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Self introduction letter to new clients

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Self introduction letter to new clients
October 14, 2018 Anniversary Wishes 5 comments

Maybe you're reaching out to create a new connection, to ask for advice, Writing an introductory email can be nerve racking when there's so.

Do you need to write a letter introducing yourself to a prospective employer, a networking contact, or a potential new client? A well-written letter of introduction can result in a valuable relationship, and help you find a new job or acquire a new client. Why and how should you send a letter, email, or LinkedIn message introducing yourself?

Over 80 percent of job seekers say that networking has helped them find a new job. However, this doesn’t mean that every networking success story involves a direct connection. Sometimes, it’s less about who you know, and more about who your friends know. A letter of introduction is one way to forge a connection with someone you would like to know.

Types of Introduction Letters

There are two types of letters of introduction. In the first type, you introduce a connection to someone else you know. That someone might be a potential candidate for employment, or someone looking for career assistance.

Letter of Introduction Writing Tips

The most important tip to remember when writing a letter of introduction is to keep it short and to the point. The person you are contacting is a busy professional, and you want to get his or her attention right away.

First, include a quick introduction that explains who you are, or a short synopsis of the person you are introducing. Then, briefly describe what you would like to accomplish by sending your letter. Does the other person wish to apply for a job opening? Are you hoping to set up an informational interview for yourself? Be as clear as possible.

Conclude with a description of how the recipient of the letter can either get in touch with you or the third party. Make it as easy as possible for the recipient to respond.

When writing your letter, make sure the tone matches your relationship. If you are close friends, you can write in a slightly less formal style. However, if you are introducing yourself for the first time, make sure your letter is extremely professional.

Letter of Introduction Example: Introducing Two People

Download the Word Template

This type of letter is typically sent to someone you know well.

Letter of Introduction Example: Introducing Two People (Text Version)

Barbara Smith
123 Main Street
Anytown, CA 12345

September 1, 2018

Bob Smith
Talent Evaluation
Acme Recruiting
123 Business Rd.
Business City, NY 54321

Dear Bob,

I'm writing to introduce you to Janice Dolan, who I have the pleasure of being acquainted with through the Brandon Theater Group. I am the Technical Director for the group, as you know, and I have worked with Janice on several local theater projects. She is a terrific stage manager with over ten years of experience.

Janice is interested in relocating to the San Francisco area in the near future and would appreciate any recommendations you could offer her for conducting a job search for a theater position and any help you can provide with the logistics of relocating to California.

I've attached her resume for your review and you can contact her at janicedolan@email.com or 555-555-5555. Thank you in advance for any assistance you can provide.


Barbara Smith

Letter of Introduction Example: Introducing Yourself

Dear Mr. Randall,

My name is Katherine Sussman, and I am currently a recruitment associate for XYZ Recruiting. I have been working as a recruiter for the past three years.

I am interested in moving from recruitment work in a large corporation to internal recruitment for a nonprofit. I used to work in development for ABC Nonprofit and would love to bring my current skills to a similar nonprofit. I know you do this kind of work for Sunshine Nonprofit, and I would appreciate hearing a bit about your experience in this field. I would love to arrange a time to meet with you for an informational interview.

I have attached my resume for your review. If you have time for a brief conversation, please let me know. You can contact me via email (ksussman@email.com) or phone (555-555-5555). I look forward to hearing from you. Thank you so much.


Katherine Sussman

Related Types of Letters

People often confuse a letter of introduction with other types of job search letters:

A cover letter is a document sent with your resume and other job application materials. Your cover letter serves as an introduction to your resume. Sometimes, you’ll mention a referral from a mutual acquaintance who told you about the job or passed on the hiring manager’s name. The letter explains why you are qualified for the specific job for which you are applying.

A referral letter is a letter you write to someone you don’t know following a lead by a mutual acquaintance. In the letter, you would begin by mentioning your common contact, and then make your request – perhaps you are applying to a job they have available, or you are looking to conduct an informational interview or learn about career opportunities.

A letter of recommendation is a letter written by someone who is familiar with your academic work or your job skills and can endorse your candidacy for a position. The letter would be addressed to the admission officer, department head or hiring manager, and would include specific skills and experiences that highlight your suitability for the position you’re applying to.

A letter of introduction can be a useful way to network and gain job search advice, or even possibly a job opportunity.

Whether or not you are already acquainted, be sure to thoroughly edit your letter before sending it.

Maybe you're reaching out to create a new connection, to ask for advice, Writing an introductory email can be nerve racking when there's so.

How to Introduce Your Business to Potential Customers (Letter Templates Included!)

self introduction letter to new clients

Business Introduction Letter Sample

If you are into a business, it is important to learn the art of effective letter writing. Introduced in this article, is the concept of business introduction letter. Along with the format and the template of the letter, important guidelines, too, are mentioned herein.
Sounding domineering or sycophantic, while writing a professional letter is something that, often hinders the path of effective business communication. Undoubtedly, business writing demands judicious balance of professionalism and congenialness. Any form of letter writing, de facto, has its own unique writing style. A business introduction letter is written to introduce your business to a third party whom you want to make aware of your firm's presence. These can be in the form of customers, audience groups, clients, other firms, investors, etc.

Impressing your client through introduction letters and generating their interest in your business demands you to present your letter in a standard format, sans errors.

Format of the Letter
A business letter of introduction follows a format that has been presented below. By going through the same, you will be able to know, in general, about how one should proceed to write an introduction letter.

Your Organization
Your Address


Name of Addressee
Name of Organization

Reference: Give a brief reason for the purpose of writing this letter. This can vary depending on your needs. While some may be introducing a new product to their customers, several others may be informing about their business to their potential clients.

Dear Mr./Ms.:

In the introductory paragraph, you ought to mention about your company (if you are introducing it to customers and clients). Include information, like who owns the organization and what has been phenomenal about this firm. In case, you are introducing your business to new clients to attract funds for business expansion, you must begin with an emphatic introduction stating the firm's year of formation and establishment.

In case, you have given some documents along with this letter, state in brief about them in this paragraph.

In the third paragraph, you can summarize your products USP or your firms' USP. You can further thanks the addressee for considering his time and efforts to read your letter.

Lastly, give a detailed address, and contact number, so that you can be contacted in case the client, investor, or customer wants to do business with your firm.

Yours sincerely,
(Your name)

Template for Reference
The following example will help you to know how to write an introduction letter.

Mark Jenkins
Team Leader, Technical
Investa Pvt. Ltd.
283 - 28th Street

Date: May 26, 2012

Investa Pvt. Ltd.
474 - Wall Street
353 - 6th Street

Reference: Introduction to the firm Investa Pvt. Ltd.

Dear Mr. Pattison:

The purpose of this letter is to introduce to you, the firm, Investa Pvt. Ltd. that has been active in the investment business since the year 1990. We are proud to inform you that we have some of the biggest clients spread all across Europe and U.S., and we have been successful in providing them with efficient services, ensuring that our investment strategies offer maximum returns.

Along with this letter, we have enclosed brochures, documents, and information pamphlet about our firm. After going through these information sources, you will be able to know that we are working in diversified investment fields, like mutual funds, equity shares, life insurance, etc. We offer our services after thorough counseling with our clients and by charging a nominal fee.

We are fully aware that you must be investing in some other options of investment, and you might need time to think about our firm. We, sincerely acknowledge your time and efforts for reading this letter.

In case, you are interested to know anything about our firm, feel free to contact on the address and contact details given in the brochure.

Thank you.
Mark Jenkins

Getting the Desired Results
☛ While writing a business letter, make sure you provide precise information about the company. Your goal is to lay down the vital details about the company.
☛ State the reason for your correspondence. Make the letter an ad hoc endeavor to make the intent of your letter known.
☛ While drafting the letter, where you introduce your business, draw up the content centripetal to what you want. If you seek information about a particular product or service, ask for it. If it's a meeting that you would appreciate to be scheduled, frame your views to convey the message. The concerned authority should drive home the purpose of the letter and correspond, if the request mentioned in the letter could be considered.
☛ Besides, stir clear the ambiguity that double-drumming words or sentences bring with them. Simple sentences appearing, where they ought to, are enough to sustain the reader's attention. Instead of decoding your letter, the reader, well may act upon the proposition, most certainly in the affirmative.
☛ Avoid informal, or asperse language. Don't have your letter come across stilted. Balance out your language. This way you are able to communicate the exactness of your intention of drafting the letter.
☛ Ensure your letter is not stained with errors. Proofing your letter to a T, perhaps, is the best way one can count onto carving that first impression. Besides, spell the name of the authority to whom you are addressing the letter, correctly. A mishap right at the salutation is simply not the way to start a business association. No matter how well the body or valediction of the letter is drafted, being callous at the task of running a spell check, certainly won't fetch the act.

Bottom line: Writing business letters is simple, if you're aware of what you have got to mention in the letter. Without sounding grandiloquent or verbose, keep the letter simple and clear.
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Sample Self Introduction Letter to Clients

self introduction letter to new clients

Sample Self Introduction Letter to Clients

Certain etiquette has to be followed when writing an introduction letter to a prospective client. The article below provides you with a sample self introduction letter to clients.
Last Updated: Feb 14, 2018
Letter writing is an art that can be mastered with time and adequate practice. A self introduction letter comes under the category of formal business letters. It is of great significance in the business world, and is written by a new employee, or by someone in a new business, as a means of introduction to the old or prospective clients. Though meeting the clients personally facilitates the purpose well, letter writing is a means of formal communication.

Introduction letters serve as an effective way of marketing the business. It is brief and to-the-point, and includes details, like the post, work area, business ventures, etc. An introduction letter to new clients should be written keeping in mind the fact that clients make the backbone of any business. A well-thought letter will create a good impression of the employee/business on the clients. It serves as a means to establish professional relationship, and is an integral part of business etiquette. In this article, we have provided two samples - one is a company introduction letter to clients, and the other one is the introduction letter written by a new employee to the clients. You just need to change the recipient details in each letter.

Introduction Letter to Clients by a Company

XYZ Designer Cloth Studio
Creative Lab
ABC Street
New York-0000
(Contact no.)


H & H Stores
Galaxy Arena
East-court Road
New York-0000
(Contact no.)

Subject: Introduction of the company XYZ Designer Cloth Studio.

To whomsoever it may concern,

It is gives us immense happiness, to introduce you to our newly opened 'XYZ Designer Cloth Studio'. We have been satiating the creative needs of people since the past 2 decades, and now our aim is to cater the needs of the New York public. Fashion at low cost, has been the hallmark of 'XYZ', and a tool that sets us apart from the other brands.

Along with this letter, we have sent our brochure, that would give you an idea of our creative expertise. If you wish to correspond, feel free to contact us on the aforementioned address or telephone number. Thanking you.

Yours sincerely,

Sandra Johnson.

(On behalf of XYZ designer cloth studio.)

New Employee Introduction Letter

Glenn Watson
Customer Care Executive
123 Business Solutions
(Contact No.)


Hopkins Daily
Parkway Road

Subject: Self introduction Letter.

To whomsoever it may concern,

It gives me immense pleasure to introduce myself as the new customer care executive of 123 Business Solutions. I have joined the firm recently, and will complete my induction period soon. I have knowledge, that you are one of our oldest and trusted clients, and I will take all my efforts to ensure that you will remain one.

It makes me happy to know, that as of now, you have not encountered any problems with the delivery and shipping of our products. Do let me know if you face any trouble with the process, in the future. I would also like to fix an appointment with you, to acquaint you with the new services we have planned for our valued clients. Customer care is our company's top priority, and I will ensure that you have no reason to complain in the future. Thanking you.

Yours sincerely,

Glenn Watson.

(Customer Care Executive)
(123 Business Solutions)

These were the sample self introduction letter(s) to clients. Before drafting the letter to multiple clients, read it thoroughly, to ensure that there are no mistakes in the letter. All the best!

Self introduction letter helps a person to introduce himself to a company or a new client. Suppose In case of a newly appointed sales person it is not necessary.

How to Write an Introduction Letter

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Maybe you're reaching out to create a new connection, to ask for advice, Writing an introductory email can be nerve racking when there's so.

self introduction letter to new clients
Written by Kagara
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