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Thank you note to client

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Thank you note to client
September 15, 2018 Anniversary Wishes 2 comments

Nov 23, Here are 5 examples of handwritten thank you notes received by clients of companies both large and small, along with the recipients' delighted.

Do you go out of your way to say ‘thank you for your purchase’ to your customers?

No?

I mean, why would you? What’s in it for you?

Well, what if I told you that by simply saying thanks to your customer, you can completely change the way your brand is perceived.

This is good ol' fashion customer service 101.

The most basic ‘thank you for your purchase’ note goes a long way in delighting your customer - and delighting your customer means that they'll remember you.

When I talk about saying thanks, I don’t mean via email, either. Anyone can queue up the stock standard ‘thanks for your order’ email.

But it’s true authenticity in a handwritten note that makes your customer feel truly loved.

It might be for a customer, or a friend, a business partner. If there’s a reason to show kindness, take it and show thanks.

In this article you’ll see how to write a thank you note to your customers, as well as:

  • Why you should never use the word ‘business’
  • How heartfelt customer appreciation can change the way you do business
  • Why the ‘hand’ in handwritten is the most important part of a thank you note

Saying thanks requires so little effort and returns so much. In fact, it's so easy to do that you can print it on the inside of a mailer box:

Are you an ecommerce brand that wants to use custom packaging to say 'Thanks'? Check out Packhelp's range of bespoke ecommerce packaging.

Christmas is the best time of year to start thanking your customers. If you want to find out how else your brand can leave a lasting impression these Holidays, read the article 23 Christmas Marketing Ideas To Boost Your Sales This Year [Read Now]

Now let's take a look at the difference a simple thank you note can make for your brand:

Why should I write a thank you note?

‘Gratitude is the most exquisite form of courtesy’
Jacques Maritain

In business, just like in life, we occasionally rely on the help of others in the pursuit of success and happiness. Without the help an input of others, business would be a lot harder than it already is.

If you’re a small brand that’s selling online, those ‘others’ that you rely on are your customers.

You wouldn’t be doing what you’re doing if it weren’t for the input and support of your customers - no matter how many or how few there are.

When your customer feel like they’re making a difference to what you do, they feel empowered.

They invest more in your brand on an emotional level because they see the difference they make.

Sure, this is great for the customer, but what’s in it for you?

When your customer is more invested in your brand, they like you more. And when they like your brand, they’re more likely to buy from you again.

Below you can see how basic this system actually is.

 

Things like using sustainable packaging like bio polymailers is a great way to surprise your customer and makes it easier for them to like you more.

The small gesture of a ‘thank you for your purchase’ note is a bit of a shock, your customer doesn’t expect it. This will certainly blow your customer away and give them more of an emotional investment in your brand. 

Gratitude makes your customer feel important

Nowadays when you purchase something online, you pay for your product and then you get it. End of transaction.

So uncommon is an act of genuine gratitude, that when it happens, it builds a relationship.

The relationship between you and your customer.

The act of sending a personalised thank you note is a way to build this relationship. It’s a more traditional old-fashioned way of genuine, heartfelt sincerity.

It doesn’t matter where you sell your products online, either. If you’re selling on a marketplace like Amazon, eBay or Etsy, it’s actually more important to send a note.

Why?

Because when people buy from marketplaces like this, they don’t remember your name.

They remember the name of the marketplace. ‘I got this on Etsy, it was discounted on Amazon’.

For example:

No mention of the brand name, no reference to the seller or the store name. Etsy takes all the credit.

This same problem happens when we talk about many modern services. Take, for example, Netflix.

"I watched Netflix last night", no mention of what watched.

This diminishes the effect of one of the most potent forms of marketing - Word of mouth marketing.

But by writing a handwritten note for your marketplace purchases, you literally put your brand name in the hand of your customer.

You increase your chances of your brand name being remembered by your satisfied customer. Throw in some custom tissue paper or custom tape to add a little class, and you increase the chances of your customer saying 'Oh I get this from Fred's online store!'

Keep reading to see how your customer’s happiness is the main driver in your sales...

 

Why not put your branding onto your packaging and use the space to say thanks? 

Click here to start designing

Not sure where to start in the work of custom packaging? Read the article: Why your brand needs to use custom packaging with a logo [Read now]

Customer appreciation = your success

Here’s you: ‘Handwriting notes is a waste of time, I’m too busy with other stuff’.

Here’s me: ‘Handwritten notes are a better investment than PPC advertising’.

Wait, what?

Ask yourself this question:

What percentage of your marketing efforts are focussed on getting people who have never heard of you, to buy from you?

I’m guessing that percentage is going to be quite high.

And that’s fine, that’s pretty normal. Traditionally, we think of marketing as getting more sales by driving traffic to your website.

More sales from new customers.

But what about more sales from previous customers?

Which brings us to the next question:

How much energy do you spend getting people to buy from you for a second time?

Noticed how I said energy, not time or money?

That's because you’re 6 times more likely to win a new customer than to retain an old one.

That means there's so little time or money investing in retaining a customer compared to getting a new one.

Think about that for a second. 6 times harder.

So, by including thank you notes for customers, you’re making it even easier for your old customers to buy from you again.

You’re making your customer feel great about the decision they made.

Ultimately, increased happiness leads to a higher lifetime spend with your brand. That means that in their lifetime, they will stay loyal to your brand and spend more money with you.

Your customer is less likely to go and try other brands because they’re happy with you and your products.

What’s more, a happy customer that has a high lifetime spend is more likely to become a brand advocate.

A brand advocate is someone who spreads your name amongst their trusted friends because they simply love your brand.

All this, from spending less than a minute to write a note.

Here’s a thank you for your purchase note that a customer of velocitybikeco.com received:

Short, simple, to the point - and most importantly, it’s honest.

Are you still thinking it’s a waste of time?

Well, let’s take a look at just a few of the other benefits of saying thank you for your order:

  • Higher customer engagement
  • Greater customer satisfaction
  • Increased loyalty
  • More word-of-mouth marketing

So what’s the main thing to take away from all this?

Everything good happens when you stop and thank your customer for their purchase.

Let’s take a little look at how and why these things happen:

Higher customer engagement

When your customer is engaged with your brand, it means that they’re following you and paying attention to what you do.

This is obviously a good thing, as it means that your customer genuinely likes you. A customer who liked your brand is a satisfied customer.

Customer engagement comes in many forms. Here, you can see Buffer to support and engage users on Twitter.

Because there is trust between Buffer and it’s customers, they don’t hesitate to reach out and talk to the company.

Greater customer satisfaction

Remember how you felt when your favourite aunt sent you that birthday card? What about when your doctor sent you a birthday card, too.

It made you feel special, important and valued.

You then went made a phone call to your aunt or went back to that doctor the next time you got sick.  

So by doing something similar with your customers, you’re reinforcing the idea that your customer made the right decision to buy from you.

Increased loyalty

It’s obvious that loyal customers are a good thing. It means that they’re not going to go and buy from another brand because they value your brand so highly.

It means that they’ll keep coming back to you.

A loyal customer is also likely to spend more money with you in a single transaction.

This is valuable, as it’s harder to make a first-time buyer spend a lot in their first transaction.

More word-of-mouth marketing

As mentioned earlier, a loyal customer is more likely to become a brand advocate and tell their friends how happy they are with your product.

That may happen through a word of mouth mention. It may also happen through a social media share.

Today, a happy customer that’s using social media is a powerful powerful asset to you.

So by now, the benefits of a simple thank you note should be evident.

No matter what you sell or where you sell it, a thank you note can do a lot at empowering your customers.

So now that you know why they’re important, let’s take a look at how to write a ‘thank you for your purchase’ note.

How to be genuine when saying ‘thank you for your purchase’.

There is one golden rule you need to know before writing your note.

Don’t say ‘Thank you for your order’ or ‘Thank you for your business’.

Yes, these are business thank you notes, but you don't want to be seen as a 'business'.

By labelling touch-points with your customer with words like ‘order’, ‘patronage’ or ‘business’, you devalue the transaction. You make your customer feel like just another number in your finance books.

Have a think, what other phrases sound a little too ‘business-ey’?

  • Thank you for shopping with us
  • Thank you for your business
  • Thanks for your order

These just sound bad. Using phrases like this don’t make your customer feel warm and welcome. It makes them feel like you’re just glad they’ve finally paid you.

Avoid thank you for your order by using something like:

  • Your support is invaluable
  • Thanks so much for shopping with us
  • Choosing us means a lot to us
  • Thank you very much for supporting us

The main takeaway here is this:

Business means a transaction. Support means a relationship.

Here are a few other things to remember when writing your thank you note:

Do:

  • Send the physical note in the customer’s purchase - not afterwards
  • Be genuine when you’re showing appreciation.
  • Use the same tone of voice that’s used in your branding
  • Use the most appropriate stationery. Not a torn-off piece of paper, or an overly fancy letterhead.

Don’t:

  • Don’t talk about things that aren’t relevant
  • Don’t try and sell more products
  • Don’t be negative, cynical or doubting
  • Use different coloured pens - blue or black

The thank-you note is about your customer, not you. Focus on being sincere and honest. Don’t think ‘more sales’.

Now that you know the dos and don’ts of your thank you note, let’s get stuck into writing one!

How to write a thank-you note

For some people, writing is hard. Whether it’s a lengthy letter or a simple ‘don’t forget to feed the cat’ note, writing can be tricky.

Which is exactly why you’re now going to see a step by step guide to using the perfect elements in your thank you letter.

By the time you’re done here, you’ll be able to create your own template and modify it for each and every customer.

1. Introduction

You only get one first impression, so start off on the right foot by you know, using your customers’ name.

  • Hey Mike,
  • Dear Mike,
  • Dear Mike
  • Mike,

2. The ‘Thank you’ part

Get straight down to business. You’re writing to say thanks, so say thanks straight away.

  • Thanks a lot for shopping with us. It really means a lot that you decided to support us, I’d love to hear your feedback.
  • You could have gone with one of our competitors, so I’m writing to say thanks for giving us a chance
  • I just wanted to send you a quick little something to say thanks. So, thanks for your order, and for picking us.

3. Personalise it a little

You can really push your sincerity home by offering a little personalisation, something specifically for that one buyer. Be honest, don’t be weird.

  • <name of product> is one of my personal favourites. I think you’ll love it and I’d love to hear what you yourself think about it.
  • I was packing your order and noticed your postal address in Dublin. I studied there as a kid and have nothing but great memories of that part of the world.

The most important part here is that you’re honest. If there’s nothing you can personally relate to, don’t make something up just for the sake of a few extra letters.

4. Wrap it up

Close off your thank you note in a casual manner.

  • Thanks once again
  • All the best
  • Thanks, heaps

Don’t forget though that each part of your thank you note needs to be written for specifically who you’re sending it to.

Not each one of your customers is named Mike.

Maybe.

Also, ensure that what you’re sending is relevant to the reason you’re sending it to.

The above examples aren’t going to work if you’re thanking someone for recommending you to their friend.

Still not confident to write a thank you note yourself?

Look at the following examples to see how a ‘thank you for your business’ note can be written.

Customer thank you note example

So now you know the different elements that come together for a genuine thanks for your order note, it’s time to see how to write a thank you note yourself. Feel free to use these following examples to create your own thank you for purchasing template for whatever purposes you need.

There's one thing you need to remember - they are examples. Each example will have to be customised for your own brand, product and message.

Thank you for your purchase template for customers:

‘Hey Steve

 I’m Tom, the co-founder of Barbarian belts. I’m sending you a little note just to say thanks. The Viking belt and buckle you bought are some of my personal favourites.

Try them out and let me know your thoughts. I’m very interested to know how you find them.

Remember that you can swap them over, no questions asked, if you’re not happy.

Thanks, mate

-Tom’

Business style thank you note example:

‘Dear Pete

After talking with you for the last few weeks about our merger problem, I’m feeling a lot more comfortable. Thank you so much for your support, insight and direction.

I’m personally excited for a future working alongside Transparent Inc. and I can assure you that the rest of us are, too.

Our competition won’t know what’s hit them.

-Tom’

Thank you for shopping with us template:

“Hey Sally

It’s not often we get people who make a first purchase as big as you just have. That’s why I’m writing you this note, firstly to say thank you (thank you very much!) and secondly to get your feedback.

Our new range of Angel foundation brushes are growing in popularity, but I’d still love to know what you think.

To sweeten the deal here’s an extra 15% off your next purchase - Just use WELOVEYOUSALLY at the checkout.

Once again, thanks, and please tell us your thoughts!

-Tom’

Thank you for your order example:

“Hey Sebastian

I’ve seen your name come up quite a few times in recent months, so I thought I’d take the time to personally thank you.

Judging by your purchases, you have a killer taste in fashion. I guess you won’t need me to tell you how good our new Winter range looks with a well-cut jacket.

Thanks once again, I’m just an email away whenever you need me!

-Tom

PS - Your name looks Spanish - Muchos Gracias!"

Thank you for your support example:

"Hey Michael

The other day, you bought a few little accessories from us. I just thought I’d take a moment to say thanks.

In our industry, it’s obvious that there’s a lot of competition. It’s loyal customers like you that keep us at the top of the industry.

Thank you for your ongoing support.

-Tom"

Thank you for your ongoing support template:

"Hi George

I’ve noticed that every few weeks you’re placing an order with us.

Thank you.

It means a lot that you constantly keep coming back to us. We’d love any feedback on how to make you even happier.

On a side note, I can assure you that the packs you’ve been buying from us are some of our most popular even - thanks to your efforts!

All the best

-Tom"

Now you know how to write a thank you note for a wide range of situations!

Remember that you need to customise each and every one specific for your situation, but these should help you out if you’re stuck.

But writing a thank you note doesn’t end there - let’s take a look at how to continue the customer appreciation.

There’s more to customer appreciation than a thank you note

The whole point of writing a thank you note is to make your customer feel as special and as important as they actually are.

And if you’re already sending these notes, you may be already benefiting from an increase in customer loyalty.

But combine a ‘thank you for your order note’ with a few other customer appreciation techniques, and you’ll see your brand’s popularity skyrocket.

So, how else can you make your customer feel well and truly appreciated?

Be Charitable

Pair up with a charity and donate to them. Either a certain percentage of each sale or hold an annual drive to raise funds for them.

Why?

By aligning your brand with a charity whose message resonates with your customers, you improve the way your brand is perceived.

Is there something that all your customer have in common? Find a charity that’s relatable to that, and work with them.

If your customer knew that their purchase would help this little guy from N.E.A.D.S become someone’s helper, would they be more likely to buy from you?

I think they would.

Which charities do we like?

A free gift

Every now and then, pick a random past customer. Send them a small gift pack full of freebies.

Why?

Your customer has a sense of winning something. Plus it reactivates them and can get you some fantastic social media content!

Encourage more loyalty

One very overlooked metric of selling online is lifetime value.

By creating and implementing a loyalty program, you encourage your customers to increase their lifetime value. Loyalty programs are often cheap to implement but have a very large ROI in the long run.

Give a treat

Selling cookie jars? Surprise your customer with a pack of cookies.

Selling teapots? Surprise your customer with a pack of tea.

See where I’m going here? Surprise your customer by including a free little treat, something that compliments what they bought from you.

Upgrade

If your products come at a tiered level, considering giving out the occasional free upgrade. Does your ‘Model S’ have more bells and whistles than your ‘Model X’?

Give one lucky buyer a free upgrade to the top-shelf version.

Gift cards

From time to time, throw a gift card into a random package. It may be a gift card for your own store, it may be a gift card for Amazon or eBay (since everyone has an account there).

By giving your customer the sense of winning, you’ll help build that rapport with them.

Show the difference

If you’re regularly asking your customers for feedback (and you should be), show them that they’re making a difference.

If you’ve changed the way you operate because of customer feedback, show that to your fans.

Even if a customer didn’t suggest the change, you’ll be saying ‘Hey, I listen to you and because one of you said this, I fixed it’.

Thank you notes and branding

Every brand knows the importance of good quality branding.

You spend a lot of time building your image, your tone of voice, visuals, everything like that.

But when writing your ‘thank you for your purchase’ note, it’s important that you don’t let your branding take over.

While it may be tempting to pull out a bit of paper with the fanciest letterhead and logo on the top, that might not be your best option.

Considering using just a stock standard piece of notepaper. By going the ‘branded’ route, you increase your chances of coming off as a bit of a salesman.

If you really want to push your branding home, throw in a few branded stickers - everyone loves stickers and can find somewhere for them.

4 more tips for writing a thank you for your order note:

1 - Your handwriting is great

Yeah, sure, your handwriting is bad. Everyone’s handwriting is bad.

But that’s where the charm is. If you plan on printing your notes, well then don’t both.The trust is built on your non-perfect handwriting. Go with it!

2 - Keep it short and to the point

You’re writing a thank you note, not a novel. Keep it short and get straight to the point and you’ll keep your reader engaged. Think between 30 and 60 words.

3 - Yes, this will take time

Thank you notes are an investment in your time. If you get hundreds of sales a day, writing for each one may be a bit much. But the point is, that you spend some time each day writing something personal for a select few customers.

This investment will come back with a return in many areas.

4 - You’re not selling anymore

By this point, your customer has already bought from you. It’s your job to now enhance their trust with you by being an open, relatable person.

Don’t spend this time promoting new products or upselling products.  

Summing up

Making your customer happy is a relatively simple process once they’ve bought from you.

But delighting them takes a little more effort. That effort pays off in the form of a bigger lifetime spend and more advocates of your brand.

Therefore it’s safe to say that investing in ‘thank you for your purchase’ notes, as well as customer satisfaction goes a long way in helping your brands’ image.

Do you send out thank you notes to your customers? How do you show customer appreciation?

Let us know in the comments!

The header image is a resource from Etsy.


An Aussie living in Warsaw. Specialising in the field of SEO, digging into analytics and getting graphs trending up and to the right.

Sending a handwritten thank you letter to your customers is a great way to You don’t want your clients to think you’re just fishing for more business.

8+ Business Thank You Notes – Free Sample, Example, Format Download!

thank you note to client

Below are examples of messages for thanking someone for the information provided.

I write this type of note most often at my office job which requires asking others for information sometimes. So, I usually send the note via email, but depending on your situation, you could hand write the note or choose another method for delivering a thank you listed here.

Thank you for the information tips

  • If replying to an email where someone just gave you the information you needed, responding with "Thank you for the information" or "Thank you for sharing the information" may be sufficient. The best thank you notes are specific. However, when replying to this type of email, you likely do not need to restate what the information was that was just provided.
  • Include how the information was helpful if it isn't clear. Did it help you make a decision? Did you learn something from it? Is someone benefiting for the information? Again, this all depends on what the information was.
  • You can also thank them for the time if it took them getting the information for you was time-consuming.
  • The length of your note may depend on the length of the information. If the information was one sentence in response to a question sent in an email, then a one sentence thank-you response is usually sufficient.
  • Was the information advice or help? If so, check out the Thank you for the advice note examples and Thank you for the help message examples.

Thank you for the information message examples

Notes: In the samples, replace the words in [brackets] with your own words.

The examples will only the middle section of a thank you note. To see the complete layout of a thank-you note check out this cheat sheet. It shows all five parts of a note or download the free thank-you note writing guide.

#1 Thank you for sending me the information about [list what it was about]. I learned [what you learned] from it. I appreciate you the detail you went into [topic that was covered]. I am grateful for the amount of time and effort you put into this helping us. Your insights and summary are beneficial.

#2 Thank you for sending me the information. It was exactly what we needed and allows me to move on with my part of this project.

#3 We have received the information you sent in the mail. The book about eating whole, unprocessed foods has been interesting. Our clients will benefit from what we are learning.

#4 Thank you for providing the information about the sugar detox last weekend. I have purchased the book and will give it a try soon. By your results, I'm sure I will feel better after doing it!

#5 I want to thank you for sending the information about the real estate class. Hearing your perspective helped me decide to enroll. I look forward to being in class with you!

#6 Your information about how to help the cat was spot on. She is now using her litter box everyday! The website you shared with me had plenty of things to try.

#7 Thank you for providing the requested information. I am learning so much about [topic] now. We can discuss it in more detail the next time we meet for lunch.

#8 The information you provided about [topic] has been very helpful when discussing the topic with [Child's Name]. I appreciate the time you spent gathering all those books and pamphlets.

#9 Thank you for sending the email with the information that I requested. The details about the project are exactly what I needed to understand how to contact the supplier and handle the current situation. I am grateful for the background history you were able to provide as well.

#10 I am excited to read the information you gave me about how to get out of debt! You are a great mentor and I appreciate your book suggestions. I hope to be debt free within five years.

#11 Thank you for the information about how to save more money and invest. I want to learn everything that I can and what you provided will help to get me started. Our conversations about money are always exciting and help me to think about how I could be handling money better.

#12 Sometimes I feel like I have information overload. Thank you for sending me only the materials I needed for tomorrow's training course. I am grateful not to have to spend time sorting through stuff that isn't needed.

Click Image to see these note cards on Amazon! (affiliate link)

#18 Thank you for the information. I will be reviewing it soon and will let you know if we have any follow-up questions.

#19 The information you sent was useful. Thank you for taking the time to organize it. We will save this for our records.

#20 Thank you for helping us by providing the information that you had about the project. Your efforts saved us time and helped us learn more about the customer. We appreciate the detail you give to us.

What's your favorite way to thank someone for information?

#13 How kind of you to mail me the report I asked about last week. The printed version is easier for me to review. I will have the revisions back to you soon.

#14 The travel information you provided was fantastic! It helped me class decide where we will go on our camping trip. Your expertise saved us so much time.

#15 Thank you for the wonderful information about birds. The bird book you sent home with me has helped me identify several birds that are coming to my bird feeders in the yard. I am also excited to learn their songs using the app you told me about.

#16 The information you provided for the meeting was great. Seeing the data in charts helped make it easier to understand and present. The client had a few questions which I will forward on to you for review.

#17 I have learned so much about [topic] since you shared that your pet also as [condition] and you sent me information about websites that talk about the condition. Thank you for sending me all of those links!

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We appreciate your business with us

Small Business Thank You Letters Don’t Have to be Hard, See These 5 Samples

thank you note to client

Customer Appreciation Letters for Better Relationship Management

Showing customer appreciation is vital to building long-term relationships with those who buy your products or services.

It's always easier to make a sale to a customer who has already had a positive buying 

experience with your company.

And repeat sales are much less expensive to make--in terms of both time and money.   

However, don't make the mistake that some business professionals make. Don't spend so much time courting new prospects that you allow your relationships with current customers to grow cold.

All customers appreciate a freebie or a great discount now and then. They also like to know that you are grateful for their patronage.

So drop your customers a note from time to time, just to thank them for their business--without asking for anything in return.

And include a coupon for a product or service that he or she has purchased in the past, or something similar.

Yes, this will take a little work on your part. But I promise you, the rewards will be well worth it. To help you get started, we've included several customer appreciation letters below.

Sample Customer Appreciation Letters

Dear________________:

It has been our pleasure to serve your company over the past three years. We want you to know that we truly value your business and appreicate your prompt payments.

Your cooperation has helped to keep our operation run smoothly and has led to a profitable relationship between our two companies.

We look forward to many more years of working with you, and wish your company the success that it deserves.

Sincerely,

~~~~~~~~~~~~~~~~~~~~~~~~



Dear________________:

Thanks to faithful customers like yourself, this past year has been one of record profits. As the year draws to a close, we wanted to let you know how much we appreciate your continued patronage.

We understand that you have many options in the marketplace, and are pleased that you have made Samson's Drugs your premier choice for prescriptions and over-the-counter drugs.

We are committed to providing you with the best products at the lowest prices.

As a token of our appreciation, we've enclosed a $2 coupon for Advil Liquigels, a product that you've bought from us several times. We look forward to serving you in the years to come.

Sincerely,

~~~~~~~~~~~~~~~~~~~~~~~~



Dear________________:

We want you to know how much we appreciate your business. You have been a loyal and dependable client for the last four years. We have watched your company grow from a brand new business to a thriving concern.

You have experienced difficult times; yet you have never missed a loan payment or given us any reason to be concerned over your account.

We are pleased to be your bankers, and wish you continued success.

Best regards,



For more customer appreciation letters, please see our customer thank you letter or our customer suggestion thank you notes pages.

If you'd like to see notes you can use for colleagues, check out our thank you notes for colleagues page.



Return from Customer Appreciation Notes to Thank You Note Examples Home

Mar 25, Have a customer, client or mentor to express gratitude to? See more ideas about Thank you cards, Gratitude and Greeting cards. Business Thank You Scroll Thank You by CardsDirect Note Card Template, Thank You Card.

Beautiful Thank You Card Wording For All Occasions

thank you note to client

Sending a simple thank you letter goes a long way in strengthening strong and long-lasting business relationships. You might write to a hard-working employee that shows dedication and commitment to your business. Or you might write to a loyal customer who continuously repeats purchases with you. Whoever you want to thank, it doesn’t matter. Expressing your gratitude in writing makes the recipient feel good. And, by doing so, you nurture continued loyalty to your business.

Sending out thank you letters to customers, clients and colleagues becomes a powerful way to secure an ongoing business relationship. Showing gratitude in turn encourages your top customers to sing your praises to others. This could happen through online reviews, on social media and through word of mouth.



Sample Small Business Thank You Letters

An estimated 62% of consumers search online reviews and information before purchasing a product. So the importance of sending a thank you letter becomes clear.

If you find yourself unsure how to compose a thank you letter, don’t worry. Take a look at the following 5 best thank you letter examples.

Thank You Letter to Show Customer Appreciation

Show your customers you are grateful for their business. And subsequently encourage them to keep doing business with you instead of going elsewhere. Sending your faithful customers a thank you letter cements your business relationship.

Thank you letters become even more appreciated by customers if they offer a reward. For example, try offering a discount voucher. Such rewards act as a lucrative incentive for customers to purchase from you again.

Your customer thank you letter could look something like this:

Dear [insert name],

On behalf of [insert company] I would like to say thank you for being a loyal customer. It has been a pleasure serving you and supplying you with [insert appropriate products or services] and we hope that we can have the pleasure of providing for you for many more years to come.

[Name of business] is committed to providing our customers with only the highest quality of [name of products or service] delivered through impeccable customer service.

As proof of our appreciation for your loyalty and ongoing support, we would like to give you a 20% voucher off your next purchase with us.

Once again, thank you for your ongoing business and we look forward to serving you in forthcoming months.

Best regards,

[Insert your name] [Insert your function]

Thank You Letter Expressing Employee Recognition

Quality, hard-working and dedicated employees don’t grow on trees and should be thanked to show that you recognize their hard work and loyalty. Sending a thank you letter is a personal, simple and cost-effective way to show your recognition and appreciation of your most prized company assets.

Dear [name of employee],

I would like to say thank you for all your hard work this year.

We couldn’t have got where we did this year without your ongoing dedication, commitment, creativity and talent.

Since joining the business in [year] you have gone from strength to strength and are a true asset to our company and our clients.

I look forward to working with you for many more years to come.

Thanks again.

Best regards,

[name] [title]

Festive Thank You Letter

The run up to the Christmas vacation can be the perfect time to send your regards and best wishes for the holiday season and the New Year to colleagues, clients and customers.

If you’re struggling with the right words to use on a festive thank you letter, here’s template you might want to use.

Dear [name of recipient],

As the festive season approaches, on behalf of [name of business] I would like to say thank you for all the support and commitment you have shown to us in the last 12 months.

You are an exceptionally valued [member of our team/customer/client] and I would like to send my personal thanks for your continued support.

We consider you as a friend of [name of company] and extend our warmest wishes for good health and festive cheer.

It is people like you that have helped our business get where it is today.

I hope you and your family have a magical Christmas and a Happy New Year and I look forward to doing business with you next year.

Happy Holidays.

Best wishes

[name] [title]

Thank You Letter Acknowledging a Client Visit

The arrival and prolific growth of remote, digital forms of communication has not stamped out the yearning for personal, face-to-face meetings. In fact, research shows that around 9 in ten people say small meetings are their favorite method of communication.

For clients that have taken the time and made the effort to visit your business, it is important they are adequately thanked.

Your thank you letter for client visitations could read something like this:

Dear [name of client],

On behalf of [name of company] I would like to thank you for taking the time to visit us on [date of visit].

We felt the meeting was extremely valuable in getting to know you better and securing some solid goals on how we are going to proceed with the campaign [or type of service] in the forthcoming months.

We hope you got as much out of the meeting as we did.

I look forward to our next catch up and, in the meantime, if you have any questions or queries, please don’t hesitate to get in contact with one of our team.

Thank you and best wishes.

Kind regards,

[name] [title]

Thank You Letter Recognizing Excellent Customer Service

Customer service departments can be the backbone of a business, the department that often gets the most flack and the least rewards.

Make sure you give your hard-working customer services’ team the recognition and thanks they deserve by sending them a personal letter of thanks, which could read something like this:

Dear [name of employee],

As a valued and hard-working member of our customer services department I would like to thank you for all your hard work and being such a key face behind our company.

The business has had great reviews and feedback in recent months, positivity that has been driven by our always-smiling and never flustered customer services team.

You are a vital member of our customer services department and I would like to say thank you and hope you remain part of the team for a long time to come.

Once again, thanks for your hard-work and commitment in what I know isn’t always an easy job.

Best wishes,

[name] [title]

Photo via Shutterstock


Jun 25, A thank you note or email message, in addition to showing your appreciation, help you get a job offer, and cement a relationship with a client.

thank you note to client
Written by Shakajin
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