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Request for testimonial letter sample
July 26, 2019 Wedding Anniversary Wishes 5 comments

In this complete guide for website testimonials we answer the top questions with examples: how testimonials are written, how to get testimonials and why.

You’ve undoubtedly seen testimonials on various sales pages and products across the Internet. Testimonials are so common because they help convert readers into customers.

Client Relationships

According to the B2B Content Marketing Report’s 2013 Survey, customer testimonials were found to be more effective than any other type of content marketing.

Another study from Nielsen found that the testimonials are the second most trusted form of information about a brand or product, with the most effective being recommendations from people known personally.

Should we look at yet another study that shows why testimonials are awesome?

Search Engine Land found that approximately 72 percent of surveyed consumers indicated that they trust reviews as much as personal recommendations. 52 percent said that positive online reviews will increase the likelihood that they’ll patronize a local business.

All of these studies point to one fact: Testimonials about your brand are one of the best tools to enhance the online reputation of your business. So, I’ve sold you on the power of testimonials? Great. Now let’s talk about how to get them.

If you’re anything like me, begging for reviews often leaves a sour taste in your mouth. Fortunately, that’s not the only way to get reviews. I’m about to break down how you can encourage people to leave testimonials without feeling icky and weird about it.

1. Do an Interview/Survey at the End of the Project

The end of a project or milestone is a great time to ask for a testimonial. Setting up an exit-interview or survey is an easy, non-icky way to get your testimonial.

Your clients and customers are most excited about your work immediately after you’ve sent it to them. Make use of this time by asking for an interview or to take a quick survey.

Neither you nor your client will feel weird about this. It’s somewhat common for exit surveys to be solicited at this point in the customer cycle.

Improve the effectiveness of this method by setting up easy ways for clients to send in their feedback:

  • Google Forms. Of course, Google has one of the best ways to easily operate surveys. Setting up Google Forms is quick and easy, and the answers will be populated into a Google Sheet for your later perusal. Here’s how to set it up.
  • Survey Monkey.Survey Monkey makes it almost too easy to create and distribute surveys. Once created, you can use the same survey for similar clients by sending them a link. Results are easily viewed in the back end interface.
  • Qualtrics. This is another great survey service. Results are displayed in an intuitive and easily scannable fashion. If you have multiple types of clients that you might want to take different surveys, Qualtrics is for you.

2. Use What People Are Already Saying

People may say nice things and provide feedback through email or even social media. Reach out and get permission to use those nice words as a testimonial on your website. If you sell a product on Amazon, you can even use Amazon reviews on your website.

The key to this method is to make sure that you receive permission from the person who wrote the comment that you’d like to use. Using someone’s words without their consent is just bad business. It’s even worse if you use their name without their knowledge.

3. Take a Quick Video While Meeting With a Client

As freelancers, we often find ourselves in client meetings discussing past and future projects. This is a great time to take a moment and grab a quick testimonial video of your client sharing what they love about working with you.

Don’t make it the entire point of the meeting. Instead, after a client has praised you for being amazing (which they will, cause you are), ask if they wouldn’t mind repeating that on camera.

Explain that it’s for a video testimonial that you’d like to put on your site or YouTube. If they agree, recreate the moment of them talking about how amazing you are.

For bonus points, transcribe the video and use excerpts for major landing pages.

4. Offer Up a Testimonial Swap

Online businesses thrive on positive testimonials and reviews. This applies everywhere, from manufacturers of diapers to your favorite local Greek restaurant.

Have you had a good experience with a business or product? Have they used your product or service? Suggest that you swap testimonials.

Don’t make it weird by saying that you’ll only leave a review if they do. Highlight that you’ve already left a review and encourage them to do the same. You can even write the review for them and ask that they post it.

Remember to only solicit other companies that have also used your services. Getting people that haven’t actually used your service to say nice things is super icky and ethically wrong.

5. Support Your Ask With a Compliment

As Lorrie Thomas Ross, author and marketer, puts it, “Asking for a testimonial is only awkward when the requesting party makes it awkward.”

A great way to remove any awkwardness that may be lingering is to open with a compliment. Not only will this make them more likely to provide you with a testimonial, but it also expresses your gratitude.

An example of this would be something like,“Your opinion means the world to me—would you mind sharing your thoughts about the work I did for you?”

If they respond with feedback, make sure to send an email back thanking them and getting their permission to display the feedback on your website. You can even offer to link their name back to their website.

Testimonials – Now With 100% Less Ick

Each of the above techniques will help you receive so many testimonials that you don’t even know what to do with them. You’ll start using them on sales pages, contact pages, blog posts, videos and social media marketing campaigns.

Over time, you’ll notice how having these testimonials impacts your business. Conversions will increase, and the time from initial meeting to closing sale will decrease.

Don’t miss out on the benefits provided by testimonials because you’re afraid of being awkward or icky. Use the above methods and have a new and improve ick-free testimonial asking experience.

This is an archived post from the FreshBooks Blog and was originally published in October 2015.

about the author

Freelance Contributor Chelsei Henderson is a content marketing consultant helping freelancers and entrepreneurs build successful companies in the digital world.

Ideally, you ask for testimonials after the customer experiences success with to give you a glowing testimonial, no matter what the format.

Request Letter – Request for an Endorsement or Testimonial

request for testimonial letter sample

If you're a small-business owner, client testimonials can help you attract new business. Instead of asking prospective clients to take your word for why they should do business with you, they can hear about the benefits of your product or service from an objective third party who has experience with you. For this reason, testimonials are more persuasive than many other forms of marketing.

Ask Immediately After the Project

Ask clients for testimonials as soon as you've finished a project for them or immediately after they've purchased your product. Writing a detailed, informative review will be easier when the experience is fresh in the client's mind. Clients will also be more receptive to writing a testimonial when they're enjoying the benefits of your product or service, rather than weeks or months later. If you ask too long after the fact, writing a testimonial may seem like an imposition that requires a client to redirect her focus from her own projects to help you with yours.

Collaborate With Clients

The idea of writing a testimonial can intimidate many clients, who may not know how to express their thoughts or may feel pressured to say just the right thing. Reduce the pressure by helping clients articulate their thoughts. Instead of asking for a testimonial, ask for their opinions. If you request their testimonial in a letter, ask them to jot down a couple of sentences in their reply and tell them you'll craft it into a testimonial for their review.

Automate It

Include a link on your website that invites visitors to submit a testimonial if they're satisfied with your product or service. Introduce it with a statement such as "Click here to tell us about your results," and if you already have testimonials, place the form on the same page to offer clients an example of how to share their experiences. You can also set up an auto responder that emails clients after they've purchased your product or service, asks them about their experience and invites them to offer feedback. Automating the process makes it easier for you and clients and solicits testimonials without making clients feel pressured. It's especially effective for small-business owners, especially those just starting out, who may not have time to contact clients personally.

Take Advantage of Client Conversations

If clients offer unsolicited positive feedback, ask them to share those thoughts in a formal testimonial. While clients often send emails when they're happy with a product or service or compliment your service when discussing business with you, it may not occur to them to write a testimonial. If a client emails you to thank you for your services and describes how happy he is, email him back and ask to use his thoughts as a testimonial. If you're discussing a new project with him and he mentions how much he liked your previous work, ask him if he'd be willing to put the compliment in writing.

Get Written Permission

After a client submits a testimonial, ask her to sign and date a release form granting you permission to use the testimonial however you choose, whether that's on your website or in the marketing materials you send to prospective customers. Explain the different ways you might use her testimonial so she understands how her words might be used. Include a list of these potential uses in the release form, and ensure that both you and the client have a copy.

Photo Credits

  • Jupiterimages/Brand X Pictures/Getty Images

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5 Non-Icky Ways to Ask for Testimonials

request for testimonial letter sample

Testimonial letters are helpful for building your business because you can show them to potential clients or include them in your print advertising to show people that working with you is a good idea. Although some clients will spontaneously write a testimonial letter for you, in most cases, you must ask for a letter.

Find Willing Clients

Whenever a client goes out of his way to thank you with a phone message or email saying positive things about your business, follow up immediately by asking him to write a testimonial letter. In addition, each time you finish your work with a client who seems satisfied, request a testimonial letter. To help make the process of writing a testimonial easier, provide a self-addressed, stamped envelope so the only thing the client has to think about is writing the letter itself.

Give Detailed Request

Don't just ask for a "testimonial letter." Instead, give a few specific areas that the client can write about in the letter. This helps him get started and can also encourage him to write about the areas that you want potential clients to know about. For example, you could recommend that he write about the speed of the service, the demeanor of the people he worked with at your business and how working with your business has benefited him. These guidelines help him write a testimonial that is relevant and will be usable in your marketing. Include a suggested word or paragraph count so the letter is not too short or long for your use. Also ask the client to sign the letter and include his job title and location. If he is not comfortable using his full name, allow him to use initials for his first name, last name or both.

Get Final Permission

When you receive the testimonial letter, read it over right away. If any portions are grammatically incorrect or are unclear, contact the client and propose changes that would make the letter more readable. Get his final approval before publishing the letter with those changes. In addition, if the client mentions something in the letter that you would like him to elaborate on, call him, thank him for the letter, and ask if he would be willing to add a few more sentences about a specific part of the letter. Most times, he will be happy to comply. Lastly, ensure that the client approves of your use of the testimonial letter for any business purpose.

Federal Guidelines

The Federal Trade Commission offers a few guidelines on how to handle endorsements or testimonials. One of the main things to worry about is that you must reveal when material connections exist between you and the person writing the testimonial. This means that if you gave a person cash or another material gift for writing a testimonial, you must reveal this anywhere you use the testimonial. In addition, you cannot lead potential clients to believe that the results described in a testimonial are typical if, in fact, they are not. Lastly, it is illegal to fabricate a testimonial. You must get the letter from clients and cannot create it yourself.

Photo Credits

  • Jupiterimages/Brand X Pictures/Getty Images

Sample Email Asking for a Letter of Recommendation · Sample Request for Letter of Rec for Job · Sample Request for Letter of.

Sample letter requesting to provide a testimonial or review

request for testimonial letter sample

Have you ever watched a show that involves debating in court? You may have noticed that the most common piece of evidence in that court would be the testimonials of the witnesses. What, then, is a testimonial? Well, a testimonial or testimony is the written accounts of a person or persons’ behavior in a certain event of interest.

Now, a testimonial request is essentially the act of demanding an individual to submit a written account of what they have experienced or have witnessed, and to do that, you need a testimonial request form, which is a type of Sample Form that demands the submission of a person’s testimonials about a certain issue that has taken place within the event of interest.

Testimonial Request Letter

Customer Testimonial Request Form in PDF

Patient Testimonial Request Form Example

How to Make a Testimonial Request Form

A testimonial request form is a type of request form used primarily for the purpose of demanding a certain object or “thing” from another person. This behaves similarly to other request forms such as Budget Request Forms, Donation Request Forms, Recommendation Request Form, or even a Medical Release Request Form. Here are steps to make a testimonial request form:

  • The Name of the Receiver
    • For obvious reasons, the name of the receiver is necessary for both private and legal usage.
    • It is used to confirm that the receiver of this request form is indeed the person it was intended for.
  • The Body or Statement
    • Usually contains the “Request” part of the form.
    • It is what compels the receiver to write his or her testimonial.
    • Must contain what the testimonial will be used for.
  • Leave a Space for the Signature of the Receiver
    • This is to confirm and authorize the usage of the receiver’s testimonial for the agreed upon purpose written within the body of the form.
  • Blank Space for the Receiver’s Testimonial
    • It is a space dedicated to the receiver of the form to write down his testimonials.

Testimonial and Photo Request Form

Testimonial Reservation Request Form

Schedule E Supplemental Income Request Form

Types of Request Forms

  • Transcript Request Forms – A request form used to demand for a persons transcript of records.
  • Testimonial Request Forms – It is used for the acquiring of testimonials from other individuals.
  • Budget Request Forms – The request form for the increase of budget or funds so as to allow the company or business to continue functioning.
  • Donation Request Forms – A type of form used for the request of donation of money, food, or any essentials that are required for the sustainment of human life.
  • Recommendation Request Form – Is a type of request form used for the acquiring of recommendations that would allow an individual to apply and be accepted to a certain company relevant to the recommender.
  • Medical Release Request Form – Is the request to release medical information to any other individual aside from the patient.


Of all the different types of request form, they have similarities in certain functions:

  • They are used to request or demand something.
  • The material received from the request is usually of value and high importance.
  • It usually requires the receiver to sign and confirm them.

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Ideally, you ask for testimonials after the customer experiences success with to give you a glowing testimonial, no matter what the format.

request for testimonial letter sample
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