CATEGORY PLATINUM (Maximum of 1 Sponsor) Sponsorship amount: Rs. In that meeting, do ask them how long it generally takes them to make a decision.
You know how you go to all those fancy conferences, and they have boatloads of company logos on all their printed pieces, or you see posts like "Thanks to CRAZY COOL COMPANY for being our awesome sponsor!" and you think:
I know, I get it. Asking for sponsorship can be nerve wracking at best, and terrifying at worst, and a lot of it is because we believe that trading hard-earned money in exchange for promotion is icky (or something similar).
The reality is that, most companies are too busy to do the hard work it takes to gather a group of people together, and then they're WAY too busy to deliver the event. They want to partner with someone else who will do a lot of the hard work, and then reap the rewards.
But, sometimes, event organizers don't know what the rewards actually are for company sponsors.
In today's post, we're going to get into the minds of sponsors and hopefully make it a little easier for you to ask for sponsorship for your next event.
Asking for money is tough, so to soften your nerves a little bit, I recommend reaching out to people you may already know. Take them out for coffee or lunch, then tell them a little bit about your idea. A lot of times, passion is a great way to help sell people, and sponsors who love the idea of doing a collaborative event will get on board if they hear how excited you are.
If in-person is too tough, try email! I've had lots of luck asking for sponsorship over email, especially when the ask is in-kind or a smaller sponsorship.
I don't recommend asking for sponsorship dollars over email, since you want people to get excited about your mission, and that's best communicated over the phone or in person.
One of the things that we as event organizers think sponsors want is LOTS of choices. The reality is, they don't, and as an organizer, you don't want to have to deliver on all those promises. Usually, having one very high level sponsorship available is standard, as well as 3 mid level sponsorships, and maybe 3 smaller sponsorships is a good amount. If you have more help, you can do more sponsorship packages, but the reality is, sponsors often get overwhelmed with the choice of too many packages. Keep it simple.
Standard packages include: name and logo on marketing materials, verbal thank you during the event, a ticket or five to the event, and opportunities to make mini-presentations throughout the event (usually only reserved for very high-level sponsors).
For the most part, if your event is aligned with a sponsor's goals, they're going to want to be in the room at the event, and speak to the crowd at the event. Know that those two things are very coveted, so be sure to price them accordingly within your sponsorship levels.
A lot of times, new events have a certain amount of intrigue to them...sponsors are curious if you can back up your claims, and they're always looking to get in the door on new, exciting initiatives that have legs.
However, it can be a chicken-and-the-egg scenario. Sponsors won't commit early because they want to know that you can sell the tickets. If you don't have sponsors, people may not view your event as legitimate, and you also may not know how to price tickets.
The best advice I have here is to not count on any sponsorship dollars in your first year, and try to price your tickets accordingly. The second best advice I have is to start soliciting sponsors early enough where you can possibly get one or two on board before launching your ticket sales. Usually, sponsors will want to know who else is sponsoring, and if you can get a few sponsors on board in the beginning, you'll have luck with other sponsors who also want to buy in.
Additionally, sometimes sponsors wait until ticket sales are ROLLING in before they commit. That's fine too, just be sure that you ride high on the momentum and announce when you sell tickets to help build excitement around your event and to make it desirable for sponsors to participate.
Want to know what exactly I say to my sponsors when I email them? Click below to get a PDF of the exact sample letter I use.
Send out a letter to a company requesting for sponsorship for a fundraising event by downloading and editing this sponsorship letter format template.
Fundraising events raise a lot of money in a short amount of time, but they can also be quite expensive to host.
Securing sponsorships is a great opportunity to offset expenses while giving companies the chance to promote their brand at your event.
In a recent post, we looked at the importance of acquiring event sponsors, how to set sponsorship levels, ideas for publicity rewards and tips to find like-minded potential sponsors.
Today we will go over the nuts and bolts of your nonprofit's most important tool in sponsorship acquisition: the request letter!
Check out 10 easy steps to craft a concise, enthusiastic and effective sponsorship proposal letter.
Best of all, the letter doesn't need to take a ton of time. To assist, we are proud to unveil our latest free resource: a Sponsorship Kit! Click below to download the Kit with sample letters, forms and easy-to-customize templates that simplify the process from start to finish.
Event: Include the name and date of the event and invite recipients to attend, regardless of whether or not they choose to become a sponsor. Also include key metrics to help them understand the size and scope of your event, such as your fundraising goal, the expected audience size and demographics.
Organization: If your nonprofit doesn't have one already at hand, prepare a one-page fact sheet, brochure or pamphlet to include with each letter. Consider outlining your history, mission and vision, key statistics, awards or accolades you've received and goals for the upcoming year.
As discussed in the previous post, corporate sponsorship is a form of advertising that elevates and promotes their brand. While it's important to explain your nonprofit's mission, keep the focus on how sponsors will benefit. This isn’t simply a donation—your event is a marketing opportunity they can't afford to pass up.
First, using bullet points, clearly delineate the names and cost of all sponsorship opportunities available. Along with the typical reward tiers, consider including the opportunity to underwrite some costs of your event, like no-risk travel packages in your auction, printing costs for the auction catalog, catering and booking the venue.
Next, outline all the promotional rewards sponsors will receive according to sponsorship level. Describe the promotion materials on which their logo and name would be included (like programs, catalogs, flyers and signage), and quantify how many of those you expect to distribute before, during and after the event. Keep each reward tier distinct, to incentivize companies to level up.
Companies are frequently inundated with sponsorship requests, so try and distinguish your event from other fundraisers if possible. For example, point out if there's a reason a particular company would be a good match for your event (think: a running club sponsoring a 5K).
You can also mention tax benefits from a sponsorship, then direct them to their accountant or CPA with any questions.
Think of your letter as a time-saving substitute for the ideal face-to-face sponsorship ask. You'll want to recreate as personal of a feeling in the letter as you can.
Avoid addressing "to whom it may concern," and instead call the company or conduct online research to find the proper contact person. Local branches of major corporations, like banks and department stores, will have someone designated to evaluate all sponsorship proposals; for smaller companies, most likely the appropriate contact will be the head of the HR department or even the CEO.
While researching, try to find out whether or not the organization has a charitable giving policy which you can reference in your letter.
Print each letter on nice letterhead to make your organization look credible. Similarly, design and include an event logo, making the event appear polished and professional. This mailing is their first impression of not only your nonprofit but the kind of graphic design style and quality they can expect from your marketing materials, so sophistication is key.
Establish as soon as possible the point of your correspondence ("We would like to invite Your Company to become a sponsor for this year's event.") Bold and/or underline one clear call-to-action.
Remind potential sponsors that the earlier they submit, the more media impressions they will receive from your social media and website. The deadline is especially important for time-sensitive rewards like print advertising and TV spots.
Local companies and small businessowners are extremely busy people. Make it as easy as possible to sponsor your event. Include contact information (phone and email) at both your return address on top and signature on bottom, plus methods of payment (e.g. via enclosed check or credit card).
If you have space in your letter, tug at the reader's heartstrings with a quick, heartfelt anecdote related to your cause. Tell a story of one person whose life has been changed by your programs, or how the community is better because of the funds raised from last year's event.
This story will pack even more of a punch when accompanied by a related picture, which gives your organization credibility and dimension.
Every additional step the potential sponsor must take to submit their registration is another point at which they might get distracted, change their mind or forget. Including an envelope makes the registration process that much smoother—and the cost of any one stamp could turn into thousands of dollars in sponsorships!
As you can see, there are many different moving parts to writing simple but effective sponsorship letters. Thankfully the process is a breeze with the help of our Sponsorship Kit. As promised, here's a link to request your free copy.
Fill out the form and immediately get access to 100%-customizable request letter templates, 3 versions of a sponsorship form (sponsors can either write in or select their desired sponsorship level), an example sponsorship letter and sample reward tiers, plus a thank you letter template. Click below to get the Sponsorship Kit today.
The final pieces of the sponsorship process: tracking sponsors, following up with proposals and ensuring a positive experience that keeps supporters returning year after year. Stay tuned to Winspire News for more in an upcoming post. (If you haven't already, subscribe today and never miss a post.)
Here is an example:
Your Letterhead (if applicable)
Address: _________ _________________ _________________
Dear Mr. / Ms. / Mrs. _______
Recently, I was invited to compete in Miss USA State Preliminary Competition. While at the State Preliminary Pageant, I will have the opportunity to be chosen as the state's representative to the Miss USA National Pageants.
I would be grateful if you helped in sponsoring me in Miss Colorado USA for my chance to win. More than 20-50 women will be competing with me. This event will be televised regionally with an anticipated audience of 2 to 300,000 and all my sponsors will be named in the pageant and on future productions website.
The amount a sponsor may contribute is flexible. You could assist me through one of the options listed below.
$____ – Your name, description, and logo
$____ – Your name and description
$____ – Your name and logo
$____ – Your name
If you are interested in sponsoring me, please get back to me at ___________________. Thank you very much for your time.
for sponsorships? Check out our sports sponsorship letter for teams! This year, we are asking for [$] in exchange for the following: Your logo on [Type of.
Sample Letter For Sponsorship Request For An Event. Free Sponsorship Letter Template Corporate Event Sponsor · Free Sponsorship Letter Template Email.