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Introduction: PandaTip: The introduction sets the tone for your service proposal. Feel free to edit the template's introduction to make it more personal. [Client.

Introduction Letter Sample

Introduction Letter

Our free introduction letter sample template provides a great tool for getting your foot in the door to begin building a new business relationship with a prospective client. There's no option to buy back the first impression you give, so it's important to prepare all communications to increase your chance of success.

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Very often it can be difficult to get an appointment with the decision maker. You may need to work through the leader's secretary to land that first meeting. A good letter of introduction can be helpful in getting past the "gatekeeper".

Your introduction letter should be brief, yet friendly and personalized to the specific person you wish to contact. To attract a prospective client let them know right away that you understand the challenge they have and how you can be the solution to that problem.

Whether you are seeking to create some sort of business partnership or you wish to sell a product or service to the client, always be highly respectful of the recipient's time. Do not "pester" or "badger" a prospective client. This will only annoy the person and greatly decrease your chance for success.

Instead, be persistent in a professional way. Send follow up messages or phone calls every few weeks, not every other day. Timing is everything and changing vendors at this time may not be on their priority list right now. However, when they do have a need, you want them to think of your first. Through regular follow up, you can successfully position yourself to be top of mind. 

Since you are introducing yourself and your organization, begin by letting the recipient know how you were able to identify them as a prospective client. 

"A simple introduction may lead to valuable business relationship that lasts for decades."

Let the recipient know that you've done your homework and that based on your initial research, you would like to explain why you believe it would be in their best interest to meet with you.

Make it easy for the recipient to say yes to your request to meet with them. Make it clear that you have a product or service that is highly competitive in both quality and pricing, and be prepared to prove it. 

Provide information in your letter that is useful and that makes the customer feel well respected and highly valued. Our introduction letter sample template will assist you in achieving this goal.

Key Introduction Letter Tips

When using our introduction letter template to introduce your product or service, it's important to be perceived as someone who is experienced, with a proven track record. The following tips and our free template will assist you in striking the proper balance in providing enough facts to gain credibility, yet being brief and succinct in your messaging:

  • Get to the point. Clearly spell out issue or challenge that the customer is facing. State with confidence that you are prepared to solve that issue.
  • Explain how the customer will benefit from the product or service, and how working with you specifically will add value to their business.
  • Provide proof of a successful track record so the client can quickly verify your claims. Customer reviews of your product or service, and testimonials from satisfied clients, are excellent references to include.
  • Minimize any risk to ensure maximum positive response. Offer special discounts and/or free samples, backed by a full no questions asked money back guarantee if not completely satisfied.  

Remember, most prospective customers receive product solicitations almost daily. Yours needs to quickly get their attention, and be done in a way that evokes emotion from the reader.

In other words, appeal to their senses. Help them to visualize using your product or service and receiving the utmost satisfaction from doing so. If illustrations are appropriate, use them for maximum effect.

Get started today and take advantage of our free introduction letter template. 

Introduction Letter Sample Template

Shown below is an image of our free introduction letter sample. Use this free template to make a professional and powerful first impression that makes your prospective client take notice and want to learn more about how you can help solve a problem and add value to their business.  

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To download our free Business Writing Templates/eBook, complete with the above free introduction letter sample, plus templates for many other topics, simply subscribe to our free newsletter. You will immediately receive a password that grants access to our entire leadership tools library.

Your privacy is important to us. We never share or sell email addresses. 

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"Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing."

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15+ Company Introduction Letter Samples & Templates in DOC | PDF

introduction of services letter template

A letter of introduction does exactly what it implies – it introduces one party to another party. These parties can be businesses, individuals representing businesses or simply individuals representing themselves. Use our free sample letter of introduction template below to help you get started. Keep reading below for a free sample introduction letter, tips and links to other resources.

In third party introduction letters, the writer is addressing someone they are familiar with and introducing a third party to the recipient. Generally, specific requests for employment or other assistance accompany the letter. These letters tend to be less formal as they are usually sent to someone you know well.


In blind contact introduction letters, the writer does not know the recipient. The entire purpose of the letter is to make the introduction. These types of letters are essential in building business and customer relationships.

Introduction letters are often confused with referral letters, cover letters or application letters, each of which is used under different circumstances.

Tips: How to Write a Letter of Introduction

  • It is ok to keep the letter less formal if it is someone you know well
  • Be concise and stay on topic
  • Ask for specific assistance – don't make general or unattainable requests
  • Provide contact information for the person being referred
  • An introduction letter might just be an email between friends or colleagues

Sample Introduction Letters

Business Letter of Introduction Sample

This sample introduction letter is a great example of how to bring two friends or associates together. Please use this only as a general guide. How formal or informal you need to be in your letter is extremely situational. The following example might just be an email.

Dear Ryan,

I am writing to introduce you to a remarkable young woman, Cami Larsen. She has worked for me the past 6 months and has done an excellent job.

Cami has been very valuable to our team. She has a bachelor's degree in marketing and she has a great sense of current market trends. She has been marketing lead on several key projects for us. Her husband recently was transferred to New York so she will be leaving us shortly. We will be sad to see her go. Since she will be coming your way, I was hoping that you might be willing to consider Cami for a position in your firm or assist her with finding other opportunities in New York. She will be a great asset to whoever hires her on.

Let me know if you have any questions or you can reach Cami directly at (123) 456-7890. I am sure she can provide you with a resume if you wish. Thank you for your time and assistance.


More Sample Introduction Letters

  • Business Letter of Introduction - buzzle.com - A sample letter used to introduce your company to new customers or clients. Also includes some additional tips.
  • Self Introduction to Client - writinghelp-central.com - A good example introduction letter when you need to properly introduce yourself to perspective new customers.

Related Content

Additional Resources

  • The Art of the Introduction - techcrunch.com - In this age of emails, yours needs to not blend in. Check this out for specific tips on introducing yourself by email.

Sharing Our Letter of Introduction Template

If you are running a related website or blog, and would like to recommend the use of our template, feel free to link to this page using the following URL:


Disclaimer: The content on this page is intended for educational use and not to be construed as legal or professional advice.

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Business Introduction Letter Template

introduction of services letter template

Selling is an art and your proposal is your canvas.

We truly believe that and have specialized in helping businesses craft perfect proposals for their clients. That's why we created this guide, where you'll learn what goes into creating the proposal your client is waiting for and will be able to use our consulting proposal template to easily implement all you've learned and close your next sale.

This sample consulting proposal template should work well for most consulting services and even for selling products, but don't just copy everything you read in this guide. Have fun experimenting and adding your own twist to it.

After all, your proposal is a reflection of your unique value!

Our Consulting Proposal Template Structure

Our sample consulting proposal template was developed to contain all the information your client will look for while also being easy to read. Your client will want to be able to skim through the whole document and then engage with each part as questions arise.

We also address a very overlooked factor in our consulting proposal template: social proof. Most companies don't use testimonials in their proposals, which can be very useful in creating trust and helping you close the deal.

We've been studying proposals for a while and we used what we learned to create the structure for this proposal template, which is composed of Cover, Introduction, The Challenge, The Solution, Why Us and Deliverables & Investment.

If you'd like to see what the finished consulting proposal template looks like, you can view it click the link below or browser more templates if you're looking for inspiration for your consulting proposals.

View Consulting Proposal TemplateBrowse More Templates

A well structure content is essential in optimizing your business proposals, so let's take a look at the importance and use of each part of this template.

The Cover

The cover is a way to set the tone for your proposal and remind your client why they need your help.

When your offering consulting services, you're looking to provide a specific value to your client. Therefore, it's generally a good idea to name your proposal after what your client is trying to achieve - e.g. "Proposal to help Acme Co reach new clients through social media" - and to use a image that shows your client you took some time crafting this proposal. It can be a picture of their business, for example, or something related to the service you're providing.

The Introduction

The introduction is a good way to add a touch of personalization to your proposal. It's a short paragraph where you can leave a personal message, thanking your prospect for the opportunity and explaining to them why you feel you're in a position to help them achieve their goals.

Even if your proposals are very similar for every client, this introduction helps make it very personal and clients respond positively to it, as it shows you're taking the time to develop a deeper connection with them.

The Challenge

A good way to set the tone for offering your service is explaining to your clients what is the problem they're facing in your own words.

Not only does this show you understand their challenge, it reminds them what exactly they're paying for - which is not a service, but a result.

This demands you truly understand your client and exactly what value you're delivering to them. It shouldn't be a problem for most service providers but if you feel you don't have enough information to write about this and you're just fulffiling a request, you can skip this section.

The Solution

Now that you've laid the foundation for your proposal, you can start describing your solution, the exact way you will evaluate and solve their problem as a consultant.

Go in as much detail as you think you need without sounding overbearing. Remember that your client might not be familiar with technical terms of your industry so try to use a tone that is inclusive and familiar to them.

This is where you have the chance to expose the most differentiating features of your consulting services. Whatever it is that makes you uniquely qualified to help them - wheter it's your experience, knowledge of their industry, methodology or anything else - try to use that angle and make it clear why your services are perfect for them.

Why Us

At this point your client will start building a feel soft objections, some of which you had the chance to address when detailing your solution. It's very natural that they'll then ask themselves if you are, in fact, the most qualified consultant they could hire, so let's address that.

Tell your client a bit about your consulting services, your expertise and who you've worked with. If you have testimonials from previous clients - specially if they're in the same industry or had similar problems to what your current prospect is facing - it's a great idea to include them.

This works as social proof and shows your client you have helped other companies before and will probably be able to deliver a lot of value to them.

Deliverables & Investment

If you've managed to build interest in your client, they'll now be asking exactly what they'll be getting and how much this is gonna cost.

End your proposal with a clear list of each deliverable, how long it would take conclude each part of the work and the total investment they'll need to make.

Note we use the term investment, and not "price". It's important to have a distinction between both and keep the mindset that your client is making an investment and will get more value from you than what they're paying.

by Giphy

Checklist for the perfect consulting proposal

Before sending your proposal, review this checklist and consider adding content to address any items you feel might not be complete.

The checklist below is a part of our guide to writing the perfect proposal, which you should definitely read if you're interested in improving your chances of closing the sale.

Remember you already put a lot of effort into your prospect, so don't let overlooking something you could fix in a couple of minutes get in the way of closing the sale!

  • ( ) You understand what your client needs and the proposal summarises it perfectly;
  • ( ) You are sending your proposal at most a day after their request;
  • ( ) Your proposal is well designed and easy to follow;
  • ( ) You have explained why your company is the best choice for the job;
  • ( ) The scope is clear, both what is included and what is not;
  • ( ) Your client will know how much they will need to invest in your services;
  • ( ) Your client will understand what you need from them to start.

How to improve your chances

If you followed this consulting proposal template and you passed all items on the checklist, you're ready to send your proposal to your client. But your work doesn't end when you hit the "send" button. After sending your proposal, it's important to keep the communication channel with your client open and respond to what they say (or don't!).

Following-up is the most important and overlooked factor in improving your sales. Even though most sales take at least 5 follow-ups, most salespeople give up after following-up just once.

Simply by following-up consistently, you'll have a lot better chances to close sales than your competitors who don't.

by Giphy

You should start following-up as soon as your client views your proposal and only stop when you get a final answer. Don't be afraid of sounding overwhelming or needy - as long as you wait a couple of days between follow-ups (or more if your client says they need more time), you're gold.

If you feel your client is not at the right moment to make the purchase and you already have been following up for weeks, you can ask them the following question:

“ Do you feel this would be a priority for you in the next 30 days?”

Specifying a time frame is a great idea to let your client say "not now" when they're not ready to buy. And you can then ask them when they feel you should speak again - and schedule your follow-up!

So how do you know when to start following up? If you use Proposeful, you'll get an e-mail as soon as your client views your proposal. That's the perfect moment to call them and ask if they have any questions.

If you're still not using Proposeful, you should follow-up the day after you send your proposal, assuming your client had time to read it. So if you send your proposal on Monday 8pm, wait at least until Wednesday to follow-up.

The good part of following-up is that you'll close a lot of deals you would lose because your client forgot reading your e-mail or found a minor objection which you can address very easily but they thought would be a big deal.

Remember that - as long as you believe in what you're selling - you're doing your client a favor by following up :)

Browse our free proposal templates

If you enjoyed this guide and are ready to tackle your next sale, you can use our proposal templates to start right away.

All of Proposeful's templates are free and available to you right after signing up. Here are some of the key advantages you'll get from using our proposal templates:

  • You'll have beautiful, fully customizable templates that follow the structure above;
  • You'll be able to duplicate proposals for new clients in seconds;
  • You'll get an alert as soon as your client views your proposals (so you can start following-up!);
  • You'll be able to see how long your client spent on each part of your proposal;

Ready to start? You can sign-up for free right now or browse our proposal templates!

Sign Up FreeBrowse Templates

Choosing an intro email template is only the first step — you'll need to send the email and follow up New Product or Service Introduction.

Letter of Introduction

introduction of services letter template

Writing a cover letter is a key part of the job application process.

A great cover letter will impress potential employers, set you apart from other applicants, and get you more interviews. A poorly written cover letter will hurt your chances of landing any work at all.

Don’t write a bad one. Learn how to write a cover letter for a job, so you can create a complete application that resonates with hiring managers everywhere. Follow these simple instructions, and you’ll be able to assemble the best cover letter possible.

Table of Contents

  1. What is a Cover Letter?
  2. What to Include in a Cover Letter
  3. Writing a Good Cover Letter
  4. Formatting Cover Letters: Layout & Structure
  5. Our Best Cover Letters: Examples & Templates
  6. Other Cover Letter Writing Resources

1. Cover Letter Basics: What is a Cover Letter?

In short, a cover letter (sometimes called a covering letter) is a one-page document written to express why you’re the best candidate for a particular job. It is always paired with a resume, and should:

  1. Highlight your relevant experience
  2. Showcase your familiarity with the company and their goals
  3. Convey a bit of personality

A strong cover letter is also an essential part of a job application. A well-written cover letter can get you interviews even if your resume is lacking. A bad one, however, can make you look unprofessional and hurt your job prospects.

If you’re applying to a company that isn’t advertising any job openings, send them a letter of interest instead of a cover letter to ask about potential employment opportunities.

What is the purpose of a cover letter?

Although a cover letter is brief, a good one packs a punch. If you write yours well, it can:

  1. Successfully introduce you to the hiring manager
  2. Make a strong case why you’d be a good fit for the job
  3. Prove your desire to work at the company
  4. Fill in any missing data that couldn’t be included on your resume
  5. Give the hiring manager a call to action

Check off these five boxes, and your covering letter will be a compelling, powerful companion to your resume.

Our business letter format guide covers letter writing of various types in great detail, in the event you need more than just a cover letter for your job hunt.

2. What to Include in a Cover Letter

If you’re curious what to include in a cover letter, this handy chart breaks things down nicely:


Contact Information: Basic cover letter for a job info includes your details + those of the target company.


The “Intro” Paragraph: Your cover letter introduction should grab the reader’s attention (in a good way).


The “Body” Paragraphs: A good cover letter has body paragraphs that showcase your abilities & how you fit into the company’s future.


Call-to-Action: The best cover letter CTA lets the hiring manager know when you’re available to interview, and that you will follow up if necessary.


The Sign-off: A cover letter closing should consist of “Sincerely,” “Regards,” or “Best Regards,” + your name.

If you want to see what a cover letter for a resume should look like, browse through our cover letter examples. We have over 100+ from a wide range of industries.

3. Writing a Good Cover Letter

Not sure what to write in a cover letter? This simply written cover letter guide will help you land more interviews.

Appropriately address your cover letter

First, you must know how to address a cover letter.

Start by including the employer’s contact information as well as your own. Be careful here – a small slip-up could send your application to the wrong place. Needless to say, this diminishes your chances of getting called in for an interview.

While this example demonstrates the information you need to include in the section, there are various ways to format it. Just make sure the information is complete and correct.

Use an appropriate cover letter greeting/salutation

Next, find out towhom you’re writing.

Put yourself in the hiring manager’s shoes. Would you rather be addressed as “To whom it may concern” or by your actual name?

Even worse, writing “Dear Sir or Madam” makes it sound like you’ve just popped out of a time machine from Victorian England.

Writing a good cover letter greeting sometimes takes a bit of research. So do it. Look through the company’s website, scour LinkedIn, and make a call to ask for the hiring manager’s name if it’s not readily apparent. Even if you end up addressing your cover letter to the wrong manager, it still looks like you’ve made an effort.

Looking for more cover letter tips? You’d be surprised at how much work can go into a one page document.

Start your cover letter with a strong opening

You want your cover letter introduction to stick out for the right reasons, and to reflect your application in the best possible light. It all starts with your first sentence.

Cover letter opening line

There’s no need to get fancy here. The first sentence of even the best cover letter should simply include,

  • a personal introduction
  • an explanation of how the job opening was discovered

Your opening line is like a firm handshake — a formality, but an important one nonetheless.  You’ll have time to elaborate on what you bring to the table later.

Cover letter opening paragraph

The rest of your first paragraph should concisely present your background. Information like your degree, area of study/expertise, career goals, and relevant experience can be touched upon, particularly in terms of how they align with the goals of the company.

Don’t be afraid to let a little personality shine in this paragraph, either. Just remember that serious companies might not share your sense of humor, and that a good cover letter should always keep things appropriate.

Body paragraphs (2 & 3)

Second Paragraph

The second paragraph should directly respond to the job description posted by the company. Use this space to explain how your previous work experience, skills, and abilities will allow you to meet their various needs.

To make sure this section resonates with the hiring manager, you can (and should) literally include words and phrases from the job description.

The second paragraph is the “what you bring to the table” portion of your cover letter, so be sure to take your time and make it great.

You’re allowed to talk yourself up in your covering letter, so long as you have the evidence to back it up.

Third Paragraph

In your third paragraph, explain how you personally fit into the company’s future. Paint a clear picture of the ways you can help push the company forward and achieve any goals you suspect they have.

You’ve already proven that you’re a capable candidate in the second paragraph. Use the third one to illustrate ways you’ll take those capabilities and help the company grow and reach new heights.

Your professional cover letter closing paragraph

Your cover letter closing paragraph should set things in motion, and push the hiring manager toward contacting you. This is best achieved by including a “call to action” (CTA).

In your CTA, inform the employer that you’d love to come in for an interview. Tell them that you’ll touch bases within a week if you don’t hear back. Thank them for taking the time to read your cover letter, and for the potential interview opportunity.

It’s important to not come off as too pushy, but you want to have conviction as well. A good cover letter sign-off will stick in the mind of the reader, so make sure yours has the tone you’re trying to convey.

Writing a cover letter for unique situations

If you’re worried about your background when writing your cover letter, understand that you aren’t the only one. Many job seekers have particular situations that may seemingly hurt their chances of landing work.

Thankfully, there are ways to downplay these situations with a good cover letter (although you might still need to address such issues during an interview). For example, if you want to transition to another industry, you’ll need a career change cover letter.

Here are several examples of scenarios that might cause a hiring manager to second guess your cover letter. If one applies to you, click on the corresponding link to learn more about ways you can handle it. Don’t let your particular situation become a roadblock in your efforts to secure a great job.

  1. I want to change careers/I’ve job hopped in the past
  2. I need a cover letter for relocation
  3. I have employment gaps on my resume
  4. I was terminated from a previous job
  5. I’ve been laid off in the past
  6. I was previously self-employed
  7. I have a medical issue/disability
  8. I need a cover letter to explain my criminal record

Connect your resume and cover letter

Tying the content (and look) of your resume into your cover letter is a great way to put a cherry on top of your application.

First, you can cover resume content in the body of your letter (a strategy that may have led to the misnomer ‘cover resume letter’).

To do this, elaborate on one of your more impressive work feats, or touch upon a relevant achievement that you had no space to explore on your resume. Just be sure to keep things consistent between your resume and cover letter, or it might get confusing for the hiring manager.

You can also make your resume match your cover letter in terms of aesthetics. Here’s an example of how it’s done:

Although the content of your application holds the most weight, it doesn’t hurt to catch the eye of whoever is vetting your resume cover letter combo. Visual elements can make your application more memorable, and end up being just the pushyou need to surpass an equally qualified candidate.

4. Formatting Cover Letters: Layout & Structure

Other than the on-page content, your cover letter format plays the most important role in the success of your letter. Elements such as margins, font size and style, and alignment all factor into the hiring manager’s overall impression of you.

Here are a few quick tips when styling your own:

  1. 1” – 1.5” margins are always a safe bet. If you are having trouble fitting everything on one page, there is some wiggle room, but be careful not to make the content look crammed together.
  2. Don’t go below a 12-point font unless absolutely necessary. Anything below 12 can strain the eyes.
  3. Font style is a matter of preference. Try to choose one that looks professional or that matches what the employer uses on their website. Keep in mind that different styles will change the size of the font.
  4. Maintain a uniform alignment. We suggest keeping all paragraphs left-aligned.

How Long is the Ideal Cover Letter?

Many people aren’t sure how long a cover letter should be, and get caught up in minor details like word count and paragraph length. While these points are important, remember to prioritize the content and tone.

With that said, the purpose of your cover letter is to market yourself to a busy hiring manager. Too much text will most likely hurt your chances, and too little text will make you appear as if you don’t care much for the position.

So an effective cover letter length to go with (if you’re using a word counter) is 200-300 words. It should also be threeto four paragraphs, and NOT exceed one page. This gives you time to introduce yourself, hit upon your main selling points, and inform a hiring manager of your interest in the position.

5. Our Best Cover Letters: Examples & Templates

Writing the best cover letter will be a much easier task if you look at some examples and templates first. Check out your industry-specific cover letter sample on our hub page, download it for free, and read up on writing tips to make your own cover letter stronger.

Then, download one (or several) of our free professional cover letter templates. They come in a variety of styles and colors, so be sure to find one that you feel most suits you as a job seeker.

In the gallery below are a few examples of our popular templates being used by actual applicants.

6. Other Cover Letter Writing Resources

You’ve made it this far, which shows you’re dedicated to creating the most professional cover letter possible. More interviews and better jobs await you.

Resumes, cover letters, interviews — they’re all a small part of the bigger picture. The big part is getting paid. So get paid.

Did we miss anything? Leave a comment (or several) below, and our team of career experts will get back to you soon. In the meantime, you should check out our new and improved cover letter builder and see how it compares to other examples out there. We’re pretty sure you’ll be impressed!

Written by Geoffrey Scott

Geoff Scott is a hiring manager at Resume Genius, where he enjoys sharing the freshest job hunting tips of the day with RG’s international audience. Equipped with a Master of Arts degree from the University of Nevada, he... more

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