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New sales rep self introduction letter

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New sales rep self introduction letter
June 29, 2019 Wedding Anniversary Wishes 3 comments

Self introduction letter helps a person to introduce himself to a company or a new client. Suppose In case of a newly appointed sales person it is not necessary that the place where the person tries to introduce himself and initiate new business. Invitation Letter for Sale · Sales Letter Template · New Sales Representative.

The following is a guest contribution from Grace Carter. 

A welcome email is a useful and friendly way to welcome a new rep to your sales team, as well as fill them in on key details they’ll want to know before they begin their first day. Your letter will make them feel like they’re already part of your team and help their first day run a bit smoother. Use this guide to write an awesome welcome email to your new sales rep.

What Should You Include?

Your welcome email should confirm your new sales rep’s start date and time. It’s also a good idea to let them know where in the building they should head, or if there is someone they should report to specifically. If there are items they need to bring along, such as banking or social security information, include that in your letter. Provide your employee with some information about what they’ll be spending their time doing on day one. Will they be going through orientation all day or will they have an opportunity to demonstrate their talents on the sales floor?

Welcome emails range from short and simple to long and more complex; it all depends on how much information you want to pass on before they start. Some employers will even include a detailed schedule for the first week.

You can also include some information on the dress code – this may not seem like the most important detail to you but it will be valuable to your new sales rep. The less confusion they experience the better. Also, it would be a good idea to introduce them to some of their colleagues or mentors that they'll work with. Include their job descriptions, some responsibilities and their picture for easier recognition. This will help your new employee find his way easier and they'll know who to turn to in case they have any questions or if they are in need of help.

Another thing that could prove valuable to a new employee is some kind of rule book on desired behavior and general information on how your organizational culture works. You can also introduce some of your products, your mission and your vision of what you want your company to become and how you think the new sales rep can help you in this.

“One of the most important aspects of writing this email is the tone you take, it should be a welcoming one. First days can be quite stressful, so make sure your rep knows you’re glad to have them joining the company,” recommends Alberto Willis, HR manager at AustralianReviewer. They’ve made a big decision, leaving their old job for a new position with your team, so make them feel secure in it.

Assign and monitor new hire tasks and ensure a seamless transition from new hire to employee

Use Online Tools For Help Writing the Perfect Email

Writing doesn’t come naturally to everyone, so don’t be afraid to get some help from the professionals. Here are some handy resources to get your started:

1. Simplegrad and Let's Go And Learn

Check out these writing guides for suggestions and tips on how to improve your email. Even experienced writers can use some extra guidance now and then.

2. Academized and Boomessays

These are online proofreading tools you can use to ensure your email is polished and free of mistakes.

3. Studydemic and StudentWritingServices

These are grammar resources you can use to check over your copy for grammatical errors. Don’t take chances with your welcome email, get some help from the experts.

4. Ratedwriting and GradeOnFire

These are editing tools you can use to check over your email for mistakes and typos.

5. Grammar Checker

Check out these grammar tools for help and suggestions on how to write better welcome emails. You will find advice from people who have been in your position before.

What should a sample welcome email look like?

Writing a welcome email doesn't have to be difficult. Let's take a look at a well-written example.

Dear (new employee name):

I'd like to welcome you to (company name). We are very glad that you have accepted our offer of employment. I hope that this letter also finds you excited about your new position with (company name).

As we discussed during the interviews, while your new position reports to me, I'd like to welcome you to the sales department on behalf of all of the staff. Every one of us will do our best to ensure your successful integration into the department.

We're expecting you for orientation on (date), Monday at 9 a.m. We’ll meet to discuss your successful integration into our company and with our Human Resources manager to learn about employment related issues. You'll also have a chance to meet some of your coworkers. Our dress code is business casual.

Your new team is looking forward to taking you out for lunch to get to know you and fill you in on a few things. The rest of your first day will involve planning your orientation with me and setting some goals so that you feel immediately productive as a part of our sales team.

Once again, welcome aboard. If you have questions, please call me, or send me an email, if that works better for you. We look forward to having you join the team.

Best regards,

Name of supervisor

Welcome emails are very useful because they can provide a new employee with some crucial information before their start date. Show your new rep you’re excited to be bringing them on board. Use this guide to write a welcome email that will prepare your new employee for their first day and help them feel welcome at their new company.

Grace Carter is a resume editor at Resume Writing Service, where she helps people prepare for interviews and polish resumes.

Introduction Letter - Self-Introduction to Client - Free download as Word Doc .doc ), letter is to briefly introduce myself as Dynatek's new Sales Representative.

How to write a powerful sales introduction email

new sales rep self introduction letter

It takes time and effort to write a sales introduction email that will encourage to respond. But you are not alone in this – it can be based on benchmark that have worked for others. All that work pays off instantly, when you get your first positive answer – “Hey, awesome email. Let’s jump on Skype and talk more!”. How can you achieve it? Get to know a few tips.

A sales introduction email is meant to (quite obviously) introduce you and your offer to a potential client.

You get attention (and replies) by offering specific and clear benefits. From the subject line to the footer, your cold email should scream “I’m here to make your life easier!”, however without being intrusive or exalted.

So.. what should you do to write best cold email subject lines? It’s not easy to do, but I’m going to show you a few tips.

Sales introduction email rule #1 – Be appropriate

Your target group sets the tone your email should be in. But it doesn’t necessarily determine the structure – there is a simple one that works for most emails (read on to discover it).

What is your target group’s appropriate tone? You will need a little research, especially on (1.) what language they use and (2.) what problems they talk about:

  • on social media
  • on industry/specialist forums
  • at conferences and events
  • in podcasts / videos

Email personalisation is one of the keys to better persuasion (and better response rates). So, don’t waste time on being way off the mark!

People like you more when you speak their language and know a thing or two about them, their company and their market. Even using the same sales email templates, you can create the impression of a personal message.

The sales introduction email mission plan

Your goal is to write sales cold emails and get warm responses. Beside time, it requires a bit of cunning and being mysterious. For instance – you shouldn’t write about all fantastic features in the first email you send to someone.
Instead, focus on one, most beneficial feature, that really grabs target group’s attention. This is the best and the fastest way to catch them and encourage to respond.
Introduction mail is not a menu – it’s like a business card, a tasty sample, a grasping trailer. Don’t put all information into one sales introduction email. You can add a lot later. Trust me – if you want to see any responses, you’re going to need follow up emails.

Simple structure that works for most sales emails

Image: how to write an introduction email?

What’s the real reason for your email?

You don’t have to introduce yourself at the beginning. It’s a waste of valuable space, only to repeat information from your footer. They can be found easily if needed.

What to write instead? Time to blow your mind – even though it’s a sales email, you can’t openly ask about buying, or say anything about cash.

Powerful cold email helped Ilya Semin (CEO of Datanyze) get funded by Google and Mark Cuban and his conclusion was:

—>”People are generally always willing to help, especially when you’re not asking for money”.

You sent an email because you want to connect, because you truly believe this could start mutually beneficial business. THEY have a great company, you’d like to talk on Skype about THEIR PROBLEM, (not yours!), and because you have a solution.

This is the part where you offer benefits. Again, not by listing all features or advantages over competition. That would scare away even William Wallace.

Pick one thing (main benefit) that will be most interesting to the person you’re writing to. These ready-to-use templates for introduction email will inspire you for sure

  • I’m writing because I noticed your team develops great apps. I know that shortage of devs is a common problem for software development companies. @{{our_company}}, skilled coding virtuosos can help pull your projects through to the finish.
  • I’m going to be direct: {{our_company}} generates leads for companies, and I think that {{company}} doesn’t have enough of them.
  • Why am I in your inbox? I combed through your website and thought you’re awesome at what you do, but you could use better content to drive more traffic. Here’s where you could use {{my_company}}.
  • Because I work in sales, I constantly follow industry news. I’ve recently noticed unused ways of how companies could gain more leads. I’m sure {{company}} could use help of {{our_company}} to improve its results.

Sale emails templates and samples can be very helpful but remember – they must always perfectly fit your business and offer. Don’t forget about valuable reason for connecting – no reason, no responses! No reason, no hook = there’s nothing in it for the recipient. Email introductions that’s all about you? Noooope.

How should your sales introduction emails end?

Your template for a sales email should end with a strong, short and clear call to action (one action, not two or more actions at once!) One that shows you’re interested in the other person and their company. One that is clear enough to direct them toward the next step you need them to take, in order to get them to buy from you.

For example:

  • Do you have 15 minutes this week to discuss your needs on Skype?
  • I’m in town, could we meet for lunch tomorrow to talk about your company’s needs?
  • I’d love a 15-minute call with you to talk more about your marketing department’s needs.

People don’t want to waste their time guessing and are unlikely to be involved in making decisions about next steps. Direct people clearly (specific time, place, contact method, etc.) and they’re more likely to understand what do you want from them.


Wrapping up

No matter whether you use a already made example of email for sales or you write it yourself – be concise, concrete and nice, and you will reach the goal.
You need a few things for a good email:

  • simple greeting (“Hi John”)
  • reason for your e-mail (“I noticed this is your pain, I want to check if I could help”)
  • call-to-action (“The next step towards my offer is this and this”)

You can (and should) test sales emails with this framework. Try different greetings, reasons and calls to action.

When I open an email to realise it’s a page-long essay about an offer, I do not respond to it. I don’t have 15 minutes to analyse an essay, neither do your potential clients.

And a really powerful sales introduction email can help you connect with anyone. Like Andrew Medal who connected with his favourite rapper thanks to a savvy email.

Thanks for reading! Check our case studies and don’t hesitate to say hello if you need more information about how we help to improve sales.

WATCH THE VIDEO ON THEME: Business English: Introduce Yourself and Your Job
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Self-Introduction Letter

new sales rep self introduction letter

Introduction Email Subject Line

Where do you start when introducing yourself? The subject line, of course. An email is composed of a few major parts:

  • Subject line.
  • Greeting.
  • Body.
  • Closing.
  • Signature.

All of these need to work in tandem to create a professional appearance, but it all starts with the subject line. Most email clients only show subject lines; they control whether someone is going to click on an email at all. Thus, your introduction email subject line is actually the most important part of your email.

An email subject line should:

  • Greet an individual personally and warmly. If an email is generic, then it’s likely to be considered spam; people want to be addressed by their name, if they’re getting one-to-one correspondence.
  • Describe the content of the email. A subject line should always be an accurate and clear representation of what is in the email; otherwise, it’ll be considered to be misleading or spam.
  • Be casual but professional in tone. If your email is too professional, it will often come off as being rude. Instead, you need to walk the fine balance of business casual, remaining direct and professional but friendly.
  • Neither be too short or too lengthy. Email subjects that are too short are likely to be dismissed, while ones that are too long aren’t going to be read at all. A single statement or sentence is enough.

Here are some professional email subject lines examples:

  • “Hi Susan! I’m your new account manager, and I’d like to introduce myself.” This tells the recipient that you know them personally and are connecting with them.
  • “It was nice to meet you, Tom. I wanted to follow up on my interview today.” Again, this is a whole sentence and describes the email adequately.
  • “Update Regarding Today’s Meeting on 5/05/2019.” While this doesn’t directly refer to a name, it refers to an event that the individual took place in.

Meanwhile, here are some bad email subject line examples:

  • “Hey.” This is too short and gives absolutely no information about the email itself.
  • “Valued Customer, I’m Here to Offer You a Great Deal.” This looks generic rather than introducing itself.
  • “Tom, Per Our Meeting Last Tuesday, The Notes.” While professional, this is a little too formal.

These self introduction email subject line examples underscore the need for personalization, friendliness, and detail. Your email subject line should not give any doubt as to the content of the email, while still enticing someone to open it.

Introduction Email to Client

There are few things as important as a company introduction email to client contacts. An introductory email with a client sets the tone for the entire relationship, and determines whether they will be interested in working with you in the future.

Introductions can happen for a few reasons: a new client may come on board, a new employee may connect with existing clients, a client may be assigned to a new team, and so forth. However, an introductory email always serves the same purpose: to tell the client who their new point-of-contact is, and to reassure the client that they are still in good hands.

This underscores the importance of an introductory email to a client. The right email should:

  • Address the client by name, so they feel valued as a client.
  • Specify some information about the client, such as their purchasing and their future goals.
  • Let the client know how best to contact you.
  • Invite the client to discuss their relationship with you.
  • Assure the client that their level of service won’t change (or will improve).

All of these factors are at the core of how to introduce yourself in an email to clients. A self introduction email to client contacts has to be professional and clear, and it must tell the client that you already have knowledge of their needs. Otherwise, the client may feel as though they are no longer being taken care of with the business.

Example of a company introduction to a client:

Subject Line: Welcome to ABC Corp, Katherine!
Hi Katherine,
Welcome to the company! We’ve got a lot of exciting things going on at ABC Corp, and we’re excited to have you join our family. Let us know if you have any questions in the future, and feel free to email me at any time.
Yours sincerely,

Example introduction email to client for new employee:

Subject Line: Hi Katherine, I’m Your New Account Rep at ABC Corp
Hi Katherine,
I’m Lee, and I’m going to be your new account representative! I wanted to touch base with you regarding your account and what I can do to make sure that you get everything that you need.

Example product introduction email to client:

Subject Line: Hey Katherine, Have You Heard About Our New Product?
Hi Katherine,
It’s your account manager, Lee. At ABC Corp, we’re excited to announce a new product, which you can find information about here. I know that purchasing is one of your major pain points, and this new ERP solution can help. Let me know if you want to try the new demo!
Yours sincerely,

Whether you’re writing a self introduction email to existing clients or even handing off your clients to someone else, it’s important to have the right components: a solid subject line, a positive introduction, a clear and concise body, a friendly sign off, and a branded email signature. After reading an introduction mail to client sample, you should get a feel for what the client needs to know.

You can always look up a company introduction email to client sample, a how to introduce yourself in an email to clients sample, or an introduction email to client sample to pattern your email off of it.

Business Introduction Email Sample

Are you still trying to figure out how to write the perfect email? Sometimes you just need some samples or templates for it to really click. A good business introduction is going to be fairly brief, so it shouldn’t be too hard to create something suitable. Consider this example of a business introduction email sample:

Subject Line: Hi Joe, Welcome to ABC Corp! Here’s What You Can Expect
Hi Joe,
Thanks for signing up! At ABC Corp, we’ve got a lot of exciting stuff in the works. I’m Suzanne, and I’ll be your account representative. Let me know if you have any questions about our product line. I was reviewing your file, and I think I have some great suggestions for you. Call me at 555-555-5555 between the hours of 8:00 AM to 5:00 PM to discuss.

It’s brief, tells Joe what the next step is, and ensures that he’s able to contact his account representative if he needs to. Now, consider this email:

Subject Line: Welcome to ABC Corp
To Whom It May Concern:
Thank you for signing up with our company. At ABC Corp, we pride ourselves on our customer service, value, and quality. We have many different products and services for you to try, check them out here: ABC Corp Product Link.
Customer Service

This is still a professional and polite email. But it has some critical flaws as a “how to introduce yourself in an email” example. It talks about the company, but doesn’t discuss the customer’s needs, and it doesn’t give the customer a point-of-contact or what they should really do next: it just invites them to take their own initiative and look at a link.

Here are some additional resources:

  • The Balance’s Email Resource, featuring a how to introduce yourself in an email example and a how to introduce someone via email sample.
  • Sample Templates. You can view and use a company introduction letter sample PDF or template rather than drafting your own.

As you can see, if you’re struggling to draft an email, you can always look up something specific like a self introduction email sample first day work, or a business introduction email template, and go from there.

When drafting the perfect introductory email, you need to emphasize that you’re there to meet the customer’s needs, as well as providing them with key information regarding how to contact you and what their next step should be. However, you don’t have to start from scratch. There are many resources online where you can review templates and samples.

Often emails to our [email protected] get lost in the spam. . Since I do business with that company, of course I want the newest catalog.

Sales Representative Cover Letter

new sales rep self introduction letter

When it comes to writing a letter of introduction for sales, you have to make sure that it is captivating enough to be given attention by the reader. Moreover, being able to pique the interest of the reader while he/she reads the letter will ensure that he/she ends up reading it until the very end.

Sales introductory letters can help to pave the way to being able to present the products or services that your company has to offer and being able to tell the potential customers how these products can be beneficial for them should they decide to avail of it. It also serves as a great first impression and being able to present your company in a very positive manner.

So if you are on the verge of writing one and are wondering how to write an introduction letter, you are in luck as we have a few tips to share about how you can make your sales introduction letter an effective one. So to get you started on that great sales introduction letter of yours, make sure that you read some of the most effective tips we have shared with you down below. Just keep reading!

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Tips to Writing Amazing Sales Introduction Letters

We know that writing a sales introduction letter is not an easy task. But to make your letter-writing task a whole lot easier, here are a few tips that we would like to share with you:

Keep It Simple

Typically, a sales introduction letter tends to be lengthy. To make it look less lengthy and more appealing to the eyes of the reader, it would be a good idea to make use of bullets and lists instead of presenting what you have to say in huge blocks of texts. You also have to make sure that the most important matters that you would like to discuss are found at the very top of the letter and is again reiterated in a subtle manner at the end of the letter. Including a “Call to Action” is also important but you also have to make sure that you give them something in return like discount coupons and freebies.

Beautify Your Letter with Words

When it comes to letters, the best tools you have are your words. With words, you can make your letter reflect what your company and business is all about and what your company stands for. Think as if you are talking to the reader face-to-face. Make your letter more conversational rather than the conventional professional business letters that are typically sent. Be bold enough and make sure that you are able to build a relationship with your reader. How do you do this? Here’s how:

  • Use simple words that are accessible and realistic.
  • Give the impression that you have listened to what it is that they need.
  • Ensure that you are able to meet their needs.



Test one sales letter against another. Take a look at which aspects are working and which ones seem dull. Make a combination between your letter against another letter and make a draft. This helps to make you see whether a simple and straightforward letter works for you or if a colorful and vibrant one with graphical representations do.

Check Previous Documents

A sales introduction letter becomes an effective one if it is based on previous ones that have been successful. By doing so, you already know which strategies work and which ones do not. It may take time to build a pile of documents for reference. Just remember, the more you write sales introduction letters, the better you will be at writing these letters.

Let It Be about What You Are Offering

It would be a good idea to focus on how the product or service can help to solve the problems of the reader. From simple benefits to the ultimate ones, you should talk about all of the benefits in detail. Make sure that you are able to address and fix their problems.

Sell the Solution

No matter how shiny, portable, or economical your product or service might be, if it does not solve the problem of the reader, then it is practically useless. If shiny, portable, or economical is what solves the problem, then that is the only time that the customer will gain interest in what it is you are offering.

Make Your Letters Conversational

Being too formal with a sales introduction letter might not work. However, being conversational might do the trick. Write your letter in a way that seems as if you are just talking to the reader face-to-face. Making use of simple words and short sentences will work best.

Study Your Target Market

Knowing who your target market is important. It helps you figure out what approach you should take when it comes to writing your letter. If you know who you are addressing, then it will be easier for you to know how you will communicate with the reader.


  • for Attention. You have to be able to get the reader’s attention.
  • for Interest. After capturing the attention of the reader, you have to arouse interest from him/her.
  • for Desire. Being able to stimulate desire from the reader can help to make what you are offering a whole lot more appealing.
  • for Action. This is basically the call to action. You let the reader know what they are supposed to do after they read your letter. You can either tell them to visit your website for more detailed information or to sign up to get monthly newsletters.


Make It Seem Personalized

A mass-produced letter sent to a potential client will seem very impersonal and you will easily lose his/her attention. Write it in a way that seems as if the reader is the only person you wrote the letter to. Instead of starting with your company’s information, start with your own information and introduce yourself briefly. Then start building up to what you are offering and how this can be of benefit to the reader.

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General Rules for Writing a Sales Introduction Letter

How to write an introduction letter? This is what we are about to find out. But what is the main goal of writing a sales introduction letter? It is to basically impress the reader and be able to make a sale in the near future. Powerful introductions will be your key to this. Here is how you do it.

  • Address your letter to a specific person. You do not necessarily have to write one unique letter for each recipient. However, as we have mentioned in our tips, you have to make your letter appear as if you have written that specific letter just for him/her.
  • Include a brief introduction about yourself. Let the reader know who you are and how you are affiliated with the company.
  • Why are you writing the letter? Just like any other business letter, be straightforward and state your reasons for writing the letter. This ensures that confusions are less likely to be encountered.
  • Be as specific as possible. Giving out as much details as you can will help to make what you are saying much more believable and you are also giving out all that he/she needs to know about what you are offering.
  • Put your best foot forward. Be confident and let the reader know what makes you one of the best among the rest.
  • Review your letter. Before sending your letter, make sure that your letter is free from misspellings and any grammatical errors. Give your revisions a look from time to time to ensure that you have used your words properly and that everything from start to finish is coherent.
  • Communicate the essentials. Stay away from discussing matters and items that are not related to the products and services your company is offering. Stick to the facts and discuss all that needs to be discussed regarding what is being offered.
  • Follow proper formatting. Make sure to follow proper business letter format as these letters are still considered to be formal in nature. This is to ensure that font styles, font size, margins, and paper orientation are all appropriate.
  • Enclosures. If you have brochures and flyers that you would like to include with your letter, this would help give a lot of information to your reader without the need to discuss too much in the letter itself.

Step 2: Introduce yourself — think the 5Ws so that your recipient gets all the info job title) as well as any email attachments like your resume and cover letter.

new sales rep self introduction letter
Written by Malahn
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