The object of a sales, marketing, or public relations letter is to elicit a positive Sample Letter was written by a new sales representative to an existing.
Etao Beauty Herbals Limited 10, General Market Mumbai To: Gracemel Kim General Manager PPKK Beauty Clinic Delhi 16th January, 2014 Dear Madam, We are introducing our new product with great pride and pleasure Fair and Beauty Lotion to you. It is one of the best beauty making products available in the market today. It is famous product in many oversees market. We are providing this to you at very low cost. Our claims are only based on different feedbacks received from various clients and not based on self-judgment. We humbly request you to try this item in your centers and we assure you that you would be in a great pleasure with the results. Our Senior Sales men would be ready to keep in touch with you to describe you more about our product. Thanking You,
Ms. Emma Harrison Manager- Marketing Blue Mount Pvt. Ltd. Dear Ms. Harrison, I am writing you this letter on the behalf of Brownwood Pvt. Ltd regarding the claim of marketing material your company has dispatched to us. As you know, Blue Mount Pvt. Ltd is on contract with Brownwood Pvt. Ltd for marketing and placing drugs in leading pharmacies and chemist stores. For this, I have put a request for marketing material which was accepted by you.
I have checked the dispatched material including brochures and pamphlets. It was highly disappointing to see that your concerned person has couriered us black & white marketing material instead of colored one which will not be used to market the companys manufactured drugs. Moreover, it is like disagreeing with the official working terms. So kindly look into the matter at the earliest to sort out the complications. For any query, kindly contact me directly at 5749 473 9204. Your immediate action in this regard will be highly appreciable.
LETTER OF ADJUSTMENT Green Tree Freight Co., Inc. Columbus, Ohio 45453 (315) 565-6789 January 26, 2014 Mrs. Phoebe F. Hughes Complete Table, Inc. P.O. Box 3132 Austin, TX 78703 Subj.: March 24 letter about damaged freight Dear Mrs. Hughes: I have just received your March 24 letter about the damaged shipment you received through Green Tree Freight and regret the inconvenience that it has caused you. From your account of the problem, I am quite sure that your request for the $240 adjustment on the damage to the 2 crates of Val jean Cristal stemware will be granted. A certain amount of breakage of this sort does unavoidably occur in cross-country shipping; I am sorry that it was your company that had to be the one to suffer the delay. I must remind you to keep the damaged crates in the same condition in which you received them until one of our representatives can inspect them. That inspection should take place within 2 weeks. If all is in order, as it sounds to be in your letter, you can expect the full reimbursement within 2 weeks after our representative's inspection. I hope this unfortunate accident will not keep you from having merchandise shipped by Green Tree Freight in the future.
Sincerely, David F. Morgan Customer Relations Green Tree Freight Co., Inc. Columbus, Ohio 45453 (315) 565-6789
Sales Letter - Free download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online for free. Sample Letter.
Would you agree that selling is important? Of course you would. Sales is arguably the most important part of your business. That said, how much time do you spend actually working on your sales? Not enough, if you're like me. For any number of reasons, it is something that can be hard to focus on.
One of the reasons, I think, is that some of us feel like we are not "good at sales," or we have some negative connotations towards it. Slick, used car salesman, etc. A perspective that has helped me is to think about sales not as selling but as communicating. You have a solution to a problem, and you need to clearly communicate your solution to those who have the problem.
Where do you begin? Try writing a sales letter. The process of writing the letter forces you to think about your business from the customer's perspective. The beautiful thing is, once you have done the work, the messaging behind the letter -- such as understanding the problem and your unique solution -- can be the foundation for all your marketing. In addition to direct mail letters, you can use variations of it in your brochures, business cards, emails, and pages on your website.
Sales letters, or sales copy, can be immensely valuable to your business. Take, for example, The Wall Street Journal's famous sales letter (see images at the top of this post and full text at the bottom). According to Ken McCarthy, this one direct mail sales letter "ran continuously with minor changes for thirty-one years from 1975 to 2003. Just two pages long, it was the workhorse circulation builder for the Wall Street Journal." How much was it worth? $2 billion, says Brian Clark of Copyblogger (see comments in the linked article). Yes, two BILLION. One letter. 31 years. $2,000,000,000.
This letter was so valuable because it was spot-on with its audience. They nailed "the #1 secret to writing great copy," which is, per Brian Clark, "using words that work with the people you’re trying to persuade."
Figuring out what those words are takes some work. However, since you are the expert on your business, all we need to do is pull it out of you (with some input from others, such as your prospects and customers). And since people have been selling since the first exchange of goods took place, you can take advantage of time-tested processes to simplify the development of your message. Simply adopt and adapt one of these frameworks for your business.
Dan Kennedy's book called The Ultimate Sales Letter provides a step-by-step process for developing a sales letter (or sales copy). Copyblogger, ConversionXL, and KISSmetrics are just a few sites that have excellent articles targeted at online copy. Of course, you can also hire an outside professional to develop or review your letter.
There are common themes among all of them. For instance, you need to:
David Frey says, "You don't have to be an award-winning copywriter to create effective sales letters." The key word is effective. You don't have to be the world's best to be effective. Using a guide such as 12-Step Foolproof Sales Letter Template allows you to cover some or all of the typical psychological hurdles your prospects might have -- such as "I don't need it right now" or "What happens if I don't like it?" -- that slow down their purchasing decision. It also helps you structure your message around the concept (fact?) that people purchase on emotion, motivated by "the promise of gain or the fear of loss," and justify it with logic.
1. Get attention
Assuming the reader has opened your envelope, the next step is to get their attention. The opening headline is the first thing that your reader will look at. If it doesn't catch their attention you can kiss your letter goodbye. People have a very short attention span and usually sort their mail over the wastebasket. If the headline doesn't call out to them and pique their interest, they will just stop and throw your letter away.
2. Identify the problem
Now that you have your reader's attention you need to gain their interest by spelling out their problem and how it feels to have that problem. The reader should say to himself, "Yeah, that's exactly how I feel" when they read your copy. In fact, you shouldn't stop there. Pretend that it's an open wound that you're rubbing salt into.
3. Provide the solution
Now that you've built your readers interest by making them feel the pain it's time to provide the solution. This is the part of the sales letter where you boldly stake your claim that you can solve the reader's problem.
4. Present your credentials
In most cases, after you have introduced yourself and your product or service your reader is thinking, "Yeah, sure he can fix my problem. That's what they all say." So now it's important to hit them right away with the reason why you can be trusted.
5. Show the benefits
Now it's time to tell the reader how they will personally benefit from your product or service. Don't make the common mistake of telling all about the features of your product without talking about the benefits. As I already stated, people are interested, not so much in you, or even your product or service, but what it will do for them.
6. Give social proof
After you've presented all your benefits the reader will again begin to doubt you, even though they secretly want all your claimed benefits to be true. To build your credibility and believability present your reader with testimonials from satisfied customers.
7. Make your offer
Your offer is the most important part of your sales letter. A great offer can overcome mediocre copy but great copy cannot overcome a mediocre offer. Your offer should be irresistible. You want your reader to say to themselves, "I'd be stupid not to take advantage of this deal."
8. Give a guarantee
To make your offer even more irresistible you need to take all the risk out of the purchase. Remember, that people have a built-in fear that they are going to get ripped off. How many times have you purchased a product and got stuck with it because the merchant wouldn't give your money back?
9. Inject scarcity
Most people take their time responding to offers, even when they are irresistible. There are many reasons why people procrastinate on investing in a solution. To motivate people to take action they usually need an extra incentive. Remember when I said that people are more motivated to act by the fear of loss rather than gain? That's exactly what you are doing when you inject scarcity into your letter.
10. Call to action
Do not assume that your reader knows what to do to receive the benefits from your offer. You must spell out how to make the order in a very clear and concise language. Whether it's picking up the phone and making the call, filling out an order form, faxing the order form to your office etc…. you must tell them exactly how to order from you.
11. Give a warning
A good sales letter will continue to build emotion, right up to the very end. In fact, your letter should continue to build emotion even after your call to action. Using the "risk of loss" strategy, tell the reader what would happen if they didn't take advantage of your offer.
12. Close with a reminder
Always include a postscript (P.S.). Believe it or not, your P.S. is the third most read element of your sales letter. I've seen good copywriters use not just one postscript, but many (P.P.S). In your postscript you want to remind them of your irresistible offer. If you've used scarcity in your sales letter, include your call to action, then remind them of the limited time (or quantity) offer. It sounds like a simple step, but postscripts get noticed.
That's it. 12 steps to a new you.
Here is the full text of the Wall Street Journal sales letter referenced above. Can you identify elements of the 12-Step process?
The Wall Street Journal
The Daily Diary of the American Dream
22 Cortlandt Street/New York, New York 10007
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men.
Both had been better than average students, both were personable and both -– as young college graduates are -- were filled with ambitious dreams for the future.
Recently, these men returned to their college for their 25th reunion.
They were still very much alike.
Both were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.
But there was a difference. One of the men was manager of a small department of that company. The other was its president.
What Made The Difference
Have you ever wondered, as I have, what makes this kind of difference in people’s lives? It isn’t always a native intelligence or talent or dedication. It isn’t that one person wants success and the other doesn’t.
The difference lies in what each person knows and how he or she makes use of that knowledge.
And that is why I am writing to you and to people like you about The Wall Street Journal. For that is the whole purpose of The Journal: To give its readers knowledge – knowledge that they can use in business.
A Publication Unlike Any Other
You see, The Wall Street Journal is a unique publication. It’s the country’s only national business daily. Each business day, it is put together by the world’s largest staff for business-news experts.
Each business day, The Journal’s pages include a broad range of information of interest and significance to business-minded people, no matter where it comes from. Not just stocks and finance, but anything and everything in the whole, fast-moving world of business ... The Wall Street Journal gives you all the business news you need — when you need it.
Knowledge Is Power
Right now, I am reading page one of The Journal. It combines all the important news of the day with in-depth feature reporting. Every phase of business news is covered, from articles on inflation, wholesale prices, car prices, tax incentives for industries to major developments in Washington, and elsewhere.
And there is page after page inside The Journal filled with fascinating and significant information that’s useful to you. A daily column on personal money management helps you become a smarter saver, better investor, wiser spender. There are weekly columns on small business, marketing, real estate, technology, regional developments. If you have never read The Wall Street Journal, you cannot imagine how useful it can be to you.
Much of the information that appears in The Journal appears nowhere else. The Journal is printed in numerous plants across the United States, so that you get it early each business day.
A $28 Subscription
Put our statements to the proof by subscribing for the next 13 weeks for just $28. This is the shortest subscription term we offer – and a perfect way to get acquainted with The Journal.
Or you may prefer to take advantage of a longer-term subscription for greater savings: an annual subscription at $107 saves you $20 off The Journal’s cover price. Our best buy -— two years for $185 - saves you a full $69!
Simply fill out the endorsed order card and mail it in the postage-paid envelope provided. And here’s The Journal guarantee: Should The Journal not measure up to your expectations, you may cancel this trial arrangement at any point and receive a refund for the undelivered portion of your subscription.
If you feel as we do that this is a fair and reasonable proposition, then you will want to find out without delay if The Wall Street Journal can do for you what it is doing for millions of readers. So please mail the enclosed order card now, and we will start serving you immediately.
About those two college classmates, I mention at the beginning of this letter. They graduated from college together and together got started in the business world. So what made their lives in business different?
Knowledge. Useful knowledge. And its application.
An Investment In Success
I cannot promise you that success will be instantly yours if you start reading The Wall Street Journal. But I can guarantee that you will find The Journal always interesting, always reliable, and always useful.
Peter R. Kann
Executive Vice President/
P.S. It’s important to note that The Journal’s subscription price may be tax-deductible.
- Courtesy SmallBusinessCopywriter.com
A sales letter template is as important as demand letter template itself. There are free templates in word, excel and PDF formats that you can download for free online, and use to write the best sales letter. Use this special template to introduce a new product and a new service. This letter does not have to be formal or informal. It can be either, or sometimes a mix of both, usually depending on the industry.
318+ Sales Templates in PDF, Word, Excel, PSD, Google Docs, PowerPoint, InDesign, Apple Pages, Google Sheets, Publisher, Apple Numbers, Illustrator, Apple Keynote, Google Slides, HTML5 - START DOWNLOADING
englet.com | Sales letter, quite similar in style and content as compared to introduction letter, the difference being sales letters are mostly directed towards consumer rather than businesses. These letters first introduces the product and its relevance at that given point in time. Once done, information on the related costing and the logistics are mentioned at the end.
businessballs.com | Sales letters for a business product or a service is quite different from that of a fast moving consumer good. These sales letters should be more extensive mentioning the value add which the product would do to the business, and the significant outcomes which would be of great value to the client.
Business personals use sales letters to generate sales and increase their sales benefits. These sales letter acts as a medium of communication between the sales team and clients. If you are running your own business, it is essential to have your sales letter create and manage efficiently. Having a sales letter will not only help you generate profits, but it will also help you run your business efficiently. Nowadays, online businesses are booming, and, they entirely dependent on their sales letters in order to run their business smoothly. And, maintaining a sales letter with your clients will help you to strengthen your business, gradually developing the trustworthiness of the company.
Service oriented sales demand a different style of persuasion and sales speech as compared to product sales. In such cases, businesses have to mention explicitly as to how their service would help their clients streamline complex business processes which in turn would lead to betterment of efficiency and effectiveness of service.
Also, the letter templates can be either formal or informal depending on the type of promotion and the audience that you intend to reach. Download a free template today for your letter writing.
Step Foolproof Sales. Letter Template by David Frey. Yr sales letter must overcome yr reader's buying resistance & persuade them to take action. Whether it's.
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