as a text document is quickly becoming out of date. If you really want to impress a prospective client and make your company stand out, create a digital multi-media business proposal using ClientPoint Software and have your cover letter be a personalized video from a top executive at your company, preferably your CEO or President.

2. You simply cannot discount the fact that many times it’s only your cover letter that gets read before the proposal is tossed aside. So, apart from the hook, your cover letter should also offer a summary of the information stated in your main business proposal.

However, remember that you have to be frugal with your words when drafting your cover letter. It should be short, to the point, and highly persuasive. You don’t want to bore the reader.

To ensure that you impress your reader instead of bore them, we recommend that you create a digital multi-media business proposal and use a short 1-2 minute personalized video instead of a cover letter. With ClientPoint Software, adding a personalized video to your digital business proposal is fast and easy.

The Business Cover Letter Mindset

Before you start writing the cover letter for your business proposal (or creating a cover letter introduction video), put yourself in the right mindset. Ask yourself what would you say to the reader/recipient of your business proposal if you only had 1-2 minutes of time to talk to him or her and win their business?

In this brief amount of time you have to get across the most important points about their requirements, the solution you can offer, and the end-result benefits your solution will provide to them. Write these down and you are ready to begin drafting your cover letter.

The nuts and bolts of a business proposal cover letter

  • Your cover letter should be written on business stationery in electronic format, or better yet, create a video. Note that printed, paper-based cover letters and business proposals are a thing of the past, so don’t use them. Instead, use a high-quality digital format business proposal such as the format used by ClientPoint Software.
  • If you are writing your cover letter instead of creating a video, the header should include the name of your company, your address, and your contact information.
  • Start by writing the name of the recipient (possibly with their designation), followed by the name and contact information of the recipient’s company.
  • Add the date.
  • Address the recipient as Dear Mr/Ms. if your communication with that person in the past was on formal terms and if your business proposal is unsolicited. On the other hand, if you know this person well, you can use their first name.
  • Close the letter with “Regards” or “Sincerely” depending on your association with the reader.

So, at this point, your cover letter should look something like this:

Your Company Name
1234, Bentree Complex, Addison Pkwy
Addison, TX 97692

(123) 555-1234  |  yourcompany.com  |  [email protected]

To,

Mr. Peter Coleman, CEO
Receiver Industry,
Carmichael Street.
Dallas, Texas 75248

March 1, 2018

Dear Mr. Coleman,

Sincerely,

Susan Davis

With the formatting out of the way (which was our step 1), you can now start working on the body of your cover letter. This is the information that you need to include in it (note that if you create a personalized video instead of a cover letter, these are still the items you should discuss):

Step 2: The Requirement/Problem

Why have they sought your help/service, or what is the problem that they have which you can help them solve? If the buyer has asked you to send them a business proposal, you can start the first paragraph by simply stating this. So, start with, “As per our discussion on so and so date…”   or, “As we discussed in our last meeting…” and then go on to state the issue/requirement in a single sentence.

If you share a good rapport with the recipient, you could also start with something like this, “We at Our Company are thrilled to have the chance to submit a proposal that will help your company solve XYZ problem.”

If you are sending an unsolicited business proposal, forego the formalities and use a hook right away. You need a truly explosive statement that will make your reader sit up and take notice. Nothing works better than a question or the monetary implications of a problem they have to evoke strong emotions. For example:

  • How would you like to lower the energy expenses of your manufacturing unit by 60% in 90 days?
  • An average company loses $1,000 every day on power wastage! Our solution eliminates that power waste.
  • How would you like to increase your sales by 40% in the next 6-months while lowering your marketing expenses?
  • Your costs your business 3 times more to acquire a new client than to keeping an existing customer. Our solution helps you increase your client retention by over 80%.

This should be the first paragraph of your cover letter. You can also introduce your product/service here in one sentence and quickly add a few words about how you have helped other companies in their industry achieve outstanding results. Here is an example of what we are going for:

Solicited proposal first paragraph: As per our discussion on February 12, we know that you are interested in moving to a more energy efficient manufacturing environment. Our company has over 15 years of experience in installing energy efficient manufacturing systems across a range of industrial sectors, and we have helped many of our clients reduce their energy costs by as much as 35%.

OR

We at Our Company are pleased to have the chance to submit a proposal to help your company lower its marketing costs while greatly increasing your marketing ROI by at least 30%.

In the accompanying proposal, we have outlined how we can help you progress from simply trying to acquire new clients to a powerful new dual approach that would help you increase the retention of your existing customers by over 80% and keep them loyal, while at the same time helping you to target and acquire new clients at a cost that is 30% less than your current new client acquisition costs.

Unsolicited proposal: How would you like to reduce yourmanufacturing energy costs by up to 35% within 60 days? For the last 15 years our company has been helping manufacturing companies in your industry significantly lower their use of electricity, saving them millions of dollars.

Step 3: Solution

Tell the reader what you can bring to the table here. Talk about the analysis that you conduct to gauge the problem and the solutions that you provide. The best formatting is to use a bullet list after a sentence or two of explanation on the analysis of their problem. This list should explain the goals that you intend to achieve through your product/service. This is what step 3 looks like:

We will analyze/have analyzed (as may be applicable) the complete marketing and sales process of your company and we have found that through the use of our service, your company will:

  • Increase brand awareness
  • Increase marketing ROI by over 40%
  • Streamline your pre-sales and post-sales process
  • Target new client segments, including the untapped local client base, and lower your new client acquisition costs by over 20%

Step 4: The Benefits

Answer the all important question of why the recipient should be spending his/her precious time reading your proposal. Remember, this is not about highlighting the features of your product/service. In this section, you very clearly state what the recipient business will receive if they purchase your solution. Use something like:

By using this novel approach to marketing and sales, we can help your company increase revenue by over 40% while at the same time creating an optimal environment for the direct marketing of your future products.

So far, you should have no more than 2-3 paragraphs and a bullet list.

Your Qualifications (optional)

In the fourth paragraph, briefly state why and how your company is the most qualified to handle the issue that the receiver’s company has. For example, you could tell the reader that together your team has over 50 years of cumulative marketing experience, or that you have world-renowned industry experts on your team who have worked with leading marketing companies or Fortune 500 companies. However, don’t make lofty claims here. State the facts of what you can do, and don’t lie.

Step 5: A Call to Action

Finally, end your proposal cover letter (or video) by telling the reader what you want him/her to do next. This may be verbal encouragement to continue reading your full proposal or to get in touch with you to answer any questions they have or to request additional information. You could say something like this:

  • After you have reviewed the enclosed proposal, contact us at (123) 555-1234 so we may answer any questions that you have.
  • Our business proposal has in-depth information on what we have done to help several of our other clients in your industry, and the results we have achieved for them.
  • I will call you on Monday to discuss any questions you may have and the possibility of us working together. We are confident that we develop a personalized plan that perfectly suits the requirements of your company.

A few more thoughts about how to write a winning business proposal cover letter

1. Typically, you should not mention the cost of the service/product in your cover letter. There are two exceptions to this rule:

  • If your lower cost gives you a distinct advantage over the competition.
  • If your favorable pricing can sway the buying decision in your favor.

However, remember if you are using cost in your marketing strategy, it has to either be the lowest cost or offer the absolute best value (highest ROI). The last thing you want to do is tell the reader that you are the company with the most expensive solution/product as that may immediately get your company eliminated from the selection process.

2. Edit, and then edit again. There is simply no shortcut to this step. Read and reread your cover letter. Spelling, punctuation and grammatical errors in your cover letter will project a bad image of unprofessionalism, which you don’t want, and is the kiss of death.

3. Keep your cover letter to one page.

4. Your cover letter should not be about your company. It should be about the client’s company and how you can solve a major problem they have or fulfill a major need they have. So, write from the perspective of the biggest benefit you will provide to them.

5. Do not make any claims that you cannot back up with proof in your business proposal.

The End Result

This is what your business proposal cover letter will look like after going following the above 5 step approach

Your Company Name
1234, Bentree Complex, Addison Pkwy
Addison, TX, 97692

(123) 555-1234  |  yourcompany.com  |  [email protected]

To,

Mr. Peter Coleman, CEO
Receiver Company,
Carmichael Street.
Dallas, Texas 75248

March 1, 2018

Dear Mr. Coleman,

We at XYZ Company are thrilled to have the opportunity to submit a proposal to help your company significantly lower its marketing costs. In the accompanying business proposal, we have outlined how we can help your company transform from simply trying to acquire new clients to a powerful new dual approach that will help you increase the retention of your existing customers by over 80% while at the same time targeting and acquiring new clients at a client acquisition cost that is 30% lower than you are spending now.

After a thorough analysis of your end-to-end marketing and sales process, we found that by incorporating our proprietary Dual Approach marketing System, we can help your company:

  • Increase brand awareness
  • Enhance and leverage word of mouth marketing
  • Increase your marketing ROI by at least 40%
  • Streamline your pre-sales and post-sales process
  • Target new client segments, including an untapped local client base, and lower your new client acquisition costs by over 30%

By using this novel marketing and sales system, your company can increase revenues by almost 40% and create an optimal environment for the marketing of your future products.

The enclosed proposal includes in-depth information detailing how we have helped other companies in your space achieve their branding and marketing goals. You will also find examples of work we have done within your sector.

Call us at (123) 555-1234 if you have any questions or require further information. We are confident that we can create a personalized plan that suits the requirements of your company.

Sincerely,

Susan Davis

 

How to support your cover letter with an amazing business proposal

Now that you have a great cover letter or introduction video, you need to back it up with an impressive digital multi-media business proposal that helps you beat your competitors and win the client. With ClientPoint Software, you can easily add the following elements to your business proposal to help you win more clients:

1. Use a personalized video introduction instead of using a written cover letter. A personalized video introduction is much more impressive and effective at winning a client than using a written cover letter. When you use a personalized video introduction at the beginning of your business proposal instead of using a written cover letter, you will see that you will win far more clients.

2. Use client testimonial videos and client case study videos instead of using written testimonials and case studies. Again, video is a much more powerful and effective medium for grabbing the attention of your perspective clients and persuading them to hire you.

3. ClientPoint Software provides you with advanced business proposal analytics and tracking tools so you always know when and how many times your client opens your proposal, what pages they read, what videos they watch, how long they spend reading each page or watching each video, and who and how many times they share your business proposal with other people in their organization. Compare that to just sending your pdf proposal via email and not knowing if your client received it or even read it.

4. ClientPoint Software provides you with real-time notifications and alerts for immediate follow-up with your prospects so you know exactly when to contact them instead of guessing and not knowing when you should contact them.

5. ClientPoint Software provides you with Esignature, making it fast and easy for your prospect to sign and approve your proposal instead of them having to print, sign, scan, and email or fax your accepted proposal.

Click here to schedule a FREE Demo of ClientPoint Software

 

Want more?

Check out these sample business proposal cover letters from all over the Internet. Some of these follow the 5 step plan perfectly while others have skipped a step or two in keeping with their specific requirements/situation.

Use our internship cover letter template to get started, and check out our sample Introduce yourself in this paragraph, writing your name, your me to deliver successful results as a digital marketing intern for Company B.

How to Write an Attention Grabbing Business Proposal Cover Letter

introduction letter for hotel marketing

With a hospitality cover letter you can get ahead of every other applicant. If the employer hasn't explicitly indicated a cover letter hospitality document isn't needed, always painstakingly craft one for every application. The following are tips and a hospitality cover letter example to help you write a winning one to catch the interest of the hiring manager right away.

Free Hospitality Cover Letter Template


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Hospitality Cover Letter Sample (Text)

Jane Mathews
10 Walden Place,
Scotville NSW 3422
Cell: (555) 333 34567
Email: [email protected]

13 February 2018

Carlton Thomas
Manager
Carl Bar & Grill
32 Dictum Road
Scotville NSW 333

Dear Mr. Thomas,

I am writing in response to your job posting on hrexecutives.com in search of an experienced Manager at the newly established Jackton Carl Hotel. With five years' experience in hospitality and hotel management, I would bring more than a hardworking, service-focused and competent attitude to the position.

In my current position I manage an efficient, busy and results-oriented hotel environment as the Manager for Cityscape's Joyvita Hotel on Third Avenue, Scotville. In my role I work superbly well independently and have a penchant for solving problems. As a service leader I have learned to be a team player as well amidst my vast experience in administrative competences, training, bookkeeping, marketing and revenue generation.

As a self-starter motivating my staff is at the top of my mind including excellence in scheduling, customer service and service fineness. I am also well-versed with employee security, safety, oversight and learn new procedures and guidelines fast. In my current position I was able to increase revenue by 70% and improve staff efficiency and customer satisfaction considerably. As a part of the staff at Jackton Carl Hotel, I hope to effectively keep improving and increasing your revenue, maintain high standards and customer satisfaction every single day.

Enclosed is my resume including a list of references. I look forward to meeting you in person to discuss your needs and the position in detail.

Thank you for your time and kind consideration.

Sincerely,
Jane Mathews
Cell: (555) 333 34567
Email: [email protected]


Tips for Writing Hospitality Cover Letter

You've about 40 seconds to catch the attention of the screener through a cover letter. Make the most of hospitality cover letter samples to get things right from the beginning.

  • Do your research first before crafting the hospitality cover letter. Know the company very well by researching it online. Read every job requirement indicated so that in the letter you can demonstrate everything you've learned about both the position and the organization. It means you must avoid using a similar cover letter for all your applications. Customize each one of them by thoroughly following the job specifications.
  • First paragraph is where you introduce yourself. Don't make the paragraph too long but precise and short. State your position and the reason for the application, where you came across the posting and your current occupation and position. In a concise sentence or two, impress upon the reader why the position suits you in the cover letter hospitality document.
  • Second paragraph is where you show your experience. It's a very critical part of the cover letter for hospitality where you list your experience in years, training or qualification relevant to the job as advertised, skills and traits that make you the best for the position. For entry level applications you can focus a bit more on education level attained and what you're bringing on the table. Those who've been working should focus on their previous experience since the employer would be more interested in experience than academic qualifications. In case you're changing your career think about transferrable skills you can include in the second paragraph. While you don't have to brag about your achievements highlight specific accomplishments and back each with figures or facts as much as you can.
  • On the third paragraph convince the reader why you want to join their company. You need to indicate your keenness to integrate yourself with the company. Approach this in any direction such as values the company has you really impressed by, the company uniqueness in contrast with its competitors, why it's good in what it does, perhaps in search of new and fulfilling challenge or taking the next step and direction in your career. Most importantly, be as genuine as you can and let it show while using hospitality cover letter examples to help you do it right.
  • The fourth paragraph is your conclusion. Keeping it precise, sweet and short as possible is very important. Avoid the typical 'I look forward to your response or hearing from you'. Rather, opt for something such as 'I look forward to meeting you in person to discuss the position/my application at your earliest convenience'. Do you know the name of the hiring manager or the name of the recipient? Use 'Yours Sincerely' to sign off or 'Yours Faithfully' if you don't really know the name of the recipient.
  • Revise your work. Even if you believe you've written a quality cover letter for hospitality job look at it with fresh eyes. Find a friend, editor or family member to read it through for you and point out grammatical errors and spelling mistakes. Bad grammar and lots of typos will do you in. Use a hospitality cover letter example to get the structure and important details right.

How to Edit Hospitality Cover Letter Template

To edit a PDF cover letter for hospitality, you need a smart PDF editor: PDFelement. This PDF editing tool can help you make modifications and customize the PDF templates quickly without destroying the style and formatting.

Step 1. Open the Hospitality Cover Letter Template

Step 2. Click on "Edit" and Enter Your Text as You Like

Step 3. Complete and Save Your Hospitality Cover Letter

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Free Hospitality Cover Letter Sample

introduction letter for hotel marketing

If you're in the hospitality business, you're always looking to fill your hotel, conference center, restaurant or tour with new clients who will take advantage of all the amenities and services you have to offer. Hospitality businesses of all sizes want to sell room space and seats to prospective guests.

If your hotel includes meeting rooms or conference facilities as well as guest rooms, then you also want to market to groups looking for venues for meetings, conferences, parties, and other large gatherings. If your restaurant also caters events your market will be expanded. If you offer tours you can market yourself as a corporate retreat destination.

Odds are that you have a lot of competition in your area and you can't rely on clients finding you in the phone book or on the Internet. So, how do you persuade those new guests to book with you or land that contract to host the big convention? After you have identified the prospective clients you want to do business with, you need to write a proposal for them.

Don't panic. Creating a business proposal doesn't have to be a formidable task. Simply put, you want to introduce yourself, highlight your venues and services, explain your costs, and help your prospective clients understand that you are the right choice for their special event or visit. That doesn't sound so intimidating, does it? And you don't have to start by staring at a blank page on your computer. Using pre-designed templates and gleaning ideas from similar proposals will give you a head start on writing a winning proposal.

Inexperienced proposal writers sometimes make the mistake of sending out a form letter along with a brochure or a list of services and prices. Don't do that. A standard brochure or price list will never substitute for a real proposal. The goal of a proposal is to persuade potential clients to give you their business. To succeed at that goal, you need to gain the clients' trust and convince them that you can deliver exactly what they're looking for.

As a general rule, your first step in preparing to write any kind of proposal should be to gather information about your prospective client. That's because you want to present a proposal tailored to that client's specific needs. Yes, gathering the information might be a bit of work, but putting in that effort makes your proposal more likely to succeed. Nobody likes to receive a form letter; all clients are much more likely to accept a proposal tailored just for them.

Once you have collected some basic facts about your potential client, writing the proposal will be a fairly straightforward process. That's because all proposals follow a similar structure: first comes the introduction, then a summary of the client's needs, followed by descriptions of the goods or services offered, as well as details and costs. The conclusion of a proposal should be all the relevant information that helps promote your company, such as your staff's experience, credentials, and capabilities.

For the introduction section, you'll start out with a Cover Letter and a Title Page. Keep the Cover Letter brief: simply write a personal introduction and provide your contact information. The Title Page should be just what it sounds like: a title that introduces your proposal and provides a clear message about the project or scope of services you are pitching. Some examples might be "Proposal to Host the Science Education Conference", "Proposed Venue and Services for the September Investigators Seminar", “Eco Tour Packages for your Retreat”, or "Hosting Plan for the Benson Wedding Guests."

After the Cover Letter and the Title Page, add topic pages to show that you understand the needs of your client. Depending on how large or complex your proposal is, you may or may not need to precede the detailed pages with a brief summary - a page or two with statements of your most important points. For corporate clients, this summary is called an Executive Summary; in a less formal proposal, it's often called a Client Summary. After the summary, you'll flesh out this client-centered section by describing the needs of the prospective client and demonstrating your understanding of that client's requirements, goals, and desires. Be sure to mention any restrictions or limitations you are aware of, such as budgets or accessibility requirements. This is not yet the place to talk about what you want to offer. This section should be all about the client.

Here are examples of hospitality industry proposals created using Proposal Pack:

After the client-centered section, it's your turn to describe how you can satisfy the client's needs and desires. You'll add pages about your hotel, tours, packages, destinations, services, and costs, with titles like Facilities, Tours, Destinations, Activities, Schedule of Events, Services Provided, and Cost Summary or Discounts. Include all the topics you need to describe exactly what you propose to provide and how much your services will cost. For example, you might need specialized pages to describe aspects like Amenities, Recreation, Accommodations, Venue, Events, Conferences, Special Needs, Accessibility, Equipment, Transportation, Map, and so forth. Finally, at the end of this all-about-you section, you will persuade your client that you are the best choice for the job by adding pages like About Us / Company History, Capabilities, Our Clients, References, Credentials, Awards, and Testimonials. Your goal here is to close by convincing your client that you can be trusted to deliver everything you've proposed.

After you have all the text written for your proposal, spend some time making your proposal visually appealing. Incorporate your company logo. Consider using colored borders, or selecting custom bullet points and fonts that match your business style. Learn how to effectively select colors for a winning business proposal.

Proposal Pack for Any Business covers hospitality proposals and includes the samples listed above. There are also some specialty design themes available:

After you feel your proposal is complete, proofread and spell-check every page. It's a good idea to enlist someone who is unfamiliar with your proposal to do a final proof, because it's easy to overlook mistakes in your own work.

Save your final proposal in a PDF file or print it, and then deliver it. The best delivery method will depend on your relationship with your prospective client. It's common to email PDF files to clients nowadays; however, a nicely printed, signed and hand-delivered proposal might be more impressive, because it shows you value that potential client enough to expend some extra effort.

To sum up, the specialized topics in a hospitality sales proposal will differ, depending on your goal, your prospective clients' needs, and on what you propose to offer them.

The good news is that all sales proposals follow a similar format and structure, and you can find all the templates (and contracts) you need in Proposal Pack. The templates contain explanations of what those particular pages should contain, and they will guide you in writing and formatting appropriate information for your proposal sections. Proposal Pack also contains a wide variety of sample proposals that will give you great ideas and give you a jump start on writing your own winning proposal.

Learn the basics of a winning proposal in the hospitality industry (hotels, travel Keep the Cover Letter brief: simply write a personal introduction and provide your Hotel Facilities Services Sample Proposal · Hotel Marketing Development.

7 Tips for Writing Dynamic Sales Letters

introduction letter for hotel marketing

Email marketing an exceptional way for you to communicate directly with and market directly to potential and existing guests.

It can help you increase bookings and leverage opportunities at every step of the guest’s journey… You just have to know which are the best hotel email campaigns to send out.

To help you there, here are 4 surefire hotel email ideas that use data and timing to deliver a targeted message and yield excellent results.

If you’re not already sending out these hotel emails, you’re going to want to start asap.


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#1: The “Thank you for booking” hotel email

What this email is: 

This email thanks your guest for choosing to stay with you, confirms their booking information, and gets them excited for their stay. You can also use this email to collect guest information and preferences (such whether they’re on a business or pleasure trip), which can be used to send them targeted special offers later on.

When you should send it: 

Immediately after the guest’s booking is confirmed, while their stay is still top of mind.

Why you should send it: 

It’s the first step in building a personal relationship between your hotel and your guest — especially if they booked through an OTA. It helps reduce the risk of them canceling, and makes them feel valued before they even walk through the door. It’s also an opportunity to introduce ancillary services available at your hotel.

#2: The “Your upcoming stay” hotel email

What this email is: 

This campaign gives guests all the information relevant to their upcoming stay. Possible details to include are your hotel amenities, a guide to the area, a local weather forecast, and a calendar of timely events. You want to highlight things that can make their arrival more comfortable or provide them with entertainment during their stay.

When you should send it: 

A few days before your guest’s check-in date.

Why you should send it: 

It’s a great chance for you to upsell your hotel’s offerings. Maybe a guest is looking for stress-free airport transfer and would be pleased to know you offer this service. Or perhaps they’re interested in spa facilities and would jump on a 10% discount on certain treatments. This email is also a way for you to let the guest know you’re looking forward to having them, as well as to use the guest details you previously collected to target them with relevant offers.

#3: The “Post-stay” hotel email

What this email is: 

With this campaign, you’re thanking guests for their stay and expressing how happy you are that they chose your hotel. This is also a good time to request feedback; for example, you could ask them to fill out a survey in exchange for a small reward. You can use targeted messages in your email marketing here, to encourage guests to sign up for future offers based on their preferences and to solicit feedback on a particular amenity you know they used. You may also want to encourage your guests to leave a review or comment online — just be sure not to ask too much in one email. Decide what is most important and go from there.

When you should send it: 

The day after your guest checks out.

Why you should send it: 

Showing your guests that you care about their experience with you is how you build a relationship with them. What’s more, it’s your best bet for directly collecting feedback while their stay is still fresh in their mind.

Extra tip: You can monitor the quality of the feedback you generate from this email campaign by checking your hotel’s online reputation on trivago.

#4: The “Loyalty” hotel email

What this email is: 

This campaign should only be sent to those guests who have subscribed to your emails, and should be highly personalized to your customer base. Tie the content of your email back to a specific detail based on their previous stay or preference you collected from your “Thank you for booking” campaign. Maybe you want to send a limited offer for reduced rates to encourage direct bookings. Or you can target everyone who lives within a three-hour radius with a special weekend getaway offer.

When you should send it: 

Continuously — not so often as to risk spamming guests, often enough to stay on their minds.

Why you should send it: 

These emails foster loyalty from your guests and encourage return bookings.

Depending on your CRM system and email marketing tool, there are countless campaign opportunities you can try out for your hotel. But whatever direction you ultimately take your email marketing in, you can use these four campaigns as a strong starting point.

 

Claim your property’s trivago profile today.

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You can find more helpful guidance on email marketing for hotels in “The Complete Guide to Email Marketing for Hotels” and way more marketing insights here on our blog.

Did you know? You can monitor your hotel’s online reputation on trivago Business Studio

And don’t be shy about writing to us in the comments section below! Feel free to leave questions, comments, and article requests. We’re happy to hear from you.

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introduction letter for hotel marketing
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