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How to write an apology email formally

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How to write an apology email formally
May 04, 2019 Wedding Anniversary Wishes 2 comments

Learn from your mistakes and write a powerful apology email that can a vice president of Amazon Prime, to write an extensive open letter.

Here is a classic P.G. Wodehouse quote that so illustrates this misplaced focus of posturing to forge relationships: “It is a good rule in life never to apologize. The right sort of people do not want apologies, and the wrong sort take a mean advantage of them.”

In business writing, this is not true!

We often feel that an apology means we are taking responsibility for situations not caused by us. No! A good apology means we care. It shows we are responsible. It proves we value people and can be trusted.

Business Apology Example of No Error

I just learned from Tom that the rescheduling of our annual meeting affected your vacation plans.  We have four new products launching next year, and these will be presented at the meeting. I’m sure the scheduling was a disappointment for you, but I know the information will be very useful for you, and we need your expertise in the field next year.

I am sorry the reconstruction requires your department to share printing and copying resources for the next two months. It will cause delays for you during construction, so please accommodate this in your planning. Once the construction is complete, we’ll have 40% capacity increase, so the inconvenience is well worth it.

Business Apology Example of Need to Admit Liability

Dear Suki:
I am sorry I missed your meeting this morning. I know I was scheduled to provide the staffing costs of your proposal, and I’m sorry I let you down.

As I mentioned when I called, my babysitter was ill and could not work, and my husband is out of town. I had to wait until my sister could arrive to babysit before I could leave for work.

I have emailed my staffing cost analysis to everyone in the meeting and explained my absence and how this data supports your proposal. If there is anything else I can do to make up for my absence at your proposal, please let me know.

Please accept my apology.


We all want to avoid unpleasant situations, but sending a note or email indicates you take the liability seriously, and are truly sorry. It conveys a sincerity that a simple phone call does not.



When You Overstep and Say Things You Regret

Dear Ashok:
I am sorry I overreacted yesterday to the news of my project team’s restructuring. I apologize for making inappropriate assumptions about your decision.

I realize since we talked that I depend on Caroline’s participation, and don’t want to lose her enthusiasm and expertise on my team. You are correct that she is ready for larger company projects.

I regret my comments, and you have my promise to support the team restructure fully. Please accept my apology.



I’ve heard executives say they never want to document any errors in writing, but I disagree. Instead, this documents Kara’s realization and apology, in addition to enhancing her business relationship with Ashok.

Tip: note that letter format is different than memo format. 

Some Guidelines:

  • Overtly state you are sorry.  “I apologize.” “I’m sorry.” “I regret.”
  • Ask the reader to accept your apology.
  • Summarize what happened, to reflect your understanding.
  • Offer remedies, if this is needed.
  • Address only the apology in your note. Keep it to this one subject.
  • Don’t infer your reader was also to blame. Not: “I only wish you had been more clear my attendance was needed.” Address only your own actions.
  • Don’t blame anyone else. Not: “My team leader was unclear with his instructions, so I thought I was to present next week, not this week.”
  • Don’t globalize the issue. Apologize for this situation, at this time. Not: “I’m sorry I was late, but you rarely start meetings on time. I thought I would arrive before the meeting started.”
  • Most importantly, don’t use the common “sorry, but” formula. It’s insincere and makes you look angry. Not: “I’m sorry I overreacted, but you were not clear about your instructions.”

The Right Words Heal and Help Business

In many business writing courses, I hear from clients they worry an apology intimates they are weak or error-prone. Don’t fall into this insincere power-broking writing formula. Good business communication fosters connection and relationships, not a false power dance.

Words are powerful, and a thoughtful, honest, un-obsequious apology respects both you and the recipient. It will always enhance your career.



Writing an apology letter to your boss can be difficult and embarrassing. We understand this and will help you compose your letter as quickly and easily as.

How to Write an Apology Letter for Making a Mistake at Work

how to write an apology email formally

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It takes 12 great customer experiences to make up for a single bad one. When something goes wrong, sending a polished, professional apology letter to your customers is the first step to making it right again.

Whether it’s a scheduling mishap, a bug in your product, or something more serious like an app outage or security breach, communicating about mistakes with customers certainly isn’t easy. The good news? Sending an apology email is your chance to start a healthy conversation and potentially build a stronger relationship with your customers.

Crafting a message that strikes the right tone for your apology can certainly be an art — and we can learn a lot from seeing how others do it. We collected a few real examples from customer success managers and company leaders. They contain great copy for admitting your mistakes, apologizing, and setting customers up for future success.

When you're sending an apology as a reply:

1. We were wrong. Here’s what happened.

Hi [client name],

Thanks for being patient while we sort this out. After an in-depth discussion with my team, we’ve realized that we’re responsible for these issues. Given the progress we’ve made the in the last {weeks/months/years}, our relationship is extremely important to us, and we never want our errors to set you off track. We want to make sure you’re back on track for meeting your goals ASAP.

We’re very committed to making it right, so here’s our plan for moving forward: {insert plans here}.

Thank you for your patience and understanding,

When to use this apology email:

Your client will see you as more credible and trustworthy if you give them every detail of what happened and why. If something was truly your fault, avoid using language that blurs the lines or shoves off the blame, like “we’re sorry this happened to you.” Instead, send this to take full responsibility for the problem.

2. We’re working on it.

Hi [customer name],

I’m sorry about {insert problem here}. I’m talking with my team about exploring this issue more now. I just want to let you know that your issue is important to us, and we’ll get back to you ASAP with proper insight and solutions.

Thanks for your patience,

When to use this apology email:

Giving a swift reply explaining that a customer’s issue is top a priority can make a huge difference in showing them you care. Send something like this when you’re still working on finding a resolution and digging into a problem.

3. Still not sure…help us understand the problem further.

Hi [client name],

Thanks for reaching out to us about {insert issue here}. We’ve spent the last few days assessing what’s been going on, and we really appreciate your patience during this time. Although we’ve been working on resolutions, we still haven’t found a fix. Here’s what we’ve tried so far:

{list what you’ve tried}

I am very committed to fixing this for you. I’d really like to hear more about your experience so that we can make sure we’re on the same page and figure out next steps. To start, I have some questions:
{insert questions}

Thanks again for your patience while we work through this. I’m confident we’ll find a resolution soon.

Sincerely, {name}

When to use this apology email:

This message is for that time when you’ve been working on fixing a problem for a while, and you still can’t figure it out. The best course of action? Be transparent about it. Make a list of bulleted list of the things you tried, and follow with a list of questions. This email should be straight to the point, but keep an optimistic attitude.

In the instances above, you’re replying when a customer comes to you with a problem. But that’s not always the case. What about when you're initiating the conversation?

When you're initiating the apology:

1. Important Security Notice

Dear Ashley,

We are writing to inform you that we were recently able to confirm that there was unauthorized access to a {company} database containing user profile information. We have since blocked this unauthorized access and made additional changes to our technical infrastructure to prevent future incidents. We have made all relevant details available on our blog. No specific action is required of you.

However, we have also just released Two Factor Authentication (“2FA”; also known as “two step verification”) and we strongly recommend that all users enable this feature, which provides an additional layer of security for their account. Additional details are available in our help center and you can enable 2FA directly on your account settings page.

Since the compromised system was first discovered, we have been working 24 hours a day to methodically examine, rebuild and test each component of our system to ensure it is safe. We are very aware that our service is essential to many teams. Earning your trust through the operation of a secure service will always be our highest priority. We deeply regret this incident and apologize to you, and to everyone who relies on us, for this inconvenience.

For more on our security practices and policies, see {link}. Again, for additional information, we encourage you to read the blog post for more details.

{Your name}

What makes this apology email great:

This tone of this apology is serious, but optimistic. It starts with a detailed, honest assessment of the problem and a recommendation to help fix it. Next they explain their fault, commitment to a resolution, a sincere apology, and resources for finding more information.

2. Outage

Hello Sarah,

I'm emailing to update you on our service outages on {time and day}. Service was fully restored at about {time}.

I know this has been a very frustrating and trying time for you as a {company name} customer, and for that I apologize. Please know that our team has been working through the night to resolve these incidents. (The post mortems on these incidents are here.)

This has been a tough {time period} knowing that we've let you down, and we want to make amends. We failed to provide you with the service you deserve. I wish I could tell you this outage was unpredictable, or it was all an external party's fault, but it wasn't.

We have been aware of the possibility of this kind of outage. We have in fact been working on hardening our system to this kind of risk for months. That’s why we know it was preventable. In the end, we did not execute quickly enough to prevent these issues from affecting you.

We feel no great irony in the fact the specific component that lead to this outage was scheduled to be replaced this week. The positive news is that we spent the last months rewriting how the particular servers affected today are set up. Had the servers been using this new set up, it would have helped avoid this issue. These updates are still due to be released imminently as they were scheduled to do so regardless of this particular outage.

You can rest assured, we are taking this seriously. I realize that doesn't make up for lost business {time and day} though. As a mea culpa, we are issuing you 2 days worth of credit on your account. You should see that reflected in the next few days.

If you feel this isn't sufficient, please let me know and we can discuss further.


PS: You can subscribe to service status updates at {status page}

What makes this apology email great:

This message not only tells — but shows — just how seriously they’re taking this outage. They give a breakdown of what happened, link directly to their post mortem, and admit to their fault, plain and simple. They also explain how the problem was preventable, how they could have solved it, and what stopped them from preventing it, which shows that they’re taking steps to make sure it never happens again.

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3. App Downtime Apology

Dear Ashley,

You may have noticed, we experienced a downtime of our indexing API today. For about {time period} starting at {day}, some write operations were refused by the API with a {error code}. {Feature} was not impacted, and {Feature} ran as usual.

It's the first time that an outage has happened since we launched the service, and we are deeply sorry for the inconvenience. We published a full explanation of the problem and its resolution on our blog: {blog link}

Should you want any details, feel free to contact us anytime.

{Your name}

What makes this apology email great:

This message gives customers what they need to know without dwelling on the error. They acknowledge exactly what was impacted, list what was unaffected, and give a link to more detail for those who want to explore it further. They clearly take fault without blowing the situation up into something catastrophic.

Showing customers you’re human can go a long way in building better relationships. When it comes to writing apology emails, admitting to your mistakes and having empathy are the best things you can do to make it right and make customers happy again.

Intercom's Wyl Villacres said it well: "Having a difficult conversation yield a positive outcome can get you a glowing endorsement from your customer. And just like defusing the tensions in a bar, it starts with empathy, and making sure that the customer feels heard before things heat up."

About the author

Julie MorseJulie is a journalist, researcher, and content strategist who lives between San Francisco and Mexico City. She loves writing about technology, healthcare, and finance.

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FREE Sample Apology Letters

how to write an apology email formally

Scott has just arrived at his staff meeting, and he can tell that his boss, Catherine, is stressed. He ignores the tension in the room, and launches into his carefully researched presentation.

After a few minutes, however, Catherine picks up on a tiny error and begins to berate Scott. She accuses him, and the rest of the team, of not pulling their weight. Her hurtful words embarrass Scott, and he leaves the meeting early because he's so upset.

As the days pass, Scott expects Catherine to apologize for her behavior. However, the apology never comes, and their relationship becomes strained, resentful, and unproductive. A few months later, Scott takes a position in another department.

In this situation, Catherine could have healed her relationship with Scott with a sincere apology after the meeting. But, instead, she lost a talented team member.

Click here to view a transcript of this video.

In this article, we'll see why apologies are so important, and we'll look at how to apologize with sincerity and grace when you've made a mistake.

What Is an Apology?

An apology is a statement that has two key elements:

  1. It shows your remorse over your actions.
  2. It acknowledges the hurt that your actions have caused to someone else.

We all need to learn how to apologize – after all, no one is perfect. We all make mistakes, and we all have the capability to hurt people through our behaviors and actions, whether these are intentional or not.

It isn't always easy to apologize, but it's the most effective way to restore trust and balance in a relationship, when you've done something wrong.

Why Apologize?

There are many reasons why you should make a sincere apology when you've hurt someone unnecessarily, or have made a mistake.

First, an apology opens a dialogue between yourself and the other person. Your willingness to admit your mistake can give the other person the opportunity he needs to communicate with you, and start dealing with his feelings.

When you apologize, you also acknowledge that you engaged in unacceptable behavior. This helps you rebuild trust and reestablish your relationship with the other person. It also gives you a chance to discuss what is and isn't acceptable.

What's more, when you admit that the situation was your fault, you restore dignity to the person you hurt. This can begin the healing process, and it can ensure that she doesn't unjustly blame herself for what happened.

Last, a sincere apology shows that you're taking responsibility for your actions. This can strengthen your self-confidence, self-respect, and reputation. You're also likely to feel a sense of relief when you come clean about your actions, and it's one of the best ways to restore your integrity in the eyes of others.

Consequences of Not Apologizing

What are the consequences if you don't apologize when you've made a mistake?

First, you will damage your relationships with colleagues, clients, friends, or family. It can harm your reputation, limit your career opportunities, and lower your effectiveness – and, others may not want to work with you.

It also negatively affects your team when you don't apologize. No one wants to work for a boss who can't own up to his mistakes, and who doesn't apologize for them. The animosity, tension, and pain that comes with this can create a toxic work environment.

Why Apologies Are Difficult

With all these negative consequences, why do some people still refuse to apologize?

First, apologies take courage. When you admit that you were wrong, it puts you in a vulnerable position, which can open you up to attack or blame. Some people struggle to show this courage.

Alternatively, you may be so full of shame and embarrassment over your actions that you can't bring yourself to face the other person.

Or, you may be following the advice "never apologize, never explain." It's up to you if you want to be this arrogant, but, if you do, don't expect to be seen as a wise or an inspiring leader.

How to Apologize Appropriately

In an article in the Journal of Psycholinguistic Research, psychologists Steven Scher and John Darley present a four-step framework that you can use when you make an apology.

Let's look at each step, below.

Step 1: Express Remorse

Every apology needs to start with two magic words: "I'm sorry," or "I apologize." This is essential because these words express remorse over your actions.

For example, you could say: "I'm sorry that I snapped at you yesterday. I feel embarrassed and ashamed by the way I acted."

Your words need to be sincere and authentic. Be honest with yourself, and with the other person, about why you want to apologize. Never make an apology when you have ulterior motives, or if you see it as a means to an end.

Timeliness is also important here. Apologize as soon as you realize that you've wronged someone else.

Step 2: Admit Responsibility

Next, admit responsibility for your actions or behavior, and acknowledge what you did.

Here, you need to empathize with the person you wronged, and demonstrate that you understand how you made her feel.

Don't make assumptions – instead, simply try to put yourself in that person's shoes and imagine how she felt.

For example: "I know that I hurt your feelings yesterday when I snapped at you. I'm sure this embarrassed you, especially since everyone else on the team was there. I was wrong to treat you like that."

Step 3: Make Amends

When you make amends, you take action to make the situation right.

Here are two examples:

  • "If there's anything that I can do to make this up to you, please just ask."
  • "I realize that I was wrong to doubt your ability to chair our staff meeting. I'd like you to lead the team through tomorrow's meeting to demonstrate your skills."

Think carefully about this step. Token gestures or empty promises will do more harm than good. Because you feel guilty, you might also be tempted to give more than what's appropriate – so be proportionate in what you offer.

Step 4: Promise That It Won't Happen Again

Your last step is to explain that you won't repeat the action or behavior.

This step is important because you reassure the other person that you're going to change your behavior. This helps you rebuild trust and repair the relationship.

You could say: "From now on, I'm going to manage my stress better, so that I don't snap at you and the rest of the team. And, I want you to call me out if I do this again."

Make sure that you honor this commitment in the days or weeks to come – if you promise to change your behavior, but don't follow through, others will question your reputation and your trustworthiness.


If you're concerned that your words won't come out right when you apologize, write down what you want to say, and then role-play the conversation with a trusted friend or colleague. However, don’t practice so much that your apology sounds rehearsed.

Further Strategies for Effective Apologies

In addition to the four steps above, keep the following in mind when you apologize.

Don't Offer Excuses

During an apology, many people are tempted to explain their actions. This can be helpful, but explanations can often serve as excuses, and these can weaken your apology. Don't shift part of the blame onto someone or something else in an attempt to reduce responsibility.

Here is an example of using excuses in an apology: "I'm sorry that I snapped at you when you came into my office yesterday. I had a lot on my plate, and my boss demanded my project report an hour earlier than planned." In this case, you excuse your behavior because of stress, and you imply that the other person was at fault because he bothered you on a busy day. This makes you look weak.

A better approach is to say, "I'm sorry I snapped at you yesterday." This is short and heartfelt, and it offers no excuses for your behavior.


Make sure that you are fair to yourself when you make an apology. There is a fine balance between taking full responsibility and taking responsibility for too much.

Don't Expect Instant Forgiveness

Keep in mind that the other person might not be ready to forgive you for what happened. Give that person time to heal, and don't rush her through the process.

For example, after you make your apology, you could say, "I know that you might not be ready to forgive me, and I understand how that feels. I simply wanted to say how sorry I am. I'll give you plenty of time to see that I'm changing my behavior."

Be Aware of Legal Ramifications

Bear in mind that the law in some countries and regions may interpret an apology as an admission of liability or guilt.

Before you apologize on behalf of your organization, you may want to speak with your boss, or get further advice from a legal professional. However, don't use this as an excuse not to apologize, unless the risk is significant.

Tip 1:

Be gracious and fair when you receive an apology. If you respond with aggression or self-righteousness, you may lose the respect of the person who apologized, as well as the respect of the people around you.

Tip 2:

Don't demand an apology from someone else. They may well refuse, and you can easily end up in an angry, unproductive standoff.

Key Points

An apology is a statement of remorse that you make when you've done something wrong. It can be difficult to apologize, but it can do a lot to heal relationships and rebuild trust.

Follow these steps when you make an apology:

  1. Express remorse.
  2. Admit responsibility.
  3. Make amends.
  4. Promise that it won't happen again.

Don't offer excuses when you apologize. Otherwise, you'll sound as if you're trying to shift blame away from yourself and on to someone or something else.

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Read our tips on writing an apology letter to customers, then use our template to create your own.

How to Say I’m Sorry: Apology Email Template

how to write an apology email formally

When people wonder how to write an apology letter, they often get stuck right in the opening line. It's hard to know where to begin and how to apologize without sounding desperate or trite. Below, you'll find an outline to follow, as well as a few samples, that'll get you started in writing a sincere letter of apology.

What Makes a Sincere Apology Letter?

A sincere apology letter comes right out and says what you did wrong. There's no beating around the bush or saying something backhanded like, "I'm sorry you felt hurt." A sincere apology quickly highlights your wrongdoing and then expresses remorse for the misstep.

Beyond this, a sincere apology letter doesn't require groveling. After all, everyone makes mistakes. This will (hopefully) spark a discussion between you and the person you offended. It will also restore their dignity if they feel burned by your bad behavior.

In the end, whether your apology is accepted or not, you can rest assured that you did the right thing by taking responsibility for your actions. You can't control the behavior of others, only your own.

Apology Letter Outline

Whether you're drafting an informal apology to a friend or family member, or a formal apology letter to a colleague or customer, there's a basic format you can follow. Consider this as the basis for your outline:

1. Express your remorse

Since a sincere apology letter comes straight out with it, you can literally begin with "I'm sorry…" or "I apologize for…". If you're not feeling truly sorry for your actions, then this entire exercise is in vain. It will reek of insincerity. You have to be authentic in your desire to show remorse, especially in the opening lines.

2. Take responsibility

Taking responsibility for your actions doesn't mean making excuses. Quite the opposite. You shouldn't bother with excuses because the offended person won't want to hear it. Taking responsibility means admitting what you did wrong. Empathize with the person, showing that you can understand why your actions or words were offensive or hurtful.

3. Offer to make amends

When you offer to make amends, you show that you want to make the situation right. If you can offer an olive branch, now's the time to do it. In the sample letters below, you'll note that after the writer offers to make amends, they always hold out an olive branch.

4. Vow you won't make the mistake again

Finally, assure the other party that this mistake won't happen again. Whenever you offend someone, you create a tiny crack in their trust. They worry if you'll be able to hurt them again. This is why it's important to make reassurances in your closing.

Sample Apology Letters

Whether you're writing an informal or formal apology letter, the intent and format will be the same. You'll want to show remorse, empathize with the person who was slighted, and make a "grand gesture" to put your words into action. Let's take a look at three samples.

Personal Apology Letter

Here is a sample apology letter to a friend or family member. You can email this to them after having time to think it over or condense the sentiment into a text to send immediately after something bad has happened.

Dear Marie,

[Express remorse.] I'm so sorry I hurt your feelings when I said the toy you bought my daughter was garbage. Equally appalling, I told you to buy that kind of toy for Madison, so I really feel awful for offending your kind gesture.

[Take responsibility.] I can only say that in a time of stress I lost control of my temper and lashed out at someone who was just doing a good deed for my daughter on Christmas. You did nothing wrong.

[Make amends.] I wonder if you'll join us for New Year's Eve. I'd love to have you back at the house again, when I'm in better spirits and feeling less stressed.

[Vow you won't make the mistake again.] You can rest assured that I'm going to be working on my anger management and bad manners in the future. You won't have to endure my lashing out ever again.



Professional Apology Letter

Now, let's move on to a formal apology letter. This, too, can come in the form of an email to a colleague. Or, perhaps you'll print it out and leave it on their desk. Either way, the premise is similar.

The key difference between a personal and professional letter is the tone. A letter to a friend or family member can take on a more casual tone, while a professional apology letter will err on the side of formality.

Dear Amy,

[Express remorse.] I apologize for demeaning you during your presentation yesterday. You spent a lot of time and effort crafting a speech and I nitpicked and publicly embarrassed you in front of your peers.

[Take responsibility.] I know that I hurt your feelings when I behaved without any restraint. Beyond that, I made the difficult task of public speaking almost unbearable, when I chastised you like that in the conference room.

[Make amends.] You're a great speaker and a diligent worker. I had no right ruining a speech you spent many hours creating. I'd like to invite you to lead next month's staff meeting with a presentation on marketing and communication - a topic everyone on staff can benefit from.

[Vow you won't make the mistake again.] Please know that I am going to manage my stress better, moving forward. I will take every measure to ensure I never snap at you, or any member of the team, again. If I do, please call me out on it.



Third-Party Apology Letter

Finally, there may come a time when you need to issue a blanket apology or write to someone you've never met. This is often the case when dealing in customer service. Let's say you received a complaint from a customer about one of your associates. Here's a sample letter to help you format your response:

Dear Mr. Smith,

[Express remorse.] On behalf of Furry Friends, I'd like to offer a sincere apology for your experience with our front office staff. After reviewing our camera footage, I see that Amelia was rude and unprofessional when she made an offhand remark about your dog. You came to us for an enjoyable and professional experience and, instead, both you and your dog Rex were made to feel uncomfortable.

[Take responsibility.] Here at Furry Friends, it's our goal to make everyone feel welcome and at home. Amelia's behavior is unacceptable and not at all in line with the standards and principles we uphold as a company. Know that a written warning has been placed in her file and she will be removed from the front desk until she has completed further training.

[Make amends.] I'm grateful you brought this unfortunate event to my attention. We would love to have another chance to groom Rex and give him the care and pampering he deserves. Enclosed, you'll find a $50 voucher, which will cover a deluxe groom.

[Vow you won't make the mistake again.] If you choose to visit us again, you have my word it will be an enjoyable experience. I will supervise Rex's entire stay. We hope to see you again!


Felicia Keys, Owner

What to Expect Next

It can be difficult to issue an apology. You have to swallow your pride and expose your bad behavior. In the same way, it can be difficult for someone to accept an apology. Sometimes people forget we're all susceptible to mistakes and don't easily forgive others. Or, sometimes people have been so hurt, they just can't keep the door open to forgiveness.

As such, you're only responsible for your ability to apologize. You can't expect the other person to forgive you automatically, and certainly not right away.

Don't push the issue after you've issued an apology. Try to move on and give them some breathing room to make the next approach.

Either way, a well-written letter opens the door to communication and that's an essential element to any relationship, personal or professional. In the future, if you find yourself on the flip side of the coin, here's a guide for writing a complaint letter. It will allow you to remain objective and get your point across without losing your cool - the very thing that sparks many an apology letter.

Writing an apology letter

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WATCH THE VIDEO ON THEME: How To Write A Letter Of Apology

And then I give them the letter, when they are done reading it, we can talk if they have questions and usually I will apologize again. And at this point they have a.

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