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How to make an endorsement letter

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How to make an endorsement letter
December 28, 2018 Wedding Anniversary Wishes 4 comments

Recommendation and Endorsement Letters. For. National Letters are a critical component of the application package. make decisions about endorsement.





Date : _______ (Date on which letter is written)





Subject: Request for an endorsement or testimonial

Dear __________ (Name of the customer)

I would like to thank you for being such a valued customer since the inception of our brand (name the brand and the products you manufacture). It is always a great pleasure doing business with you as you have been with us from the start.

Whenever we have wanted to introduce a new product into the market, your needs have always been taken into consideration by us. And why not, after all, your satisfaction has always been our priority. (mention few of such needs)

The competition in the market is growing expeditiously, and so we need to promote our brand so that it reaches to a huge number of population. For this purpose, we need an endorsement letter from valued customers like yourself.

Hoping for positive feedback from your end at the earliest.

Thanking You,

Yours Sincerely,

___________ (Your name)

___________ (Your designation)

___________ (Your organization)

aspects, to make sure what kind of effects the endorsement is going to leave. In an endorsement letter you should stand out clearly that you are giving your.

How to Write an Endorsement Letter

how to make an endorsement letter

You may love getting letters of endorsement about your own skills and achievements, but when you've been asked to write one, you might feel fraught with doubt about what to include. The best letters are well thought out, detail-specific, and without grammar, spelling or punctuation errors. Do your research on the subject and purpose of the endorsement letter, and give yourself plenty of time to complete it.

Heed the Heading

A letter of endorsement should clearly state who it's from, the title of your organization and the date. Include your email, phone number and street address. This information immediately lends credibility to your letter and tells the recipient how to easily contact you with questions about the endorsement.

Open with Necessary Details

In the letter's first paragraph, describe how long you've known the person and in what capacity. Give examples of outstanding service this person provided under your direction, and describe circumstances in which he performed beyond what others have done. Perhaps the person you're endorsing helped to seal an important deal, created better organization within your company or exemplified leadership skills in an area where no one else stepped up. These are all actions that may help the person secure whatever it is he's going after.

Describe Accomplishments and Talents

Research exactly why your subject wants this letter of endorsement and a little bit about who will read it. After you include positive characteristics of the person -- such as professionalism, their ability to take risks, an entrepreneurial spirit and exceptional talents, for example -- relate these things back to the person who is reading your letter. State how these positive attributes would be an asset to the reader's organization.

Close with Confidence

End the letter saying that you highly recommend this person for whatever situation is at hand. Tell the reader you are available to answer additional questions -- either now or in the future. Leave the lines of communication open so that you can elaborate on any part of your letter that requires further explanation. In addition, find out how the recipient wants the letter. If email is OK, simply type your name at the bottom with a professional closing such as "Sincerely." When mailing the letter, print it out and provide your signature in black ink above your name. Give a copy to the person you're endorsing.

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Letter of Endorsement Sample

how to make an endorsement letter

Endorsement Letter for a Colleague

An endorsement is when an organization or an individual agrees to promote a brand or an organization. This can either be in the form of payments or kind of sponsorships or may be by giving the name of someone famous so as to increase the sales or attract attention of the product. You can see that many sportsmen, film stars, etc endorse products or brands at a price. The endorsement letters are handed to such individuals or to the organizations so as to confirm them as the endorsees for a particular fixed period of time.

Writing an endorsement for a colleague or a co-worker or other acquaintance may seem a chore, nevertheless they will surely appreciate the effort you have put up in praising them. These letters have to be effusive and sincere. Hence, they require a special touch to make it best.

The endorsement may be to nominate your fellow colleague for an award. The endorsements are generally on the basis of specific details such as accomplishments and qualifications.

Some instructions you need to know before you endorse a colleague are listed below:

  • Identify the person you endorse and the award for which he or she is a candidate. For instances, "I hereby endorse Mr. Timothy as the candidate for the salesperson of the year award," or you may also write, "I would like to nominate my friend and colleague, Mrs. Jennifer Doe, for the annual American Mechanical Engineer Award."
  • In the next paragraph, mention how long you have known the candidate and discuss the nature of your relationship. For example, you can write, "I have known Mr. Robert ever since he joined the company in the year 1990, I hired him because of his excellent record and he worked as one of the highly competent and skilled employee of the company."
  • In the letter write about the personal qualities and skills he or she possesses for which the award should be given to him. List in the letter your colleague's achievements.
  • In the closure of the letter, reiterate all your direct endorsement and offer to answer any query or give more information

Tips for writing endorsement letters:

  • Include the name of the company or the organization and your position or role in it. Indicate what and to whom are you are endorsing.
  • Make sure you use clear and specific language to request for the endorsement
  • Substantiate or give reasons for the endorsement. For example you can include how long you have known the person, what capacity and the positive qualities the person possesses to make him/her the suitable candidate for the endorsement. Here you can also list out his/her accomplishments and be specific as possible.

To understand how to write an endorsement letter for a colleague better, follow the correct format as given in the sample below.

Dear (Recipient's name),

I wish to endorse (endorsee's name) who is a friend and a colleague for the last 15 years, for the employee of the year award. I have always found him/her as a dependable, punctual and efficient employee. He/she is excellent in whatever he works and tasks taken up. His/ her willingness to handle and take up tough projects and focusing on the completion has amazed everyone in the floor. He/she has excellent leadership qualities and is also extremely popular among his or her teammates. It also known that he/she solves conflicts with ease and handles situation tactfully without any problem. He/she works hard and always seen encouraging people to work hard and better along with him/her. This is the reason why I would strongly recommend his/her name for the "Employee of the year award."

Thank you, Yours sincerely, (Your full name)

Another sample for endorsement letter for a colleague is given below:

Dear (recipient's name),

I am pleased to nominate (endorsee's name) as the Sales Executive Award. I have known him/her for the last 5 years and always found him/her dependable, efficient and unfailingly punctual. To be honest, I have never worked with a person who gives so much of attention to every detail he/she works on. Also, his/her willingness to work on difficult projects and tasks and see them completing has impressed everyone in the company over the years.

His/her skills do not end with official work. He/she projects a warm, cheerful attitude to our clients. I have seen him/her resolving conflicts and handle many difficult situations for the last few years with remarkable patience and admirable tact. In the community where he/she lives, I have seen him/her going out of her way to help people organizing charity drives. She loves people; works hard and always lifts the spirits of those around her. I believe these are the characteristics and qualities represent all that is good for the company, and I am very glad to nominate (endorsee's name) for the honor of the Sales Executive Award.

Thank you,
Yours name.

These are some ways as to how you can write an endorsement letter for a colleague and what points you need to keep in mind while writing one.

Related Endorsement Letter

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17 Sample Endorsement Letter Samples & Templates

how to make an endorsement letter

Letters are written or printed documents that are used to communicate between two parties. An endorsement letter is one example of a letter used to endorse an individual, product, or business. Writing an endorsement letter is the first step that you need to do in order to formally inform a party.

An endorsement letter is important for many reasons. If you need to write an endorsement letter for yourself, or if you need to make one for a colleague or a previous employee, the samples that are available on this page can be very much useful in helping you create one.

Business Endorsement Letter

Business Endorsement Letter Sample

Product Endorsement Letter

New Product Endorsement Letter

How to Write an Endorsement Letter

In order to effectively write an endorsement letter, whether it is for yourself or another individual, there are certain steps that you need to follow. The steps in writing an endorsement letter are as follows:

  • Before you can start writing an endorsement letter, it is important to have a well-made format. You can download from our endorsement letter templates to help you start.
  • Write the name of the product, business, or individual that you are endorsing.
  • Provide a reason/s on why you are writing the endorsement letter. If you are endorsing another party, include his/her qualifications and how well you know him/her.
  • Write your contact details for the other party to contact you for any questions.

What Is a Letter of Endorsement for Employment?

A letter of endorsement for employment is a formal letter written by an individual to a prospective employer. An individual usually requests for an endorsement letter from a former colleague or a former employer to help them get the job that they are applying for. Endorsement letters contain an individual’s skills, experiences, and other aspects that will convince a prospective employer on why he/she is the best person for the job.

Applicant Endorsement Letter

Endorsement Letter for Teacher Applicant

New Applicant Endorsement Letter

Company Endorsement Letter

Candidate Endorsement Letters

Candidate Endorsement Request Letter

What Is the Importance of an Endorsement Letter?

An endorsement letter is an essential document especially when applying for a job, running for a government or business position. An endorsement letter can provide various benefits to the person or individual being endorsed. If you are applying for a particular business or company position, having an endorsement letter will increase your chances of getting an interview or getting hired for the position. The importance of having an endorsement letter is as follows:

  • Receiving an endorsement letter is important for individuals running for a certain government position.
  • It is an important document when an individual applies for a job since it helps confirm the skills and capabilities written on his/her resume.
  • It helps highlight the contributions that an individual has provided to his/her previous employer.
  • An endorsement letter indicates how fit a person is for the position and the company.
  • A well-written endorsement letter ensures that you land an interview with a potential employer.
  • An endorsement letter allows the usage of sources from other individuals who can validate the information presented by an individual.
  • Using an endorsement letter allows an organization or an entity to assure that an applicant is trustworthy.
  • An endorsement letter can strengthen an individual’s application for a company or position.
  • An endorsement letter can be used to present more items or qualities that an individual has that isn’t specified in other documents when an individual applies for a specific job.
  • Using an endorsement letter can assure a company or business that a person is reliable and worthy of proceeding through the next processes of the employment application.


Additionally, aside from an endorsement letter, there are also other types of letters like eagle scout recommendation letters and sample endorsement letters that are also available on this site should you specifically need to create these types of letters.

University Endorsement Letter

Formal Endorsement Letter

Insurance Endorsement Letters

Insurance Policy Endorsement Letter

Job Endorsement Letter

Endorsement Letter for Job Application

Endorsement Letter for Job Transfer

What Is the Difference between a Recommendation Letter and an Endorsement Letter?

Although both a recommendation letter and an endorsement letter are used as a reference, both documents have a number of differences. Here are the differences between an endorsement letter and a recommendation letter:

  • An endorsement letter is made by a person as an acknowledgment of the skills and capabilities that another person has, while a recommendation is a more formal type of letter made by someone who personally knows the other person.
  • A recommendation letter is used to describe the person as a whole, while an endorsement letter only focuses on the skills and experiences of an individual.

How to Write an Endorsement Letter for a Colleague

Should you find the need to write an endorsement letter for a colleague, here are steps to help you write one:

  • Download a template from the selection of simple letters that we have available on this site.
  • Identify and write the name of the colleague that you are endorsing.
  • Indicate his/her skills and experiences and explain in the letter, the contributions the individual has provided in the previous companies that he/she has worked in.
  • Write your relationship with your colleague and clearly state how well you know the person.
  • Close the letter by reiterating your endorsement and write your contact number in order for them to contact you should they need to ask additional questions.

Medical Endorsement Letters

Medical Representative Letter

Award Endorsement Letter

Professional Endorsement Letter

Employee Endorsement Letter

Work Endorsement Letter

Guidelines for Creating a Letter of Endorsement

There are certain guidelines that you need to follow when writing a letter of endorsement. The guidelines and tips on how to create one are as follows:

  • An effective endorsement letter should contain the right elements, such as an introduction, body, and a conclusion of the information that you have written.
  • Always be honest with the information that you write in the endorsement letter and include only facts to support your resume.
  • Clearly describe in detail the skills, abilities, and experiences that the individual has.
  • Always include the name of the company and the job title that the individual is applying for, as well as the purpose of the letter.
  • Remember to proofread your letter to ensure that all the information written in the document is accurate and free from any misspellings and errors.
  • When designing your invoice, keep it simple and concise.
  • Always follow the format of a formal document when creating an endorsement letter.
  • When writing a letter of endorsement, write one from the reader’s point of view.


Always remember the tips mentioned above when creating your document. Also, free letter samples are available for download should you need to create one.


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Our well-made endorsement letters are useful if you need to create this type of letter. Download from the samples and templates that are available on this page.

how to make an endorsement letter
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