It goes beyond saying, “Thanks for _____. I really appreciate it.” We'll show you some thank-you letter examples and templates that will help.
Thank you letters are a great way to express your appreciation for people’s help. However, they can also help you in a number of ways. A thank you letter can help you maintain contact with someone in your network. It can help you remind a hiring manager why you are a good fit for a position. It can also show your supervisor that you are professional and polite.
Make sure you know both what to say in your letter, and also whether to send your note as an email, letter, or card. Saying the right thing using the right format will impress your recipient, and make him or her feel appreciated.
How you send your thank you letter depends on many factors. Email is pretty much the standard for business communication these days. If a prompt follow-up is essential – for example, if you want to express gratitude for the opportunity of a job interview before the hiring committee makes its decision – email is the way to go.
Print thank you letters can take the form of an informal, handwritten note or a formal, typed letter. How you write the letter should show your understanding of the company and person you are thanking. If you know you have time to relay your thanks by mail, a written thank you shows that you've taken an extra step to show your appreciation.
More traditional companies often prefer either a typed letter or a handwritten note. However, if you want to really personalize your message of thanks (for example, if you are thanking a coworker whom you’ve worked with for years), consider a handwritten card.
No matter what form you use to send your thank you note, there are certain components you should always include.
Address the person appropriately. At the start of the letter, address the person with a proper salutation, such as “Dear Mr. Lastname.” or “Dear Firstname.” If you know the person well, use the person’s first name. Otherwise, address him or her as Mr., Ms., or another appropriate title.
Say thank you. Get to the point of your note quickly. Say the words “thank you” in the first sentence or two, so the person knows why you are writing. If you are sending an email, include the phrase “Thank You” in the subject line as well.
Give (some) specifics. Make sure you specify what you are saying thank you for. Go into a bit of detail, so the person understands exactly what you appreciate. For example, if you are saying thank you to someone who gave you job advice, explain exactly what you found to be most helpful. If you are saying thank you after a job interview, remind the person of a particular moment from the interview (or remind him or her why you are a good fit for the job). A bit of detail shows the person what you really appreciate, and why.
Say thank you again. Before signing off, reiterate your appreciation.
Sign off. Use an appropriate closing, such as “Best,” or “Sincerely.” Then end with your signature (handwritten and typed if it is a letter, handwritten if it is a card, and typed if it is an email).
Send it as soon as possible. Write and send your note as soon as possible. Don’t delay in sending your thanks, especially after a job interview. Not sending a thank you letter after an interview can hurt your chances of getting hired.
Be positive but sincere. Express your gratitude, but don’t go overboard. People can tell when a thank you note is insincere. For example, if you are thanking an employer after resigning from a job, you should express your thanks, and focus on what you liked about working there. However, don’t lie and say you loved everything if you didn’t really. Focus on the positives, but don’t lie.
Personalize each letter. Personalize each thank you letter you send. For example, if you send thank you notes to everyone you interviewed with for a job, add something to each note about your specific conversation with each person. Don’t simply copy and paste the same message for each person – this will come across as insincere.
Keep it brief. Thank you notes should be short. Keep your note no longer than a couple of concise paragraphs.
Edit, edit, edit. A thank you note in the workplace must be professional. This means it should be well written and error free. Proofread your letter carefully before sending it.
Download the Word Template
A printed letter, sent by mail, will have your contact information as well as that of your recipient at the top of the page:
123 Main Street
Anytown, CA 12345
September 1, 2018
123 Business Rd.
Business City, NY 54321
Dear Mr. Lee:
I hope you are well. I just wanted to say thank you so much for writing me a letter of reference for the job at Acme Retail.
I really appreciate you taking the time to write the letter. I am happy to announce that I have a second interview with the company next week! I will let you know how it goes.
Again, thank you so much. I greatly appreciate your assistance with my job search.
Jason Jones [handwritten signature]
When sending an email letter, as opposed to a traditional mailed one, there is no need to include your return address or your address at the beginning of the message. Simply list your contact information in your signature.
Subject: Thank you!
Dear Ms. Lee,
I would like to thank you for the invaluable support you provided to me during my recent career search.
When I began this search, I had very little idea how to go about it – or especially, how to network to discover new job opportunities. The information and advice you gave (and, in particular, the list of contacts you shared with me) made all the difference in helping me to focus my job search.
I’m happy to report that I have just accepted a new position with ACME Auto! Again, thank you so very much. I greatly appreciate your generosity.
123 Main Street
Anytown, CA 12345
Writing a formal thank you letter to coworkers is a great way to assure a good I want to express my deep appreciation for the help and support you have offered .
It's always a good idea to write a letter of appreciation to express thanks and gratitude to someone who has provided help or assistance to you, whether this was during the course of a job search or simply in the daily course of your performance in the workplace.
It’s also a good idea to write personal letters or email messages showing your appreciation and thanks for those who have helped you in your personal life.
These letters aren’t difficult to write, and reviewing a sample letter of appreciation may make it even easier for you.
Throughout your career and job searches, you'll likely get a lot of help. Mentors and bosses will provide advice and strategy, while co-workers may help with projects and training. Others may freely step up to cover your work responsibilities in the event that you become ill or have to take an unanticipated leave of absence.
Many people will likely make introductions or connect you with jobs or contacts. In fact, there are endless opportunities to express your appreciation to all the people who've aided you.
Sending a letter of appreciation is a great way to reach out and make others aware of your gratitude for their help. It's a courteous gesture – and also helps increase the likelihood that people will lend you a hand again in the future.
A letter of appreciation does not have to be long. Sincerity is more meaningful than length. Begin the letter with a greeting, and then let the recipient know why you're writing.
For example, you might say: "Thank you for bringing me up to speed on the new accounting program," or "I just wanted to let you know how much I've appreciated your advice over the past two weeks as I deliberated over those two job offers."
Not sure what to write? Here are thank you quotes for a variety of circumstances that you can tailor for your own correspondence, and include in your letter or email.
Next, share more details about how much the recipient's help has meant to you. Thank them again before your closing sign-off.
Download the Word Template
123 Main Street
Anytown, CA 12345
September 1, 2018
Vice President, Customer Relations
123 Business Rd.
Business City, NY 54321
Dear Ms. Lee,
Thank you for taking the time to talk with me today. I sincerely appreciate the time you spent reviewing my career goals and recommending strategies for achieving them. Your advice was very helpful and gave me a new perspective on available opportunities.
I especially appreciate your offer to connect me to others in your network. I plan on following up with the contacts you emailed me right away. I will also use the online networking resources you recommended to further my job search.
Any additional suggestions you may have would be welcome. I'll update you as my search progresses.
Again, thank you so much for your help. I greatly appreciate the assistance you have provided me.
Avery Jones (signature hard copy letter)
If you’re sending an email message, the subject line of the message can simply say thank you, like this:
The email message should include everything in the example above from the salutation downwards.
Here are more examples of appreciation letters and notes that you can use as a starting point for your own correspondence:
Thank you and appreciation letters are so important in all aspects of your career. Review how to write a thank-you letter, including who you should thank, what to write, and when to write an employment-related thank-you letter.
If you need information on other types of letters, you may find these letter samples to be helpful. The examples include cover letters, interview thank-you letters, follow-up letters, job acceptance & rejection letters, resignation letters, appreciation letters, business letters, and more great employment letter samples that will help you access all the employment-related correspondence you’ll need to write.
Your letter of appreciation can be as simple as a short thank-you email, but since email inboxes overflow, it might be even more meaningful to mail a handwritten letter or card.
Please accept our sincere gratitude for your help during our family crisis. Your daily inquiries let us know how much you cared. We looked forward to your calls. These events have brought us all closer together, and I am thankful to have friends like you.
Thank you for escorting our guest speakers during the fall workshops. Your meeting each person in the parking lot with a large umbrella was a very thoughtful gesture that everyone appreciated. No one expected the weather to be so stormy, so you were a real life saver. Their gratitude was evident. Thanks for being so attentive to details.
Once again you set the tone for the year by helping us run a successful conference. We appreciated your unfailing attention to detail. With all the last minute snags, we worried that something would fall through the cracks, but you anticipated every contingency. Several participants commented on how well you had organized the event.
We are fortunate to have you donate your time on occasions like this. On behalf of the Springfield Education Association, I express heartfelt thanks for all you do.
Thank you very much for the extra help you gave me so I could pass my statistics class. I know how busy you are, so I really appreciated the time you spent with me. This class was the only thing standing between me and my degree, and, as you know, I had a very hard time understanding and remembering the concepts. Thanks to you I will be graduating in June. You are the kind of professor that makes this university a great place to learn.
Two things cause donors to give again. Being thanked and learning the results of their giving. Your thank you letter can do both.
Do you go out of your way to say ‘thank you for your purchase’ to your customers?
I mean, why would you? What’s in it for you?
Well, what if I told you that by simply saying thanks to your customer, you can completely change the way your brand is perceived.
This is good ol' fashion customer service 101.
The most basic ‘thank you for your purchase’ note goes a long way in delighting your customer - and delighting your customer means that they'll remember you.
When I talk about saying thanks, I don’t mean via email, either. Anyone can queue up the stock standard ‘thanks for your order’ email.
But it’s true authenticity in a handwritten note that makes your customer feel truly loved.
It might be for a customer, or a friend, a business partner. If there’s a reason to show kindness, take it and show thanks.
In this article you’ll see how to write a thank you note to your customers, as well as:
Saying thanks requires so little effort and returns so much. In fact, it's so easy to do that you can print it on the inside of a mailer box:
Are you an ecommerce brand that wants to use custom packaging to say 'Thanks'? Check out Packhelp's range of bespoke ecommerce packaging.
Christmas is the best time of year to start thanking your customers. If you want to find out how else your brand can leave a lasting impression these Holidays, read the article 23 Christmas Marketing Ideas To Boost Your Sales This Year [Read Now]
Now let's take a look at the difference a simple thank you note can make for your brand:
‘Gratitude is the most exquisite form of courtesy’
- Jacques Maritain
In business, just like in life, we occasionally rely on the help of others in the pursuit of success and happiness. Without the help an input of others, business would be a lot harder than it already is.
If you’re a small brand that’s selling online, those ‘others’ that you rely on are your customers.
You wouldn’t be doing what you’re doing if it weren’t for the input and support of your customers - no matter how many or how few there are.
When your customer feel like they’re making a difference to what you do, they feel empowered.
They invest more in your brand on an emotional level because they see the difference they make.
Sure, this is great for the customer, but what’s in it for you?
When your customer is more invested in your brand, they like you more. And when they like your brand, they’re more likely to buy from you again.
Below you can see how basic this system actually is.
Things like using sustainable packaging like bio polymailers is a great way to surprise your customer and makes it easier for them to like you more.
The small gesture of a ‘thank you for your purchase’ note is a bit of a shock, your customer doesn’t expect it. This will certainly blow your customer away and give them more of an emotional investment in your brand.
Nowadays when you purchase something online, you pay for your product and then you get it. End of transaction.
So uncommon is an act of genuine gratitude, that when it happens, it builds a relationship.
The relationship between you and your customer.
The act of sending a personalised thank you note is a way to build this relationship. It’s a more traditional old-fashioned way of genuine, heartfelt sincerity.
It doesn’t matter where you sell your products online, either. If you’re selling on a marketplace like Amazon, eBay or Etsy, it’s actually more important to send a note.
Because when people buy from marketplaces like this, they don’t remember your name.
They remember the name of the marketplace. ‘I got this on Etsy, it was discounted on Amazon’.
No mention of the brand name, no reference to the seller or the store name. Etsy takes all the credit.
This same problem happens when we talk about many modern services. Take, for example, Netflix.
"I watched Netflix last night", no mention of what watched.
This diminishes the effect of one of the most potent forms of marketing - Word of mouth marketing.
But by writing a handwritten note for your marketplace purchases, you literally put your brand name in the hand of your customer.
You increase your chances of your brand name being remembered by your satisfied customer. Throw in some custom tissue paper or custom tape to add a little class, and you increase the chances of your customer saying 'Oh I get this from Fred's online store!'
Keep reading to see how your customer’s happiness is the main driver in your sales...
Why not put your branding onto your packaging and use the space to say thanks?
Not sure where to start in the work of custom packaging? Read the article: Why your brand needs to use custom packaging with a logo [Read now]
Here’s you: ‘Handwriting notes is a waste of time, I’m too busy with other stuff’.
Here’s me: ‘Handwritten notes are a better investment than PPC advertising’.
Ask yourself this question:
What percentage of your marketing efforts are focussed on getting people who have never heard of you, to buy from you?
I’m guessing that percentage is going to be quite high.
And that’s fine, that’s pretty normal. Traditionally, we think of marketing as getting more sales by driving traffic to your website.
More sales from new customers.
But what about more sales from previous customers?
Which brings us to the next question:
How much energy do you spend getting people to buy from you for a second time?
Noticed how I said energy, not time or money?
That's because you’re 6 times more likely to win a new customer than to retain an old one.
That means there's so little time or money investing in retaining a customer compared to getting a new one.
Think about that for a second. 6 times harder.
So, by including thank you notes for customers, you’re making it even easier for your old customers to buy from you again.
You’re making your customer feel great about the decision they made.
Ultimately, increased happiness leads to a higher lifetime spend with your brand. That means that in their lifetime, they will stay loyal to your brand and spend more money with you.
Your customer is less likely to go and try other brands because they’re happy with you and your products.
What’s more, a happy customer that has a high lifetime spend is more likely to become a brand advocate.
A brand advocate is someone who spreads your name amongst their trusted friends because they simply love your brand.
All this, from spending less than a minute to write a note.
Here’s a thank you for your purchase note that a customer of velocitybikeco.com received:
Short, simple, to the point - and most importantly, it’s honest.
Are you still thinking it’s a waste of time?
Well, let’s take a look at just a few of the other benefits of saying thank you for your order:
So what’s the main thing to take away from all this?
Everything good happens when you stop and thank your customer for their purchase.
Let’s take a little look at how and why these things happen:
When your customer is engaged with your brand, it means that they’re following you and paying attention to what you do.
This is obviously a good thing, as it means that your customer genuinely likes you. A customer who liked your brand is a satisfied customer.
Customer engagement comes in many forms. Here, you can see Buffer to support and engage users on Twitter.
Because there is trust between Buffer and it’s customers, they don’t hesitate to reach out and talk to the company.
Remember how you felt when your favourite aunt sent you that birthday card? What about when your doctor sent you a birthday card, too.
It made you feel special, important and valued.
You then went made a phone call to your aunt or went back to that doctor the next time you got sick.
So by doing something similar with your customers, you’re reinforcing the idea that your customer made the right decision to buy from you.
It’s obvious that loyal customers are a good thing. It means that they’re not going to go and buy from another brand because they value your brand so highly.
It means that they’ll keep coming back to you.
A loyal customer is also likely to spend more money with you in a single transaction.
This is valuable, as it’s harder to make a first-time buyer spend a lot in their first transaction.
As mentioned earlier, a loyal customer is more likely to become a brand advocate and tell their friends how happy they are with your product.
That may happen through a word of mouth mention. It may also happen through a social media share.
Today, a happy customer that’s using social media is a powerful powerful asset to you.
So by now, the benefits of a simple thank you note should be evident.
No matter what you sell or where you sell it, a thank you note can do a lot at empowering your customers.
So now that you know why they’re important, let’s take a look at how to write a ‘thank you for your purchase’ note.
There is one golden rule you need to know before writing your note.
Don’t say ‘Thank you for your order’ or ‘Thank you for your business’.
Yes, these are business thank you notes, but you don't want to be seen as a 'business'.
By labelling touch-points with your customer with words like ‘order’, ‘patronage’ or ‘business’, you devalue the transaction. You make your customer feel like just another number in your finance books.
Have a think, what other phrases sound a little too ‘business-ey’?
These just sound bad. Using phrases like this don’t make your customer feel warm and welcome. It makes them feel like you’re just glad they’ve finally paid you.
Avoid thank you for your order by using something like:
The main takeaway here is this:
Business means a transaction. Support means a relationship.
Here are a few other things to remember when writing your thank you note:
The thank-you note is about your customer, not you. Focus on being sincere and honest. Don’t think ‘more sales’.
Now that you know the dos and don’ts of your thank you note, let’s get stuck into writing one!
For some people, writing is hard. Whether it’s a lengthy letter or a simple ‘don’t forget to feed the cat’ note, writing can be tricky.
Which is exactly why you’re now going to see a step by step guide to using the perfect elements in your thank you letter.
By the time you’re done here, you’ll be able to create your own template and modify it for each and every customer.
You only get one first impression, so start off on the right foot by you know, using your customers’ name.
Get straight down to business. You’re writing to say thanks, so say thanks straight away.
You can really push your sincerity home by offering a little personalisation, something specifically for that one buyer. Be honest, don’t be weird.
The most important part here is that you’re honest. If there’s nothing you can personally relate to, don’t make something up just for the sake of a few extra letters.
Close off your thank you note in a casual manner.
Don’t forget though that each part of your thank you note needs to be written for specifically who you’re sending it to.
Not each one of your customers is named Mike.
Also, ensure that what you’re sending is relevant to the reason you’re sending it to.
The above examples aren’t going to work if you’re thanking someone for recommending you to their friend.
Still not confident to write a thank you note yourself?
Look at the following examples to see how a ‘thank you for your business’ note can be written.
So now you know the different elements that come together for a genuine thanks for your order note, it’s time to see how to write a thank you note yourself. Feel free to use these following examples to create your own thank you for purchasing template for whatever purposes you need.
There's one thing you need to remember - they are examples. Each example will have to be customised for your own brand, product and message.
I’m Tom, the co-founder of Barbarian belts. I’m sending you a little note just to say thanks. The Viking belt and buckle you bought are some of my personal favourites.
Try them out and let me know your thoughts. I’m very interested to know how you find them.
Remember that you can swap them over, no questions asked, if you’re not happy.
After talking with you for the last few weeks about our merger problem, I’m feeling a lot more comfortable. Thank you so much for your support, insight and direction.
I’m personally excited for a future working alongside Transparent Inc. and I can assure you that the rest of us are, too.
Our competition won’t know what’s hit them.
It’s not often we get people who make a first purchase as big as you just have. That’s why I’m writing you this note, firstly to say thank you (thank you very much!) and secondly to get your feedback.
Our new range of Angel foundation brushes are growing in popularity, but I’d still love to know what you think.
To sweeten the deal here’s an extra 15% off your next purchase - Just use WELOVEYOUSALLY at the checkout.
Once again, thanks, and please tell us your thoughts!
I’ve seen your name come up quite a few times in recent months, so I thought I’d take the time to personally thank you.
Judging by your purchases, you have a killer taste in fashion. I guess you won’t need me to tell you how good our new Winter range looks with a well-cut jacket.
Thanks once again, I’m just an email away whenever you need me!
PS - Your name looks Spanish - Muchos Gracias!"
The other day, you bought a few little accessories from us. I just thought I’d take a moment to say thanks.
In our industry, it’s obvious that there’s a lot of competition. It’s loyal customers like you that keep us at the top of the industry.
Thank you for your ongoing support.
I’ve noticed that every few weeks you’re placing an order with us.
It means a lot that you constantly keep coming back to us. We’d love any feedback on how to make you even happier.
On a side note, I can assure you that the packs you’ve been buying from us are some of our most popular even - thanks to your efforts!
All the best
Now you know how to write a thank you note for a wide range of situations!
Remember that you need to customise each and every one specific for your situation, but these should help you out if you’re stuck.
But writing a thank you note doesn’t end there - let’s take a look at how to continue the customer appreciation.
The whole point of writing a thank you note is to make your customer feel as special and as important as they actually are.
And if you’re already sending these notes, you may be already benefiting from an increase in customer loyalty.
But combine a ‘thank you for your order note’ with a few other customer appreciation techniques, and you’ll see your brand’s popularity skyrocket.
So, how else can you make your customer feel well and truly appreciated?
Pair up with a charity and donate to them. Either a certain percentage of each sale or hold an annual drive to raise funds for them.
By aligning your brand with a charity whose message resonates with your customers, you improve the way your brand is perceived.
Is there something that all your customer have in common? Find a charity that’s relatable to that, and work with them.
If your customer knew that their purchase would help this little guy from N.E.A.D.S become someone’s helper, would they be more likely to buy from you?
I think they would.
Which charities do we like?
Every now and then, pick a random past customer. Send them a small gift pack full of freebies.
Your customer has a sense of winning something. Plus it reactivates them and can get you some fantastic social media content!
One very overlooked metric of selling online is lifetime value.
By creating and implementing a loyalty program, you encourage your customers to increase their lifetime value. Loyalty programs are often cheap to implement but have a very large ROI in the long run.
Selling cookie jars? Surprise your customer with a pack of cookies.
Selling teapots? Surprise your customer with a pack of tea.
See where I’m going here? Surprise your customer by including a free little treat, something that compliments what they bought from you.
If your products come at a tiered level, considering giving out the occasional free upgrade. Does your ‘Model S’ have more bells and whistles than your ‘Model X’?
Give one lucky buyer a free upgrade to the top-shelf version.
From time to time, throw a gift card into a random package. It may be a gift card for your own store, it may be a gift card for Amazon or eBay (since everyone has an account there).
By giving your customer the sense of winning, you’ll help build that rapport with them.
If you’re regularly asking your customers for feedback (and you should be), show them that they’re making a difference.
If you’ve changed the way you operate because of customer feedback, show that to your fans.
Even if a customer didn’t suggest the change, you’ll be saying ‘Hey, I listen to you and because one of you said this, I fixed it’.
Every brand knows the importance of good quality branding.
You spend a lot of time building your image, your tone of voice, visuals, everything like that.
But when writing your ‘thank you for your purchase’ note, it’s important that you don’t let your branding take over.
While it may be tempting to pull out a bit of paper with the fanciest letterhead and logo on the top, that might not be your best option.
Considering using just a stock standard piece of notepaper. By going the ‘branded’ route, you increase your chances of coming off as a bit of a salesman.
If you really want to push your branding home, throw in a few branded stickers - everyone loves stickers and can find somewhere for them.
1 - Your handwriting is great
Yeah, sure, your handwriting is bad. Everyone’s handwriting is bad.
But that’s where the charm is. If you plan on printing your notes, well then don’t both.The trust is built on your non-perfect handwriting. Go with it!
2 - Keep it short and to the point
You’re writing a thank you note, not a novel. Keep it short and get straight to the point and you’ll keep your reader engaged. Think between 30 and 60 words.
3 - Yes, this will take time
Thank you notes are an investment in your time. If you get hundreds of sales a day, writing for each one may be a bit much. But the point is, that you spend some time each day writing something personal for a select few customers.
This investment will come back with a return in many areas.
4 - You’re not selling anymore
By this point, your customer has already bought from you. It’s your job to now enhance their trust with you by being an open, relatable person.
Don’t spend this time promoting new products or upselling products.
Making your customer happy is a relatively simple process once they’ve bought from you.
But delighting them takes a little more effort. That effort pays off in the form of a bigger lifetime spend and more advocates of your brand.
Therefore it’s safe to say that investing in ‘thank you for your purchase’ notes, as well as customer satisfaction goes a long way in helping your brands’ image.
Do you send out thank you notes to your customers? How do you show customer appreciation?
Let us know in the comments!
The header image is a resource from Etsy.
An Aussie living in Warsaw. Specialising in the field of SEO, digging into analytics and getting graphs trending up and to the right.
Writing a thank you note to a customer, employee or colleague of your After the examples, keep reading for some helpful tips for writing your own Thank You letter! different styles, I will make sure that our team gives you a variety of options. I just wanted to let you know that all of your help with getting (your business).