Should you have any queries regarding your order, please call our customer support number or get in touch with me directly. Thank you again for your order and.
Do you go out of your way to say ‘thank you for your purchase’ to your customers?
I mean, why would you? What’s in it for you?
Well, what if I told you that by simply saying thanks to your customer, you can completely change the way your brand is perceived.
This is good ol' fashion customer service 101.
The most basic ‘thank you for your purchase’ note goes a long way in delighting your customer - and delighting your customer means that they'll remember you.
When I talk about saying thanks, I don’t mean via email, either. Anyone can queue up the stock standard ‘thanks for your order’ email.
But it’s true authenticity in a handwritten note that makes your customer feel truly loved.
It might be for a customer, or a friend, a business partner. If there’s a reason to show kindness, take it and show thanks.
In this article you’ll see how to write a thank you note to your customers, as well as:
Saying thanks requires so little effort and returns so much. In fact, it's so easy to do that you can print it on the inside of a mailer box:
Are you an ecommerce brand that wants to use custom packaging to say 'Thanks'? Check out Packhelp's range of bespoke ecommerce packaging.
Christmas is the best time of year to start thanking your customers. If you want to find out how else your brand can leave a lasting impression these Holidays, read the article 23 Christmas Marketing Ideas To Boost Your Sales This Year [Read Now]
Now let's take a look at the difference a simple thank you note can make for your brand:
‘Gratitude is the most exquisite form of courtesy’
- Jacques Maritain
In business, just like in life, we occasionally rely on the help of others in the pursuit of success and happiness. Without the help an input of others, business would be a lot harder than it already is.
If you’re a small brand that’s selling online, those ‘others’ that you rely on are your customers.
You wouldn’t be doing what you’re doing if it weren’t for the input and support of your customers - no matter how many or how few there are.
When your customer feel like they’re making a difference to what you do, they feel empowered.
They invest more in your brand on an emotional level because they see the difference they make.
Sure, this is great for the customer, but what’s in it for you?
When your customer is more invested in your brand, they like you more. And when they like your brand, they’re more likely to buy from you again.
Below you can see how basic this system actually is.
Things like using sustainable packaging like bio polymailers is a great way to surprise your customer and makes it easier for them to like you more.
The small gesture of a ‘thank you for your purchase’ note is a bit of a shock, your customer doesn’t expect it. This will certainly blow your customer away and give them more of an emotional investment in your brand.
Nowadays when you purchase something online, you pay for your product and then you get it. End of transaction.
So uncommon is an act of genuine gratitude, that when it happens, it builds a relationship.
The relationship between you and your customer.
The act of sending a personalised thank you note is a way to build this relationship. It’s a more traditional old-fashioned way of genuine, heartfelt sincerity.
It doesn’t matter where you sell your products online, either. If you’re selling on a marketplace like Amazon, eBay or Etsy, it’s actually more important to send a note.
Because when people buy from marketplaces like this, they don’t remember your name.
They remember the name of the marketplace. ‘I got this on Etsy, it was discounted on Amazon’.
No mention of the brand name, no reference to the seller or the store name. Etsy takes all the credit.
This same problem happens when we talk about many modern services. Take, for example, Netflix.
"I watched Netflix last night", no mention of what watched.
This diminishes the effect of one of the most potent forms of marketing - Word of mouth marketing.
But by writing a handwritten note for your marketplace purchases, you literally put your brand name in the hand of your customer.
You increase your chances of your brand name being remembered by your satisfied customer. Throw in some custom tissue paper or custom tape to add a little class, and you increase the chances of your customer saying 'Oh I get this from Fred's online store!'
Keep reading to see how your customer’s happiness is the main driver in your sales...
Why not put your branding onto your packaging and use the space to say thanks?
Not sure where to start in the work of custom packaging? Read the article: Why your brand needs to use custom packaging with a logo [Read now]
Here’s you: ‘Handwriting notes is a waste of time, I’m too busy with other stuff’.
Here’s me: ‘Handwritten notes are a better investment than PPC advertising’.
Ask yourself this question:
What percentage of your marketing efforts are focussed on getting people who have never heard of you, to buy from you?
I’m guessing that percentage is going to be quite high.
And that’s fine, that’s pretty normal. Traditionally, we think of marketing as getting more sales by driving traffic to your website.
More sales from new customers.
But what about more sales from previous customers?
Which brings us to the next question:
How much energy do you spend getting people to buy from you for a second time?
Noticed how I said energy, not time or money?
That's because you’re 6 times more likely to win a new customer than to retain an old one.
That means there's so little time or money investing in retaining a customer compared to getting a new one.
Think about that for a second. 6 times harder.
So, by including thank you notes for customers, you’re making it even easier for your old customers to buy from you again.
You’re making your customer feel great about the decision they made.
Ultimately, increased happiness leads to a higher lifetime spend with your brand. That means that in their lifetime, they will stay loyal to your brand and spend more money with you.
Your customer is less likely to go and try other brands because they’re happy with you and your products.
What’s more, a happy customer that has a high lifetime spend is more likely to become a brand advocate.
A brand advocate is someone who spreads your name amongst their trusted friends because they simply love your brand.
All this, from spending less than a minute to write a note.
Here’s a thank you for your purchase note that a customer of velocitybikeco.com received:
Short, simple, to the point - and most importantly, it’s honest.
Are you still thinking it’s a waste of time?
Well, let’s take a look at just a few of the other benefits of saying thank you for your order:
So what’s the main thing to take away from all this?
Everything good happens when you stop and thank your customer for their purchase.
Let’s take a little look at how and why these things happen:
When your customer is engaged with your brand, it means that they’re following you and paying attention to what you do.
This is obviously a good thing, as it means that your customer genuinely likes you. A customer who liked your brand is a satisfied customer.
Customer engagement comes in many forms. Here, you can see Buffer to support and engage users on Twitter.
Because there is trust between Buffer and it’s customers, they don’t hesitate to reach out and talk to the company.
Remember how you felt when your favourite aunt sent you that birthday card? What about when your doctor sent you a birthday card, too.
It made you feel special, important and valued.
You then went made a phone call to your aunt or went back to that doctor the next time you got sick.
So by doing something similar with your customers, you’re reinforcing the idea that your customer made the right decision to buy from you.
It’s obvious that loyal customers are a good thing. It means that they’re not going to go and buy from another brand because they value your brand so highly.
It means that they’ll keep coming back to you.
A loyal customer is also likely to spend more money with you in a single transaction.
This is valuable, as it’s harder to make a first-time buyer spend a lot in their first transaction.
As mentioned earlier, a loyal customer is more likely to become a brand advocate and tell their friends how happy they are with your product.
That may happen through a word of mouth mention. It may also happen through a social media share.
Today, a happy customer that’s using social media is a powerful powerful asset to you.
So by now, the benefits of a simple thank you note should be evident.
No matter what you sell or where you sell it, a thank you note can do a lot at empowering your customers.
So now that you know why they’re important, let’s take a look at how to write a ‘thank you for your purchase’ note.
There is one golden rule you need to know before writing your note.
Don’t say ‘Thank you for your order’ or ‘Thank you for your business’.
Yes, these are business thank you notes, but you don't want to be seen as a 'business'.
By labelling touch-points with your customer with words like ‘order’, ‘patronage’ or ‘business’, you devalue the transaction. You make your customer feel like just another number in your finance books.
Have a think, what other phrases sound a little too ‘business-ey’?
These just sound bad. Using phrases like this don’t make your customer feel warm and welcome. It makes them feel like you’re just glad they’ve finally paid you.
Avoid thank you for your order by using something like:
The main takeaway here is this:
Business means a transaction. Support means a relationship.
Here are a few other things to remember when writing your thank you note:
The thank-you note is about your customer, not you. Focus on being sincere and honest. Don’t think ‘more sales’.
Now that you know the dos and don’ts of your thank you note, let’s get stuck into writing one!
For some people, writing is hard. Whether it’s a lengthy letter or a simple ‘don’t forget to feed the cat’ note, writing can be tricky.
Which is exactly why you’re now going to see a step by step guide to using the perfect elements in your thank you letter.
By the time you’re done here, you’ll be able to create your own template and modify it for each and every customer.
You only get one first impression, so start off on the right foot by you know, using your customers’ name.
Get straight down to business. You’re writing to say thanks, so say thanks straight away.
You can really push your sincerity home by offering a little personalisation, something specifically for that one buyer. Be honest, don’t be weird.
The most important part here is that you’re honest. If there’s nothing you can personally relate to, don’t make something up just for the sake of a few extra letters.
Close off your thank you note in a casual manner.
Don’t forget though that each part of your thank you note needs to be written for specifically who you’re sending it to.
Not each one of your customers is named Mike.
Also, ensure that what you’re sending is relevant to the reason you’re sending it to.
The above examples aren’t going to work if you’re thanking someone for recommending you to their friend.
Still not confident to write a thank you note yourself?
Look at the following examples to see how a ‘thank you for your business’ note can be written.
So now you know the different elements that come together for a genuine thanks for your order note, it’s time to see how to write a thank you note yourself. Feel free to use these following examples to create your own thank you for purchasing template for whatever purposes you need.
There's one thing you need to remember - they are examples. Each example will have to be customised for your own brand, product and message.
I’m Tom, the co-founder of Barbarian belts. I’m sending you a little note just to say thanks. The Viking belt and buckle you bought are some of my personal favourites.
Try them out and let me know your thoughts. I’m very interested to know how you find them.
Remember that you can swap them over, no questions asked, if you’re not happy.
After talking with you for the last few weeks about our merger problem, I’m feeling a lot more comfortable. Thank you so much for your support, insight and direction.
I’m personally excited for a future working alongside Transparent Inc. and I can assure you that the rest of us are, too.
Our competition won’t know what’s hit them.
It’s not often we get people who make a first purchase as big as you just have. That’s why I’m writing you this note, firstly to say thank you (thank you very much!) and secondly to get your feedback.
Our new range of Angel foundation brushes are growing in popularity, but I’d still love to know what you think.
To sweeten the deal here’s an extra 15% off your next purchase - Just use WELOVEYOUSALLY at the checkout.
Once again, thanks, and please tell us your thoughts!
I’ve seen your name come up quite a few times in recent months, so I thought I’d take the time to personally thank you.
Judging by your purchases, you have a killer taste in fashion. I guess you won’t need me to tell you how good our new Winter range looks with a well-cut jacket.
Thanks once again, I’m just an email away whenever you need me!
PS - Your name looks Spanish - Muchos Gracias!"
The other day, you bought a few little accessories from us. I just thought I’d take a moment to say thanks.
In our industry, it’s obvious that there’s a lot of competition. It’s loyal customers like you that keep us at the top of the industry.
Thank you for your ongoing support.
I’ve noticed that every few weeks you’re placing an order with us.
It means a lot that you constantly keep coming back to us. We’d love any feedback on how to make you even happier.
On a side note, I can assure you that the packs you’ve been buying from us are some of our most popular even - thanks to your efforts!
All the best
Now you know how to write a thank you note for a wide range of situations!
Remember that you need to customise each and every one specific for your situation, but these should help you out if you’re stuck.
But writing a thank you note doesn’t end there - let’s take a look at how to continue the customer appreciation.
The whole point of writing a thank you note is to make your customer feel as special and as important as they actually are.
And if you’re already sending these notes, you may be already benefiting from an increase in customer loyalty.
But combine a ‘thank you for your order note’ with a few other customer appreciation techniques, and you’ll see your brand’s popularity skyrocket.
So, how else can you make your customer feel well and truly appreciated?
Pair up with a charity and donate to them. Either a certain percentage of each sale or hold an annual drive to raise funds for them.
By aligning your brand with a charity whose message resonates with your customers, you improve the way your brand is perceived.
Is there something that all your customer have in common? Find a charity that’s relatable to that, and work with them.
If your customer knew that their purchase would help this little guy from N.E.A.D.S become someone’s helper, would they be more likely to buy from you?
I think they would.
Which charities do we like?
Every now and then, pick a random past customer. Send them a small gift pack full of freebies.
Your customer has a sense of winning something. Plus it reactivates them and can get you some fantastic social media content!
One very overlooked metric of selling online is lifetime value.
By creating and implementing a loyalty program, you encourage your customers to increase their lifetime value. Loyalty programs are often cheap to implement but have a very large ROI in the long run.
Selling cookie jars? Surprise your customer with a pack of cookies.
Selling teapots? Surprise your customer with a pack of tea.
See where I’m going here? Surprise your customer by including a free little treat, something that compliments what they bought from you.
If your products come at a tiered level, considering giving out the occasional free upgrade. Does your ‘Model S’ have more bells and whistles than your ‘Model X’?
Give one lucky buyer a free upgrade to the top-shelf version.
From time to time, throw a gift card into a random package. It may be a gift card for your own store, it may be a gift card for Amazon or eBay (since everyone has an account there).
By giving your customer the sense of winning, you’ll help build that rapport with them.
If you’re regularly asking your customers for feedback (and you should be), show them that they’re making a difference.
If you’ve changed the way you operate because of customer feedback, show that to your fans.
Even if a customer didn’t suggest the change, you’ll be saying ‘Hey, I listen to you and because one of you said this, I fixed it’.
Every brand knows the importance of good quality branding.
You spend a lot of time building your image, your tone of voice, visuals, everything like that.
But when writing your ‘thank you for your purchase’ note, it’s important that you don’t let your branding take over.
While it may be tempting to pull out a bit of paper with the fanciest letterhead and logo on the top, that might not be your best option.
Considering using just a stock standard piece of notepaper. By going the ‘branded’ route, you increase your chances of coming off as a bit of a salesman.
If you really want to push your branding home, throw in a few branded stickers - everyone loves stickers and can find somewhere for them.
1 - Your handwriting is great
Yeah, sure, your handwriting is bad. Everyone’s handwriting is bad.
But that’s where the charm is. If you plan on printing your notes, well then don’t both.The trust is built on your non-perfect handwriting. Go with it!
2 - Keep it short and to the point
You’re writing a thank you note, not a novel. Keep it short and get straight to the point and you’ll keep your reader engaged. Think between 30 and 60 words.
3 - Yes, this will take time
Thank you notes are an investment in your time. If you get hundreds of sales a day, writing for each one may be a bit much. But the point is, that you spend some time each day writing something personal for a select few customers.
This investment will come back with a return in many areas.
4 - You’re not selling anymore
By this point, your customer has already bought from you. It’s your job to now enhance their trust with you by being an open, relatable person.
Don’t spend this time promoting new products or upselling products.
Making your customer happy is a relatively simple process once they’ve bought from you.
But delighting them takes a little more effort. That effort pays off in the form of a bigger lifetime spend and more advocates of your brand.
Therefore it’s safe to say that investing in ‘thank you for your purchase’ notes, as well as customer satisfaction goes a long way in helping your brands’ image.
Do you send out thank you notes to your customers? How do you show customer appreciation?
Let us know in the comments!
The header image is a resource from Etsy.
An Aussie living in Warsaw. Specialising in the field of SEO, digging into analytics and getting graphs trending up and to the right.
Hello, Before you respond to this question please note the following: I'm not interested in opinions on how this is not a good ideas because it.
Ever since childhood, we have been taught that saying ‘thank you’ can go a long way. When dealing with clients your thanks is even more important for establishing a professional relationship.
Saying ‘thank you for your order’ the right way can improve your B2C and B2B relationships by showing your clients you are committed until the end. In addition to 10 templates that will effectively help you express your gratitude, here are a few reasons why it is important to incorporate this into your business practices.
In both B2B and B2C, it’s important to let the client know you value their business, trust and time. Writing a thank you letter is a perfect chance to remind them of your values and how much their partnership means to you.
In your, thank you for your order message, do not try to make another sale. By doing something like that, you risk the chance of seeming pushy and desperate, not sincere. Pushing for a sale in a thank you message may potentially ruin the trust you’ve built.
Instead, use this means of contact to reward their trust. Include coupons, discount codes or reference links for their product, showing them you appreciate them and their business.
While these templates are specifically for eCommerce orders and the food industry using them with B2B clients is just as effective. Showing your gratitude is never out of place.
Why not add a discount code when you say, ‘thank you for your order’? Use your thanks to deliver a discount coupon for their next purchase, effectively reminding the customer you have many more excellent products.
Say ‘thank you for your order’ and refer to future cooperation possibilities as well.
You want them to order again, right? Don’t hesitate to let people know that. Add a discount code for frequent customers, too.
Let them know that your service is reliable and how much their brand will benefit from cooperating with you.
Saying ‘thank you for your order’ the right way can help you leave a lasting impression on your client. Never hesitate to show people how much their trust means to you.
Being cordial and professional, right from the beginning, sets the tone for future cooperation. Be candid, brief, and above all else – honest and forthcoming!
It is good business etiquette to send a thank you letter. There may be circumstances when new clients are referred by one of the existing clients or customers. In such a case, it is always good to send the client or a customer a thank you letter.
Also it is good to send such letter after an order is dispatched or received. This is not only a polite gesture something that show respect to the client but is an opportunity to show your future clients that there is a good possibility of written communication.
This may regarded as a unique marketing strategy to increase the sales and other related conversions. Like in many business you may have notice that more people inquire about the product or the service than they actually make the order.
Nevertheless, you can convert these inquiries to sales and here is one such great technique that many business are opting for.
Dear (name of the client),
I wanted to thank you for your interest in (insert the name of the product or the service offered).
I enjoyed the conversation we had the other day and hope I was able to answer all your questions that you had in your mind.
Please feel free to contact me if you have any other queries.
I am also attaching a little gift for you, a (insert the name of the gift), it has my phone number along with the website address. So this will help you to find me and you can easily contact me again in the future.
I look forward to hearing from you soon.
A customer thank you order letter can be a real advantage over your competitors. A routine automated voice mail and email messages of thank you letters may be something common in many business. These mails get really less noticed. However, writing a handwritten thank you note can actually help you get customer's attention. These letters will help you make more personal connection with them. This will ultimately lead to increase business and referrals.
Dear Mr. Gere
We appreciate the recent order for the (insert the name of the product).
We value your trust in our company and we will do our best to meet your service expectations. We assure you with (include the product specs), your (name of products) will help to increase the productivity of your staff.
Your purchase also includes (which may be the warranty of the product) if a problem arise.
Thanks again, for your order and if you have any queries please contact and do not hesitate to call me.
You can have a look on the following sample for thank you order letter format.
Dear Sir, (or Madam),
Thank you for your order for (Insert the name of the item) that was advertised in the (name of the newspaper or magazine) on (insert the date when it was advertised).
Unfortunately we are not able to set up for C.O.D orders. Therefore, please send the check or the money order. The price of the item and the product number is (Insert the correct info here)
Meanwhile, we are holding your order aside with the necessary instructions to rush the shipment as soon as we receive the payment you were suppose to give.
Tips for writing thank you letters:
Another sample for a thank you letter for an order is given below:
Dear Mr. John Thomson,
Thank you for placing an order with us and choosing a wall picture to decorate our nursery. We would like to remind that our product does not use any harmful materials which may exhume poisonous gas and can harmful the children. We really appreciate for choosing our product and assure that you will never any complaint.
Your order will be delivered in four working days as discussed earlier. Our delivery team shall get in touch with you and reconfirm the delivery location in the next 24 hours. We also have an email id (mention email id), in case you would like to contact us or send any feedbacks. Please contact and update us if in any case we need to send to some other mail id. It has been great doing business with you and we hope to continue the acquaintance.
Thank you once again,
Thank you for order letters is a nice gesture to show your customers and this may eventually help you in the long run of marketing.
I wonder what preposition I should use in the sentence below: Thank you for your order ______ June I saw in my textbook that "of" is used.
Here is an example of a registration acknowledgement e-mail.
Subject line: Registration Confirmation for Leadership Summit
Dear Ms. Allen:
Thank you for your recent registration for the Leadership Summit 2016. We received your registration form, your questionnaire, and your payment for the two-day conference.
Please visit the hospitality table on the main concourse of the Richland Hotel by 8:30 a.m. on Feb. 12 to receive your welcome packet. The conference begins at 9 a.m. with the keynote session in the main ballroom. Break-out sessions follow throughout the day and will be detailed in your packet.
Please visit our website (website address here) for further information.
We look forward to seeing you at the summit. If you have any questions, please let me know.
Your position with company
Your contact information
Another example of an acknowledgement e-mail is one that lets the recipient know you have received some business-related information, such as a job application. In some circumstances, it is polite to let your recipient know that materials have been received, and to let him or her know when you will be taking the next step in a decision process.
These mails can be short and concise. Here is an example:
Subject line: Thank you for your recent application
Dear Mr. Jenkins:
Thank you very much for applying for the marketing director position at IT Resources. My team and I will be reviewing applications this week. If you are selected for an interview, we will contact you on or before Monday, Oct. 10 to set up an appointment.
We appreciate your interest in IT Resources.
Your position with company
Your contact information
No matter what type of e-mail you are composing, it is important to proofread your content, you subject line and your recipient's address.
To say thank you, or not to say thanks.
There is some disagreement in the business correspondence world as to whether one needs to respond to all business-related e-mails.
Some people argue that a simple "Thank you" e-mail wastes their time. They say that clicking and opening an e-mail only to see one or two words is a waste of their time. Others say that they always appreciate a thank you.
How do you decide whether to acknowledge a business e-mail? First, consider whether the person needs to know that you got the information or not. If there has been a prior miscommunication or a lost attachment, for instance, a quick thank you shows the recipient that all is well at present.
Since many of your recipients are inundated with e-mails, it adds a courteous touch to say what you are thankful for. Instead of just typing, "Thanks" when you got that previously missing attachment, consider writing, "Thanks. I got the attachment fine this time."
Another time to send a thank you acknowledgement is when someone has gone out of his or her way to meet your needs. An acknowledgement in this situation just makes good sense. Think of these acknowledgments as a way of conveying sincere appreciation, rather than just a quick thanks.
Once again, it is courteous to be specific, but brief, in these cases. Here are a few examples:
Thanks for responding so quickly to my request for more information.
Thank you so much. I appreciate your flexibility
This information is just what I needed. Thank you!
Thank you for letting me know about the date change. I'll see you next Wednesday.
In today's culture, many of us have sacrificed courtesy for speed. Yes, we are all busy and do not want to waste our time reading needless e-mails. However, the other side to this coin is that we have lost some of the basics of business and personal etiquette.
A well-written acknowledgement e-mail demonstrates that you value a customer's business. It shows that you value someone's efforts. An acknowledgement e-mail also reflects well on you, the sender, and your place of business.
Thank you for your order we will be in contact with you soon to let you know in your phone number in the "notes" section while you were placing your order.