Wishes and Messages

Product introduction letter format

  1. Home
  2. Anniversary Wishes
  3. Product introduction letter format
Product introduction letter format
October 04, 2018 Anniversary Wishes 2 comments

Here is a company introduction letter sample from our library of email templates. Don't Focus Too Much on Products and Company Details.

First up among other things, it is critical to put in mind what is an introduction letter and what it is not. An introduction letter is, as obvious as it is, a letter for you to introduce yourself to someone you already know or to someone you haven’t met. In the second case, you are introducing yourself, asking him for job referrals, for example. You may also see Letter Samples.

An introduction letter is different from an application letter or cover letter. These two are already a bit the second step in finding a job, whereas a letter of introduction is similar to a child’s first step. Therefore, an introduction letter is very basic. It should be written in a most concise manner with straightforward facts and the clearest objective in mind.

Business Introduction Letter Template


File Format

  • Google Docs
  • MS Word
  • Pages

Size: A4, US


New Restaurant Introduction Letter Template


File Format

  • Google Docs
  • MS Word
  • Pages

Size: A4, US


Though it may sound too demanding to write it, introduction letter is not as difficult as the specifics ask it to be. Want to know why? Simply look at our templates for the answer. Scroll down below, scan through the various types of introduction letters, and, through our letter templates as well, we can help you personalize your own accordingly.

Financial Advisor Introduction Letter Template

Sponsorship Introduction Letter Template

Product Introduction Letter Template

Types of Introduction Letters

There are a vast array of introduction letters we offer in this article. Choose the one what your purpose is the most, download from our archive, modify any sections which you feel are lacking, and use them to suit a personal or business need. In this article, we introduce (pun intended) three types of introduction letters: business, financial adviser, sponsorship, and product introduction letters.

Business Introduction Letters

In our new business introduction letter templates, it states plainly all about the new business. Simple. Just be clear-minded and choose simple words that are understandable. In this way, you avoid the impression of being fancy, which is a no-no in money matters.

Financial Adviser Introduction Letters

The financial adviser introduction letter use the numbered items format to make the point of clarifying the objective. Once you have asked the right questions to your recipient, now simply introduce yourself. Note: avoid writing a letter with lots of spaces between words. It may give a hint of you being careless.

Sponsorship Introduction Letters

For you who are planning to have a sponsor or benefactor to support your endeavor, the sponsorship introduction letter template is good to go.

Product Introduction Letters

While the product introduction letter template is the lengthier one as befits its nature. You are introducing something new, and in doing so, you are making the art of persuasion in action inside that letter. Read on the sample so you can have a bigger picture. Our letter of introduction examples and personal letter templates offer you ways to go over matters of substance.

Introduction of Services Letter Template

Teacher Introduction Letter Template

Self Introduction Letter Template

Introduction Letter to Supplier Template

Straight-to-the-Point Introduction Letters

Above, you can further see some letter of introduction templates. For students, we have here the self-introduction and teacher introduction letter templates. These can be useful to students in elementary or high school levels.
While the last three templates are for a more serious topic:

  • introduction of services,
  • introduction letter to supplier, and
  • introduction letter for job.

As you may notice, the formats are varying due to the nature and purpose of business dealings. But still, the gist of introducing yourself has to be retained. These introduction letter templates are here to make your own unique yet popular way of writing one, the same technique employed in our business letter templates.

Sales letters, just like high school term papers, need an introduction, a body and a People don't buy products or services, they buy the benefits derived from.

Letter for Introducing a Product for Sale

product introduction letter format

Here is a company introduction letter sample from our library of email templates. And just below the sample letter are few key concepts that we take into consideration when we create a company introduction letter sample.

Subject line: It takes longer than needed to place a new hire

Hello [Prospect First Name],

The reason I am reaching out is that I am with [company name] and we find that it is very common for hiring managers to have challenges with:

  • It can take longer than needed to place a new hire
  • They are of not presented with the right candidates
  • It is difficult to find time for the interview process because of their everyday responsibilities

I am not sure if you are concerned about any of those and that is why I am reaching out to you and I will try to give you a call next week.

If you are interested in talking before then, I can schedule a brief 15 to 20 minute meeting next Tuesday or Thursday morning where we can discuss your goals and challenges and share any value and insight that we have to offer.

Best Regards,


Don’t Sound Like a Salesperson
One of the key concepts we think is important for introduction letters is to try to not sound like a salesperson trying to sell something. If that is in fact what you are, it is OK but you can have a better letter if you try to sound more like a business person than a salesperson.

Don’t Focus Too Much on Products and Company Details
One way to not sound like a salesperson is to resist the urge to share a bunch of details about your products and company in your company introduction letter sample.

Share Details About How You Help
You may think that if you don’t talk about your company and products, what are you going to have left to say. What you can talk about instead is sharing details around the improvements that you can help the prospect to see, problems you can help to resolve, or share an example of how you have helped one of your current or past customers.

Sell the Meeting, Not the Product
Be sure to design your introduction letter so that you are selling the meeting or conversation instead of trying to sell the product.

The Company Introduction Letter Sample
In the sample letter below, we have taken those concepts into consideration and have a letter or email that can be sent to a cold prospect to try to establish the dialogue. This particular letter is one of our templates that is for a campaign that is selling recruiting services and this message is designed to focus on the pain points that the service helps to resolve.

We hope this company introduction letter sample helps you to take your game to the next level.


Michael Halper, Founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED", is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.

WATCH THE VIDEO ON THEME: Steve Jobs Introducing The iPhone At MacWorld 2007
will be glad to
How to write a good resignation letter
thank you for award nomination
Example of block letter
customer complaints examples
I will wait for you because i love you
memo for meeting announcement
Employee appreciation letter for hard work

12+ Sample Introduction Letters

product introduction letter format

A letter of introduction does exactly what it implies – it introduces one party to another party. These parties can be businesses, individuals representing businesses or simply individuals representing themselves. Use our free sample letter of introduction template below to help you get started. Keep reading below for a free sample introduction letter, tips and links to other resources.

In third party introduction letters, the writer is addressing someone they are familiar with and introducing a third party to the recipient. Generally, specific requests for employment or other assistance accompany the letter. These letters tend to be less formal as they are usually sent to someone you know well.


In blind contact introduction letters, the writer does not know the recipient. The entire purpose of the letter is to make the introduction. These types of letters are essential in building business and customer relationships.

Introduction letters are often confused with referral letters, cover letters or application letters, each of which is used under different circumstances.

Tips: How to Write a Letter of Introduction

  • It is ok to keep the letter less formal if it is someone you know well
  • Be concise and stay on topic
  • Ask for specific assistance – don't make general or unattainable requests
  • Provide contact information for the person being referred
  • An introduction letter might just be an email between friends or colleagues

Sample Introduction Letters

Business Letter of Introduction Sample

This sample introduction letter is a great example of how to bring two friends or associates together. Please use this only as a general guide. How formal or informal you need to be in your letter is extremely situational. The following example might just be an email.

Dear Ryan,

I am writing to introduce you to a remarkable young woman, Cami Larsen. She has worked for me the past 6 months and has done an excellent job.

Cami has been very valuable to our team. She has a bachelor's degree in marketing and she has a great sense of current market trends. She has been marketing lead on several key projects for us. Her husband recently was transferred to New York so she will be leaving us shortly. We will be sad to see her go. Since she will be coming your way, I was hoping that you might be willing to consider Cami for a position in your firm or assist her with finding other opportunities in New York. She will be a great asset to whoever hires her on.

Let me know if you have any questions or you can reach Cami directly at (123) 456-7890. I am sure she can provide you with a resume if you wish. Thank you for your time and assistance.


More Sample Introduction Letters

  • Business Letter of Introduction - buzzle.com - A sample letter used to introduce your company to new customers or clients. Also includes some additional tips.
  • Self Introduction to Client - writinghelp-central.com - A good example introduction letter when you need to properly introduce yourself to perspective new customers.

Related Content

Additional Resources

  • The Art of the Introduction - techcrunch.com - In this age of emails, yours needs to not blend in. Check this out for specific tips on introducing yourself by email.

Sharing Our Letter of Introduction Template

If you are running a related website or blog, and would like to recommend the use of our template, feel free to link to this page using the following URL:


Disclaimer: The content on this page is intended for educational use and not to be construed as legal or professional advice.

Introduce a product or service. Sample letter. Introduction letters to consumers. Guide, letter example, grammar checker, + letter samples.

Introduction Letter to Customer

product introduction letter format

A letter of introduction, as it is clear from the title that it introduces someone or something to others. An introduction letter could comprise of introducing yourself, to someone else, introducing a company or organization, introducing a new product or a new service to an already established customer. All these type of introduction letters demand a separate style of writing and some specific requirements.

In a letter of personal introduction you have to introduce yourself, should address a specific person. You should begin your letter giving the details about your name, position or title, if you have any. The purpose of writing this letter should be very clear, you should mention what you are hoping or what to accomplish by sending this letter of introduction, it should have all the important details about you and other related to it. When you are introducing some one else, you should mention the person’s name, you should clearly state your association with that person and its kind, personal or professional. You should identify the purpose of the letter. If it is a business contact, do mention person’s qualification, you should mention in your letter the contact details of the person or any past business experiences with the person, if you have any. You should also indicate your confidence in the person.

Same pints implement when you are introducing a company or an organization to someone else or some other business party. If you are introducing a new service or a new product to your existing contacts or customers, first of all you should thank the customer for his or her co-operation. Then describe the new product or the new offers, how these could be beneficial for your customers. It will be good to send them any promotional leaflet or pamphlet with this letter. Close your letter by retelling how worthy and valuable the customers are for you. Overall language and tone of the letter should be official and be careful while selecting your words. You can find samples of letter of introduction with this template and you can get a guideline from this while drafting your own letter of introduction.

Find Sample Introduction Letters Below

Professional Introduction Letter

Office Specialist Introduction Letter

Company Introduction Letter

Introduction Letter Format

Letter Of Introduction

Business Introduction Letter

Introduction Of Business Letter

Introduction Letter Example

Mobile Company Introduction Letter

Personal Letter Of Introduction

New Employee Introduction Letter

New Product Introduction Letter


Such letters provide a formal way of introducing a new product or service to Any of the business letter formats, namely block, semi-block or.

product introduction letter format
Written by Nikokora
Write a comment