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Realtor introduction letter

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Realtor introduction letter
March 28, 2019 Wedding Anniversary Wishes 4 comments

Your real estate agent bio does a lot more than introduce you to potential clients. It helps buyers and sellers determine if they'll use your.

Social media has not entirely done away with certain old-fashioned functions, like writing a letter of introduction, placing a phone call, saying “Please”, and Thank you”. There still are situations where a written letter of introduction has value – and can yield opportunities, too.

Let me introduce myself

What are some of the reasons for writing a letter of introduction?

· Career change – Use a letter of introduction to notify members of your sphere of influence (SOI), to let them know you have changed careers and are now building a new life as a real estate agent.

· New agent client building – A letter of introduction can be used as part of your first client-building marketing campaign.

· Introducing a new marketing plan – Your letter can focus more on a brief introduction, followed by a description of your new marketing plan.

· Change of real estate companies – Use a letter of introduction to notify your SOIs and prospective clients of your new affiliation, and let them know what your years of experience, aligned with the resources and experience of your new realty firm can offer home buyers and sellers.

The elements of introduction

First, remember that you are a business person. You are on a mission to introduce yourself, the services you have to offer, and state why you are so uniquely qualified to help your clients.

· Style – The style of your letter can be friendly but structured in a business letter format. Your letter should be brief and to the point, and no longer than one page.

· Subject – The subject will be to state your purpose for writing.

· The specifics – Make a statement of value add about what you have to offer your clients and what sets you apart as an expert in your neighborhood real estate market.

· Call to action – Conclude your letter by telling your readers that you will be in contact with them.

· Conclusion – Thank your readers for their time and let them know all the different ways they can be in touch with you, including all social media platforms and through your web site.

Referrals, please

One thing common to all realtors is the need to gather referrals. The introduction letter often includes a request for referrals.

Some real estate agents have stepped away from that direct approach and left out any mention of referrals. One realtor reported that eliminating such requests from his letters drew considerable surprise from existing clients and generated far more referrals when he was not “begging” clients for them. Consider experimenting with this idea and determine for yourself which produces more favorable results.

Letting go of “I”

Although you are speaking about yourself and what you have to offer your clients, limit the number of sentences that begin with “I”. Your letter will sound more gracious and client-focused to your readers.

The finishing touch

The finishing touch is ensuring that your letter is correctly spelled, that all words are properly used, that it is positioned in the center of the page, and printed on quality letterhead. You may think no one really notices or cares, but a poorly executed letter will lead your prospects to wonder what else you don’t pay close attention to.

You will probably use several types of introduction letters over time but the foundation or template remains pretty much the same. No matter which letter you send, it is your “first impression” – the one you will make to prospective clients. Make it a quality impression, like the quality agent you are.

Introduction Letter for a Real Estate Agent November 10th, 2016Brian Mallasch

Tagged: commercial real estate

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Realtor Introduction Letter

realtor introduction letter

Open the lines of communication with your leads in a quick, personal way by using a real estate introduction letter.

You’ve been working toward this moment for a very long time. You knew your old way of marketing wasn’t working, and you jumped right in, ready to make a change. Those catchy new business cards got people to notice you; the time and effort you put into your real estate website seem to be paying off, and the CRM designed for real estate agents you invested in is collecting all of your leads.

But now that the leads exist, what are you doing with them? How do you start conversations with prospects that ultimately result in commissions for you?

Send your leads a real estate introduction letter. An intro letter is essential because it opens up the lines of communication between you and the people who may just want to work with you. As much as you want to believe potential buyers or their agents will call you all day declaring that they are ready to bid on one of your listings, you’re going to have to work a little more for your money, but the benefits will make it all worth it.

When to send a real estate introduction letter

Of companies that respond to leads within 30 days, the average response time is approximately 42 hours, but you’re not average, are you? Real estate is a punctual game.

Researchers out of Harvard Business School looked at over 2,000 U.S. businesses and made some fascinating discoveries. Companies that tried to contact new leads within an hour were nearly 7 times as likely to qualify the lead as those that attempted to communicate with the potential customer just one hour later; that number rises to 60 times as likely as companies that waited 24 hours or longer.

So, when should you send a real estate introduction letter? Immediately, if possible. Luckily, it’s easy to schedule an automated (yet personal) response through your CRM so that even if you’re out to lunch, your lead will still hear back from you right away.

And, chances are, if they’re requesting additional information from you, they’re also doing the same with other local real estate agencies. Make sure you’re the first real estate agent that responds to them, or you may completely lose your opportunity to engage.


Tongue-tied? Blitz offers plenty of e-mail templates for real estate professionals that will help you communicate with your contacts appropriately. Reach out to us now to schedule a free demo.


 

What your real estate introduction letter should include

The lead’s name: When you’re using an automated template to send your real estate introduction letter, personalization can be a little trickier. The best way to do this is by using the customer’s name. Research from Experian has shown that personalized promotional mailings have a 29 percent higher unique open rates and 41 percent unique click rates. For triggered e-mail campaigns, personalization resulted in double the transaction rates.

Succinct language: It’s easy to get long-winded in e-mails, but you don’t want to scare potential customers off right out of the gate. Keep it short and sweet to start.

A quick personal story: This doesn’t need to be anything big — just something that shows your human side and helps you make a connection with the lead. For example, you could say something like, “I was born and raised in this area and know each and every neighborhood like the back of my hand — when we meet, I’ll even give you some inside info on the best places to eat in town.”

How to get in touch with you: Your leads probably come in through a contact form on your website, so make sure they know how to reach you directly. If they can’t find you easily, they’re going to move on.

A real estate introduction letter template you can customize

Sending that first e-mail to a lead can be difficult. What are you supposed to say? You want to be direct, but not annoying; friendly, but not too passive. Don’t worry; we’ve got a template that you can use to introduce yourself and begin a conversation with a lead. Remember, they contacted you first, not the other way around. They want to hear from you!

Hello [Customer Name],

Thank you for your interest in [real estate agency name]! I’m so happy you got in touch with us.

[Company name] has been helping folks buy, sell, and rent property in the [state/city/name of local area] area for over [number of years in business] years. My name is [agent name], and it would be my pleasure to speak with you about your housing needs. [Insert quick personal story].

Let me know what you’re looking for, and I can get to work for you right away. You can reach me directly at [your phone number] or [your e-mail].

Best wishes,

[Your name]

What to do if prospects don’t respond to your real estate introduction letter

Not everyone is going to answer your real estate introduction letter. People forget, aren’t ready to commit, or prefer phone, or you waited too long and they are already working with another agent. It happens. This silence, however, just means that you need to set up an e-mail drip campaign.

A drip campaign to nurture your leads can be essential. Research has shown that it takes at least five continuous follow-up efforts after the initial sales contact before a customer says yes. If you don’t hear from a client after sending your intro e-mail, set the second e-mail to go out two to five days later. Tell them you’re just following up on your original e-mail and provide a gentle reminder that you’re available to speak with them. Subsequent e-mails can be fired off every five days or so until you make contact. Those can include links to brand-new listings, share recent sales you have made, or offer free content, such as an e-book. Provide value, stay top-of-mind, and it will, hopefully, pay off for you in the end.

When should you give up on a lead? We’ll leave that up to you, but just remember these wise words from Dale Carnegie:

“Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.”


Tongue-tied? Blitz offers plenty of e-mail templates for real estate professionals that will help you communicate with your contacts appropriately. Reach out to us now to schedule a free demo.


Is there a particular format you like to follow when e-mailing your real estate leads? Does something work especially well? Share your thoughts in the comments below!

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What A Real Estate Agent Wants From a Home Inspector

realtor introduction letter

A personal agent profile is something that is often overlooked until you urgently need to send one to a prospective client and you have to come up with one on the spot. As more prospects start their search online – your bio is vital to your success. Even if a buyer or seller decides to use your agency, how certain are you that they will want to work with you instead of another agent? A well-thought-out, short agent bio is a prominent tool for generating more clients. So in order to attract more business and be the agent, they want to work with you have to have a killer agent bio.

So how do you go about creating this powerful promotional tool? 

Include Your Professional Story 

Let them know that you are the expert when it comes to real estate, so make sure to highlight your expertise, skills, experience, awards and education. Start by generating a list of what you would like to include and what would show you off in the best light, only include your best achievements. Add just enough of professional background to connect with your audience and consider including testimonials.

Add Your Personal Touch

If you had to choose someone to work with and the candidate had the same interest as you, would you not feel more inclined to select them over the others? Because people connect with people, your bio shouldn’t be too formal. Add some insight into who you are as a person, outside of your work, in doing so your clients won’t just see you as an agent but rather a real person.

Be Truthful and Explain the Benefits

Honesty makes for the best agent biography. As a real estate agent, you have to help your clients with some of the biggest financial and life decisions they are ever likely to make. It is important for them to trust you throughout this process and know what they will be getting out of working with you instead of other agents. Let them know why they should trust you and remember to be transparent.

Link Yourself to an Area

You know the area you operate in better than anyone else. When a client is looking for property in a specific neighbourhood they are more likely to choose to work with someone who is a local area specialist. Make sure that you demonstrate your knowledge about the area, why you love it and why they should buy property here.

Keep it Short and Simple

No one wants to read lengthy essays when looking for a real estate agent, so your agent bio needs to be short and sweet. If it is too long your reader may lose interest and you could potentially lose out on a lead. 

Don’t Write it Yourself

 If you have ever tried writing about yourself you know how difficult it can be. Because you may not feel comfortable writing your bio, the quality could suffer and not be as good as it can be. Therefore it is a great idea to seek out help from a professional agency or person who is well versed in writing bios. This will ensure that you get the best results from clients.

A professionally written agent bio plays an important part in building rapport and trust with prospective clients, ultimately generating more leads. By following the guidelines above you can ensure that you get noticed and effectively introduce yourself to your audience. We offer a range of content creation services to ensure that your bio accurately reflects who you are as an agent. Contact us today for more information.

If you're a new real estate agent, your broker or manager has As with all real estate letters, do NOT begin your message with the Knowing what to say as a new agent is never easy, but your letter is perfect introduction!.

realtor introduction letter
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