A study shows that closing an email with three specific words are more likely to get While any expression of gratitude is a good start, “thanks in . thanking someone in advance in a letter has almost supernatural properties.
If you’re like most people, you write a LOT of emails. And, you probably spend your time focusing on your email’s contents while giving little thought to your closing. However, a new study from email software provider Boomerang suggests that the way you end your emails is a lot more important than you think.
The study looked at the closings for over 350,000 email threads and compared the response rates. Many of the emails were asking for advice or help, and thus were expecting a reply.
The analysis showed that emails ending with some variation of thanks (“thanks, thank you, or thanks in advance”) had the highest percentage of response rates, with a final total of 62%. In comparison, emails that closed without some variation of thank you (“regards,” “best,” etc.) had a response rate of just 46%.
That means that swapping out traditional closings with an expression of gratitude correlated with an impressive relative increase of 36% in response rates.
The study also compiled a list of the eight most popular sign-offs. Of these eight popular sign-offs, it was the classic “best,” followed by “best regards,” which had the lowest response rates.
So, which response got the most replies?
While any expression of gratitude is a good start, “thanks in advance” produced the highest response rate at 65.7%.
The fact that “thanks in advance” incurred the highest number of responses should come as no surprise. After all, not only are you expressing general gratitude, but also gratitude for an action that’s yet to come – something that’s more likely to convince your target to follow through!The Exact 3 Words That Will Maximize Replies to Your Emails. #Neuromarketing Click To Tweet
There’s more data to support the conclusion of the Boomerang study. Academic researchers in Australia also found that a warm “thank you” boosted the rate of replies to an email.
In addition, they found that with the “thank you” the recipients had a more positive impression of the senders, finding them to have a warmer personality.
Sometimes, you may be on the other side of the expression of gratitude. When you are the recipient of a “thank you,” is there an optimum way to respond?
You could always throw out a classic “no problem” or a simple “you’re welcome…” Or, you could say something like Don Corleone from The Godfather, implying, “Someday I will come to you for a favor…”
Instead, according to persuasion expert Robert Cialdini, (as reported by my friend Guy Kawasaki), the following phrase is the best response to being thanked:
Why does this maximize the probability of that person helping you in the future? It’s because the feelings of reciprocity that this phrase evokes are part of what makes it so powerful. Do proceed with caution, though – you don’t want to sound like a Mafia don reminding unlucky individuals that they now owe him a risky or illegal favor in the future!
If you liked this post, I’ll ask you for a favor – please take a moment to share it. Thanks in advance – you know I’d do the same for you!How You Should Close Your Email to Get a Reply - just 3 words! #Neuromarketing Click To Tweet
Learn how to write effective thank you letters to your customers that will an interview, or being your customer, and express true gratitude. There are a lot of different closing salutations you can end your thank you letter with.
Formal English letters are quickly being replaced by email. However, the formal letter structure you learn can still be applied to business emails and other formal emails. Follow these structure tips to write effective formal business letters and emails.
First Paragraph: The first paragraph of formal letters should include an introduction to the purpose of the letter. It's common to first thank someone or to introduce yourself.
Thank you for taking the time to meet with me last week. I'd like to follow up on our conversation and have a few questions for you.
Body Paragraphs: The second and following paragraphs should provide the main information of the letter, and build on the main purpose in the introductory first paragraph.
Our project is moving forward as scheduled. We'd like to develop a training program for staff at the new locations. To this end, we have decided to rent out space in the local business exhibition center. New staff will be trained by our experts in personnel for three days. In this way, we'll be able to meet demand from the first day.
Final Paragraph: The final paragraph should shortly summarize the intent of the formal letter and end with some call to action.
Thank you for your consideration of my suggestions. I look forward to an opportunity to discuss this matter further.
Open with an expression of formal address, such as:
Dear Mr, Ms (Mrs, Miss) - if you know the name of the person you are writing to. Use Dear Sir / Madam if you do not know the name of the person you are writing to, or To Whom it May Concern
Always use Ms for women unless you are specifically requested to use Mrs or Miss.
First, provide a reason for writing. If you are beginning correspondence with someone about something or asking for information, begin by providing a reason for writing:
Frequently, formal letters are written to express thanks. This is especially true when writing in response to an inquiry of some kind or when writing to express appreciation for a job interview, a reference, or other professional assistance you have received.
Here are some useful phrases of gratitude:
Use the following phrases when asking for assistance:
The following phrases are used to offer help:
In some formal letters, you will need to include documents or other information. Use the following phrases to draw attention to any enclosed documents you might have included.
Note: if you are writing a formal email, use the phase: Attached please find / Attached you will find.
Always finish a formal letter with some call to action or reference to a future outcome you desire. Some of the options include:
A referral to a future meeting:
Sign the letter with one of the following phrases:
Make sure to sign your letter by hand followed by your typed name.
Formal letters written in block format place everything on the left-hand side of the page. Place your address or your company's address at the top of the letter on the left (or use your company's letterhead) followed by the address of the person and/or company you are writing to, all placed on the left side of the page. Hit the key return a number of times and use the date.
In formal letters written in standard format place your address or your company's address at the top of the letter on the right. Place the address of the person and/or company you are writing on the left side of the page. Place the date on the right-hand side of the page in alignment with your address.
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Should we write "Thanks and Regards" or "Thanks and regards" at the end of an email? “Thank you” expresses gratitude, whereas “regards” is more of a 'best wishes' and is, therefore, a correct and acceptable closing to an email or letter.
Ending with aplomb, gratitude, and relevance is a great way to stick the landing on your cover letter, and the words and phrases you choose do make a difference. Your cover letter closing paragraph sets a tone for communication with a potential employer and may be the last thing they read from you before considering your resume.
The best cover letter conclusions are polite, confident, and customized to the application. They’re never overly pushy or casual, but you do want to walk a line between sounding flippant and uncomfortably formal.
Ask a friend or trusted co-worker for advice: If they think the sign-off sounds cute, it’s probably a bit too casual for most employers. While you don’t want to be boring, you also shouldn’t be funny in an inappropriate or offensive way.
There are five things to keep in mind when writing a cover letter closing paragraph:
Use these closing paragraph templates word-for-word, or as inspiration as you write your own.
Questions about some of the terminology used in this article? Get more information (definitions and links) on key college, career, and job-search terms by going to our Job-Seeker's Glossary of Job-Hunting Terms.
Need help starting your cover letter? Check out Customizable Opening Paragraphs for Job-Seeker Cover Letters.
Here's a guide to formal letter structure written for English learners with Final Paragraph: The final paragraph should shortly summarize the intent of the formal letter and end with Here are some useful phrases of gratitude.