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Big thank you on business letter

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Big thank you on business letter
December 20, 2018 Wedding Anniversary Wishes 2 comments

The simple act of saying 'thank you for your purchase' is an Use the following guide to create a thank you for your business sample letter that you can . charity and donate a percentage of funds to helping a bigger cause.

In this age of informality, manners can seem like they’ve gone the way of the dinosaur, but saying thank you in the business world may be more important than you think. Sure, it’s a polite gesture, but it can also make or break a deal or business relationship.

A simple ‘thank you’ can show your clients and partners that you value the relationship, and it helps build rapport. For employees and co-workers, ‘thank you’ can instil confidence, demonstrate that the work they do is integral to the success of your organization, and build loyalty.

To improve your relationships and ensure you’re making the people you interact with feel respected and valued, check out how to say ‘thank you’ in business below.

Saying ‘thank you’ builds loyalty

Everyone appreciates hearing ‘thank you’. Whether it’s for something small, like picking up coffee before a meeting, or something significant, like a new client has entrusted your agency with their entire marketing budget, a simple ‘thank you’ can make whatever was done and whoever did it feel worthwhile.

Verbalizing gratitude shows that you’re engaged in the work you’re doing, and are mindful of those you interact with. It can also build brand loyalty.

Customers don’t choose who they do business with based solely on products and what they cost, there are other things at play. For example, only 9% of customers said they switched to a competitor because they preferred what they were offering. And 68% said that businesses lost them as a customer because they felt unappreciated.

So don’t shy away from those ‘magic words’ – show your thanks often.

When to send a thank you note vs a thank you letter

They sound similar, but there is a big difference between a thank you note and a thank you letter, primarily in the amount of effort that goes into each.

Thank you notes are written quickly, convey a lighter/casual tone, and can be sent in pretty much every business setting.

A thank you note may sound something like,

“Hi Jennifer,

I just wanted to say thanks, again, for organizing such a great lunch-and-learn. It was really informative, and there were some great takeaways and strategies I’m excited to implement into my team’s routine.”

The note is concise, the tone is casual, and it shows the recipient you appreciate the time and effort they put into their task.

Here’s a real-life example of a great thank you note that went viral on Reddit from Jimyz Automotive in Ohio. What’s extra cool about this note is that after it started to spread across the internet, other Jimyz Automotive customers past and present chimed in to confirm what a stellar business it is:

Some business situations, however, require a more formal sign of gratitude – a thank you letter. Letters are a great way to say thanks for more significant occasions. Like extending your appreciation to businesses who sponsored and attended a conference you organized, a major client whose large project your team just completed, or an organization who nominated you for an award.

Generally, thank you letters are written in a professional tone, are closer to a page, maximum, in length, and demonstrate that you’ve put effort into saying thank you. They can still be sent as an email, but format and personalize it accordingly so it comes across as a sincere thank you letter, and not a painfully long email.

Here’s an example of the format of a business thank you letter:

Kathy Green
Revelation Interiors, Store Manager
641 Maple Street
Anytown, USA 99999

January 29, 20XX

Jessica Mountain
Interiors by Jess, Owner
3672 Main Street
Anytown, USA 99999

Dear Jessica,

Thank you very much for your marvellous help during our recent store renovation. Your design experience and organizational skills really made a difference in how quickly we were able to reopen, and the new layout you designed already seems to be increasing sales of some items!

We are planning a similar renovation of our satellite store on the West Side within the next year, and I would like to contact you for your expertise on that project as well when the time draws closer.

I have given your name to several executives and clients who inquired about our exciting new look. I hope that this will help you to grow your business as well. Please feel free to contact me should you ever need a professional testimonial – I can promise to write a glowing one for you.

Thank you again for your flawless service, and I look forward to working with you in the future.



Remove “thank you for your business” from your vocabulary

Is there an email more dull or lacking of personality than one that says, “Thank you for your business”?

Thanking your customers is great, but thanking them for their “business” feels a bit cold and heartless; like you only sent the message because you exchanged money, not because you’re grateful. As short or as long as you make it, a personalized thank you note will always have a stronger impact than a cookie-cutter, generic email.

Your customers and employees want to read something that feels like you took the time to think of them and what they’ve done for you – it should exhibit your genuine appreciation for the relationship you continue to build. This isn’t to say you can’t automate a message thanking new customers for their business; you just need to make sure the automated emails you send FEEL real.

There are a few different services that can help you make something automated feel personal. Some companies like Letter Friend and Handwrytten handwrite notes or cards for you, and send them to your clients, while still allowing you to control the content.

Proposify does something similar by helping you set up personalized, automated emails to clients, ensuring you never forget to thank them after they’ve read or approved your proposal.

Automating part of your ‘thank you’ process increases productivity by freeing up the time you’d spend writing out each thank you email and allows you to maintain a strong connection with clients. Just make sure the notes you send don’t sound like you’ve just swapped out the recipient’s name - be authentic and sincere.

Thank you from management goes a long way

Thanking your employees for their work is incredibly important. Sure, they’re doing their assigned tasks, but they could be putting in that same amount of effort to help your competition grow their business.

Hearing ‘thank you’ from management can remind an employee that what they do is valuable to the company and that their contribution is appreciated. It can also be motivating. According to a recent survey, 69% of employees said they would work harder if they felt their efforts were better appreciated.

So check in with each department on a regular basis, understand the projects being worked on and which employees are involved, then take time to thank those employees once the work is done.

Or, if you know your team is bogged down in an especially challenging project, a simple thank you midway through can be a good shot in the arm for everyone to help them push on to completion.

Thanking your employees doesn’t warrant writing and formatting a professional letter. Instead, thanking employees can be done more casually – send them a quick email, leave a note on their desk, or drop by their office to say ‘thank you’ in-person.

No one wants to feel invisible, so take time to recognize the hard work each employee puts in to keeping your business successful and thank them for it.

Two simple words that go a long way

Saying thank you for your business is a simple but powerful way to grow your relationships, build brand loyalty, and create general goodwill among clients, employees, and partners.

It’s easy to say, quick to do, and it’s never taken the wrong way. There is no downside to sending a business thank you email or thank you letter, so try scheduling time in your week to do it more often.

And thank you for reading this article.

About Becky

Content Producer at Proposify, and sometimes mistaken for Emma Stone and Lindsay Lohan. Baker extraordinaire who believes the point of running is to eat delicious food. 

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Sample thank-you letters with must-know tips, easy steps, sample phrases and Thank a business for good service, low prices, or professional courtesies.

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big thank you on business letter

“Thank you for shopping with us.” It isn’t just a slogan for plastic shopping bags, it’s a real feeling you have toward your customers. As business owners, we thank our customers in a lot of ways, but few are as personal as an actual thank-you note. And people appreciate them even more than we think.

Thank-you notes can be the difference between one-time and life-long customers. According to Forbes, 68% of people have left a business relationship because they felt that the company was “indifferent” toward them. That’s a lot of lost business, but it’s preventable.

Here are a few of our tips, best practices, and even mediums for those “thank you for your business” letters.

How to Say Thank You

“Thank you SOOOO much.”
“We appreciate the support.”

There are a lot of ways to say thank you, and some are better than others. In order to sound as thankful as you are, your thank you should be sincere, warm, and personalized.

Sound Sincere & Convey Warmth

Even though you may be genuinely thankful, a bad thank-you message can come across as insincere. Short and curt? Insincere. Long and flowery? Insincere.

Sounding as sincere as you feel is more of an art than a science. But there are a few best practices to keep in mind:

Length: Typically, a few sentences or a paragraph is long enough. Much more than that will likely go unread, and less than that could seem impersonal.

Language: Keep your language conversational rather than overly formal. Avoid using cliches (e.g., we think you’re the cat’s meow!), flowery language (we’re sooooo thankful for your purchase, it means the world to us!), or over-using words like “sincerely.”

Personality: This goes with keeping your language conversational. Insert your personality into your thank you notes. It makes the message seem more personal and gives your brand a little more identity. Don’t be afraid to throw in some humor (as appropriate).

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The above example isn’t a business thank you, but it’s a fantastic example of personality and personalization in a thank-you letter. It’s exactly what you’d imagine children’s author Roald Dahl (author of Charlie and the Chocolate Factory, Matilda, and more) would write in a thank- you note. While you don’t need to go full Roald Dahl with your thank you, add some creativity to your message when you can.

Dahl’s note also does a great job conveying sincerity and warmth. It feels honest and treats the recipient (most likely a child) with respect. He doesn’t try too hard to be clever, though he is. Keep all those things in mind when choosing the language for your thank-you notes.

Personalize Your Message

The above example from Roald Dahl is an extremely personalized message. It thanks the person by name, mentions specifically why he’s thankful, and what he plans on doing next. It’s a standard “thank you for the gift” note.

Business thank-you notes don’t need to be quite that personalized. At the absolute least, your thank you should include your name and your customer’s name. Sending a thank you message without even including a name likely won’t give the customer the same warm, fuzzy feeling a personalized note might.

Here are some things you might want to consider personalizing in your emails:

  • Name: Hi Emily,
  • Product or service purchased: Thanks so much for picking up a pair of our boxing gloves!
  • The region the customer is based in: I saw you’re based in Seattle! I’ve never been, but I’ve been meaning to book a trip there at some point.
  • Any resources that might help the customer with their new product: I’m not sure if you’re set on your hand wrap style, but here’s one of my favorite videos. It shows five easy ways to wrap your hands, and it completely changed my workouts.
  • Recognition for repeat customers: We noticed that this is your third order with us. It makes us so glad to see repeat customers. We know there are a lot of places to buy boxing gear, so it means a lot to see you come back for more!
  • The best way to get in touch regarding customer service: If you have any questions, our employee Karen is our resident boxing glove expert. You can find her email address below.

Thank You Examples and Templates


Email thank yous can be just as effective, warm, and personal as anything handwritten.

Email makes it a little easier to personalize your message vs. a handwritten letter. You can use merge tags to automatically insert a customer’s name, the product ordered, that person’s company name, and more.

Here’s an example from Matthews Effects, a boutique guitar pedal builder based out of Washington.

This is likely a fully automated email that’s triggered when someone purchases a pedal through his online store for the second time. However, it doesn’t feel automated. The only thing personalized about this message is the name, but it radiates warmth and sincerity without extra personalization.

It’s short, sweet, and to the point. Plus, it’s unexpected. This message was sent in addition to the standard “thank you for your order” email confirmation that goes out with every order. This is a completely separate campaign that surprises and delights recipients.

Here are six thank-you email templates with varying levels of personalization. For consistency, these are going to be written from a fake business that we’ll call The Crooked Bookstore. In these examples, the business is a mystery bookstore that offers a book club subscription service.

For a first time buyer:

Hi Nancy,

From all of us at The Crooked Bookstore, welcome to our family! Thank you so much for your purchase of And Then There Were None. It’s a classic, and we’re sure you’ll love it!

We’re a small, carefully curated bookshop, and we stand by all of our titles. That means if you don’t like the book, you can trade it for any other book in our store. Just send your reply to this email and we’ll get everything sorted out.

Thank you again for choosing The Crooked Bookstore, we hope to hear from you again soon!

Your friend,

For a repeat customer:

Hi Nancy,

I was so excited to see your name come across our order pile again!

Seeing a returning customer is always a good feeling. We know you have a lot of options when it comes to buying books, so it means a lot to us that you’d choose to purchase Absent in the Spring from us.

As always, we have a love-it-or-exchange-it policy, so if your new book doesn’t live up to the excitement of And Then They Were None, we’ll work with you to find something more your style.

Thanks again,

For a one-year anniversary of being a customer (e.g., for a subscription service):

Hi Nancy,

Happy anniversary! We can’t believe it’s already been a year since you subscribed to our book club. Your continued support means so much to us. We hope to have many years reading and discussing our favorite mystery novels with you ahead of us!


For someone who left positive feedback:

Hi Nancy,

I just saw the positive note you left about our store, and I wanted to send a personal thank you. It’s so rewarding to know that someone had a good experience with our business and felt compelled to share that experience with others. In this day and age, positive reviews are especially important to a business like ours.

Again, thank you so much. Please let us know if there’s ever anything you need.


For someone who left negative or neutral feedback:

Hi Nancy,

I hope you don’t mind me reaching out. I couldn’t help but notice your negative review about your most recent purchase. It’s my hope that every transaction between The Crooked Bookstore and our customers is a positive one, and I’m so sorry to hear that this didn’t reach our standards.

I’d love to discuss with you exactly what happened and how we can make this right. Can you send me an email or call me at 555-123-4567?

Thanks in advance for your time, it’s greatly appreciated.


For someone who ordered a product on back-order:

Hi Nancy,

Thank you so much for your patience with your purchase of A Pocket Full of Rye. It’s not usual for us to have products on backorder like this, but it does happen, and I want to thank you for understanding. We hope to have your new book in your hands in the next 5 days!

Until then, please let me know if you have any questions, or if there’s anything else I can do for you.


Physical Cards

Thank you emails are always appreciated, but there’s something extra special about getting a physical thank-you card.
Thank-you cards don’t have to be fancy. They can be as simple as a blank postcard with your logo or a basic “thank you” design on one side and a handwritten note on the other.

While you can send these thank-you cards separately from any product you’re shipping, you can also drop a thank-you card into your package. A simple note that says, “Thanks so much, we hope you enjoy your new headband!” is a reminder that your package was packed by people who care about their customers.

Companies like Vistaprint and FedEx Office make it easy and affordable to buy branded thank- you cards in any quantity. For the sake of personalization, we do recommend that you hand write the message itself. If you’re feeling stuck on what to write, any of the examples in the email section would work great with physical cards, too.

Phone Calls

A phone call is one of the rarer ways to say thank you to a customer, and it’s understandable why that is. A phone call can feel invasive, and it’s impossible to automate. And unless you have a call center, it’s unlikely you’ll be able to reach out to every customer.

There are still times when it could make sense to reach directly out to a customer via phone to thank them. For example, if someone is a repeat customer who refers a lot of new business your way, a phone call would be an excellent way to say thank you.

Be Timely With Your Thank Yous

Let’s say you’re invited to a wedding and you get the happy couple a gift from their registry. You don’t really give it a second thought, and then months later, you get a thank-you card from them.

“Oh yeah,” you think. “I forgot all about getting them that knife set. Took them long enough to say thank you.”

The note is still appreciated but catches you off guard. You’re reminded that they didn’t take the time to send a thank-you note out sooner. It’s certainly better than no thank you at all, but there’s something off about it.

The same sentiment applies to your customers when you wait too long to send a thank you. A quick thank you shows that you’re at the top of their mind and that you’re valued. It also puts you at the top of their mind.

Thank You Notes Make Customers Happier Than You Think

According to a recent study, senders of thank-you notes consistently underestimate how happy recipients are to receive those notes. Senders of thank-you notes in at the University of Texas at Austin thought that these letters would seem insincere or would make recipients feel awkward.

In actuality, the letters made those who got them felt “ecstatic.” The study also showed that the letters took less than five minutes to write, on average. It also showed that recipients cared less about the exact language of the letter. What really mattered was the warmth.

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Small Business Thank You Letters Don’t Have to be Hard, See These 5 Samples

big thank you on business letter

Showing sincere appreciation is one of the easiest ways to build a closer relationship with your customers. It’s simple, but remarkably few companies ever take the time to genuinely thank customers for their business.

When it comes to standing out against entrenched competitors, it’s critical for ecommerce businesses to find their moments of opportunity. It’s rarely practical to compete on price or efficiency. However, new and growing stores do have a set of differentiators worth investing in: product, brand, and customer service.

Companies that focus on creating meaningful customer experiences can choose to compete on loyalty and word-of-mouth, beat the behemoths, and carve out their own place in the market.

In this pursuit, thanking customers for their purchase goes a long way. In fact, 68% of businesses have lost a customer because they feel a company is indifferent to them, and nearly half of American consumers say appreciation for them as a customer is an indispensable part of providing excellent care.

Being purposeful and personal when thanking your customers can help showcase the human aspect of your brand, create connections, and build customer loyalty.

How to thank your customers

Sending the perfect thank you doesn’t need to be complicated. In fact, most consumers don’t have a high bar when it comes to appreciation: a study by TD Bank found that 60 percent of consumers said appreciation should be conveyed by saying thanks directly to the individual, while 44 percent agreed that thank yous should be personalized.

Show customers that there's a real human behind the scenes and behind the screen.

Thank customers without an overt expectation of anything in return. For example, don’t ask them to “share on social media,” and don’t pester them to buy in the same breath. Simply express gratitude, personally and directly, for being a customer and placing trust in you to deliver. That’s enough to create a connection.

1. Who are you thanking?

It might feel overwhelming, or even disingenuous, to personally thank every customer with every order—and as your business grows, it will be impossible to manage all by yourself. For that reason, it can be helpful to segment customers into the groups that you’d like to prioritize.

For example, handing out a swanky gift package with every order is a surefire way to blow your budget. But segmenting high value customers and sending them a handwritten note with a branded gift can cement an already positive relationship. Here’s a few ways you can group your customers for different tiers of thank yous:

  • Every customer
  • Every repeat customer
  • Anyone who’s written into support
  • Customers on their birthday
  • High value customers (what does this mean to you?)
  • Entirely random acts of delight
  • Specific holiday thank you cards (Valentines, Christmas, etc)

2. Set an appropriate budget

The budget for your thank you program will be linked with the number of customers who you want to reach out to. But even if you’re hoping to show gratitude to all of your customers, you don’t need to spend a ton of money to create moments of delight.

In The Thank You Economy, Gary Vaynerchuk writes: “It’s not the money that makes these efforts shocking and awesome, it’s the care and creativity involved.” Frugal wows are often just as effective at creating that connection.

We’ve got lots of examples of simple cost-effective ways to thank your customers below.

3. Build a repeatable process

Depending on whether you’re including a thank you in every box, or just occasionally sending out swag, decide on a repeatable process to get those thank yous in the hands of your customer. It doesn’t have to be automated, but structuring the process will make sure it happens.

You don’t need to spend a lot of money to create genuine moments of delight.

If you’ve got a team working for you, provide an easy way for them to nominate customers for thanks. It might be a Google form or a Friday afternoon session writing handwritten cards.

Pulling the entire team into these moments of delight creates a culture of gratitude for your customers.

Six ways to thank your customers

While creative planning and smart decision-making set the stage for delight, at the end of the day you still need a few simple ideas to act on.

If you’re in need of a little inspiration, next we’ll cover six ways you can spread the gratitude around, as well as share a few examples of businesses who go the extra mile for their customers.

  1. Send handwritten thank you notes
  2. Include package inserts
  3. Provide free gifts or samples
  4. Create personal connections with video
  5. Offer post-purchase discounts
  6. Spotlight your customers

1. Handwritten thank you notes

A tried and true way to thank your customers on a dime. Writing a personalized thank you note shows that there’s a human involved behind the scenes and behind the screen.

Thank you notes are effective because they’re a bit of a lost art. Think about the last time you actually sent a handwritten letter, instead of quickly firing off an email or a Facebook message. Those mediums allow for incredible efficiency, but a handwritten card goes beyond the ephemeral nature of our digital inboxes and creates something tangible and meaningful.

Remember these five tips when writing the perfect thank you note:

  1. Use quality stationary, or unique cards that express your brand
  2. Use the customer’s name, and personalize it!
  3. Say thank you and be specific about why you’ve sent the note
  4. Be thoughtful—reference a conversation or part of their order that shows this card is specifically for them
  5. Sign off the card warmly, but professionally. (Thanks again, Cheers, Kind Regards, Sincerely, etc)

John’s Crazy Socks

A business that describes themselves as “a business built on love” knows a thing or two about making a connection. Customers will almost always receive a personalized, handwritten note inside their sock order.

Epic Bars

“Best customer service ever!” Sending a handwritten note after a difficult customer support interaction can help create a positive resolution. Epic Bars followed up with this customer after they were unhappy with a recent order and made a fan for life.


The card says it right on the front: Thank you! ZULZ Bag Co. likes to add a handwritten card and stickers to orders, welcoming customers to the ZULZ family.


When Julia Alena contacted Chewy’s customer support, she wasn’t expecting much. But not only did she get the resolution she wanted, she also received hand drawn pictures of her dogs! That’s going above and beyond handwritten notes, but I expect they’ve earned a customer for life.

While sending a handwritten note in every order might not be scalable, you can always set a monthly goal for yourself or for your team. Brandon Eley, founder of 2BigFeet explains how he ensures he contacts as many customers as possible with a goal: “It's my goal to send 1,000 cards every year, which works out to just 4 cards every weekday.”

Involving your entire team helps create a culture of gratitude for your customers.

You might also send out thank you cards after replying to a customer, a special order, or a holiday. It doesn’t just have to be a card inside the order.

If you'd like to streamline this process a bit, you can use a service like Postable or Touchcard to send out thank you notes on your behalf. For one-off notes, or if you'd like invest a bit further in this idea, there are a number of online options for sourcing quality cards that will brighten up your customer’s mailboxes, including Lovepop, Galison, E. Frances, Burro Goods, and Paper Luxe (all built on Shopify). 

2. Include package inserts

Adding something small to an order that’s heading out the door is a great way to say thank you. You’ve already paid for the shipping and the box, so this is one of the most cost-effective ways to give customers a little extra delight.

Packaging inserts are all about exceeding customer expectations. Unboxing is an experience in itself, and customers look forward to the moment they get to hold their new product in their hands. They are primed to be “delighted” with just a little extra effort. It’s also an opportunity to add value to the order through beautiful how-to manuals, and upsells.

Below are a few standout examples from stores who understand the value of delivering a small surprise.


VisionDirect always tosses in a small package of Haribo candies into their boxes of contact lenses. It’s something small, but adds that extra sweetness to a somewhat dry unboxing experience.

Frank Body

Frank’s brand is bold, to the point, and all about beautiful bodies. They include a package insert with their body scrub orders that reinforces the brand, offers a simple how-to, and encourages customers to stay in touch through social media.

Hyena Agenda

An apparel company with a dedicated fan base, Hyena Agenda throws in a handful of stickers with every order. Customers love sharing pictures of their haul on Twitter, and spreading the brand name by throwing their stickers on cars, laptop cases and everything in between.

Package inserts can be as targeted or as catch-all as you like. Just make sure you keep a stack next to your order packers and toss one in each box. Need to stock up on package inserts? Check out these providers for high quality stickers, business cards, and flyers.


Business cards or promotional material:

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3. Provide free gifts or samples

Is there anything customers like more than a free sample? Tossing in a small sample or gift with their order is a great way to say thank you for purchasing.

Free samples aren’t just an amazing way to surprise and delight your customers, they also showcase something the customer hasn’t tried yet. If they like it, you might even see them purchase in their next order. Just be sure to try and match the sample to your customer’s profile as much as possible to make sure it’s something they can use.


Beardbrand will throw in a couple samples of their top selling products into bigger orders for customers to try.


The recipe kit delivery service will frequently pair with brands that they think their customers will love. These little samples are a nice surprise and value addition to the meal.

4. Create personal connections (with video)

If you want to take things a step further, try recording a personalized thank you video for your customers. The great part of videos is that it’s impossible to fake being personal. The customer knows how much time you’ve really put in.

Whatever the medium, the key to thanking customers is to be personal, thoughtful, and genuine.

Personalized videos come across as very thoughtful, because they are time-consuming, manual work. Send videos in a post-purchase follow up, or as a separate interaction entirely. Videos are particularly great for special occasions and holidays where you can be creative with the theme.

Popov Leather

Every new customer gets a personal video from the founder and creator, Ryan Popoff. They aren’t particularly scripted, but they are warm and welcoming and showcase the humanity behind the brand. You know you’re not just getting a factory made item.


Everyone at Wistia uses a video signature that features a little introduction to who they are. These could easily be adapted for thank you videos on receipts, or sent out during the holidays.

Videos are a great experiment to run if only to see how customers react. There’s so many different ways to use videos in thanking customers, which means you can really get creative! Here are a few tools to check out to create quick, personalized videos:

5. Offer post-purchase discounts

Rewarding loyal customers with discounts and coupons is a great way to keep them coming back while thanking them for their patronage. Although you have to be careful with discounts as they can train customers to wait for deals, sending a discount to a new customer is usually a cost-effective way to get them to return and make another purchase.

Outdoor Research

Not only is the email really inspiring, Outdoor Research gives a discount code for customers to enjoy 15% off their next order.


Julep runs a makeup box subscription and always adds a little bonus for customers who need to stock up.

Writing copy for your coupons can be a bit tricky, because you don’t want to come off as trying to make a sale, or overly pushy. Use words to promote the exclusivity of the coupon like:

  • “Just for you”
  • “As a thank you,”
  • “A customer perk for you!”
  • “For our loyal customers”

Discounts can either be sent separately, as a package insert, or in a thank you email. If you’re creating discounts, make sure you use a unique coupon code so that you can track how effective it is.

6. Spotlight your customers

Showcasing your customers is a great way to share how much you appreciate them, publicly!

Build strong customer relationships to elevate your brand above the competition.

User-generated content (UGC) is especially great in the creative industries, because your customers rely on exposure to grow their own audience. For example, hairdressers love to be featured on Instagram. Small businesses love a shout-out on Twitter or on the blog. It can help give them credibility and gain clients. Plus, it creates a bond between you and them.

Luxy Hair

Showing off their product is just one advantage for Luxy Hair’s user-generated content. It also helps their clients build their brand through sharing beautiful images.

Wool and the Gang

WATG will frequently share their customer’s knitting projects on Instagram. Their customers love it, and it gives their feed more of a community feel.

To find great content to share, create a hashtag that customers can use on their own posts. Before sharing content, make sure you ask permission from the owner.

A thank you goes a long way

There are so many different ways to thank your customers, and create moments of delight post-purchase. Remember, the key is to be personal, thoughtful, and genuine. Customers—and people in general—love a sincere thank you but dislike insincerity.

When you have an attitude of gratitude, creating connections with customers is natural. Building these customer relationships gives you the opportunity to elevate your brand above the competition.

About the author

Sarah Chambers

Sarah Chambers is a Customer Support Consultant and founder of Supported Content. When she's not arguing passionately about customer service, she's usually outdoors rock climbing or snowboarding.


Business thank you letter examples including appreciation notes for employees, managers, colleagues, clients, vendors, networking contacts, and more.

Letters of Appreciation

big thank you on business letter

Sending a simple thank you letter goes a long way in strengthening strong and long-lasting business relationships. You might write to a hard-working employee that shows dedication and commitment to your business. Or you might write to a loyal customer who continuously repeats purchases with you. Whoever you want to thank, it doesn’t matter. Expressing your gratitude in writing makes the recipient feel good. And, by doing so, you nurture continued loyalty to your business.

Sending out thank you letters to customers, clients and colleagues becomes a powerful way to secure an ongoing business relationship. Showing gratitude in turn encourages your top customers to sing your praises to others. This could happen through online reviews, on social media and through word of mouth.

Sample Small Business Thank You Letters

An estimated 62% of consumers search online reviews and information before purchasing a product. So the importance of sending a thank you letter becomes clear.

If you find yourself unsure how to compose a thank you letter, don’t worry. Take a look at the following 5 best thank you letter examples.

Thank You Letter to Show Customer Appreciation

Show your customers you are grateful for their business. And subsequently encourage them to keep doing business with you instead of going elsewhere. Sending your faithful customers a thank you letter cements your business relationship.

Thank you letters become even more appreciated by customers if they offer a reward. For example, try offering a discount voucher. Such rewards act as a lucrative incentive for customers to purchase from you again.

Your customer thank you letter could look something like this:

Dear [insert name],

On behalf of [insert company] I would like to say thank you for being a loyal customer. It has been a pleasure serving you and supplying you with [insert appropriate products or services] and we hope that we can have the pleasure of providing for you for many more years to come.

[Name of business] is committed to providing our customers with only the highest quality of [name of products or service] delivered through impeccable customer service.

As proof of our appreciation for your loyalty and ongoing support, we would like to give you a 20% voucher off your next purchase with us.

Once again, thank you for your ongoing business and we look forward to serving you in forthcoming months.

Best regards,

[Insert your name] [Insert your function]

Thank You Letter Expressing Employee Recognition

Quality, hard-working and dedicated employees don’t grow on trees and should be thanked to show that you recognize their hard work and loyalty. Sending a thank you letter is a personal, simple and cost-effective way to show your recognition and appreciation of your most prized company assets.

Dear [name of employee],

I would like to say thank you for all your hard work this year.

We couldn’t have got where we did this year without your ongoing dedication, commitment, creativity and talent.

Since joining the business in [year] you have gone from strength to strength and are a true asset to our company and our clients.

I look forward to working with you for many more years to come.

Thanks again.

Best regards,

[name] [title]

Festive Thank You Letter

The run up to the Christmas vacation can be the perfect time to send your regards and best wishes for the holiday season and the New Year to colleagues, clients and customers.

If you’re struggling with the right words to use on a festive thank you letter, here’s template you might want to use.

Dear [name of recipient],

As the festive season approaches, on behalf of [name of business] I would like to say thank you for all the support and commitment you have shown to us in the last 12 months.

You are an exceptionally valued [member of our team/customer/client] and I would like to send my personal thanks for your continued support.

We consider you as a friend of [name of company] and extend our warmest wishes for good health and festive cheer.

It is people like you that have helped our business get where it is today.

I hope you and your family have a magical Christmas and a Happy New Year and I look forward to doing business with you next year.

Happy Holidays.

Best wishes

[name] [title]

Thank You Letter Acknowledging a Client Visit

The arrival and prolific growth of remote, digital forms of communication has not stamped out the yearning for personal, face-to-face meetings. In fact, research shows that around 9 in ten people say small meetings are their favorite method of communication.

For clients that have taken the time and made the effort to visit your business, it is important they are adequately thanked.

Your thank you letter for client visitations could read something like this:

Dear [name of client],

On behalf of [name of company] I would like to thank you for taking the time to visit us on [date of visit].

We felt the meeting was extremely valuable in getting to know you better and securing some solid goals on how we are going to proceed with the campaign [or type of service] in the forthcoming months.

We hope you got as much out of the meeting as we did.

I look forward to our next catch up and, in the meantime, if you have any questions or queries, please don’t hesitate to get in contact with one of our team.

Thank you and best wishes.

Kind regards,

[name] [title]

Thank You Letter Recognizing Excellent Customer Service

Customer service departments can be the backbone of a business, the department that often gets the most flack and the least rewards.

Make sure you give your hard-working customer services’ team the recognition and thanks they deserve by sending them a personal letter of thanks, which could read something like this:

Dear [name of employee],

As a valued and hard-working member of our customer services department I would like to thank you for all your hard work and being such a key face behind our company.

The business has had great reviews and feedback in recent months, positivity that has been driven by our always-smiling and never flustered customer services team.

You are a vital member of our customer services department and I would like to say thank you and hope you remain part of the team for a long time to come.

Once again, thanks for your hard-work and commitment in what I know isn’t always an easy job.

Best wishes,

[name] [title]

Photo via Shutterstock

Business Thank You Notes, Post Interview Thank You Note, Thank You Note Examples. They can help you to win that prized account, score that huge sale or secure Do you need a short but effective follow-up letter for a recent sales call?.

big thank you on business letter
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