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It doesn’t take much to make a positive impression on people, and when you just need a way to show your appreciation without taking up a lot of time, there are few things that are as quick or effective as a Thank You note.
This is something that can be especially useful to retain customers, serving as a show of good faith, that they are not “just another number” to you. Below, you will find a variety of Thank You note examples that our team has put together.
These can be used to send to your customers, business partners, colleagues, employees, or valued friends. After the examples, keep reading for some helpful tips for writing your own Thank You letter!
We start off here with a couple of nonspecific examples. These are great for scheduled emails that you would like to be automated and sent at specific times, such as when a customer has made their first purchase, or has made a certain number of purchases.
For a new customer, after their first purchase:
For a repeat customer, at the 1-year mark (loyalty Thank You note):
The remainder of our examples here are for those times when you want to personally write a note that is for a specific person. Feel free to steal these if you can use them! Of course, if you’re thanking someone in particular, you may need to include some custom details.
For a first-time customer:
For a new customer, Mom & Pop store:
For an employee who worked during a busy time:
For a partner or colleague, after a new business deal or partnership:
For someone who helped you start your business:
One of the hardest things about writing any letter is how to start. If you find yourself stuck, staring at the screen and wondering how to begin, the following openings might be a good jumping-off point.
Here are a few suggestions for your closing. The only trick with these is to decide which one is appropriate, depending on the tone and content of your Thank You note. For example, ending your letter with “Your friend,” isn’t quite right if the letter is addressed to a customer.
*TIP: The second word of a complimentary close is not capitalized, e.g., “Best regards”.
It’s a good idea to get at least a name and email address from new customers, if possible. If you don’t have contact information for customers, colleagues, or friends, then you might consider starting a running list from now on.
For people with whom you’ve already connected, you could just ask them for the email or direct mail address and let them know you’re sending a letter. If you can settle for a business address, rather than a personal address, it’s pretty easy to track down. Here is a helpful article about staying in touch with your business contacts:
Thank You notes are pretty underrated. Especially if it’s personalized and addressed to a specific person, it shows the recipient that you cared enough to take the time to send it, assures them that you haven’t forgotten them, and may even brighten their day.
From a business standpoint, that can be an effective method for retaining customers. It takes only a few minutes out of your day, and it can strengthen professional, as well as personal relationships.
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Thank you for visiting us and making your first purchase! We’re glad that you found what you were looking for. It is our goal that you are always happy with what you bought from us, so please let us know if your buying experience was anything short of excellent. We look forward to seeing you again. Have a great day!
Your friends at (your business)
I’m delighted to tell you that you have now been our customer for a whole year! We would just like to say thank you for being a part of our family. We are very grateful for your continued patronage because we wouldn’t be here without loyal customers like you. You could have chosen any other business, but we appreciate that you have stuck with us. Thank you, again, and have a great day!
Your friends at (your business)
It was a pleasure to meet you, and I’m so glad we got a chance to discuss what you’re looking for in a new home. I know this is an exciting and potentially nervous time for you, so let me say that you are in good hands. Since you mentioned that you would like to look at some different styles, I will make sure that our team gives you a variety of options. Thanks for your visit, and I hope to see you soon!
I was very glad to help you find the perfect gift for your wife, and I just wanted to reach out and say thank you! Thanks for finding our shop, even though you could have easily just gone to your local Fannie Mae. I hope you visit us again soon, even if you just have a craving—because I know our sweets are are the best 🙂 Be well, and take care!
All the best,
Thank you so much for your hard work over the weekend. You showed tremendous character by keeping cool and helping us to make sure everything got done, even during such a busy time. I am glad to know that we can depend on you to stick it out when things get a little hairy, and your exceptional work ethic does not go unnoticed.
I’m very excited about our new partnership, and I just want to thank you for being a part of our extended family. Please give my best to everyone on your team, as I know that they played no small role in making this deal possible. I look forward to a long and fruitful relationship between our two businesses. Thank you, again!
I just wanted to let you know that all of your help with getting (your business) off the ground is very much appreciated. Your support and efforts for our new venture certainly contributed to our success, and I want to thank you for that. Good luck in all of your endeavors. Keep in touch!
Are you wondering how to structure a gracious and winning thank-you note to send to a business associate or colleague? Here you will find several business.
New friends matter when you’re a small business owner. Well-written and timely thank you notes foster relationships. When someone gets a card in their mailbox, they smile. Why do you think people have “thank you cards” hung up around their desks? We need other people to be successful, so why not work to cultivate positive relationships? A thank you note can do that quickly and easily. According to a study by Emotion, thanking people makes them more likely to continue a relationship, which leads to more opportunities for you. Unlike marketing campaigns and website updates, showing gratitude is free. It’s good for new relationships, and winds up being good for you, as well. Gratitude helps us treasure good experiences, deal with conflict, and build better relationships. Remember: Focus on the thank you itself, not on the materials it’s written on or the potential sale you’ll get.
How to start? With a greeting, of course! Make sure to use the recipient’s name to make the note more personal. Suggestions:
Thanking is the point of a thank you note, so do it right. Be genuine and specific, no backhanded compliments or funny stuff. Suggestions:
A robot can write a thank you note, but it won’t be very meaningful. That’s why you need to pepper in personal touches. Show that you remember details about the recipient’s life (without being creepy!). This shows that you not only listened to them, but care about their well-being. Suggestions:
Now wrap it up! Close with a greeting that feels comfortable to you. Suggestions:
Thank you notes can be sent at any time, but here are some common times that people send them:
Sending a simple thank you letter goes a long way in strengthening strong and long-lasting business relationships. You might write to a hard-working employee that shows dedication and commitment to your business. Or you might write to a loyal customer who continuously repeats purchases with you. Whoever you want to thank, it doesn’t matter. Expressing your gratitude in writing makes the recipient feel good. And, by doing so, you nurture continued loyalty to your business.
Sending out thank you letters to customers, clients and colleagues becomes a powerful way to secure an ongoing business relationship. Showing gratitude in turn encourages your top customers to sing your praises to others. This could happen through online reviews, on social media and through word of mouth.
An estimated 62% of consumers search online reviews and information before purchasing a product. So the importance of sending a thank you letter becomes clear.
If you find yourself unsure how to compose a thank you letter, don’t worry. Take a look at the following 5 best thank you letter examples.
Show your customers you are grateful for their business. And subsequently encourage them to keep doing business with you instead of going elsewhere. Sending your faithful customers a thank you letter cements your business relationship.
Thank you letters become even more appreciated by customers if they offer a reward. For example, try offering a discount voucher. Such rewards act as a lucrative incentive for customers to purchase from you again.
Your customer thank you letter could look something like this:
Dear [insert name],
On behalf of [insert company] I would like to say thank you for being a loyal customer. It has been a pleasure serving you and supplying you with [insert appropriate products or services] and we hope that we can have the pleasure of providing for you for many more years to come.[Name of business] is committed to providing our customers with only the highest quality of [name of products or service] delivered through impeccable customer service.
As proof of our appreciation for your loyalty and ongoing support, we would like to give you a 20% voucher off your next purchase with us.
Once again, thank you for your ongoing business and we look forward to serving you in forthcoming months.
Best regards,[Insert your name] [Insert your function]
Quality, hard-working and dedicated employees don’t grow on trees and should be thanked to show that you recognize their hard work and loyalty. Sending a thank you letter is a personal, simple and cost-effective way to show your recognition and appreciation of your most prized company assets.
Dear [name of employee],
I would like to say thank you for all your hard work this year.
We couldn’t have got where we did this year without your ongoing dedication, commitment, creativity and talent.
Since joining the business in [year] you have gone from strength to strength and are a true asset to our company and our clients.
I look forward to working with you for many more years to come.
Best regards,[name] [title]
The run up to the Christmas vacation can be the perfect time to send your regards and best wishes for the holiday season and the New Year to colleagues, clients and customers.
If you’re struggling with the right words to use on a festive thank you letter, here’s template you might want to use.
Dear [name of recipient],
As the festive season approaches, on behalf of [name of business] I would like to say thank you for all the support and commitment you have shown to us in the last 12 months.
You are an exceptionally valued [member of our team/customer/client] and I would like to send my personal thanks for your continued support.
We consider you as a friend of [name of company] and extend our warmest wishes for good health and festive cheer.
It is people like you that have helped our business get where it is today.
I hope you and your family have a magical Christmas and a Happy New Year and I look forward to doing business with you next year.
Best wishes[name] [title]
The arrival and prolific growth of remote, digital forms of communication has not stamped out the yearning for personal, face-to-face meetings. In fact, research shows that around 9 in ten people say small meetings are their favorite method of communication.
For clients that have taken the time and made the effort to visit your business, it is important they are adequately thanked.
Your thank you letter for client visitations could read something like this:
Dear [name of client],
On behalf of [name of company] I would like to thank you for taking the time to visit us on [date of visit].
We felt the meeting was extremely valuable in getting to know you better and securing some solid goals on how we are going to proceed with the campaign [or type of service] in the forthcoming months.
We hope you got as much out of the meeting as we did.
I look forward to our next catch up and, in the meantime, if you have any questions or queries, please don’t hesitate to get in contact with one of our team.
Thank you and best wishes.
Kind regards,[name] [title]
Customer service departments can be the backbone of a business, the department that often gets the most flack and the least rewards.
Make sure you give your hard-working customer services’ team the recognition and thanks they deserve by sending them a personal letter of thanks, which could read something like this:
Dear [name of employee],
As a valued and hard-working member of our customer services department I would like to thank you for all your hard work and being such a key face behind our company.
The business has had great reviews and feedback in recent months, positivity that has been driven by our always-smiling and never flustered customer services team.
You are a vital member of our customer services department and I would like to say thank you and hope you remain part of the team for a long time to come.
Once again, thanks for your hard-work and commitment in what I know isn’t always an easy job.
Best wishes,[name] [title]
Photo via Shutterstock
Use our Sample Business Thank You Letter template to do the same. These business thank you letter templates will strengthen your ties with your customer and.
Forging new business relationships takes persistence and determination. A necessary part of any successful business, cementing new business relationships, can open the door to new opportunities. When you gain a new client or strike a new deal with a valued supplier, business etiquette calls for a proper thank-you and acknowledgement of the new relationship. In many cases, a simple thank you letter will suffice, and can accompany a gift as a token of your appreciation.
Nicole Long is a freelance writer based in Cincinnati, Ohio. With experience in management and customer service, business is a primary focus of her writing. Long also has education and experience in the fields of sports medicine, first aid and coaching. She earned her Bachelor of Arts degree in economics from the University of Cincinnati.
Pick out a card or stationery appropriate for the occasion. Make use of company letterhead for a formal thank you letter. Choose a folded thank you card for personal correspondence in a more casual atmosphere. The choice you make will largely depend on your relationship with the other party and the type of business you operate.
Address the letter to the appropriate person. Send a separate letter to each person who had a hand in forging the new relationship. Consider sending a formal letter addressed to the person who handled the negotiations and a casual thank you card to those who assisted that individual, such as an administrative assistant.
Offer a sincere thank you by expressing your gratitude for the opportunity. Explain how much of an honor you consider it to work with them. Add a statement about how you look forward to the future and all of the possibilities it brings for both of you.
Provide your personal contact information for additional follow-up and continued communications. Make sure you extend an offer to be available for any and all questions and concerns as the relationship evolves.
Sign the letter yourself. Refrain from using a personalized stamp or having your assistant sign the letter. Put personal attention first when developing and fostering a new business relationship.
Send the thank you letter as soon as possible. This helps to point out the importance you place on the new business relationship.
Learn how to write effective thank you letters to your customers that will show them me diligently write out and mail thank you notes the next business day. . If you're communicating with a new customer or an employer, add.