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Survey letter examples
September 05, 2018 Anniversary Wishes No comments

SAMPLE SURVEY INVITATION EMAIL. Dear: I am writing to request your participation in a Survey> of

The introduction email text is key to every survey and decided if your targeted survey participants will dedicate time to answer your questions.

Find in this text 8 points and examples on how to make your survey emails more successful.


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1. What is the survey about?

Be clear with the content and purpose of the survey. Try and make it as short and concise as possible.

2. Why should the recipients respond to the survey?

The percentage of answers increases if you give them a good reason for responding and explain why it is vital that they respond.

3. How long will it take to respond?

Be honest! If you are unsure, ask some colleagues to respond to the survey and see how long it takes. If it is a short study, you can use that as an argument to respond and if it is a longer one, it is good to provide the recipients with plenty of motivation to respond to the whole survey. Make it clear in the introduction email text.

4. How will the results of the survey help you?

Don’t forget to write how important the respondents’ feedback is and how it will help you to improve your product/support/service.

5. Is the survey anonymous?

If it is anonymous, be sure to tell them, in order to obtain answers that are honest.

6. How should the subject field be worded?

The subject field is the first thing that the respondent reads. Keep it short, easy to understand and with a clear purpose. You can also do a test by sending two emails with different subject fields to a small group of respondents to see if either of the emails receives a larger percentage of answers.

7. Which email address is the survey sent from?

Use an email address that the respondent will immediately recognise, otherwise you will risk having the email dismissed as spam.

8. Who is the sender?

Most companies use the company name as the sender, but it can also be effective to use a specific person as the sender. You could, for example, send the survey from the product manager if the survey is about product development or from a sales representative who has had direct contact with the customer.

Examples of emails sending out surveys

As with all emails, it is important to use language that suits the company, the target group and the purpose. The most important thing is to be clear, irrespective of whether the email has a formal or informal tone. One example might look like this:

Another example: more personal with background data

Another example is when you send a more personal survey triggered by a specific event, a purchase for example. By using background data the respondent can be addressed personally by automatically including the name in the email. You can also add other information to the email, such as the product that was purchased or the store that was visited – everything to increase the relevance for the respondent and enhance the quality of the replies.

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Download free sample survey templates and quickly create a custom be sure to include a cover letter explaining why your survey is important and why your.

How to write better introduction email texts for your survey!

survey letter examples

So you've read up on how useful surveys are for increasing your ROI and improving your customer experience and you've decided to send out a customer feedback survey or an NPS. You spent days crafting carefully targeted questions and decided on the data you hope to acquire. The question now is, how do you get people to actually respond to the survey you worked so hard on?

The key to getting a good response rate to your survey has a lot to do with crafting the right send out email. An invitation to take a survey may be seem like a small detail, but it is essentially the deciding factor of whether or not someone is going to take your survey or delete the email without even opening it. There are a few things you can do to make your email appeal to your target audience and ensure an increased open rate. We discuss them below:

#1 Avoid Spam

First and foremost, if you want a high response rate to your survey, the most essential step is to make sure you email does not end up in a spam folder. Once you've lost your email to spam, the chances of getting a good click rate are slim. So what are the best ways to do this?

  • Make your subject line interesting, personalised, and as un-spammy as possible by avoiding phrases such as, "Enter to win", "Great deal", or anything that suggests "limited time offers."
  • Make your email content free of rubbish - Spam alarms will go off if your email is too long, full of images with no alt text, or full of links to spammy sites.
  • Make sure your "from" address is a legitimate email(no "[email protected])

These practices will help you to improve your chances of getting a response by at least having an email that your customer will see and take seriously.

#2 Consider what's in it for them

Moving onto the content of the email, when you're deciding how to write the "ask", it's best to consider what motivation the customer might have for taking the survey and then appeal to that motivation in the paragraph. Here are some common motivations that you can play around with:

  • Taking the survey will get them more of what they want. One reason your customer might fill out a survey is if you let them know that by doing so, they will get a chance to influence the future actions of your company, making it work better for them. Example: Give us your feedback on what new products we should carry next year! Your customers will want to take the survey simply because they want their preferences considered in the company's decisions.
  • Taking the survey will make them feel important. Appealing to your customer's emotions and need to feel needed can help you get survey responses. Simply make a comment along the lines of "As one of our most loyal customers, we need your advice."
  • Taking the survey will give them a reward. Whether you offer reward points or a chance to win an iPod, now is the time to mention it (not in the subject line, again, this can put you in the spam folder.)

#3 Do not start your email by announcing how impressive you are

Some companies add a sentence close to the beginning of the invitation that often says something like: "We are the market leader and we provide quality service. We can do even better..." 
Resist the urge to do the same. This sentence will not increase the probability of answers and worse, it may bias them. 

If you want to write a sentence about your brand, try to keep your introduction as neutral as possible. 

#4 Tell them how long the survey will take

In the introduction paragraph (which should probably be the only paragraph, so that the email is not too long) make sure to tell the reader exactly how long the survey should take them. This way they can prepare for the commitment and won't feel trapped once they start the survey and find it is taking longer than they expected.

Discover The ultimate Guide to creating a Customer survey

#5 Don't over-complicate or overstate your email

Another important aspect of getting people to respond to your survey is not to lose their attention before they actually get to the important part:filling out the survey. Hopefully, you already worked hard to make your survey short, sweet, and to the point so that people don't get bored halfway through and close the window.

By the same token, you don't want to overcomplicate your "ask" or do any over explaining. Remember: in general, the people reading this are outside of your industry and are probably reading the email when they have a lot of things on their mind. In other words, they don't want to be bothered with details or unnecessary explanations. If you make anything about taking the survey complex or hard to understand, expect people to click away faster than you can say "lost opportunity."

#6 Show the link to the survey

This sounds obvious, but make sure you include a clear link to the survey and a call to action
Some companies use an image for the survey link, do not forget that a large number of email clients hide the default images. 
If the image is blocked, it will be difficult for customers to respond. 
If you use this approach, make sure you provide a simple text link in addition to the image. 

Also, make sure the link has a good amount of free space around it, so it does not get lost in the message.
You can also highlight the link and put it in bold to make it stand out. 

• Click here to participate in our survey. 
• Participate in the survey 
• Share your opinion 

#7 Add a signature block at the end of the email

An invitation to answer a satisfaction survey should always come from a real person, so make sure that you include the signature block of a real person.

If the invitation is for a large number of clients, you may be able to delete certain items (for example, the mobile phone number). 
Apart from this, the signature should be similar or identical to your standard email signature. 

#8 Comply with the legislation in force regarding the sending of emails

The legislation is different depending on the country and you will have to be aware of the different rules that you will need to comply with. 
In general, as part of a customer satisfaction survey, it can be assumed that there is an existing business relationship with the respondent. 
This reduces SPAM issues that face many marketing emails. 
However, it is always good to comply with the requirements of your country's email marketing to ensure the respect of the recipients. 
It is also recommended to include a mechanism to allow participants to unsubscribe from your mailing list.

# 9 Here is the result of the invitation email to a perfect survey

All you need to do is gather all these tips to build your invitation email to answer a customer satisfaction survey.


# 10 Integrate your first question directly into the email

With MyFeelBack, it is possible to integrate your first question directly in to the body of your email which allows you to considerably increase the response rate of your surveys. 
Indeed, each answer is recorded as soon as you click in the email. The respondent is tempted to answer this first question! 
The latter is then redirected to the rest of your survey whose logic is fully preserved. 

Writing an invitation email for your survey isn't difficult, but there are a few pitfalls you need to avoid if you want it to be effective. Download your memo and stick to our tips, and you should get a response rate that surpasses your expectations. 

WATCH THE VIDEO ON THEME: How to Write a Survey or Questionnaire
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Survey Letter

survey letter examples

To add an introduction to your survey:

  1. Go to the Design Survey section of your survey.
  2. Add an Intro Page from the survey BUILDER in the left sidebar.
  3. Click the text in the design to edit the Page Title and Page Description.

Learn more about adding and managing pages in your survey.

Writing an Introduction

It's a good idea to begin your survey with an introduction. Write an introduction with the assumption that respondents don't know much, if anything, about the topic of your survey.

Use simple, clear language to briefly explain the topic and purpose of the survey. Your introduction only needs to be three or four sentences, or a couple of short paragraphs at most.

Include the following useful information in your introduction:

  • Your name or the name of the company or organization you represent
  • The goal of the survey or what you're trying to find out
  • How you'll be using the responses to make a difference
  • If the responses are anonymous, confidential, or tracked
  • Relevant instructions that aren't explained in the survey questions themselves
  • Any consent statement or privacy policy required by your company or organization

It's likely that some of your survey questions won't apply to all respondents taking your survey. You can use Skip Logic to guide respondents directly to relevant questions and have them skip over questions that don't apply to them, providing a better surveying experience for respondents and increasing the success of your survey project.

TIP! Learn survey best practices and guidelines to help you get the insights you need to make smarter decisions at Surveys 101 (English only).

Example Introductions

Example 1

If you're looking to get feedback from your customers, make it clear what you're hoping to do as a result. This lets them know you recognize and appreciate the time they're taking to provide feedback.

We're conducting research on the different question types SurveyMonkey has to offer. We'd love to hear from you about what question types you use the most and what question types you want to see built. This will help us make improvements to the existing tool and prioritize new features. The survey should only take 5 minutes, and your responses are completely anonymous.

You can only take the survey once, but you can edit your responses until the survey is closed on May 28, 2014. Questions marked with an asterisk (*) are required.

If you have any questions about the survey, please email us: [email protected]

We really appreciate your input!

Example 2

When using SurveyMonkey Audience, if you're targeting respondents who don't exactly fit your targeting needs, you can add a couple sentences to the introduction to encourage respondents to approach your survey as a hypothetical scenario.

For instance, if you can't specifically target soon-to-be brides, you can ask married women to think back to the time when they were planning their wedding.

We're a startup company looking to learn more about how women buy wedding dresses. Reflect back to the time if and when you were looking for a wedding dress, and try to approach this survey through those eyes.

Developing the Cover Letter Now that the questionnaire is ready, it is time to In the examples below, the letter states “The results from the survey will be used.

Writing the Perfect Customer Feedback Survey Invitation

survey letter examples

18 Wonderful Survey Invitation Email Examples & Why They Work

Every business, big or small, is lost without their clients’ feedback and opinion. Today we’ve prepared for you a good portion of survey invitation email examples. Before we continue, let’s clear up why this type of email is so important.

Simple. Guessing just doesn’t work. Very often, you’ll be surprised with your clients’ actual thoughts and needs. Surveys allow you to get to know your audience better than anything else. And you must agree, this is key for growing your business.

Survey it is then! Cool but here comes the challenge. People don’t really like putting aside time to answer a bunch of questions asked by a bunch of brands. The average user’s attention span these days is just several seconds long. So, how to make your precious clients answer your a-few-minute survey if they can’t hold their attention longer than a few seconds? You may find the answer as well as ideas and inspiration from the following survey invitation email examples we’ve prepared for you.


1. Be polite. An example by Kate Spade Saturday

People love it when you are being polite. This is a clear sign that you respect them and their time. Words like “quick”, “hurry” and “% off” certainly work in your favor and raise your chances of catching the attention of more users. Overall, a great example by Kate Spade Saturday boosted with some cute emojis.


2. Be a good listener. An example by Macy’s

When you take up the role of “the listener”, people would no longer feel like they are being interviewed but being heard instead. The survey email example by Macy’s uses this tactic very successfully.


3. Give a sense of exclusivity. An example by Piperlime

Piperlime sets a great example in their survey invitation email by conveying a sense of exclusivity with the opening line “You are among a selected group of customers”. People like the feeling of being special, so such a strategy works very well. In addition, the words “Thank you in advance” also prompt the person to take action.


4. Offer a big prize. An example by Vince

Of all the strategies available, the one that gives the biggest result is offering a prize. Vince here offers a big prize of $1000 to 3 of all of the recipients who take the survey. If this ain’t an incentive, we don’t know what is.


5. Offer a gift card. An example by Helzberg Diamonds

There are plenty of survey invitation email examples offering prizes because this strategy simply works. Similarly to the previous one, Helzberg Diamonds prompts their recipients to take the survey. In return, they enter a competition for a $200 gift card.


6. Give a guaranteed discount. An example by Kate Spade New York

Even more alluring would be to provide a prize for everyone. In the following example, Kate Spade New York gives a discount to literally everyone who takes their survey. What a great way to thank your clients, right?


7. Or give a guaranteed voucher. An example by Artifact Uprising

An alternative to giving a discount is giving a voucher with a fixed value that can be used for your products or services. Here is an example by Artifact Uprising who gave away $10 vouchers to everyone who took their survey. It’s a great idea to include this incentive in the call-to-action button, as well.


8. Use a punchline. An example by City Farmers

“Don’t be a Chicken” is a famous punchline and a great motivation line, as it challenges the recipient to take action. Plus, the relation with the brand name,City Farmers, and the visuals, a chicken, is hilarious and awesome at the same time!


9. Or use a famous saying. An example by Anthropologie

Famous sayings always nail the attention. So why not take advantage of this? Anthropologie used the famous line “Time flies” to nail the attention and make the connection with what they want to say next. The strategy, in this case, is combined with a discount incentive.


10. Straight to the point. An example by Headspace

Ok, you know what your recipients are thinking. Why not say it right from the beginning? After all, nobody loves to answer boring questions. When you say this survey is not another boring survey, your clients may decide to give it a shot… you know, just out of curiosity.


11. Show respect. An example by Nordstrom rack

Words like “value” and “appreciate” always make a good impression. Include them in your copy to let the recipients know that you respect them and their opinion truly matters.


12. Make it short. An example by Dollar Shave Club

You don’t have to take several minutes of your client’s time in order to understand their problems and needs. Here is a great example by Dollar Shave Club proving that informative surveys can be just a few seconds short.


13. Be honest about how much time it would take. An example by Anthropologie

People would appreciate it if you tell them how much time the survey would take. It’s better to be honest than having half of your clients abandon the survey after the first minute.


14. Personalize it. An example by YPlan

Using the recipient’s name is a good strategy not just for survey invitation email examples but for all kinds of email campaigns. Here is how YPlan made theirs.


15. Support the message with visuals. An example by Purina

Not all survey invitation email examples have photos or images but if they do, they surely must support and boost your message. Here is a great one by Purina. Do you see the relation? “All Ears”… exactly!


16. Focus on mutual benefits. An example by Diamond Candles

Survey invitation email examples should always remind that their purpose is to help brands understand their clients better, so that clients can receive a better experience with the brand. Why not simply say it like Diamond Candles did?


17. Crack a joke. An example by MailChimp

A joke is always a good idea when you want to break the ice and put your recipients in a good mood. People who are in a good more are more inclined to do what you what from them. Here is an example by MailChimp.


18. Simply ask them to be honest. An example by Withings

If you simply ask people to be honest, they will most likely indeed share their honest opinion, whether positive or negative.


To sum up,

Email surveys should be among the arsenal of the email marketer. Not only they provide valuable information about the brand’s target audience but they help improve the clients’ experience with the brand.

Hopefully, we’ve been helpful with these survey invitation email examples. If you want to add more to the list, feel free to do so in the comments below. Want to check out 15 Awesome Customer Appreciation Email Marketing Campaigns?

Download free sample survey templates and quickly create a custom be sure to include a cover letter explaining why your survey is important and why your.

survey letter examples
Written by Gajind
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